Why Grade A Maple Syrup Is So Expensive | So Expensive Food | Insider Business

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00:00 Introduction
1:20 The Farmers
2:33 Tapping
4:46 Grades of Syrup
6:21 The Great Maple Syrup Heist
7:05 Cooking with Maple Syrup
8:01 Processing
10:37 Climate and Season Changes
11:28 Outro
Once pierced, century-old maple trees drip sap referred to as liquid gold. It will take roughly 50 gallons of these drops to make one 1 gallon of 100% pure Grade A maple syrup. Farms in the Hudson Valley, New York State, can sell that gallon for over $200, almost 29 times more than popular imitation syrup. Despite the price, Grade A maple syrup is incredibly sought-after. So much so that C$18 million worth of it was stolen in one of the largest heists in Canadian history.
But why is Grade A maple syrup worth so much? And why is it so expensive?
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Why Grade A Maple Syrup Is So Expensive | So Expensive Food | Insider Business

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2 июн 2024

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Комментарии : 910

@Didnt_ask69 10 месяцев назад

An 80 million dollar syrup heist is probably the most Canadian thing I’ve ever heard

@chakpuia 10 месяцев назад

Rightttt😂😂😂

@adambmonroe 10 месяцев назад

LMAO!!!

@PorscheCayenneLover 10 месяцев назад

Oh it is eh 🤪 ?

@Woozlewuzzleable 10 месяцев назад

Too bad they weren't riding moose and eating poutine while they were doing it.

@cloverhighfive 10 месяцев назад

and that's way more maple syrup than you think cause ours is not 200$ a gallon. Back then, it was about 35$ a gallon. So in bulk it was even cheaper.

@valjcoo 10 месяцев назад

I have been doing sugar bush (tapping maple trees) since I was around 5 years old. The amount of work and passion that goes into it is incredible. People who do this for a living have my utmost respect.

@chrisd5964 10 месяцев назад

I’m from the UK.For a real breakfast treat I buy grade A syrup, bacon and make pancakes. I would never buy anything else. We can taste the quality of your work and appreciate it.

@ponalvsiki2254 10 месяцев назад

Simply the workers are white. If they have some colored workers they can achieve better price

@NotDuncan 10 месяцев назад

I miss the sugar shack

@NiblikeYouTube 10 месяцев назад

Child labour…….

@atomictraveller 10 месяцев назад

artificial maple syrup = fenugreek seed, rich in prolactin, and the reason why you keep seeing indian women with spectacular boobs. please, will all you authentic maple syrup persons scale down your operations?

@alexp-h 10 месяцев назад

Why? Cause it's one of the most incredible taste in the world. I'm from Quebec Canada, where we produce more than 70% of all the Maple syrup in the world and we celebrate this amazing product like it's gold, amber gold! Nothing compare to this, nothing.

@ToudaHell 10 месяцев назад

No Canadian will ever disagree with you.

@F.R.E.D.D2986 2 месяца назад

What does it taste like?

@mznxbcv12345 2 месяца назад

This is the most franco canadian thing i've ever heard

@anthonyrosique7965 2 месяца назад

@@F.R.E.D.D2986Hard to describe. Pleasantly sweet. It definitely has notes of fresh wood and rain when it comes to its aroma. You get a caramel taste too with a slight roasted tones and a subtle earthy and satisfying aroma (similar to the aroma of the smell of fresh rain falling on earth). It also have an almost hydrating taste or feeling when you taste it plain. All of these flavours combine and succeed each other. There’s probably more flavours you can get but they blend in a way that makes it hard to dissect. It’s truly unique and probably why it’s a reference point flavour.

@lullamaqueen9866 13 дней назад

And yet, they didn't film this in Québec

@juliegolick 10 месяцев назад

I feel very lucky to live in Montreal. At the supermarket, you can pick up a 540-ml can of maple syrup for $9.99 CAD, even when it's not on sale, which I think works out to about $50 USD per gallon. (During "sugaring off" season in the spring, you can sometimes see prices as low as $4.77 CAD for the same tin.) I can't even imagine buying table syrup - it's not in the same world! Oh, and if you happen to be in Quebec in March or April, absolutely go to a "cabane à sucre" for a traditional sugar-shack meal, complete with tire à l'érable (maple toffee on snow)!

@hoilst265 10 месяцев назад

I love that. Not Canadian, but Australian. I live in a rural city, but I lived in the city for years. Going to the butcher shops in the city, they've got those steaks with stories behind them - the farm they came from, how it didn't travel that far, how it was cared for, the breed...and they're like quadruple supermarket prices. And it's still cryovacced, and the "butcher" mightn't even have sliced it himself. Meanwhile, my local butcher has his beef from 12 minutes away (15 if you obey the speed limit), and he can tell you not just the breed, but the cow's name, and how difficult it was to get on the truck...because he raises it himself. And it's about the same price as the supermarket. And it's hung in his cool room as whole quarters, not cryovacced.

@Creamagination 10 месяцев назад

Here in Europe grade A costs ~180$/Gallon in the supermarket, being sold in 200ml bottles for 10€ which is not far off from what she mentioned in the video.

