Why Bilona Ghee (A2 Desi Ghee) Is So Expensive | So Expensive Food | Insider Business

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Bilona ghee is ghee that’s hand-churned from the milk of native South Asian cows. Whereas factory-made ghee sells in India for around 585 rupees per kilogram, bilona ghee can cost up to 1,900 rupees per kilogram - over three times as much. Compared to industrial ghee, it takes much longer to make, but the end product is nuttier and more aromatic. Outside of India, it can sell for over $100 per kilogram.
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Why Bilona Ghee (A2 Desi Ghee) Is So Expensive | So Expensive Food | Insider Business

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1 май 2023

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Комментарии : 2,6 тыс.

@SaikrishnaKavuri Год назад

Stop using fancy political words such as "South Asian staple food" .. Ghee is an Indian food .. Bilona is a Sanskrit word ..

@DawnyDarko Год назад

Britishers still trying to colonise through language 🤣

@porothashawarma2339 Год назад

Where is India ? South Asia right ? Stop overthinking everything and playing the victim

@rvs2569 Год назад

@@porothashawarma2339 Then why not call America or Canada North America and Britain Western Europe or call you by some other name other than what your parents have named you (no offense, just using it as a comparison)

@sahilakram4864 Год назад

South asia is India Pakistan Bangaldesh Srilanka and all these country eat ghee...

@rownakhabib4192 Год назад

Well ghee was invented god knows when; and I'm sure at the time when humans learned how to write and keep tabs on history, there was no county called India specifically and no patriots like you trying to claim ghee as their own invention.

@krishnac2300 Год назад

5:57 Susheela is a great mom. She is wishing to god that all people may get similar good lassi ,milk and ghee. What a wonderful being.

@Kasutam Год назад

Thank you ❤️

@thenumm7403 Год назад

ever tried to find out what they do with the old cows after they stop producing milk? Or the male calf?

@Dacro Год назад

@@thenumm7403Care for them till they are no more. The Bulls are normally left astray as they get agitated quickly. Before tractors, the Bulls were neutered so that they can work on farms.

@thenumm7403 Год назад

@@Dacro Now that we have tractors, we dont need the bulls no more... male calves, along with the old cows and Buffalos that have stopped producing milk -- are sent to slaughterhouses That's how it is in the country where cow is "mata"

@ex.hindu.now.atheist Год назад

@DaCro "Care for them till normally left that they can work on farms." ================ Leave the bulls astray because they are unfit for exploitation. Good job.

@gaya3abi Год назад

I'm from rural south India and we make ghee in similar way as shown here. But only difference is that, here it is common to use moringa leaves , some fenugreek seeds and a bit of rock salt to enhance the flavor and aroma. We filter out the fenugreek seeds and moringa leaves after ghee is done and ready to store.

@rishabhsingh1270 Год назад

That ghee must be tastier than...

@akshathaashok854 Год назад

We use betal leaves too❤ yummy to eat after the clarification ❤❤

@udomshukul3383 Год назад

Any Video how to do it sir

@aniruddhasajja9561 Год назад

tamil ha ??

@gaya3abi Год назад

@@aniruddhasajja9561 yes

@tanvisingla5169 Год назад

"Jaisa khae ann vaisa hoe Mann " clearly defines how passionate and clear he is about the work he is been doing ❤️🙂

@takashimizutani1808 5 месяцев назад

Man made me wanna visit rajasthan I'm a big follower of lord Krishna growing up watching his cartoons I really wanna go and see the culture in person

@EddyWilson-ch8iv 2 месяца назад

@@takashimizutani1808 grow up buddy, thats a delusion

@ShlongMaster5000 2 месяца назад

@@EddyWilson-ch8iv What is?

@sbaumgartner9848 Год назад

Good for the son turning the business into a luxury food item for the world to enjoy.

@Kid-A2 Год назад

Not for the son, but for the nation.

@nebinnani Год назад

Shut up grandpa

@nooramina Год назад

Ghar ki murgi daal Barabar... When others praise the efforts to expensive product and still people can't swallow the truth of its value

@SILOPshuvambanerjee Год назад

@@nooramina Unfortunate truth

@wishful1018 Год назад

@nooraima true. Those who don't get are the ones who understand the value.

@akshaypendyala Год назад

Rice + Ghee + Dal + Mango Pickle = ❤ I am sure if any Telugu people are reading this comment they will relate. Edit: It is really awesome to see that, this recipe is not only equally loved across India but also neighbouring countries. 😀

@akshaypendyala Год назад

@Kraken Thunder Great! 🙂

@snehajasud9104 Год назад

I guess is most part of our country we have it 😊

@OG_BlackBazooka Год назад

😋

@karthikn8536 Год назад

Vaatithopaatu Appadam, rasam, perugu. Pandageee

@spidey885 Год назад

+cow meat

@newbie4789 Год назад

I never felt soo happy for a business in this channel like this one. Bless these two

@deepmalde9448 Год назад

Honestly it’s not expensive, it’s your perspective. The innumerable benefits of health authentic ghee offers to one’s health is super commendable and justified by the price tag. I have somewhat stopped buying expensive and unjustified stuff just having brand name and started investing in wholesome things like pure Ghee, Honey, A2 Grass-fed Fresh Milk, etc.

