Why Doc Martens Are So Expensive | So Expensive 

yes but with inflation he said $50 in todays money

literally i was like “....excuse me?”

@@Olivia-mb6ex It's called an exchange rate. I assume in addition to inflation whoever researched/wrote this piece not only took into account inflation but the relative weakening of the GBP compared to the USD when giving that figure. The fact is, footwear costs a lot more nowadays even accounting for inflation. Today, $50 gets you a pair of sneakers that _might_ last a little over a year with daily wear if you're lucky and don't weigh as much as I do. I blame Nike and marketing as a whole, along with a consumer base more preoccupied with perception than reality.

@@Olivia-mb6ex what's mean

Charles Jay but ONLY $50?!!!

yeah its kinda stupid and unfair actually

Yeah, I use to wear champion all the time. Now the only shoes I can wear are random shoes from Ross.

Yah the champion thing still blows my mind. I see FILA or KSWISS making a come back with all this weird 90s love.

they ruin everything

Heychelchels yeahhhh , sad isn’t it?

Went from being a work boot, to a "style" boot, and then it was purchased by another company which made the price go up. You don't need any "indication" for the price to go up. They could very well just wake up tomorrow and add another $100 to the price tag just for the heck of it.

@@estoylaroca what I meant was the video didn't ever explicitly state at any point *why* the price went up, just that it did. Yes, you can infer what you said from the video but the video never outright says any of that, nor does it explain why you can sell a "style" boot at a higher price than a "work" boot.

jmckendry84... C'mon man! It's Putin's fault.....

​@@robreynolds721 did you just compare Doc Martens with redwings, wow

@@nigelyam38 I don’t know did I? You tell me.

@@yuka7.999 lol yeah like if it’s now made in Uk it would be better This isn’t 50s anymore. In 2022 ppl now days just don’t work as hard have u seen the documentary about us workers compare to chinese workers on work ethics Also even if they want to care , under capitalism it’s all the same as they don’t want u to build good quality they just want u do it for cheap so even if u have passion it makes no difference Third. Many skills are simply lost due to technology There are actually many skills / way of doing things that simply are lost forever even if u want to learn how to do it Especially with hand required skills It really doesn’t matter where it is made. Look at apple products. Made in china but still is had good qualities Coz Apple has a standard they have to or at least they used to care so they will demand the qualities coz they are known for it A dollar store item made in china is same crap as a dollar store item made in UK, France , Germany or wherever u want

​@@dandansfu and I find it funny apple is mentioned. Apple is one of the worst.

@@ltipst2962 coz they are being seen as good quality And u may hate them or disagree but just say they are one of the worst is … I am not saying apple product is the best of the best of the best in the whole wide world. Also my point is not even about apple but ok

@@ltipst2962 like all ur reply on this channel is just disrespectful without any valid resources or references

I just ordered my first pair of UK 1460 docs!

The docs I bought in London while in college in the mid 90s have literally worn like iron. 👍 So hard to judge quality by how long something lasts. Obviously if I wore those Docs every day, they would be history. So many owners with such divergent use cases and expectations. And are people really buying Docs solely because of the quality?!? Seems like a bit of a witch hunt to me, especially relative to what some companies charge for footwear made in the far east (One that starts with N and ends with IKE comes to mind...)

She's not missing out on anything with the new ones. They don't have a shank, the leather is very plasticky, the sole construction is poor, etc. Overall not great.

Tell you what? Mine Colorado shoes also still in perfect condition for urban life. Not a fan of this boots but other fine quality American one.....STF....

Tess Peng Tell you what? Nobody is saying Docs are the best thing you can buy in terms of quality and durability. My UK made pairs are still kicking after 25 years. They're from a different era, and have a story all their own. The why so expensive part of this vid is laughable. Docs cost half to a third what the best quality boots cost. Those should be made better, and they are. The typical Doc styles aren't work boots. They have a unique, iconic style that dates back nearly a century. You either appreciate that look and history, or you don't. We know where the makers of this vid stand on that. Any evaluation about quality coming from here is laughable, even the OP's story and mine are just anecdotal. If you want to know what makes a good quality boot, you watch channels like Rose Anvil, not this. You could do FAR worse than to spend $120 on a pair of Chinese made docs. Or $220 on a pair of UK-made 1460s that use vegetable-tanned leather from Horween, one of the best tanneries in the world. You can do far better too, prepare to pay accordingly. In a world where a staple, mid priced running shoe like an Air Pegasus is now $130, and you can spend $400+ on garbage like Common Projects, it's clear to me this vid is pretty much a clickbait hatchet job on a well-known brand to draw eyeballs. And it did... Glad you are enjoying your Colorados. 🤘

ohh i'd love to have one of those omg

honestly the ugliest trend ever

popular with gays

Yeah, just like Levi's did. It was working clothes, and now it's (mainly) a fashion brand!