@dantethunderstone2118 10 месяцев назад

A few years ago I was finding cans for 3-4$ on sale now I can still regularly find them for 7-8$ and about 5-6$ on sale

@leagueaddict8357 10 месяцев назад

@@Creamagination C grade has better taste

@atomictraveller 10 месяцев назад

artificial maple syrup is flavoured with fenugreek seed, which is a tremendous source of prolactin. so switching to aunt jemima is not only healthy but boom pow pow bang bang pop pop if you know what i mean.

@FakeSchrodingersCat 10 месяцев назад

$200 a gallon is insane, they saw you coming. Even Grade A is $60-$80 a gallon in Quebec at retail prices and under $40 wholesale.

@Mountain-Man-3000 10 месяцев назад

Yep. Pretentious hipster nonsense

@bobbobby5141 10 месяцев назад

you have to look at a business perspective not your regular windowed perspective. the people who are buying there specific maple syrup is funding them to produce more every year so someone's buying there maple syrup for that price which entails to what is so different compared to other A grade mass produced walmart or costco syrups? I'm sure the people who are buying them would love to buy cheaper syrup but they chose this specific syrup since it probs has a unique taste that other A grade companies are producing. I'm sure this maple syrup can't be found in your local grocery store now if I was to buy this not really if I wanted an A grade maple syrup there's a whole lot of stores near me offer me that for 20 to 40$

@ross-carlson 9 месяцев назад

@@Mountain-Man-3000 Interesting, so you've tasted their syrup and compared it to the others you mentioned? What was the difference? How would you describe that? Oh, wait, you mean you _haven't_ tasted theirs but somehow you know all about it? People like YOU are one of the problems with the world today, mind made up with next to zero information. What a sad, sad way to live life.

@FakeSchrodingersCat 9 месяцев назад

@@bobbobby5141 I am not talking mass produced Walmart stuff. I mean the genuine article. The stuff I get isn't available in stores either and is so good I cannot eat the store bought stuff anymore. But no matter how good or unique it is, no maple syrup is worth $200 a gallon, either someone did the math wrong or it is being sold to rich idiots who don't know where to get it other then Walmart.

@CuriousAlex-pt7hx 9 месяцев назад

@@FakeSchrodingersCat yeah these guys are taking the piss. you can get local Vermont Grade A right from the farms for $50-80 a gallon all day

@rosspattermann8952 10 месяцев назад

This makes me appreciate living in Wisconsin and central Wisconsin at that. A lot of Amish and Mennonite communities make extra income through maple syrup. Being so close to the source, I can get some of it relatively cheap. My favorite is the maple syrup aged in bourbon barrels. Gives it a wholly unique flavor, and cooking with it is great.

@UberGringo 10 месяцев назад

Everything improves aged in bourbon barrels

@youtubeuser1946 9 месяцев назад

@@UberGringoare the barrels made of bourbon?

@UberGringo 9 месяцев назад

@@youtubeuser1946 bourbon is aged in charred oak barrels. The liquor soaks into the wood. The barrel is only used for this once, then it is used for aging wine, whisky, honey, lots of stuff and it takes on the flavor of the bourbon.

@adim00lah 10 месяцев назад

Great to see a nice couple that's just down to work with each other like that, wish them both the best with their maple syrup business.

@janofb 10 месяцев назад

I wouldn't say table syrup is "preferred" over pure, it's just that it's a lot cheaper. On the other hand, I only use pure, but my wife likes the table junk. Except when she's cooking, then she steals my pure bottle.

@CalebFaulkner 10 месяцев назад

No, the table syrup is definitely preferred because the majority of people like it better, your wife included. Not because it's cheaper.

@ToudaHell 10 месяцев назад

You guys are definitely not Canadians. Here, prefering table syrup is a crime. Real maple syrup or nothing at all.

@ToudaHell 10 месяцев назад

What maple syrup is not pure!? 😱

@EugWanker 10 месяцев назад

@@ToudaHell Most of the pancake syrups in the grocery store are corn syrup with flavouring and colour additives, and are typically a lighter flavour than maple syrup. Some syrups are corn syrup with some maple syrup mixed in. 100% pure maple syrup is really expensive in comparison.

@berengerchristy6256 10 месяцев назад

@@EugWanker I personally can't handle the heavy flavor of real maple syrup. just don't like it. I like aunt jemima. idgaf

@citibear57 10 месяцев назад

71% of the world's maple syrup comes from Canada. Of that, 91% is from the Canadian province of Quebec.

@ArariaKAgelessTraveller 10 месяцев назад

Ofc it's French that makes good Culinary stuff

@carlosjurado4415 10 месяцев назад

What percentage is not actually pure maple syrup? I am sure there is a lot of foul play involved..

@GoldenBridgeVEVO Месяц назад

Because the Fed regulate onlt Quebec can produce maple syrup it is not that the rest of Canada Canton

@answeris4217 Месяц назад

@@carlosjurado4415 Quebec is strictly regulated. They have a quota system and it's very hard for any producers to sell outside of their system.

@R3troZone 10 месяцев назад

I don't know what syrup they're buying but I live in northern NY state where a lot of this syrup is farmed and made and I've never seen it sell for $200 a gallon. But $50 a gallon is pretty standard around here.

@goodbher9244 10 месяцев назад

They're talking about the later season dark red specialty syrups, they typically sell for a lot more, because they don't get a lot of it, it's towards the end of the season when tbe sap gets darker and more mapley. Typical grade A syrup is only like 50-60/gallon

@R3troZone 10 месяцев назад

@@goodbher9244 Yeah I know what they're talking about. I live in maple syrup country. I grew up around it. I know families that have made it their whole lives. Never seen anyone sell it for $200 a gallon.