@ravik007ggn Год назад

Siri, tell Deep the definition of being poor ( in India).

@tge2102 Год назад

@@ravik007ggn yeah mate, I don't think this channel is focused on India... Also, isn't it common practice in India for households to make their own ghee?

@ravik007ggn Год назад

@@tge2102 always lived in a city and no one does that here. Villages, am sure many do.

@Lucifer-qk1vi Год назад

@@ravik007ggn poor make there own ghee nincompoop

@asldfkjgl Год назад

Ghee is number one health food! -Fat uncle with big belly

@theoilisburning7444 Год назад

Their business model: If we don’t have Ghee, our grandmothers and granny will scold us

@manurvabhah Год назад

Coz that's true😂 They do eat coz ghee is good for health and Indian grandmothers make us eat to death. If you have an Indian granny, your stomach and pockets will be always full.

@kalkiavatartruthanddivinep6582 Год назад

@@manurvabhah oye Ayurveda iska bahut power khas vaat piita rog mane kinectic me pain dryness aur thermal heat issue

@mishtic8024 Год назад

That is not the business model , thats truth., thats the sentiment and peoples born and brought up with pasta and pizza will never understand this.

@manurvabhah Год назад

@@kalkiavatartruthanddivinep6582 I know par foreigners thodi na samjhenge. Vo log to te tak bolts Hain ki dhoti nahi pahanna chahiye kyun ki abhi pants available Hain aur dhoti to khul bhi jata hai. Lekin vo thodi na samjhenge ki barso purani culture ko chhodna kitna muskil hota hai.

@Phoenix-gd4xw Год назад

If you visit an Indian household, even an urban one, you will know that it's absolutely true 😂

@DC69420 Год назад

Ghee miraculously enhances flavors of food. Anyone who hasn't tried it, try it once.

@kevinwyman2934 Год назад

All butter enhances food

@aarthirajaraman7453 Год назад

@@kevinwyman2934 but ghee is different, it tastes amazing.

@hunkai5804 Год назад

@@kevinwyman2934 Ghee doesn't tastes like Butter at all.

@rahitbiswas8929 Год назад

@@kevinwyman2934 every Westerner

@DC69420 Год назад

@@kevinwyman2934 try ghee once, then you can decide.

@sehgalrakesh Год назад

Expensive? That's a tag we have associated. 1 bottle of moderate whiskey costs Rs. 1500+, and is consumed in a few hours. 1 Ltr of ghee, is going to be used by the whole family for almost a month. But alcohol rarely comes up in the category of 'Expensive'. Same analysis done for everything healthy (like nuts, etc) would tell the same story. Its not so expensive to live healthily, it's just a perception in our head.

@Shadyinternetman 3 месяца назад

Only ₹1500 for a litre of such high quality ghee is really great.

@amritpransarmah9405 2 месяца назад

Whisky in 1500 ain't moderate, it's much better than moderate in the Indian market.

@gaurav8267 2 месяца назад

Right

@namanjindal1399 Месяц назад

Expensive tag is given by comparing same products right, such as apples with apples and not oranges, it's a natural human tendency.

@TravisBickleTaxi Год назад

This is what we Indians need to do, respecting our traditional ways of life, turning them into a business venture, putting our products/services in online market to find international patrons and beat the western world in their own game... Using market economy to acquire power and earn a lot of money along the way!

@flyingdragon6275 Год назад

There are many Indians now who can buy them too. The people in top 10% can afford to spend on specialised items like these. Just like Traditional Japanese craftmenship got preserved by Rich Buyers, We can have similar approach over here. I would be eating Traditional ghee regularly if my income was above 25 Lakhs/Yr

@Hwoman1123 Год назад

@@flyingdragon6275 lol I've been making my own ghee since years . I consume A2 milk and I store the cream, 15ltrs of milk every month, end of the month it yields 200ml Ghee... One dollop every day, enough for 30 days... Billona method is not possible at home but my ghee is still a free homemade byproduct of the A2 desi milk I consume.. I also get the buttermilk in the process.. or I stop at the butter stage sometimes when I have enough ghee in store already

@flyingdragon6275 Год назад

@@Hwoman1123 Ghee is made at my home too. Not using bilona but by shaking bottle Still tastes good

@Hwoman1123 Год назад

@@flyingdragon6275 really?? Does that work??? I use my electric blender and lentil blending stick

@Adnancorner Год назад

We need to get rid of the paper Rupee, and get something that govt cannot print it to dilute and steal from public + get rid of taxation with auditing, if there is NO audit of taxes than NO taxation. Pre 1930's there was no taxation in the entire world. Maximum 15% of taxation, US revolted against the British empire because tea tax.

@larryrichards3668 Год назад

All Ghee is not the same, once you find a brand you like, you will never go back to butter.

@hasnainejaz2611 Год назад

Yes homemade desi ghee is very rich in taste and is very easy to make at home

@kaustubhraizada Год назад

Branded ghee taste ridiculous to people who eat home made gher

@alankritakaushal Год назад

All butter is not the same. Once you find the freshly churned soft butter, you will avoid going back to Ghee.

