Why Elon's Super App Is Destined To Fail 

I think that we should strive to prevent super apps from existing and becoming popular. It’s a very dangerous path. Imagine if a breach happens at a super app - everything, from finance to social media is leaked

I came from China and even I dont want a superapp. Potentially losing everything info to a single company is just scary. Much of China's centralization is driven by the government, as it's easier to control a few large companies than a mass of little ones. The superapp allows the government to control everything, from your bank accounts down to every text you type.

Twitter just died yet again today. Forget a super app, he doesn't even know how to run a functioning standard app.

It's also worth note that a super app has a lot of security vulnerabilities and privacy issues because of the complexity of its source code.

11:40 When he said "from X" I first thought it is a placeholder for 'some company', then realised the genius of Elons naming 😅

WeChat was amazing to have when I lived in China. But to think of 1 megalomaniac owning such an app is scary. Good thing it looks destined to not happen... Twitter as a social site looks doomed without even considering add-ons.

Before they make X into a "Super App". Maybe they should focus on improving the base functionallity first and do that well.

Super App = OS within an OS. Apps should do one thing and do it well.

As a Twitter user, I think one of the biggest problems with elon's approach is that most of the user base just do not care about X. Most of us actually hate this idea but still using because we dont have nowhere else to go. The moment a really great competitor appears the app is dead

Elon could have just made one app himself instead of paying for Twitter

I'm surprised you didn't mention what I consider the strongest reason of all: Security Here in Brazil WhatsApp launched WhatsApp pay, I can't imagine ANYONE that would use it! The main reason is that there are a lot of scams that happen here in Brazil and the most often is cloning you account and asking for money with a story like "My card blocked I need X to pay a bill, I'll give it back to you by the end of the day". So people wouldn't DARE making it easier to be caught of guard. Also some suggest you should have a separate account for your saving so in the event of a kidnap you can just given them access to your day to day account. Security is the main reason people here don't trust putting everything in one place.

The concept of having a “Super App” in my possession sounds very scary, which is why I avoid it and keep most of the stuff like financing or social media separate. I wouldn’t rely on a single app for everything I use, which could be the next BnL if that’s ever expanded on.

I would not count MS Edge as a failure. It is actually a pretty decent browser and feels way smoother than chrome has some useful functionalities. I mainly use it on my work devices with MS 365. Awesome combination

I feel like the closest thing to an "everything app" is Google's "Google Mobile Services (GMS)" which requires OEMs to preinstall a collection of Google apps on their devices in order to have Google Play (and platform support generally) for their Android devices. I suppose you could call the iPhone an everything app as well - all of their products and services are preinstalled.

I think one of the (main?) reasons why a super app won't work in the US is because of privacy concerns. Americans don't like their information stored in and shared by one corporation/entity because it makes them easily vulnerable, so they choose and prefer to have them separately, even if it's an inconvenience [of remembering multiple login info and/or passwords].

Would love to see people do their banking using a social app. You discuss with your friend that you declared bankruptcy once a few years ago, and might do it again if your stock prices don't improve, then suddenly your bank denies that loan you were counting on. Just a coincidence i guess.

Having multiple financial accounts is about redundancy also. If one firm has a network failure or a hack, you can still buy things that day.

5:02 - The problem is integration. Threads failed because not enough individuals that people want to follow were on it, and integration / usage on other sites + easy ways to find what people want is an issue

If you don't know who owns something in entertainment. Tencent owns it or a big chunk of it..

5:23 nobody says “Meta” in real life It’s called Facebook

I have zero desire for a super app, too much room for one thing to go wrong and crash everything we need... Not keeping all my eggs in one basket

Additionally, even if Americans did for some reason develop an interest in a super app I suspect that one built on top of the imploded remains of Twitter would not be most people's first choice.

I owned and loved my windows phone. The main problem was android was the cool kid on the block so nobody was designing apps for Windows phones. I was sad to see it go. I am now an avid Linux user and still waiting for a solid Linux phone to move away from Android.

I think we're already very close to a super app with Android and iOS (and possibly the Amazon ecosystem too). Apple and Google may not be into social media (apart from RU-vid), but apart from that many people use those companies for their e-mail, payments, fitness data, cloud storage, maps, media and whatnot.