@Mountain-Man-3000 10 месяцев назад

@@R3troZoneThat's because pretentious city folk like to think it's special if they paid a lot for it. I also grew up in sugar bush country and have never seen it anywhere near $200 a gallon.

@valerietaylor1124 7 месяцев назад

As an arborist I would recommend having a certified arborist look at sugar farms like these to protect the other trees. A lot of arborists will be free estimates and love yo help farms like these! This is so neat!

@jonathanpoitras5083 10 месяцев назад

Grew up tapping trees with an older gentleman in the 80’s. Fast forward to the 2000s and had land with sugar,red and black maples. Tapped 30 trees a year making about 5 gallons in 2 wks. Great for bartering for services.

@eliporter3980 4 месяца назад

You let him hit it in the woods didn't you.

@JohnHausser 10 месяцев назад

Used to live in Montreal 🇨🇦 and I cannot live without this golden liquid Fake syrup is a joke ! Buy the real stuff ! 🍁

@Yosh087 10 месяцев назад

Hell yeah brother !!!!!!!! Only de best for real Canadians

@karenneill9109 10 месяцев назад

A friend went to The Netherlands for a year. She brought a few litres with her, said that a spoonful a day was essential for her health. Maple Syrup is an essential! 🇨🇦

@Visiblementsaint 10 месяцев назад

I’m kind of sad this is not someone from Québec. We’ve been doing pure maple syrup for centuries and yet once again it’s a missed opportunity to show what we have to offer.

@timothymallon 10 месяцев назад

Hint...its so expensive because of the sap to syrup ratio. The boiling can take upwards of 40-60 and in some cases even 75 gallons of sap to make 1 gallon of syrup. Obviously those are estimates.

@StevenELewis-kb8sm 10 месяцев назад

Yep I've done some of my own maple syrup. And a lot of it depends on the type of maple tree taped. Sugar and red maples average about 40 to 1, other maples like silver can be upwards of 75 to 1. I do this for personal use so don't really mind that I don't have actual sugar maples. Only red and silver maples about 20 trees taped I average about 65 to 1 on a good sugar run.

@Mountain-Man-3000 10 месяцев назад

That doesn't make it $200 a gallon. These people charge $200 a gallon because they found some suckers to buy it from them. It's nothing special.

@Jacopski 7 месяцев назад

@@Mountain-Man-3000 yep, and i love how they left out the part of the maple syrup heist that it was a warehouse made by the union/controlling body to regulate the price and ensure maple syrup stays expensive, I'm on the thief's side on this one

@PeeBurps-gk7cu 4 месяца назад

No. A lot of homeless bums steal or get into the product or just try to ruin it. You can see some bums behind the trees at points in the video.

@JediMasterZao 10 месяцев назад

How are you not filming this in Quebec?

@themobleys 10 месяцев назад

We’ve really enjoyed going to our local maple syrup farm here in Upstate NY. The syrup is delicious! It’s one of the highlights of the cold season.

@lovedistinct6731 10 месяцев назад

How you do a video about maple syrup and not go to Canada is beyond me.

@citibear57 10 месяцев назад

I agree. So typically American. They probably don't even know where Canada is. Many don't even know where some of their states are!!

@muazqamar 10 месяцев назад

I'm guessing it's cheaper to shoot in US. Should've gone to Canada though

@ToudaHell 10 месяцев назад

I'm asking the same question.

@EugWanker 10 месяцев назад

Meh. They make great maple syrup in some parts of northern US, just like they make great wine in other parts of the US, or great cheese in yet other parts of the US. And BTW, I'm Canadian, born and raised here.

@ToudaHell 10 месяцев назад

@@EugWanker I'm surprised they went to New York. Isn't Vermont their maple syrup capital?

@MrEScience 10 месяцев назад

This is the first time something from this series didn't completely mystify me. I camp on my friends family's syrup tree plot every year here in MN. Best maple syrup you can get.

@facepalmingmongrel 10 месяцев назад

They've been doing this for almost a decade. I feel like there are better more experienced families that have been doing this for generations that could have been interviewed

@Nick-gk6hj 10 месяцев назад

It's all over the place in Central New York state, roadside even. Picked up a quart for 12 bucks from an amish farm. Or 48 bucks a gallon equivalent. Nowhere near 200, but I guess it wasn't in a fancy glass jar.

@TomAnderson. 10 месяцев назад

Sometimes these products aren’t even that expensive until these videos come out in RU-vid. That’s when the product price doubles because of demand. These videos make consumers wanna buy specifically whatever brand shows in this video cause you are seeing the whole production process.

@claytonfs 10 месяцев назад

This $200 a gallon maple syrup is clearly an 'artisan' product marketed to rich people and tourists. Larger scale commercially produced maple syrup is the exact same product but costs about $60 a gallon. Also, the restaurateur calling literal MAPLE syrup 'oaky' gave me a chuckle.

@kyltib24 10 месяцев назад

Agreed. I live in Maine and any local syrup producer charges no more than $60/gallon. Same exact quality.

@samlau5645 10 месяцев назад

As a Vermonter and whose family has a small scale syrup outfit, I think the folks who created this short video are embellishing quite a bit. Gallon of grade A should be around $60.