@WTFuzzzz Год назад

@@alankritakaushal nah bro it's not a choice between two I won't stop eating either one. Makkhan with aloo paratha and ghee with Dal and sabzi..

@samprit5620 Год назад

@Kraken Thunder of course....in that homemade ghee , your mother's love,hardwork ,freshness of ingredients everything exists so definitely it will be more tastier and healthier that industry made ghee

@ScottRedstone Год назад

If the flavor is good and it’s potentially healthier why not. If people are willing to pay $20 for a gin and tonic then this ghee is a bargain. I love cooking with ghee. And enjoying the results. Make a grilled cheese using ghee and you will understand.

@sagarkochar Год назад

That's great but see how to properly consume ghee, it can be life changing and improve your health amazingly!

@rajgoyal108 Год назад

It's lovely to see even the westerners are understanding the importance of ghee in keeping healthy lifestyle. We Indians can't live without ghee, ghee makes everything so delicious 😋.

@cringe1660 Год назад

@@alankritakaushal there's no rules let him do what he want I eat vegetables cooked with ghee

@kanishkCrazy Год назад

Good scott.

@cicatrace Год назад

@@alankritakaushal The video states that Ghee has a higher smoking point, making it even better than regular butter for toasting a toast in a pan. I mean, if someone never tasted Ghee before, why not try it on a grilled cheese sandwich? The first thing you will taste when you take a bite is the butter, so you can really taste the difference between regular butter and Ghee ;)

@user-tn8dk2vc1m Год назад

If something is negative, thay will say it happened in India. If something is positive they will say it is a culture in South Asia

@beeingabee2016 Год назад

can't contain my happiness as our food is recognized by such great channel....proud being a desi🥰

@jakec5618 Год назад

This is the type of stuff that needs to be encouraged and supported. Thanks for shedding light on it.

@smeshnoymatvey2054 8 месяцев назад

The same scam business model : Use traditional things and sell them over-priced in name of tradition.

@talentrippin3535 6 месяцев назад

@@smeshnoymatvey2054 In this scenario the price is justified

@patrick-bu3eq 5 месяцев назад

Why encourage another human being to sit behind a pot and spin a device couldn't they possible do something better instead just feed your senses?

@ma.k4910 Месяц назад

@@patrick-bu3eq They're happy doing what they're doing, providing nutritional, minimally processed food and keeping a tradition alive. If not for people like them, for those of us who can't afford to make things from scratch at home, who would provide such things? You? And who are you to decide that's its demeaning to encourage such businesses? Your definition of meaningful or 'better' work is different from theirs. Other perspectives exist in this world.

@patrick-bu3eq Месяц назад

@@ma.k4910 Ah, you're suggesting that a homeless person likes to beg for money? Cause humans could do better than manually spinning a pot.

@infinite5795 Год назад

Ghee is the oldest food mentioned in the Vedas, the sacred Hindu scriptures, which is about 4000-5000 years old. It's historical use in nourishment and oblations to the Hindu gods has earned it the epithet of a life giver among Hindus, with its continuous use in India( more so in Northern India than Southern India). Makhan is the favorite food of lord Krishna, as a child, he is said to have stole it himself, so the former is applied as massage oil and food for the newborn, toddlers to adults alike. It bears special significance due to the historically more pronounced Vegetarian lifestyle of Indians( Lacto-vegetarian, especially in the North and western parts). Traditional Hindu medicine and ancient Hindu doctors like Charaka, Sushruta etc speak very highly of Ghee and it's plethora of properties.

@JN003 Год назад

...You may be interested to know it has been produced in Ethiopia for thousands of years - spices added are different but the production process has been the same for centuries, possibly thousands of years.

@ajaysenger2 Год назад

@@JN003 akhand bbharat intensifies

@infinite5795 Год назад

@@JN003 wow interesting, must be Indian influence on Ethiopia during trade with Axum, also 70-85% of spices in the world come from India.

@mercedesbenz3751 Год назад

@@infinite5795 Mahabharat alone was 5000 years old. And Vedas already existed during the time of Mahabharata, maybe the vedas existed even prior to Ramayana. Meaning Vedas are much much older.

@nabeelmohammedca Год назад

@@JN003 Even though evidence proves that earliest human civilizations originated in Africa and west Asia, the right wing Indians don't agree, they believe their civilization is oldest but don't provide any evidence to back up their claim. The oldest scripture found in India are less than 2500 years old. The oldest scripture found in the world is from Sumeria in west Asia it's around 5400 years old.

@harshityadav0 Год назад

I'm an Ahir (Milk seller clan) and this tool is integral part of our homes. Infact it's also worshipped in our weddings.

@DrPK-ki1en 9 месяцев назад

Not only in ahir,, it's worshipped in every caste in Rajasthan.. (Specifically western Rajasthan)

@Ind421 7 месяцев назад

Why dont you increase output by using machines?

@harshittripathi11a58 7 месяцев назад

@@Ind421Big corporation use machineries. If you focused on the video it says that the product was marketed using the term "Bilona" which what they are doing.

@brindade2004 11 месяцев назад

Only an Indian would know how much ghee is way more delicious than butter.