We already have "everything apps" - they're called operating systems and they allow you to plug in best of breed apps to accomplish specific tasks. Creating a single app with all this functionality baked in is destined to be a jack of all trades, master of none. It's also putting a hat on a hat.

Essentially you already can do the majority of things on these social media platforms to some degree. And as dystopian as it sounds an "everything app" is tantalisingly convenient... until it gets hacked.

The other day, an ad popped up on a website. I clicked the x in the corner to get rid of it, and a twitter thing popped up. I was trying to close the ad with the x logo 😂

One of the reasons I distrust elon musk is because he's willing to make a super app and his only "compelling" reason is slightly more convenience when the downfalls for the consumer far far outweigh the positives. We already have china as a sufficient counterexample.

I think Google is the only company who could make a 'super app' succeed.

I look at it this way. If the businessman is asking you to trust him and only him while using multiple suppliers, like good businessmen and business-women suggest, why should I trust them?

Great video, as always. Regarding the super app. I think that Google, Apple, Facebook accustomed us to so many shady and controversial practices that no one in US or Europe would like to have them as super app. However I think that there are two ways companies die, one is bankruptcy, the other one M&A and I immagine that at some point "FANG" companies will start to scoop out companies beyond their industry while maintaining the purchased company brand reputation in the industry. Quite frankly I'm surprised it didn't happen yet with this year banking failures (SVB, Signature bank etc.). I'm afraid that, if it happens in a crisis time, regulators and national institutions would even provide warrants as happened in the Swiss banking sector with the Credit Suisse - UBS merger, in normal times it would have triggered the anti-trust regulations.

The American government will break up a super app into separate companies

Is Tencent *actually* pronounced "Ten-chent" and not "Ten-sent"? Because if it is I've been pronouncing it wrong the entire time.

We already have a "super app" in the form of super platforms. Google and Apple. A super app is redundant in the US.

Good video, thanks for this. Little side note on the script of your ad at the end. I think you want to say ‘does not mean sacrificing safety.’ And not ‘unsafety’, right?

I wouldn't mind a super app. It won't stop me drom simultaneously using the services I'm already subscribed to, but will be nice for the (once in a while) easy transactions.

super app is useful if it is of relevant stuff; kind of like how apple product integrate and make it convenient. But not if you are having a single company control random stuff like having apple own a bank, restaurants or so

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits, such as regularly setting aside money for sound investments.

That dude just can't stop catching L's. The emerald mines can only take him so far.

The only super app that will ever exist in western countries is operating systems. If you consider OS's a super app.

I never understood the Apple credit card. There are a lot of entry level cards available. You can make any credit card your default Apple Pay card so what’s the point (this is for Canada anyway)

I use Google Classroom, and find it to be an adequate learning management platform. I’ve taught long enough to remember when I kept and turned in a written record, no computer input to systems like Synergy with fully digitized student data including breakdowns to specific assignments.

I don't like putting all my eggs in one basket. When U-Verse launched it was nice to have tv, internet, and phone in one but when one is down then everything is down.

Instead of more power through a super app or any more mergers, these already super companies needs to be broken up to reinvigorate competition.

Threads biggest downfall to why it was unsuccessful in taking out X is that it threads didn't allow Corn but make the C a P lol

“I don’t care about the economics” He said. Now he’s crying about the economics 24/7

I've Always Heard It pronounced as "Ten-c-ent" and Not "Ten-ch-ent". But I don't really know what's the correct pronounciaton, tbh.

That beard trim brought you back about 10 years 😂ago

Seems like some of your videos have missing information. The relationship between Apple Card and GS had some issues, and a black swan event occurred. It was the height of the pandemic, and people were buying a lot of tech and computers. I think the Apple Card had a 0% interest rate on long installment plans, so many people bought a lot of tech, tying up GS’s money. Time is money, and GS could have used that money for loans or other products and services that would have made them money instead of losing it. If GS didn’t have an issue with 0% interest, then they would still have been able to make money off the swipe fees and merchant fees. It was GS’s own fault for trying to break into the consumer finance side on terms that were unfavorable to them.

Cool video! keep making cool content like this! ❤

Logically, they said the same about TESLA.