@Gerr Gerring woooooosh

Miso You’re just hating because you can’t pull them off or afford them ✋🙄

Your feet need to get used to it I’ll gove you that Wore them everyday to stop the pain and it stopped in maybe two weeks, after these two weeks I couldn’t wear any other shoes than my docs because the feeling just became weird and even sickening

@@samcavemanlosco6417 two weeks??? i have had one pair for 2 years and a newer one for a year and they gave me huge blisters and my feet hurt even after months of walking

@@emem9846 guess it depends from people, my friends who have doc say the same thing. The key is consistency. One could say wearing docs is a lifestyle since if you only wear them 20% of the time then ofc your feet will get destroyed But the pain is worth it if you got the will to do it :)

@@samcavemanlosco6417 nah i ve been wearing the second pair (the one i got for myself 2 summers ago) almost everyday in the fall / sping and now winter, i tried to go with a size bigger (hurt like hell), and now i tried with a size smaller (im in between sizes) so that my shoe could adjust to the docs, and they still hurt after 10k steps a day, and my feet got hard rock deformations from blisters (like bunions) i dont think that they are for me

@@emem9846 sorry to hear that, everything dont fit every people unfortunately. If you are willing to give it another chance in the future, try with another model of boots, I’m personnality using 1460. Some are tougher for the foot than others. Also I use soles it helped a lot especially for the healing process. But It’s ok if you don’t have the time money or energy to invest in the brand especially when you had an unfortunate bad experience from the start like yours :/

Thought same

,If he dies he dies", -Mario Yamasaki

🤔

Dude same but they know what they’re doing so they’re probably not even worried like we are 😂😂

I knowwwwww

Welcome to capitalism and fashion.

to be honest, i really don't trust the "expert" they showed... because i have seen his show and he really not an expert at footwear leather.

@@abhishekm4434 if you're arguing you have to argue with facts, you only did an attack on his person without substantiating it

@@abhishekm4434 i dont trust the guy either. he didnt even break them in properly. he wears all shoes he tears apart for like a day and them thinks he's qualified to judge quality and comfort. the only thing he knows is to feel what type of leather it is, and if the leather is good or bad, after that i stop listening.

Rose Anvil, a leatherworker, did a good video on Dr. Martens made in England. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-MFVH55Eb_R8.html

I'd never heard of Solovairs in my life, but thanks to your comment, I have a pair arriving on Feb. 3rd. After being a loyal Doc Marten wearer for more than 2 decades, I'm done with 'em! If they wanna become a "lifestyle brand," they can do it without me!

Doc Martens have become the Harley Davidson of boots. Solovair is just a superior product, end of.

also they've got a shank in the heel which is better for heavier duty work

@@maximusmax4557 how are the solovairs now?

Solovair Astronauts ❤

Exactly well said. It’s the sad truth people don’t believe or want to believe

"Capitalism innovates I swear."

Doc martens is good quality

@@1fault was*

they do this to literally everything... anything trusted by the people, they exploit...

I bought a pair of Docs in the 80s. They fell apart after a month. Worst boots I ever owned. And that's when they had a wooden shank and Made In England. Cost $60. Doc Martins have always been cheap boots made with cheap materials. All style, no substance. Doc Martin was making crap boots and I was wearing them before you were born. Let me guess, you thought Nirvana was a punk band. Lol.

Thats literally everything on planet earth.

@@weedfiendofthewasteland3616 those lasted my mother about 5 years since she couldn't afford anything else. Must be nice to have daddy's money.