@rationalthinker5863 Год назад

It's a gift in rural India for soon-to-be mothers and young toddlers. I still miss the ghee made by my grandmother.

@vivekadi4155 Год назад

“if we don’t have ghee our grandmother will scold us” every indian can relate to that

@incharaa4059 Год назад

not me : )

@shreenirawane9857 Год назад

@@incharaa4059 who asked you?

@MichelleObamasBBC Год назад

@@shreenirawane9857 the commenter did when he said "every indian"

@devanandanaa1194 Год назад

I can't

@shreenirawane9857 Год назад

@@MichelleObamasBBC are you sure 'bout that ? what's his name ichara which is not Indian name now read commenter "every Indian"

@AnshRus Год назад

Things I took for granted as a child is a novelty now. Almost all Indian mothers made ghee this way whether in a city or village. It was always cultured butter churned from yoghurt that was used. The concept of making butter from sweet cream was alien to me until I moved to the west. The fermentation process in cultured butter ups the nutrition quotient and makes it easier to digest

@greynium3158 Год назад

It's so poetic that as much as time you give this process the ghee can be preserved for that much longer... it's like we are passing out life time to the product so that it'll come out that good.

@dhirendrakumar276 Год назад

I belong from a village in Bihar, India. My mom makes Ghee this way. Whole house gets filled with the aroma of ghee once the makkhan is being boiled.

@sanjaychoudhary9772 Год назад

The scent of ghee is so nostalgic and soothing... It's better than any edible oil

@BruhVegan Год назад

Disgusting

@dismal08 Год назад

Personally I like to use motor oil in my cooking, gives a nice boost of energy

@abhishekchaubey9849 Год назад

@@dismal08 Valvoline or Castrol which one you prefer more😅😅

@programmingwithsunny6121 Год назад

@@abhishekchaubey9849Motul

@TechnoViking__ Год назад

@@dismal08 bsdk ❤dey

@sreejaghosh 8 месяцев назад

Wow! The effort and amount of work that goes into making authentic ghee! Also, kudos for keeping the cows happy! 🤗

@gursangamsingh11 Год назад

ਪਿੰਡਾਂ ਦੀ ਸ਼ਾਨ, ਜਾਨ ਤੇ ਮਾਣ ਦੇਸੀ ਘਿਓ👍🏻💪🏻💪🏻

@kennethchakma7435 Год назад

Bhavesh ji is like brother. I have been buying his ghee for improving my gut health. Nowadays, due to processed food and fast food our good microbes in my stomach is hampered. Ghee made by ayurvedic process is truely a medicine for stomach.

@Kasutam Год назад

Thank you Kenneth ji😊

@meribhataktiaatma Год назад

I once baught his ghee approx 1.5 years ago and it was not pure

@krishnasanyal7 Год назад

@@meribhataktiaatma What about now?

@meribhataktiaatma Год назад

@@krishnasanyal7 Never ordered again because I felt cheated... At that time he just got his certificate i thought he is genuine but he was not ...

@kor2597 Год назад

What's the prize?

@LionHindu001 Год назад

I am from Haryana and I eat bilonna ghee daily 😂I do not even know that it is very expensive in market 😂😂🙄🙄 Without ghee 🤔in my house no one eat food no one😏I love ghee 🙏🙏🙏🙏THANKS FOR RHIS IDEA WOW

@samprit5620 Год назад

Bhai ye expensive hai aur hona chahiye....agar apke ghar me ye banta hai to apko pata hoga apke dadi, Ma, Papa kitne mehnat se ye chiz banate hai....mai Bengal me rehta hu aur mujhe agar apke waha Jake ye kharid na hai to mera farz hai us mehnat ka paisa apko du....aur wo industrial packaged Ghee se zyada hi hoga...

@PiyushSainiii Год назад

Totally agree..... can't swallow Roti without ghee.

@LionHindu001 Год назад

@@samprit5620 Mehnat too lagtii hai Bhai jii 👍haam naa abb hands kii jaghai motor walli milking machine use kartai hai bhai ji 🤗and bakii system wahii hai same to same 🤗matkaa and all 👍and yes iss ghee kaa taste allah hotaa hai

@cooldude3561 Год назад

@@LionHindu001 Allah ka swad kaisa hota hai?

@apyrexy159 Год назад

@@cooldude3561 alag bola usne 😂😂😂

@KitsGravity Год назад

Bro is living cottage core life we all desire. As an Indian, ghee is as intergral to our cooking as cheese is to Italians/Greeks

@SebinMatthew 11 месяцев назад

india is a huge country and ghee is not integral to indian cooking, its only integral to the part of india you are from.

@satida 9 месяцев назад

@@SebinMatthew In nearly every Indian cuisine from South to North, ghee is an integral part of our cuisine

@jyonit8134 8 месяцев назад

@@SebinMatthew which India are you talking about??

@badlad2001 8 месяцев назад

@@SebinMatthewsays a ricebag

@171_indranildutta6 8 месяцев назад

a ricebag from goa or kerala is saying that @@SebinMatthew

@Martin_Priesthood Год назад

Excellent job . . 🙏🙏. You don't need complicated industrial processes to produce something good.