@KB-ke3fi 10 месяцев назад

@@samlau5645 Still more than a gallon of gas.

@Sawyersmaple 10 месяцев назад

As a maple producer in Maine, i can tell you that the smaller producers rarely sell syrup by the gallon. Most of it goes in smaller size glass bottles and when you add all of them up it gets into the $100-$200 dollar range per gallon. But yes, syrup in a gallon jug goes for $55-60 a gallon retail here in Maine. It’s the large bulk producers that sell it in the barrel who are loosing out, when the bulk buyers of syrup set low prices for bulk down around $26 a gallon.

@Doom2pro 10 месяцев назад

Oaky dokie lol

@kristinmarriott301 10 месяцев назад

I have very fond memories of visiting my childhood neighbors’ sugar house. He would give us warm syrup straight from the arch after we finished a long day of sledding up by and down the horse hill. A wonderful time to be alive!

@matthewlewis5631 10 месяцев назад

This looks like such an awesome job to have - look at that scenery, I bet the smell is amazing, and the passion they both have. What a dream.

@commonsence8223 10 месяцев назад

I produce my own syrup this same way. You are absolutely correct!!

@simonrancourt7834 8 месяцев назад

The smell of maple wood burning to boil the sap is wonderful.

@mwater_moon2865 10 месяцев назад

The lines are a good idea, when we went to the Funks Grove Sirup farm (NOT a typo, that used to be how you spelled it if it was REAL maple, the "y" was for FAKE only) they used buckets still, and it meant you had to keep checking them sometimes more than twice a day. As for cost, I've found that you don't need as much maple sirup as table syrup to get a good sweet taste on pancakes and the like, so it's surprisingly cost effective.

@joshuagop5909 10 месяцев назад

I was born and grew up in a small town in the Hudson Valley and I used to love the school field trips to the various maple syrup places.... one of the few perks of living here.

@nerd26373 10 месяцев назад

Grade A Maple Syrup is considered expensive knowing that maple trees could be sparse. We are all well aware of the fact that Canada is the main manufacturer of consumable products such as this.

@JediMasterZao 10 месяцев назад

Quebec specifically.

@MikeySkywalker 10 месяцев назад

Okay….

@NadeemAhmed-nv2br 10 месяцев назад

@@JediMasterZao what's Quebec

@dailydose1729 10 месяцев назад

We have a strategic maple syrup reserve. Akin to the US's strategic oil reserve.

@citibear57 10 месяцев назад

@@NadeemAhmed-nv2br You obviously have internet, so look it up and learn something new today.

@uyen-phuongnguyen8757 10 месяцев назад

Each Spring I go to a family-owned maple farm near Montreal to taste and buy their syrup. 12 CAN for 1 liter. We use it with pancakes, fresh berries and salad dressing 😋 And there are different maple syrup byproducts too such as beurre d'érable, tire d'érable.

@Tjd1982 6 месяцев назад

I love how my country doesn't have a strategic oil reserve, but a maple syrup reserve yes sir.

@charcoalanderson8010 6 месяцев назад

Sounds like you all have your priorities straight!

@enchanted7076 28 дней назад

Wanted to eat pancakes with maple syrup was thinking about it for 3 days .. finally bought maple syrup for 7.99 definetely worth it

@louisstennes3 10 месяцев назад

I grew up in upstate NY. Pure honey and pure 100% Maple Syrup may be the two BEST tasting things in this world.

@pouliotwilliam1 10 месяцев назад

Lol 200$ usd its 4 time the Canadian market price. And im talking the one that dont use reverse osmosis bullshit, dont use pipe and use woodfire stove.

@James_Hough 4 месяца назад

My Grandpa, later other family members, have produced maple syrup in Michigan since the 50s. In the '70s into the early 80s, the family would get together at "sugar time" to gather and boil the syrup. We each had our jobs. As a kid, my job was making sure the fire under the boiler stayed stoked. When I was younger, they tapped the trees with wooden taps and buckets for each tree. Later, my uncle added a tube system like shown here. Good times.

@ryan05753 8 месяцев назад

The going rate is $40-$60 in Hudson valley not $200. 1200 taps is a hobby in vermont. It all comes down to you’re equipment and how well you are able to plan and manage you’re woods. Golden delicate, amber rich, dark robust and commercial are the legal grades

@ryansheard8092 4 месяца назад

And you just answered your question about $200/gallon. They are a small operation that does everything by themselves including using a wood fired evaporator. Comparing that to a mass production "company" isn't the same. It seems like they have a good following and I'd imagine a great product.

@ryan05753 4 месяца назад

⁠⁠@@ryansheard8092thanks it really wasn’t a question. More of a statement that the narrator that clearly isn’t from the area has listed false info regarding the maple market and industry. Smaller operations tend to lean away from industry standards, larger operations generally do a lot better job when it comes to bacterial growth in raw sap and can filter impurities out a lot better. So being small doesn’t make it a better product or a more expensive product. Wood vs oil doesn’t make a difference majority of operations are still wood. Canada sets the maple market which trades at roughly $22 a gallon bulk which sets the price around $40-$60 retail then shipping. I’m sure there’s 10 other sugar houses the same size down the road from them being in the maple belt line that are getting $50 a gallon

@notreallymyname3736 2 месяца назад

I was going to say the same thing. Maybe $200 a gallon if you're shipping to the other side of the world. I'm a backyard producer, but I have family that produce commercially in western Wi. We're not known as a big syrup producing state, but even here it's nowhere close to that price.