@@weedfiendofthewasteland3616 Grunge, sometimes known as the Seattle sound, is a musical subgenre of alternative rock is very influenced by punk rock, hardcore punk, noise rock and speed metal and with structures close to hard rock and heavy metal. technical a sub genre of alt rock and punk the fashion choice would be a form of punk as well. but lets not get into the specifics. Stylistic origins: Punk rock, alternative rock, hardcore punk, noise rock, hard rock, heavy metal, speed metal, classic rock Subgenres : Post-grunge Fusion genres: Nu metal Cultural origins: Mid-80s in Washington, United States. popularized in the 90s

@@weedfiendofthewasteland3616 why are u so angry calm down

A colleague had a pair of knock-offs she brought back from Vietnam labelled Doc Wartens, which were identical to the originals apart from the label (and the price).

Yeah, I liked the video because of just that ! I almost though it was going to be a canned reply after the first line..

Unfortunately, to reduce the thickness of leather by 11% IS going to affect it's integrity.

Also there are different tiers of quality to leather. 1.8 mm thickness of high quality leather is going to wear very differently than 1.8mm of a lower quality leather

The problem is that their response is nonsense. It's written to look as if nothing has been changed, while admitting that things have. They say it hasn't harmed the quality of the boot, but that's a value judgement that can't be easily proven or disproven. The fact is that they have made changes to reduce costs, while expecting you to pay more.

Most companies will respond with an actual response, but first, you'll get an automated response of "thank you for your reply"

Absolute truth

miss sir please, stop talking about me like this 😭

it’s shoes 😭😭😭😭

@@amepalomarez742 even things such as shoes show sth about character

At least a Harley is still mostly assembled by people in somewhat free societies. Doc Martens outsourced their free labor force to Communist dictatorships.

The new pair will wear out the second he puts them on. Maybe even before that.

@@havable lmao fr tho

New doc Martens are terrible... very poor quality, they are just riding on their name now

Spoiler alert: those new ones are not gonna last him.

I’m surprised they still fit him

I agree. Although not the best out there, I used to get some of my flats for work from Michael Kors. Almost the entire shoe including the inner were made out of genuine leather and would last longer. I went back to the store just a few months ago to get a replacement. The price went up but the inner material changed from real leather to something synthetic. I was like “nope goodbye”. The sad part is people will still buy and keep the demand going. I think its because the newer generation is less diligent in our purchases and don’t have much knowledge of vintage quality to compare to. Thankfully my parents always taught me to look at the materials, craftsmanship etc than the brand itself when shopping. If more of us did that, then I think the brands would certainly go back to providing quality to meet demand. Another trend which I believe killed the quality is the emergence of fast fashion. That really is the devil. Hopefully that dies out and we get better craftsmanship in what we buy.

$100 they where less than £30 in Ireland in the 80's

@@kevinfoley9034 inflation plus they'd gotten to be a popular fashion trend at the time I bought them so I'm sure we paid a little bit of a premium but the fact they've lasted as long as they have I'd say $100 for 20 years and going isn't too bad. Better than $250 and they're in pieces after a couple years lol.

i had doc martins in 4th grade and i loved them so much that i wore them out in one year and had to throw them out. i'd live to get a new pair but i don't know if i should considering the quality sucks now thanks to planned obsolescence.

@@coagulatedsalts4711 check out Solovair. I guess they are the company that made the Dr. Martin brand for them back then and they now use the same process but they are now branded under their own name. The signature yellow stitching won't be on them but they are supposed to be much higher quality than what Dr. Martin themselves is putting out since they decided to do it on their own and go cheap.

I have a new pair of docs and they are insanely comfortable, did you get a bad size?

I can relate lol, mine left me with some scars after breaking them in Like, my parents once asked "are you sure they're comfortable?" and I replied "yeah, very" with my feet just crying lmao But I love them, it was worth it

I have 8 pairs of Docs and I always was in great pain while wearing new bought shoes. But after a few weeks they get more comfortable and after a year they're like the most comfy shoes you could ever have🥰

Double up on socks and it will be easy to break them in! I’ve had the same pair for 7 years now.

you have to break them in the same thing happened to me

It's just called popularity... People need money to live, and if people are willing to pay the price, then the price will only get higher.

as i read this that part came up

@@njerilee9658 amazing that never happened before

...and there's not a single thing wrong with that. I happily own 11. Certainly planning on buying more.

Yes but not entirely explained. Luxury items with expensive price comes with expensive marketing and research and development. Not only that, Luxury items corresponds to heavy tax based on each country's law.