@kuldeeps90 Год назад

I never liked Ghee but as a Grown up man in mid 30s, my mother still scolds me for not having ghee in my diet. Home made Ghee is so important that my mother is bringing Ghee in this very same week while flying from India.

@mimis.5139 Год назад

Same... I dnt like ghee and my dad sneaks it in aata while making rotis.🥲

@Dacro Год назад

It is an acquired taste.

@NostalgiaforInfinity Год назад

Ghee is the only oil you are meant to consume. Everything else like seed oils are degenerate. So if anything, you should be consuming ghee as much as possible.

@Ace12341 Год назад

I loved ghee so much that I wouldn’t eat my dinner without it and I got so many beatings because of it. I was told it would make me fat. I still enjoy ghee sadly I don’t have the same love for it that I used to do when I was young.

@SebinMatthew 11 месяцев назад

@@NostalgiaforInfinity bro...just because you were brought up by being fed ghee doesnt mean its healthy. its saturated fat and has its downsides.

@varun3681 Год назад

My grandmother used to make ghee using same process. Our milkman used to get thigh milk everyday. When I was a kid I used to eat butter like a thief. Man I just miss those days of eating natural food, but now almost everything is processed

@MichelleObamasBBC Год назад

thigh milk?

@mr.ranadas3691 Год назад

@@MichelleObamasBBC thicc

@deepajoshi640 Год назад

@@MichelleObamasBBC typo.... he meant thick milk, which am sure you also might have understood beforehand itself.😊

@satyamraj2779 9 месяцев назад

Why do you guys use South Asia, it's India..

@adityamali8965 Год назад

Ghee making is common in rural India.Every Indian prefer desi ghee(ghee made in traditional way)if possible and thay will also pay extra. And he saw it as a business so All The Best AND I WILL SUPPORT YOU 🙏

@PrashantMishra43 Год назад

For those who dont know why they use clay pot for making curd because placing milk in pot reduced the water content by absorbing it.

@helgardhossain9038 4 месяца назад

When cooking in a pot every time little molecules of it go into the food - also with a stainless steel pot, which exudes nickel. It's preferable for humans to consume small amounts of clay or iron compared to nickel, which can have an adverse health effect ...

@entertainmentplushd Год назад

I save cream from milk and store it in the fridge, and after 20,30 days I prepare Desi ghee at home and it's easy ,and good for health because it is pure 🇵🇰

@journalist_7 Год назад

😛

@66166616 Год назад

Exactly like how my mum makes. Store the malai for atleast month and then the process. Cheers

@entertainmentplushd Год назад

@@66166616 I learn it from my mom

@66166616 Год назад

@@entertainmentplushd good for u. My respects to her 🙏🏼

@Adnancorner Год назад

@Tweet Worse Yea as if cows dont exist in west Asia and other parts of the world. How ignorant the comment is.... and anyways its dangerous to raise cows in some states of India as you cant sell the calf and buy the calf because of certain fools who are hell bent into destroying the native cow breed in India. 5 farmers in Hyderabad were fined and put in prison just for selling cows. Talking about haram and halal....

@Tate525 Год назад

6:41 And here in US the cows are tortured in factories, sedated with hormones and are force to stay in the same place all the time.

@prateeksharma6706 Год назад

Yes it inhumane

@kirtigupta9753 Год назад

A2 Desi Ghee is on a different level altogether but it's extremely expensive.

@heheguysharme9701 Год назад

I will make it less expensive and also will not sell my cows after they can't give milk.

@heheguysharme9701 Год назад

I don't have my dairy business but my dad has built a successful Real estate Empire for me, making 60 lakhs annually bare minimum and i have a lot of surplus to spend, seeing the bad condition of our dairy cows and their slaughter after they fail to give milk has helped me make my mind to shift my focus on this good dairy business and i will make A2 certified ghee available at rupees 800/ kg, it's just 100rupee more from patanjali normal ghee this will take a lot of time and strategies business research but I promise I will one day soon foray into this business tough it has very low margins and hig risks. I'm hindu and can't see animal cruelty being done to my mother by these " Cow milk factories"

@eggbenedict-gt7mw Год назад

Just hype 🤣🤣🤣🤣 go and taste milk from cows in newzealand, Australia, Germany u will know where a2 cows stand

@error7329 Год назад

How much a kilo ??

@eggbenedict-gt7mw Год назад

@@error7329 5000

@commentnahipadhaikar2339 Год назад

I like how people's perception change according to country of thier liking. If the same was done by Japanese, then you would have praised by words like 'dedication to thier work","handcraft", 'tradition', 'patience','hardwork', 'exotic', 'work of art' and what not. But here people are saying things like "machines make more sense", or "he is fooling people". So to people, a simple scissor being absurdly expensive makes sense, same fruits being expensive makes sense, and even after technological advancements, 'them' working manually makes sense of it is from a country of thier liking like Japan or Korea, But Ghee being expensive, is fraud. Even though 1 kg ghee needs many litres of milk, without forcing cows like they do in west. Lol Ghee is older than dawn of many cultures , so why shouldn't it's traditional method be preserved? Infact if you go deeper, there are elaborate ways and mantras to be recited while churning milk/curd. "Churning itself have many deeper philosophical interpretations in Indian literature. Churning is also a plot of many Hindu legends. So give respect to tradition.