@joelsittler6997 10 месяцев назад

My family still gets ours from a farmer back home across the country 🇨🇦

@ArielK1987 10 месяцев назад

There's only one place you can get true authentic Maple Syrup. And thats in Canada where it tastes 1000 x better then any other place

@renbenpaq 10 месяцев назад

Word.

@minibivs5925 10 месяцев назад

American maple syrup tastes like freedom. That alone makes it much better.

@mitch.mac01 10 месяцев назад

Facts living in canada gets u the one perk of having access to high quality maple syrup for less than anywhere else in the world (still more expensive than aunt Jemima or other imitation syrups but not nearly as expensive as in other countries)

@sandwich_technology 10 месяцев назад

That’s right

@JohnHausser 10 месяцев назад

FACT

@masoncat1 5 месяцев назад

Lived in Plattsburg NY as a small child, and for a school field trip they took us to a maple syrup farm somewhere. They let us eat freshly made hot maple syrup over fresh snow and it was incredible. All of this is an absolute core memory for me.

@raulrojassegovia 4 месяца назад

Excelente info , tienen que verlo.

@cshubs 10 месяцев назад

I went to school in Vermont. Grade A syrup was for tourists. Locals liked grades B and C because they're more flavorful and interesting.

@rockguru14 10 месяцев назад

I'm on board. I'm in Chicago, and while we're not far from Canada, we don't have a plentiful selection of lower grades. My first time getting Grade B robust taste, my life changed.

@SameCoin12 10 месяцев назад

Thank you for explaining my husband. He’s from VT and I’m from NM. 😂

@cshubs 10 месяцев назад

@@SameCoin12 I now live in NM!

@a9b4cgd4 10 месяцев назад

They changed it a few years back. Now A B C are all different types of 'A' 🤦 because idiots thought A must be the 'best'

@leagueaddict8357 10 месяцев назад

Grade A for on pancakes, anything else C grade is way better.

@Dloweification 10 месяцев назад

It's worth buying at least once and is completely different from what you expect from syrup.

@answeris4217 Месяц назад

When I was young my uncle had a mapple sugar cabin. We used to take the syrop straight out of the evaporator in a cup. And we used to put it in the snow to make taffy

@earth2jennyl 5 месяцев назад

I lived in upstate NY, saw the process of tapping and boiling down the sap. Never came close to paying $200 per gallon. Tree Juice company near where I lived sells for $60-70 per gallon online, and even less if you are local in a CSA, and were the best tasting syrup I ever had.

@FA-Q20-1 2 месяца назад

60-70 online. Walk up $25. 😂😂😂😂😂

@Delcaniner 10 месяцев назад

I like maple syrup mixed with vanilla ice cream. Also an nice process of production! :)

@ToudaHell 10 месяцев назад

We have a flavour called Maple walnut. Yes it is exactly what it says and it taste as good.

@murlthomas2243 10 месяцев назад

I make maple syrup ice cream every year and put broken up ginger snaps in it. Makes a great dessert at Christmas

@m-edesharnais5409 Месяц назад

Laiterie Coaticook (an important dairy producer in southern Québec) has a "Triple Maple" ice cream... No for real, it's maple flavoured ice cream with maple taffy swirls and maple sugar chips in it... Org*smic is an understatement!! 🤤

@blackdragonepic 10 месяцев назад

not doing this episode from a farm in Canada, the main producer and consumer of maple syrup, is absolutely criminal.

@heiseheise 10 месяцев назад

Business Insider is an American production company. I'm sure there are plenty of Canadian production companies that can, and have, and will, do pieces on the industry... from Canadian maple syrup farms.

@davidswanson5669 10 месяцев назад

@@heiseheiseyes but one of the other desires of the OP (at least from what I inferred) was that farmers (or rural folk in general) are also the main consumers of maple, and business insider tends to stay away from the “heartland”-type folk. It’s a general disinterest for anyone who lives and votes a certain way.

@blackdragonepic 10 месяцев назад

@@heiseheise That's like saying "no they shouldn't go to japan to cover a japanese cultural dish, The sushi restaurant at the local American mall will do"

@blackdragonepic 10 месяцев назад

@@davidswanson5669 As you surmised it's mostly that maple syrup is huge up here (I'm Canadian) and it's also produced a ton up here. In elementary school it's not uncommon for there to be fieldtrips to go maple syrup farms to learn about the maple syrup process, or to sometime try and buy the syrup directly from the farmers instead of the super market ;3. So maple syrup is a hugely culturally canadian thing but yes americans enjoy it too. I don't mind Insider Business covering American topics in america, but definitely feels like they should go to the origin on most culturally relevant place for a specific item. Like you wouldn't go to America to look up traditional hand made japanese kettles! Certainly, if I specific dish or item originate and is still very culturally relevant today from America, it SHOULD be covered there. That being said, I'm unaware of something that qualifies under the so expensive disk. I now of plenty of American stuff but none I'm aware of are so expensive? Feel free to fill me in if any come to mind! Always excited to learn new cultural things!

@SheriLynNut 10 месяцев назад

Nice gatekeeping there pal 🤡

@basketcase9144 4 месяца назад

Really appreciate how succinct this is! Now that I’ve done it once or twice, this helped keep it idiot proof for me! Thank you!