Quite simple really

they are only paying for the brand name, its just the laws of business. the longer your there the more people buy the brand despite them being truly uncomfortable to wear all day until either the shoes or your feet break in.

for boot... yeah no.... people who wear them wear them due to work....

@@JobaniElgrande sandaletten then..

The cost of clout 😂

Were your sister's ones children's ? The children's leather is softer and not designed to last forever, as children grow. Also was she looking after the leather well? That is quite an important factor in how long they can last

I been having my docs since years ago and still in good condition

dude 7 years out of a boot is impressive

@@Jessica-kb8jf nope, size 8 womens

Is it the vegan faux leather? Faux leather is more prone to cracking and peeling unfortunately

Did you get the Made In England ones for your daughter?...

I wore mine for well over 10 years with little wear on them. Not one hole and not once did I had to glue the sole back on. Nowadays they are garbage that doesn't last more than 2 years.

Barp Soon I walked through a small puddle and it affected the glue on mine ,I agree with you...

tutelarius actual made in England docs are hard to come by. Most of the ones in england were not made there.

Not having a shank in it anymore is probably a huge contributor to the sole splitting so them saying it’s nbd is bullshit

Shane Song And now they get to see the top comment call them out on their poor quality expensive product. ☺🙃

I do respect them for actually replying

You know the quality is bad when they produce 7mil shoes per year..

Older Millennial who had a lot of older cousins who were Gen X here. Everyone in the late 80’s and early 90’s wanted a pair of doc martens. All those grunge rockers had them at that time.

It's closing down here in malaysia and singapore and it's heartbreaking for me 😢😭

It's a different company now, the quality between docs and bootleg docs is almost inconsequential, there's actually a lot of bootleg docs that's a cheaper and higher quality at this point, as a shoe it's fails at everything its only purpose is a fashion piece now it's like a watch that doesn't tell time

Supply and demand ;)

So if I charge you double the price for a product just to increase my profits, it's not usury but just supply and demand? That would blame the consumer, since he's the one "stupid" enough to pay the price. Demand and supply aren't neutral forces, but the sum of subjective economical decisions. And in my opinion it's no argument against a lack of morality in the corporate world.

Repent to Jesus Christ! “The law of the Lord is perfect, refreshing the soul. The statutes of the Lord are trustworthy, making wise the simple.” ‭‭Psalms‬ ‭19:7‬ ‭NIV‬‬

@@getonthecrossanddontlookba5004 No💀😈💀

"fall apart in a year" - shows no evidence

@@jama211 How the hell do you show evidence on a RU-vid comment??

@@Shrektopuz by providing a source, through a link. You can’t be that dumb.

@@Shrektopuz post a link?

My current pair are 5 years old. The new ones aren’t perfect, but it you look after them, they still last long.

I care about quality. I wouldn’t spend $200 on boots if they were from Walmart even if a celebrity wore them.

@@sup4904 at least with Walmart shoes you get what you pay for Doc Martens you don't get what you pay for

who even is flexing doc martens lmfao

@@mcambiaso Neo Nazis?

shnozebot i am so sad I spent £100 on shoes and they are already going downhill

Are you sure theyre authentic

Happypaw Fun absolutely

I bought my German army poncho that way. It lasted a long time but eventually the zippers died.

@@happypawfun2143 many thrift stores have NO clue what they are putting out especially large chain stores .

@@dollsNcats This is true. I bought a pair of boots (I forget the name) that turned out to be a fairly high end brand, when I looked them up, they were about a $160 item but I got them for $15.

DM owner is HEDGE FUND that is why they make very EXPENSIVE and DISPOSABLE boots !

more like its owned by a private equity firm because they saw the price was going up. Demand drives the price and the profit drives the private equity firms to look into buying

I agree, I think that private equity firms charge whatever price maximizes profits. Fortunately, the company is doing great, including their UK factory.

Mine were expensive before the company sold. VAT from England.

Because people like them and want them that is why.

lmao i’ll just stick with my fake ones from target

@@chloe-qs7ue MOOD

Don’t worry you can get more for your money buying from someone else , docs are more of a fashion statement which is fine but if you want some “real” boots Irish setter , ariat, and thorogoods are a good place to start if you want something to just throw on and go beat up on , also make sure your boots are water proof , docs aren’t .