@Nerval-kg9sm Год назад

You what's also a tradition? Making straw-man arguments like yours to exercise the chip on your shoulder.

@manurvabhah Год назад

@@Nerval-kg9sm what's wrong in spitting truth?!

@commentnahipadhaikar2339 Год назад

@@Nerval-kg9sm What the heck you mean by straw man? I am just showing thinking process of people nothing else. Tradition of making ghee is way older, from Indus valley civilization and Vaidik period to this day, with same process and methods. It have huge cultural value, not just for India, but also for whole Indosphere.

@_GMP_ Год назад

If you see the video series very few videos are there from the USA & EU compared to Asia , they want more output more money that's all that matters to them but few stories to tell

@YuruCampSupermacy Год назад

People have shown nothing but appreciation for this video in the comments. Get rid of your inferiority complex it will do you some good.

@visi9856 Год назад

I am from Rajasthan (and am from the same part of Rajasthan as this dude....) We have electric bilona at home.

@supernaz11 11 месяцев назад

Wow...i love how organic this is❤

@essjay9768 Год назад

जैसा खाये अन्न, वैसा होये मन 🙏

@beachboy922 Год назад

Nice to see modern science validating the wisdoms behind our traditional food and customs.

@Thunder1449r Год назад

No one is validating anything. It is just common knowledge, you dont need validation.

@beachboy922 Год назад

@@Thunder1449r Doesn't the A2 labelling help with the sales ?

@beachboy922 Год назад

So, now you think desi ghee being beneficial is hype ?

@Thunder1449r Год назад

@@beachboy922 Dude, it is a fat source like any other type of ghee. It has certain benefits, but most people blow it way out of proportion. Like claiming that it has magical healing properties (yup, I heard it from some old dudes in a nearby village). It is a food, and it should be treated like a food.

@Thunder1449r Год назад

@@beachboy922 Desi ghee is tasty and is enjoyed by pretty much everyone. But what I want to say is that some crack-nut people view it as an elixir of life or something like that

@pavanmandal910 Год назад

My mother used to make it like that, now even my wife does it. The process takes time, but it worth it. Thanks

@ThroughBirdEye Год назад

My granny always make ghee like this ! Even just 10 min ago we had conversation about ghee and now I am watching this ! Very vital part of Indian cuisine 🖤🖤🖤

@SpadeAmythyst Год назад

you know ghee isnt cruel to animals when the narrator says happy cows

@drhputra1635 Год назад

@@premg062 pretty sure their cows aren’t treated like those large scale farm

@Ass_of_Amalek Год назад

@@premg062 you can see in the video that those indian cows making that particular ghee live much better. the narrator even seemed to try to say that the calves are not separated from their mothers, though the sentence is badly written. the video does show a calf with its mother, which in typical industrial dairy farming would only happen for a matter of hours or days after birth, at which point the calf would be removed and raised in extreme isolation in a tiny box. a friend of mine worked on a dairy farm in new zealand once while backpacking, and he reported that the way the calves were fed was by utilising unsellable puss-contaminated milk from cows with inflamed udders (they still require milking, and apparently it still works for feeding and not killing calves). :( and that wasn't even the worst sort of dairy farming, since the cows still got to graze outside, which in a lot of more densely populated or less climatically ideal countries is the exception for dairy cows (new zealand is great for ranching, though more known for sheep).

@premg062 Год назад

@@drhputra1635even if they lived a good life its irrelevant to animals, right? because they're going to be killed the moment they stop producing milk. also baby male calves are killed too, because they don't produce milk, maybe the narrator conveniently forgot to mention that part?

@TheAshutosh58 Год назад

you can't get A2 milk with cruelty

@Ass_of_Amalek Год назад

@Winter I suppose that it would logically follow to not separate calves from cows if you see cows as holy animals? but I know that not all hindus take that stuff that seriously.

@GodzHarleyGirlStudio Год назад

Now THIS is the kind of content everyone loves!

@PookieNarc119 Год назад

This ghee is a part of our diet in Haryana, culturally. Generally the factory made ghee is frowned up and people will rather not that. When you eat this ghee, you can feel energy in your whole body. The strength my father and grandfather made eating lost of ghee, butter milk is incomparable. Their bodies are so strong in comparison to their age.

@mitvishwakarma Год назад

Agreed the strength you get for consuming pure ghee is impeccable.

@arunrajiitbaero Год назад

What I actually see is a great entrepreneur in him.. Hope he succeeds like many other ... And wish govt provide the necessary things to his village like affordable and efficient courier..

@rajmaheshwari Год назад

solid video. thanks for giving our ingredient a spotlight on the main stage 💯

@FussyLee Год назад

Great feature with an equally lovely narration!

@sumitgpatil Год назад

Thanks for covering this Insider...❤

@shreechaudhary02 Год назад

❤ He earned respect just by saying dukhi cow ko nhi krna

@Scientist1351 Год назад

🕉️

@meghamilton9234 Год назад

I really enjoyed this video and I learned a lot as well. I’ll look for this next time I’m in a World Market or Trader Joe’s. I’ve never used it, but now I think I’ll prefer it, and I’ll be supporting the business. How cool is that !!!

