Why Do So Many Companies Use Salesforce? Explaining the ROI of CRM | Salesforce Explained 

Businesses see, on average, an estimated 25%* savings on IT costs and a 26%* increase in employee productivity using Salesforce, according to a survey of more than 3,500 customers.
With automation, intelligence, and real-time data built directly into best-in-class applications for sales, service, marketing, commerce, analytics, and IT teams, now every company can exceed customer expectations. And, making the Salesforce Customer 360 more accessible than ever, Salesforce has released the Sales Productivity Bundle and Service Efficiency Bundle to help customers automate to lower costs, drive efficient growth, and consolidate their front office on a single trusted platform.
In this economy, you need business solutions that can save you money and create value, quickly. Customer 360 delivers. It unites every team around a shared view of customers on one trusted platform, so your business can deliver success now. Deliver success now with Salesforce Customer 360: www.salesforce.com/campaign/s...
00:00 - Intro
01:00 - The Reality of Disconnected Teams
02:28 - The Benefits of Using a CRM & Customer 360
02:45 - The Benefits of Customer 360
03:25 - How to Calculate ROI
04:08 - How Does Customer 360 Provide Value
Sources:
• 2022 Salesforce Success Metrics Global Highlights. A 2022 study based on 3,706 customer interviews in the US, Canada, UK, Germany, France, Australia, India, Singapore, Japan, and Brazil.
• 2022 Salesforce Multi-Cloud ROI. A 2022 study based on 1,640 customer interviews in the US, Canada, UK, Germany, France, The Netherlands, Australia, India, Singapore, Japan, and Brazil.
• 2022 Connectivity benchmark report: www.mulesoft.com/lp/reports/c...
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.

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