$200 boots that last you 5 years of wear is way more cost effective in the long run than cheap shoes or knockoffs that fall apart in a month. Shoes are the only fashion thing i will spend $$$ on

Ruby if you live in the city and aren’t too hard on them you can easily get a decade out of them though you should expect a resole or two by then if possible

get Danners

I bought steel capped ones about 6 years ago, apart from some tearing in the leather itself from my atrocious treatment of them and daily wear they're still going strong. The sole grooves are nearly worn out by now XD

Get Red Wings. One of the best leather shoes I own after my Dr. Martens Made In England broke down

I think it depends on how you look after them. I bought some made in England ones last year. Polish them regularly and it's like I bought them last week.

@@richardcoleman1616 yea thats super important, my parents and I agree that the end of a pair of docs' life could be when the sole is pretty much gone, if you take good care of them they could outlast the rubber sole easily

Minimum wage boi

None of the big companies do tbh

@@ehrarbose5600 most of the third world countries in asia don't have a minimum wage. Can attest to that

Obviously not

Most likely NO. Private equity firm only care for maximizing profits by any/all means necessary 💩🏧😪

Same thing if you consider inflation

That's still around £30_£35 per pair

Same here... 😔

Ikr when I want the Jadon Max sooooooooo bad! 200.00

£ 3 60 years ago is not the same as now. moron.

🤣🤣

Better than made in china 😂😂

Woops

Some Fluevogs are made there.

Hhhahaahaah mine too!!

Timbs still have decent quality at least

Timberlands are hip?

They were still relatively cheap when they were part of counterculture. Since they've become general fashion the price has rocketed.

CamdenBloke yes, for hip hop culture. Especially in New York. Docs are for punk and rock kids. Timbs are for hip hop heads 🤗

@@CamdenBloke It dont make sense going to heaven with the goody goodies, dressed in white - I like black timbs and black hoodies If you know, you know

Just leaving a comment here

Also generally rich people

All of which encompasses late capitalism

Not really, its simply demand. The celebrity can wear whatever they want, it's the people who want it more after seeing that celebrity wear it that increases the demand, therefore, increasing the price the company can charge, simple economics.

The company have literally become successful because famous musicians have chosen to wear them. Not by celebrity endorsement.

I thought Dolly Parton said that

Ooooof

I understood the joke. Very funny.

Normal ones are made in Vietnam

That one chick from Varsity Blues said that.

Neuro Weaver I legit have permanent scarring now because I wanted to be an edgy kid lol

i dumped a whole bottle of mink oil into each boot which breaks them in quick and hurts less

I never had any problems with my docs and I wear them daily, even went hiking in them. I guess it depends on the person, as I also go jogging barefoot so my feet might be a little more rugged.

@@baileygowlland510 does it really work? If does, I'm doing the same lol

Neuro Weaver people get the wrong size. I never had an issue.

You ever watch those cobbler boot fix up videos? Not totally my thing.... but i get entrenched.

Look up "Brian the boot maker" here on You tube.

@@jeffloucks2120 Trenton and Heath or the England Oxford are the best ones imo

Check out Rose anvil.

@@catiaVanPT T & H are great also. Watching these guys makes me want to learn.

This just happened to me 😭

Good for you

@@DEZeMONSTER yes. Good for me ☺️, thanks . I hope you have a happy day . Thank you for taking the time to type out a beautiful reply

:))

You are the coolest! I wish you were my grandma. 🤗 ♥️

@@dewilew2137 awwww ♥️ thank you

nike alot of them can be resell or it last last very long time.... if you just get one on discount... let you just buy a shoes...

fake news. Nike spends $28.5 per $100 retail shoe. Then they have to ship it around the world, sell it to a whole-seller for $50, then that sell has to make a profit off that, and hence why the occasional discount sales they can afford. This business model is not easy to make big profits off. The recent push to online sales is great for Nike because they cut out the middle man. Suddenly the margins become 70+% rather than just over 40%.

There are lots of expense involved. There are employee wages, rent, utilities to pay. But a large portion does go to advertising costs. All those celebrities in their ads raises the price of their product.

They already made a video on that.

Don Lee yeah $28 when you factor in all the corporate salaries and bonuses. It only costs pennies to make a shoe in China.