@anthonyrosique7965 2 месяца назад

After seeing this video, I can’t value enough the fact that we have still many people in the family that have active sugar shacks (today, the sacks are for the most part with with a tubing system). My uncle is in the Chaudière-Appalaches region of the Canadian province of Quebec and I often come to help them make maple syrup. I remember going in snowmobiles with my cousins when I was a kid to collect sap (it was before they installed a tube system, like in the video. We did it all manually with buckets!) The maples in the forest they own is 100% sugar maples. There’s birch trees too, which they don’t take the sap of, so the syrup is always so good. I’m most probably bias but it always seems richer than the Grade A we buy in stores. We always do maple butter, a spread entirely made of Grade A syrup, maple toffee on snow and of course, maple syrup to this day when I come to help during the season. Good times 😌.

@Kritacul 10 месяцев назад

I will say that I have tried so many different varieties of Canadian maple syrup grade a versus American. And by far the American grade, a maple syrup taste much better.

@Mountain-Man-3000 10 месяцев назад

Trees are the same fool... You played yourself.

@jacquesclark9837 10 месяцев назад

As a canadian if feel betrayed they filmed this video in the United States. Canadian maple syrup blows American maple syrup out of the water.

@Mgsogs 10 месяцев назад

Even as an American I feel betrayed that this video wasn’t filmed in Vermont.

@cloverhighfive 10 месяцев назад

Pretty sad they manage to travel the world but crossing the border was too much work. On the other hand, their grade A syrup being that dark is entertaining.

@Mr_MikeMikeMike 10 месяцев назад

Do you really think if you did a blind taste test of Canadian and US maple syrups, all the Canadians would be better? I highly doubt that

@MikeySkywalker 10 месяцев назад

That isn’t true at all. I’ve had both. It doesn’t blow it out of the water. In fact Canadians pioneered the osmosis technique which is my opinion lessens the quality of the syrup. Canadians just make more. It isn’t better by any stretch. It’s very similar. I have tasted tons of both. Also, don’t act like you guys invented the stuff. It was created by indigenous people who were in Canada and the USA. Canadians are such snobs when it comes to maple syrup.

@MikeySkywalker 10 месяцев назад

@@cloverhighfivetalk to the Canadians. They’re the ones who changed grade B to Grade A Dark. It’s also better and takes longer to make. If you knew anything about Maple Syrup you’d know that. Lighter isn’t better. It’s worse. Also, Canadian maple syrup is darker than American maple syrup on average. Just another Canadian being a snob about Maple Syrup who doesn’t know what they’re talking about.

@NukeNukedEarth 10 месяцев назад

This is wild because in Quebec grade A maple syrup is under 60$ cad per gallon

@gerryfegan3608 10 месяцев назад

I did this as a kid with my family on a farm we paid to visit, we literally tapped the tree ourselves had it leak into a bucket and then they obviously cooked it and we got a free jar of syrup for each one of us I'm a New Yorker btw

@mwater_moon2865 10 месяцев назад

You can do this sort of thing at Funks Grove off Route 66 in central Illinois, too. My girl scout troop loved when they did it about 5 years back.

@ericclaptonsrobotpilot7276 10 месяцев назад

I miss Grade B syrup. They tried to hoodwink us by renaming it “Grade A Robust”. Tastes better than the light colored stuff and it was cheaper before the rebranding.

@VividFlash 10 месяцев назад

Grade c is best

@leagueaddict8357 10 месяцев назад

@@VividFlash Yes

@brendanericjohanson 9 месяцев назад

there was a field trip i went on and i learned the whole process in person with my class. i loved it and since im staying in the same class this year i hope that means i get to go again

@corypage6016 Месяц назад

We managed to get 9 gallons this year in way upstate NY. But it was like 50 degrees in mid January which was crazy. So much work for such a tiny amount of yummy stuff. To truly understand you have to be in these sheds right as it's ready to pull off. There isn't anything else like it

@SlothfulSins 10 месяцев назад

It's depressing this isn't filmed in Canada, where the tradition is the most traditional.

@PitboyHarmony1 10 месяцев назад

Interesting, the size of the industry in Canada, and the literally hundreds of small producers that feed the system in Canada, creating bar non ... the best maple syrup on the planet ... and they find an American producer.

@krisppynugget 10 месяцев назад

As a Quebecer, this is my thoughts exactly XD

@heiseheise 10 месяцев назад

Business Insider is an American production.

@DavidLeon140m3 10 месяцев назад

Go cry to Trudeau

@krisppynugget 10 месяцев назад

I've seen many of their 'so expensive' videos, and they don't usually cheap out on going to the best sources for this part of their content. Given how Canada is well-known for their maple syrup (what with being the world's biggest producer by far), and not to mention the deep and historic significance of maple production in the nation, it was sort of a no-brainer is all. But hey, we're used to being overlooked, it's not really something new.

@DJVexillum 10 месяцев назад

@@krisppynugget If you can tell me the difference between Quebec syrup and Vermont/New York syrup I'd love to hear it....they're only across the border from one another

@jkozelj714 10 месяцев назад

It was merely a second long flash of their iconic (to me) label, but thanks for including Richard's Maple (Chardon, Ohio) in this!