@shashirana9601 Год назад

Great 👍

@ChinmayKashid Год назад

Mostly you will get the industrial version of ghee in your country but it will be good for you. Warning though, it has strong smell and taste (bodes well with Indian spices. Don’t know how it will be like in your cuisines.

@jignyasu Год назад

@@ChinmayKashid many Americans seem to like the taste High smoke point is also a hit

@jayeshjain6052 Год назад

There is a small my mom uses to make ghee at home instead of bilona. I never thought i was eating homemade ghee this whole time. My mom is gift from god to my family. ❤

@kaycey7361 Год назад

There was a small what?

@Gaurjain Год назад

This was an house hold thing a few decades ago … I have seen so many of my Daadi Naani (Grand Ma) generatation doing this so often. Each household had a Cow and had enough cream to make this and offcourse a constant supply of butter and buttermilk 👏👏👏

@ex.hindu.now.atheist Год назад

@Gaurav Jain And the cow was repeatedly impregnated in order to force it to produce a calf because a cow produces milk only when it has a calf.

@mtony2141 Год назад

Back in 70s my grandmother used to make ghee from 3 cows at home . breakfast fresh yogurt and maki ki roti ki churri.. afternoon or Raat KO desi ghee mai churri or oopar shakar or doodh..wish those days can come back

@pravinvara22 Год назад

Am from london and always buy 6 bottles of bilona ghee for use at home its flavour is amazing and taste is pure

@sivaramarigela3998 Год назад

How and from where if I can ask ?

@arjunjoshi1509 Год назад

If you want in India you can contact me

@Remix26 Год назад

This is so dope, loved the vid. Can’t wait to try this stuff.

@aabidadar5532 Год назад

Just bought some from Amazon. Will compare to the other ghee’s I use to eat. Thanks 😊

@lalitjoshi7152 Год назад

my Nani used to do it at home as daily work..... it's very common for us... even in childhood i also tried to do it.❤

@kairo2704 Год назад

The urge to visit Rajasthan just to taste this ghee straight from the churning pot and roti is real.

@watanabe00738 Год назад

I ve tried his ghee. Its was delicious . And u can feel after ur first taste that it is pure.

@kannan159 Год назад

I hope all ancient Indian practices get carried forward by the next generation, and I hope govt takes good steps to promote it.

@TojiFushigoroWasTaken Год назад

You can make riccotta cheese from the left over buttermilk....just use the same process as making paneer (heat, lemon juice, sieve)

@helenjohnson7583 Год назад

I bet that would be nicer than the Ricotta cheese I tried from the grocery store!

@manurvabhah Год назад

You mean chhena?

@harshwardhangunthey8915 Год назад

@@manurvabhah Yes, same thing, we called it Chenna, Italians call it riccota!

@theShashwat0024 Год назад

That's why ghee is considered healthy in India .. healthier than most of the oils consumed in foreign country.. since it is derived from such a beautiful cows.. i m a gymnast with all abs and fibrous muscle . I cook my meal in ghee the only fat i use..

@thelazydire Год назад

lol

@sulfuroxymoron7103 Год назад

Ghee and butter are different and their process of making, after effect on the body is also different.

@theShashwat0024 Год назад

@@sulfuroxymoron7103 ok sir I will correct it... I will replace butter with ghee in my comment

@Adnancorner Год назад

The ONLY fat a human should use is Butter, ghee, animal fat and coconut oil. Anything from plant seed is toxic. You need all three types - saturated, mono saturated, unsaturated.

@AMITKUMAR-kf4ih Год назад

Miss my grandmother 😢 Always offered us whenever we used to visit at the time of summer vacation ❤❤

@NoMeWithoutYou1 Год назад

Thank you for bringing us this delectable story. Your videography and storytelling was spot-on.

@Zakib. Год назад

Very informative and interesting

@sandipkarmakar7370 Год назад

Kudos to bhavesh for keeping up our culture alive ❤❤

@ankushdas1995 Год назад

I went to India and had this one. Oh my dear god the fragrance was the best. Each rupya was worth. Thanks for covering this.

@Aryan-wl1pu Год назад

Quite happy that the focus is also on the animals well-being. Her calves are treated fairly so it's natural for her to be content.

@DrPeculiar312 Год назад

Binging with Bhavesh

@Ass_of_Amalek Год назад

bingheeng with bhavesh

@solotraveler8326 Год назад

dal rice desi ghee, mango pickles , and papad the whole nutrion is within it none of the food can beat it in the world.

@meghasinghaniahmu 16 дней назад

Also paneer

@anirudhchaudhary209 Год назад

Glad someone is talking about A2 Ghee and making it popular.