They only keep that 2% so they can claim it's a British brand. But it really isn't anymore.

Mister Nobody a disgrace

Well it is a lot easier to get made in England boots as I live 10 mins away from the place where the British boots are made

I live in Northampton so it’s a lot easier if you actually go there

@@shaimalka8696 I live in Northampton too, and can confirm.

Don’t go for iconic name brands. My favorite pair of leather boots I got at REI for 100$, are water proof and way more comfortable than my doc martens. I think the best quality stuff is usually the stuff meant for hiking and working.

you can always find the quality stuff no matter the time or industry. i agree w izzy, you're not necessarily finding it from the biggest companies. you may have to pay more, but in the case of boots, it might just be the last pair you need to buy for the rest of your life

Unfortunately many big name brands started lowering quality while keeping prices up just because people would still buy them. I am in total agreement with Izzy, I buy most of my clothes and shoes from the hiking or hunting department at decathlon (it's a big firm in sport equipment here in Europe) and so far, I've never been disappointed. While they don't look very fancy and fashionable, I know I'll be paying for comfort, durability and also less stress for my feet and legs (if we are talking about shoes). I do like to wear something fancier from time to time. But for the everyday, nothing beats comfort.

Mia berghoff CHINA

if you are willing to pay more then don't go to big name brands, have some custom-made leather boots instead.

I did

I did

I did

I did *not*

fun fact: i didn’t search it up, but i really enjoyed watching it.

did you use same shoes during your complete school life?? wow, I think human feet grows during school age?

Not sure where you live, but if you spend the money you can get custom fit boots from whites or nicks boots from Washington.

The original factory that made DM's until the 00's still makes boots under the name Solovair. I have a pair of 90's DM's and my Solovairs feel about the same quality, definitely infinitely better than any new British DMs. You can also get them re-soled so they last even longer than the OG Docs!

@@Jacorpes cheers mate, I might try them out, they certainly look the part and those oxbloods are speaking to me

@@Jacorpes cool I might get some what are their prices like

@@anonymouspotato1022 They seem to be more expensive than normal DMs but less than the MiE DM’s. I recently bought a pair of them in TK Maxx for £80 so it’s worth keeping an eye out there because you might get lucky!

And Lucky Brand...

Docs are a timeless piece, they are the chuck Taylor’s of boots. You can find people of all walks of life in a pair. Also really random why did you put “cool” in quotes. It makes me think you’re implying they weren’t cool.

S.M. you sound like genuinely offended that they don’t think those kids were cool 💀💀

@@Southforthewinter "cool" in quotes can mean different things. 1. They thought they were "cool" 2. Referring them as "cool" 3. Referring them as not "cool"

@@Southforthewinter implying that society labelled them as "cool" or they were or weren't cool in their opinion.

It's a Me! Mario! I remember the first pair I got I had so many blisters. They are really comfortable after you break them in.

You literally have to wear thick socks just so it won't hurt

They are really comfortable when wore in

Last pair of docs I owned I wore them everyday for 4 years. The 2nd year they still looked new, and looked better as time passes. they were always very comfortable, im going to buy another pair late this year.

@@IntegraDIY don;t bother you will be disappointed. I loved them since the 80's but now the leather is so hard. and breaks with in the year even if you do the cowboy method to soften and break them in.heart broken we all are. many of us old types have switched to UK boot companies still making quality and similar look instead.solovair or U.S. redwing shoes.

thus why band-aids on the ankles are recommended. ;-)

@@dr.dionpeoples I actually bought a pair of ankle protectors so that when my docs come in they'll not destroy me heheh

😁 trueee

Yea but once you break them in theyre very comfy

This is why I never bought another pair again

JFn Cho was about to make the same comment. Unfortunately few people realize the disastrous effects private equity firms gave on not only quality of goods and services but on quality of life as a whole and on labor!

@@brasilsoccer0 i agree, private equity firms make the world a better place

Can anyone explain why? I dont get why a private equity firm is automatically bad

@@eleonoramustafaeva1303 That they are a for profit organisation. Therefore will push up margins by either increasing the price or decreasing quality of work. They have done both which increases profits dramatically. And as they have a well established brand with a loyal following they can easily do this. Other fashion brands have done the same just do your reseach.

tom gong do you like innovation? Raising profits generates more innovation within an industry to help push humanity further.