@cool2756 10 месяцев назад

Literally found the most expensive example in the US while being hours away from 500% less expensive productions in Quebec lol

@MikeySkywalker 10 месяцев назад

It’s all grade A for the most part now. You have Grade A Dark and grade A Amber. I’ve always preferred the dark stuff. It takes longer to make too, because it requires more boiling. I never understood why anyone liked Grade A more than B. But Grade A is now what it’s all called because they realized calling the one that took longer to make Grade B made no sense and made people think it wasn’t as good. The cartels finally realized how insane that was.

@leagueaddict8357 10 месяцев назад

C grade best grade

@benlemon849 10 месяцев назад

Everyone ignoring the fact he actually spit on the hole where sap flows

@dummy3333 10 месяцев назад

They probably use the same spoon to taste multiple times.

@Xx-ib6bf 10 месяцев назад

I noticed too, haha! It gets boiled/ cooked at length tho, so it should be just fine.

@MSaucedo760 10 месяцев назад

To believe that the maple tree alone has made so much maple syrup, bbqs for the wood, and instruments becuz of its density. It's mind boggling, we need to protect this planet, it's soo precious and rewards us so much. Hate people take things for granted.

@ford1chevy2dodge3 Месяц назад

I tapped a few trees this year just to try it, see what it’s like… I will never complain about the price of maple syrup again. I only ended the season with around 10 gallons of sap. But boiling down half of it took me like 7 hours. Only to get a little bit to try. I knew I wasn’t gonna get a lot, but it’s wild to see how much you end up with even though you have filled 5 gallon buckets

@aye3678 10 месяцев назад

Maple Syrup is so tasty. Love the stuff

@alrighty6898 10 месяцев назад

I put that stuff on everything

@awibs57 10 месяцев назад

It's hard to believe the Hudson Valley is producing both maple syrup and rice. That's absolutely wild climate wise. Pretty sure this is the garden of Eden. (Also, please list the name more clearly: this is Laurel and Ash Farm, and it took us a lot of searching for clear shots of the label to find that. We are going to buy into their CSA now!)

@Jon_Flys_RC 9 месяцев назад

I have 3 trees that we tap just for fun. Last year I made just under a gallon. It took 60 gallons of propane and days to boil it all down. My kids are excited when we get to the end but 90% of the boiling time is just sitting around watching.

@anthonynvigneault5013 10 месяцев назад

How can you make a video about maple sirop production without going to Québec… or even Canada ?!?!?!

@yuwish6320 10 месяцев назад

Back in the day, they didn't have tubes and pumps. They used a bucket suspended under the spout. The farmer had to go to each tree and empty each bucket into a tank on a carriage or sled, and transport it back to the evaporator. Even further back those sleds would have been horse-drawn. Tons of effort.

@0141amit 10 месяцев назад

“Everything is done by hand and it takes years to master”

@ToudaHell 10 месяцев назад

There's a radio play in Canada about a guy who made maple syrup with his son in his garage. It's labour intensive but not technically hard.

@StevenELewis-kb8sm 10 месяцев назад

That's how I learned, youtube and some books. Yep labor intensive but it's not that hard to boil water. Only thing you need to know is how to measure the sugar content until you have syrup.

@turkeyinvest 10 месяцев назад

You definitely have my sub. This content is next level. For me cannafarm ltd was the turning point. Please keep doing what you do and keep being you, love it.

@morganheichel-lindgren4319 9 месяцев назад

My dad and I made maple syrup in northern WI. Tastes awesome.

@MemoirsofaBasketcase 10 месяцев назад

Because they put an A next to it. Saved you 11:57mins.

@kutter_ttl6786 10 месяцев назад

No you didn't.

@qurre7890 10 месяцев назад

Fun fact it's actually free if you do it yourself

@hermaeusmora2945 10 месяцев назад

Yeah, except for the supplies, your time, and your labor, the processing,...but other than that totally free.

@qurre7890 10 месяцев назад

@@hermaeusmora2945 Yeah thats true

@user-co1sz7jn6p 10 месяцев назад

I’ve just bought some grade A syrup, very excited

@onefromfive3119 9 месяцев назад

I can’t believe they went to NEW YORK to make this report! With over 75% of the entire production worldwide Canada still wasn’t the obvious choice to them!?

@thomaswalton4262 10 месяцев назад

I am a sales person for The Maple Treat Corporation. We are the world's largest supplier of pure maple syrup. Pure maple is not as expensive when produced at scale. We can sell a gallon of grade A very dark for less than $25USD. It would be great to show BI how it is done at scale at one of our plants!!

@jasonberg6550 10 месяцев назад

Good for you bro! Want some syrup?

@bltzcstrnx 10 месяцев назад

Mass production is a blessing for us who live in less developed countries. Because of it, many products that are previously so expensive are becoming affordable by us.

@livenotonevil8279 10 месяцев назад

* IB ?

@micaylabirondo836 10 месяцев назад

This is the right answer. I live in a part of the US where maple syrup is like 6x more expensive than regular pancake syrup. It's priced waaaay out of range for families here. I think Canada needs to either embrace/market the fact that they produce the only wagyu beef of pancake syrup. OR make it more affordable. Canadians calling grade a maple syrup the only legit syrup for pancakes, while ignoring the fact that it's stupid expensive, is only gonna alienate consumers.

@ToudaHell 10 месяцев назад

How do you have impure maple syrup!? That's an oxymoron.