@evanpaulmarbaniang4302 10 месяцев назад

such a hardworking family. i hope he achieves his goals of making his business bigger and bigger

@doctorzufff3601 Год назад

@InsiderBusiness there seems to be a translation error at 2:46. Bhavesh is describing how the pot doesn't sound perfect and is not ideal. But the translation says that it is. Thanks. Great video, intresting to see Indian buisnesses expanding into luxury products

@rockcliff1930 Год назад

They didn't get the shot of the good pot or maybe they lost it, so they faked the subs thinking that the non-desis wont understand lol😂

@doctorzufff3601 Год назад

@@rockcliff1930 😂

@SharpShooter-1310 Год назад

Glad someone else pointed it out

@gandsungli Год назад

These kind of small businesses keep you healthy, content, properly and adequately fed and give you a peace of mind and soul. ❤❤❤❤

@QueenOfArabianSea Год назад

There are two types of butter. The commercial butter we find in the supermarket is made from cream that floats to the top of the milk. This is what we refer to as cultured butter. The milk is concentrated by evaporation then it's cultured by making the yogurt then churned to make butter. This butter has an amazing smell and flavor. This is how I have made butter and ghee all my life. Take fresh milk and make it into yogurt and then churn it to make butter and then heat it to make ghee. What makes it so much better is these cows only eat grass. No corn and soy like the factory cows.

@Ass_of_Amalek Год назад

here in germany, supermarkets generally offer sweet cream, sour cream, and mildly soured cream butter options

@gaurav8267 2 месяца назад

@@Ass_of_Amalek those items r harmful. You should order bilona ghee from india

@rahmathbaig733 11 месяцев назад

Thanks for this video

@SamarendraPatra 10 месяцев назад

Good job man... Long way to go... Thanks for preserving the Culture.

@GeneralDante108 11 месяцев назад

Ghee made at our indian hindu houses is 100 times than those bought from store no doubt....ghee made by our mothers and grandmothers is true love ❤

@SB-nv3eu Год назад

Yes, only happiness brings happiness. happy cow, good milk, excellent ghee.

@yoyo946 Год назад

The price tag is justified for the process and purity of the product made. The Cows are kept happy and its very ethical and you have an amazing product at the same time

@padhlebhai13 2 месяца назад

I love the scent of ghee in my hands after having my meals❤❤❤❤ From Gujarat♥️🇮🇳

@Rajivrocks-Ltd. Год назад

Respect man!

@romanschuster1709 Год назад

Kahaha "there is a saying, buy the product that only I sell, even if you need to go into debt". Spoken like a true CEO

@aaryanudhaya3975 Год назад

It is actually a saying from "Charvaka" school of philosophy. They state the ultimate aim of life is to enjoy and do whatever pleases us. P. S. They also said only to get debt, not about repaying it. 😂

@dronzerdanks7163 Год назад

He's not making it up. Here really ghee is considered so vital that everyone should have it even if there's money crunch

@aum6032 Год назад

It's a popular ancient saying of Charvakas (materialistic atheists), they say, "you have to enjoy ghruta (ghee) even if you have to be in debt for it because you only live once, there is no god or afterlife or reincarnation based on karma of previous life"

@ayush.pareek Год назад

This is an actual saying in India, and not a marketing tagline used by him. My mother also tells me about this famous saying.

@Adnancorner Год назад

That is not true, This ghee is produced by many people, the whey is used in cooking for soups and other dishes so no he is not the ONLY one making this product.

@teekeshwarsinha6377 Год назад

Respect for keeping the culture alive

@rajveerkhangarot5762 9 месяцев назад

Thanks insider team.

@ShakilHashmi 8 месяцев назад

Proud that these ladies and gentlemen preserve the traditions. I pray that they will remain uncorrupted and untouched by "modernity". I'd walk miles just to taste what they cook in their traditional methods. Good wishes for all of the people there.

@rheasharma3072 Год назад

Thanku so much it is really helpful from this channel I have learned many things ❤

@raydawg2115 27 дней назад

Our culture has brought so much to the world especially in terms of food. Just look at the amount of spices around the world that are native to India. It’s incredible. This makes me want to go back home lol.

@tapashchatterjee6849 6 месяцев назад

An EMPOWERING MUST-WATCH VIDEO...

@rohitp2355 Год назад

Bhavesh produces authentic ghee at his farm. I have been purchasing ghee from him since the time when I saw one of his videos where he explained how bilona ghee is made traditionally.

@kishu911 Год назад

What is the name of his brand where can we buy it online??

@gaurav8267 2 месяца назад

@@kishu911kasutam brand

@peace4myheart Год назад

Now I want to try it just to see how it tastes, even if it's just butter.

@sbaumgartner9848 Год назад

I don't know where you live but even the butter in France is much better than in Canada or the USA. It has less water in it.

@atharvamalkar4482 Год назад

Try it with dishes that have jaggery in them

@eggbenedict-gt7mw Год назад

It's not better than butter 🤣🤣🤣🤣

@wholeworldisonefamily. Год назад

@@eggbenedict-gt7mw I tasted both butter and gee but gee is better than butter

@hasnainejaz2611 Год назад

It has a rich taste ❤

@farhan-momin Год назад

The narration of the women in this video is awesome, she also spoke all hindi words so precisely

@maheshdonthi 7 месяцев назад

Nice 👏. We need more people like him and his family...

@ayush1196 Год назад

Please stop using "South Asian" connotation to nullify India's cultural significance and uniqueness. It's only in India that Ghee is most widely used.