I mean, running a factory in the first world isn’t exactly cheap anymore

amen

@@alfatejpblind6498 actually it is. The difference is greed, easier way to increase margins and thus profits is to simply reduce costs and inferior manufacturing methods, Un-skilled labour and inferior materials help to do this with minimal effort. It’s very much a shareholder approach. They could have just focused on selling more but you know, they need every bit they can get

@@Horizon301. well i mean, thats how business works. nothing wrong with that, simple supply and demand.

@@cereal-agario7705 supply and demand isn’t exactly relevant to outsourcing manufacturing is it? It comes down to cutting costs and increasing margins. Very much related to CSR policies in place. Using your statement - it’s not relevant because the demand is there anyway and it would only increase if they made their products in the UK or US for example, instead they choose to prioritise profits over quality, there are countless companies who now have lost their reputation, I can’t see Doc Martens being any different when their USP has been thrown out of the window

Brasil caralhooooo

francesco the government should give them away.

Per hour? Per day? Per week?

R$1500 converts to $274 usd, so its about the same price plus imports cost. Is it fair that your wage is that low, no, but that doesnt mean the price of "luxury" items should cost less.

@@MrStevestory 1 quick google search and here is your answer : ''In 2019, the national minimum wage in Brazil remained fixed at 224.6 € per month, that is 2,695 euros per year, taking into account 12 payments per year.''

Poorer quality for sure.

@@evak5250 Producing in China doesnt make things poor quality but taking advantage of the chinese justice systems strategy to turn a blind eye to shady business is

People still buy them anyway. Why not?

Because more people want them and thats how demand and supply works right?

@@jungkooks80dollarmattress42 yea I mean nike & apple is made in china and people still use them to run/work. China makes great stuff, them not paying them properly and poor conditions is the real issue. (not saying doc martens does this i dont know if they do)

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I found that too. I wore dockers to work every day throughout the '90s. They cost a lot, but they lasted (and I could claim them on my tax return, because of their chemical-resistant soles). For most of the '90s, I'd wear in a new pair for a week, on alternate days to wearing my old pair. In the late '90s, a company in New Zealand began making them under license, with thinner, lower quality, leather. They split at the little toe position after about five or six months. They did have the grippier and thicker clover-leaf style soles, though. These days I just have a pair of Dr Martin shoes as dress shoes, so I don't wear them much. One thing I learned the hard way is I shouldn't have ever used Dubbin on the leather, because it essentially rots it, and makes if all apart in layers. Now I do the military thing of using Kiwi polish and boot oil.

I'd recommend 'soaking' new leather in beeswax (ie plastering it with beeswax 'polish'). Let it sit and soak in for a week or two, maybe adding more beeswax. The leather will soften quicker and will be durable and weather-proof. Note: the colour will darken a shade this way.

I hear you - my old greasy leather commando Docs from 2010 that they don't make any more are in much better condition than a pair of 2019 1460s.... Going Solovair next time.

I'm currently breaking into docs and I have zero clue what thickness they are, but holy god damn sweet Mary's tits, first week was absolute hell

Absolutely, I used to be a giant doc Martin fan back in the '90s when they were still made with some quality. After being disappointed here after year I've moved on to Red Wings. Will probably never buy another pair of doc sadly, unless they turn things around. But with videos like this one, I don't see that happening anytime soon.

This is good to know. Thank you.

Its really funny yhay the guy that cut them in half says he HATES them now imn a newer video because after "breaking them in" the quality isnt there and they have 0 support

Go get a pair of Solovairs!! They’re the same company that made Docs back in the day, and they cost about 200 for the classic 8 eye. They’re much better quality and they look the same as vintage docs. I love my Solovairs

Solution: j u s t d o n t b u y

crazy !!! my feet wore the insole out at the heel and toes through the leather insole into the actual rubber outsole. i bet i couldve wore them right through if i wasn’t going through puberty and had still growing feet. the leather was a lot stiffer on the originals too... ughhhhhh i miss those boots

That shows you're lying. Stop lying.

@@notme3686 id like to hear your reasoning.

@@magzpangilinan1425 Doc Martins are not built well enough to last through decades of hard wear. No boot is.

@@notme3686 extensive care for it can prolong it's durability . If a shoe can last for a decade , what more about boots?