Year 4 of RU-vidrs claiming Elon is going to fail soon

Great video as always. It would be great if you crop out a bit and include your hands and desk in the frame when you talk. It's very eerie. In the beginning I used to think it was some microphone issue or audio lag, but after being a long time subscriber and watching almost all your videos, I think it's just the frame which is zoomed in and feels very odd while you are explaining stuff. Good luck

Elon will develop his super vapor app on his trip to Mars on his Tesla Cyberspaceship

i could be wrong, but from personal experience. i don't think apple made they're credit approval requirements low. i've been tryin to get the apple card from launch

… just noticed, watching your video, that the Google logo is a 2:1 Lissajous pattern. I don’t remember much else about the video :-(

Elon musk is a scamer😂 , hyperloop, cybertech, solar roof top, spacex, boring company😂😂😂😂 all just used to hype his companies valuvation. Which is over 🔥

This idea of Americans “preferring” separate services is not real. Everyone prefer convenience. It’s just a matter of time until a “super app” comes along and will be a no brainer to use it.

Can we access emerging market Sovereign Bonds with Silo? A bunch of different countries have new bond issuances already this year.

I don’t think Americans would want a app that controls every aspects of their life. That sounds preposterous. Who in their right mind wants to be followed every step of their day??

I think we just need a bridge. Something that can display what you want from any apps on any device.

I think another factor could be that china is a 'low trust society' therefore they might just prefer to use services from a company that they are already aware about.

5:00 It's difficult to classify the Google Pixel as a failure; it's one of the best Android phones to buy and generally does well each year.

Personally switched to Edge about 6 months ago and haven't looked back since. Chrome is poison, but the point that you're making is super valid.

2:58 i remember Google plus being one of the default apps in phones and tablets(at least in turkey) so it is probably an artificially inflated number

Big "tech". Yeah. It mostly is about nothing else but advertising. The mere act of getting our attention to sell us stuff we don't need is among the world's biggest industries. Advertising pays not only for most of the Internet but also for all of TV and what's left of Newspapers. With most products and services, marketing them costs way more than making them in the first place.

I don't understand people wanting to put their whole lives into one thing whether its an app or something else. People already run their lives through their phones & don't seem to consider what could happen if something goes wrong. I wont be clamoring to get signed up.

FB has the chance to be We chat based on user base and product as long as they can merge all in one app and make it extensible

Why does it need to work in the US for it to be regarded as a success?

I feel like there's not much that could stop X from introducing some sort of banking feature or Amazon integration.

The problem here is that these people want to make new apps instead of adding features to the apps that the have google has everything it needs to have a superapp in 20 separate apps just put it all together

Hi, it's your big fan again😅

Interesting video. Two thoughts though. First, I know Apple is a tech company, but based on how customers view them, I don't think they are in the same arena as Meta or Google. As a non-Apple user, the pushback I get whenever I say anything negative about them is way out of proportion to similar comments about those other companies. So rather than agreeing that Apple was successful in a different market, I'd actually argue the success was not in the product but the name. (Any other company does the exact same thing with the same result and we would rightly be criticizing it as a very bad business model!) Second, I like that you highlighted that these companies would end up having to compete to make a super app. However, the other reason these big companies keep failing is because they suffer the big company bias. Innovation is difficult and even more so at large companies that are risk-averse. Much easier for a start-up to go for broke cause they don't have that much to lose. That is why these big companies usually end up buying the company making the new product - whether that is Google buying RU-vid or Facebook buying Oculus or the many, many other examples. Honestly, that is the way to a super app, but I guarantee neither the public nor government officials would be happy about it. If it is the big tech company themselves trying to create new products, what is in it for me the customer? That's the part that is always missing. Why switch from a Meta version to a Google version? No clue other than "use our version to tie with your other accounts." Yeah, but I don't need that; just look at the pain I'm suffering from having Meta force me to "merge" my Oculus account to my Meta account - so if my Facebook is hacked and they block my account, I lose access to all my video games (as happened to a video game reporter). That also ties into your point about separation and it is definitely a good thing! (To use another example, believe there was a story recently about a mother who let her children use her phone and they posted something that Google thought was CP to RU-vid, even though legally it didn't fit the definition. Well, not only did she lose her RU-vid, but her entire Gmail access as well with all her email. Why risk it? Even if you only use Google products, create separate accounts for safety just in case!)