@BastardOfTheNorth 10 месяцев назад

Whenever I see "Imitation Maple Syrup" I say to myself or aloud "You're not going to catch any Canadians with that..."

@mealloc 10 месяцев назад

In the USA they allow product to be called “Maple Syrup” even with additives added. They say Grade A, the class without additives, is the rarest but in Canada it’s the baseline😅

@jinglemyberries866 10 месяцев назад

I never saw a fake maple syrup before and I did not know that the "Grade A" was considered rare. Here in my local grocery store, there are only two brands of maple syrup, one regular one ecologic, but both says they are made in Canada and says only 1 ingredient on the bottle "maple syrup / ecologic maple syrup". I'm glad that we are not being scammed with corn syrup here,

@maddog6542 17 дней назад

Another thing, that keeps the maple syrup price high is the fact that Canada controls the price. They store syrup and release only a certain amount every year, keeping prices stable. That way, when there is a heavy sap run the price doesn't plummet, and vice versa for a low year.

@BillAngelos 10 месяцев назад

They make it sound like grade a is super rare when it's not. It's just a bit more expensive than the cheap crap made from corn syrup. Also, very dark is the best. It has so much flavor that you don't need as much as you would if you used the lighter colored syrup.

@JB-yb4wn 10 месяцев назад

You are doing a doco on maple syrup and didn't go to Canada? Sloppy journalism, tsk tsk. Also, which barbarian puts his thumb over the bottle to pour the syrup on pancakes? FFS savages.

@cloverhighfive 10 месяцев назад

not savages, snobs. LOL

@JB-yb4wn 10 месяцев назад

@@cloverhighfive No idea where that thumb may have been.

@killxxhollywoodxx 10 месяцев назад

It really says something about our world when every single video posted on this channel ends with a segment about the climate or weather affecting whatever the video is about. Seriously, every single one ends with something said about how changing climate is affecting products and production of items we need and use every day. We've got to solve these climate issues! Not as a nation, not as a society, but as an entire species and race. All of humanity needs to wake up and smell the ozone. Before long it's gonna be too late.

@GregIMPowell 10 месяцев назад

the Reversed footage at 10:48 is pretty cool XD water is awesome going backwards

@tomben9609 10 месяцев назад

Benedict Cumberbatch making maple syrup is a pretty enjoyable combo

@ismaelmontminy5734 10 месяцев назад

Don’t do a video if you can’t even go to where the stuff is properly made. A.K.A Canada.

@heraissilly 10 месяцев назад

I'm kinda sad this didn't showcase a Canadian farm

@limon914 10 месяцев назад

Maple syrup is one of my fav flavors of all time.

@placeusernamehere6150 9 месяцев назад

American heists: you got the gold? Good. Canadian heists: you got the maple syrup? Good

@nealanderson6627 10 месяцев назад

I'd love to know how the owners of this scam define "premium." Ridiculous that someone would buy syrup, especially one diluted with red maple, for $200. My family in Vermont, and family friends, have similar-sized syrup outfits, use the same practices, and charge $60 a gallon.

@Artyomthewalrus 10 месяцев назад

It's just the show inflating numbers by the most optimistic way possible for the viewer. I doubt said sugar shack sells it by the gallon for $200. It's probably a calculation by using fancy glass 200ml bottles sold to tourists and then scaled up to a gallon. Virtually all prices on this channel are vaguely "true", but inflated by picking the most expensive way to calculate the costs.

@philipp594 10 месяцев назад

insult to all canadians .... to shoot this in nys

@XoXitsSaruhh 10 месяцев назад

I think very dark is my favorite but I don't know if I've ever found it. My Grandpa used to have very dark syrup and it was amazing. I didn't know it was a season thing.

@ecapsezinoloc 10 месяцев назад

What was the creative reason to decide to have the footage shown at 10:47 - 10:50 be run in reverse? the stream is flowing backwards.

@alcatrazartz2118 10 месяцев назад

YOU COULDNT INTERVIEW ACTUAL CANADIANS?!? BRUHHHH

@mindnova7850 7 месяцев назад

What a scam, go to Canada.

@grimpmann4068 4 месяца назад

inferior syrup in Canada.

@diahasin1049 10 месяцев назад

Wow so interesting ❤

@starflight6086 9 месяцев назад

your telling me that you went to the US for maple syrup. At least try to hide the bias, I get that you want to show how 'great' your country is but the way you did this just made the video unwatchable. Everyone knows that if you want the most authentic maple syrup you go to Canada. You should all be ashamed of yourselves

@mrwumpass 4 месяца назад

Seriously you're going to do a video on maple syrup and its not even real maple syrup? If it isn't Canadian then it is just a sad imitation.

@jeremiahkrzystofczyk1734 10 месяцев назад

My grandpa makes his own maple syrup in Denmark, ME. Shout out to Gray Farm Maple. He sells from pints to quarts to gallons, with quarts at 12 gallons per bottle.

@MelvisVelour 10 месяцев назад

Laurel & Ash make excellent artisinal Grade A and having grown up in Maine, while the folks from away (visitors) gravitate to the much lighter amber thinking its better, we locals know much better and go for the late season darks :)

@isaacyoder4137 10 месяцев назад

When they talked about putting it on red meat I cried lol. I'm in Arkansas so there's no way it'd be cheap here, but Kansas is beef country and having just gotten a quarter beef for cheap, I'd kill to try glazing it with real maple.