I think making an app which can do everything is a very stupid idea we are just making an operating system for operating system 😕 without any virtual kernel its just stupid

Elon last successful takeover was TESLA after that all other buyout is failures 😢😮😅😂

Can anyone tell me the background music name ?

12:04 "PASSWORD IS NOT CASE SENSITIVE" what the fuck? this means they are storing your password in plain text. WHAT THE FUCK?

we do a social media based on blockchain where users earn all the revenue and we take 2% cut of payouts in 6 months we launch

X, F B, Alphabet are all banned in China this may have something to do with 10 cents profit. What about Ant also?

I’m too lazy to create a new account. So if RU-vid for example came up with a TikTok version which they did without having me create a new account or download a new app, I’d just go use it. Likewise if FB have a payment app which doesn’t request me a lot of hassle to set up, I’d just use it. I have too many accounts with too many different passwords and I actively resist anything that requires me to set up something. Inconvenience is my only concern.

Considering the app was down worldwide a couple hours ago…..yea

Awesome analysis 🙌

Ever since X has allowed people to earn money, there's so much copy pasted content spam and people not willing to speak truth as it would turn into losing their followers.

WeChat had the opportunity to capture a "virgin" market early on. A market with specific conditions: mono-cultural, large population volume, an authoritarian political regime blessing company's status as a natural monopoly with nothing to contest it. You could even say they ate the cake and kind of had it. In the West, anyone trying to do this "jack of all trades" will face strong friction from the established players in already developed market niches (and the habits of culturally diverse user base) and that's before government competition and anti-trust regulations (padded by intensive lobbying) on top of the public sentiment.

Sorry for being stupid but these Chinese super Apps just sounds like an OS, meaning the west already has two of them in Ios and android. I really don't see the appeal of one app that does everything rather multiple apps that do their one thing great. There is a reason I use Spotify for music, Audible for Audiobook and Apple Podcasts for podcasts.

I don't want everything apps... I already have an everything phone. Why would I need an everything app within my everything phone?

I already deleted my account on Twitter, and I'm not going back until Musk gets out of there. I simply don't want to be part of that community and what it has become, let alone using it as some kind of banking service etc.

meanwhile I can't even upload videos on twitter because of an "error"

For someone with "infinite resources" he sure took out a high interest loan

Killing the bird was the first biggest mistake.

Zune didn't fail! There are still Zune related files in every up-to-date Windows installation.

I think the guy from TechAltar made a video with similar arguments. Good video, tho. (I gotta admit a small crush on you)

While I also don't want twitter (I know the new name, but I'm not calling it that) to have all my Data, There's one small detail that differentiates Elon supper App, it's integrated into a single App. If I don't have an app for groceries I'll definitely try out such functionality on twitter, heck I'll still try it out if I already have an App for it. So the success of such functionality is tied to the experience and convenience of doing it while still on twitter.

A browser is basicly a super app 😅 PWA should rule but Apple & Google don't want it to work.properly... So we are stucked with intrusive data harvester store apps😮

Having one thing (in this case app) to do all is never a good idea. Imagine one app having some kind of login bug, and all your services are unavailable as a result. It is always better to have multiple apps that talk to each other if integration is needed (or wanted), so that each app has a clean user interface and does one thing well.

😂 oops I applied for a job at Tencent not knowing it was that big and the creators of WeChat, it looked like a usual IT / consulting giant on their website tbh

I thought WhatsApp were testing a payment feature

WeChat’s hyper integration is about seamlessness and ease of use without feeling like who owns it is going to disrespect you as a consumer. Google abandoned their journey to an all in one app because of antitrust reasons. What American tech does poorly in the all in one app space is “forcing” users into one ecosystem vs. offering a set of services that users opt in to use because the experience is easy to manage, decouple, or link with other services. If Musk spent more time on making a super app instead of insulting the population that would use it, things could move swiftly. Instead, he has created endless reasons why people don’t want to share the same social media space with him because he’s a nuisance.

Can I do something on your bond app that Robinhood can’t?

So 27 banks accounts each??? 11:00 Why??? This seems insane to an ordinary Australian. Ofc we have few banks.