Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider

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Hagoromo has been described as "the Rolls-Royce" of chalk." The formerly Japanese, now Korean brand's chalk is known for its smooth consistency, vibrancy, and being nearly dust-free. But the brand almost disappeared in 2015, which sent its loyal fans into a frenzy, buying up lifetime supplies before the factory shut down. Luckily, Shin Hyeong-seok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company's president, Watanabe Takayasu, and decided to take over. The transition wasn't easy, but Hyeong-seok's dedication to Takayasu's original formulas and methodology kept the brand alive. But is that enough to ensure its future? We visited Sejongmall, where Hagoromo chalk is made, to find out.
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Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider

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7 сен 2024

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Комментарии : 2 тыс.

@KamiCorp2953 Месяц назад

I actively use this chalk daily for work. It does cost 5x more than many other brands, but it also: - Produces less chalk dust - Doesn't rub off onto your hands - Easily cleans off with one or two passes of a wiper, rather than most others that need to be washed off with water and stick around for ages - Has a richer, brighter colour and is easier to see. All of those reasons is why I use it and never regret paying the premium for it.

@cracked229 Месяц назад

+ you can also eat it

@andy_c Месяц назад

@@cracked229 can confirm, I eat around three to four (sometimes if i'm feeling particularly hungry, five) pieces every morning. really gives me a kick to start the day

@kamarikucheza Месяц назад

@@cracked229 💯

@swagmastero9278 Месяц назад

Just curious, why not just use a whiteboard?

@flaviosilva6102 Месяц назад

$4 (A box with 100 un chalk) or $ 59 (12 un Hagoromo).... easy math.

@CreativismeOfficial Месяц назад

Imagine studying all your life to become a math professor, only to be interviewed about chalk

@rahulnayar1 Месяц назад

😂😂😂

@alexlopez5800 Месяц назад

Imagine imagining

@GYI5U Месяц назад

Dudes a chalk tiktoker, chalktoker? And a social media ambassador. He probably loves this

@mooncake8254 Месяц назад

That's wild. Granted only the students will remember that one teacher

@that81life81 Месяц назад

Are you ASSuming that was his ONLY interview? Maybe you should exercise your imagination, this was a bonus to his endeavors.... Leave the nerd rage fuel alone!!!!

@RonenOsden Месяц назад

I love the common factor with almost every one of the "So Expensive" videos being how passionate makers and users are about the products. Really makes me want most of the items, even when I have absolutely no use for them.

@HadToChangeMyName_YoutubeSucks Месяц назад

Heck, I was trying to think up an excuse for buying a box.

@I_SuperHiro_I Месяц назад

If it’s a good product made by passionate makers…..I want it all the more.

@snix7613 Месяц назад

ikr Maybe because we were just watching 15 mins of very good scripted story commercials. The other day I imagined buying 20k$ Bonsai scissors even though I don't touch grass 😂 Some are overwhelmingly enticing like Winsor & Newton series 7 paint brush.

@alexg3348 Месяц назад

🤣🤣😂😂IKR! same!

@alexrox321 Месяц назад

I couldn't have summed up that feeling better myself xD

@cloudy7937 Месяц назад

I think it's really cool that a Korean company wanted to preserve Hagoromo's legacy when other Japanese companies just wanted to buy the brand and get the recipe for themselves. The Japanese-Korean relationship has troubled histories and memories that continue even to this day but it's oddly heartwarming to see stuff like this, even if it's over something arguably insignificant like chalk

@kaitai5900 Месяц назад

The Korean educational system and compulsory education there was instituted by the Colonial Japanese government during the colonial era. From the standard architectural design of public schools (field/parade ground in front, “genkans” for removing shoes, etc…), the calendar school year starting in March with the cherry blossoms, the month of August off, compulsory through 9th grade, kindergarten and elementary school 7 years, middle school 3 years, high school 3 years, to the uniforms. All a legacy of the Japanese era. Thus, it is natural that Japanese products in education also be holdovers in the present. Pay attention beyond some of the knee-jerk love/hate, and present day South Korea culture, language, industry, education, and military have lots of reminders of the colonial era.

@David-jg1vx Месяц назад

Past war sentiments aside, most respected professionals on both sides don't have much vested interest in the political shenanigans. There are many Koreans who respect Japanese master craftsmen and appreciate that part of Japanese culture in preserving traditional skills and methods. One thing I've learned over the years living in France, Netherlands, US, and South Korea, is that people of all ethnicities and cultures who share similar upbringing in education have one thing in common; they think for themselves and don't hold prejudices based on any doctrine. That is largely driven by common folks who are disgruntled with their own lives and find association with other like-minded folks hell-bent on disparaging those who are different or indifferent to their cause.

@가니메데 Месяц назад

@@kaitai5900 actually, Hagoromo chalk only started widely being used in Korean schools after the successor to the original Japanese company, Shin, started marketing it using product placements in online lectures. Back in 2016 you could be watching an online math lecture and then have the screen cut to a close-up of the Hagoromo chalk and its logos. The school year is also 6-3-3.

@truthseeker683 23 дня назад

❤

@RyogatsuMX 21 день назад

There's a lot of japanese bussiness dying of old age, isnt it?

@EmmaBGames Месяц назад

I LOVE when ambassadors of the brand only ask for the brand's products in exchange for being an ambassador; it shows the true quality of the product and that the ambassadors are true believers in it and the company. Amazing.

@OneOfDisease Месяц назад

He would probably still be happy with lots of money instead.

@BionicDirector117 Месяц назад

@@OneOfDisease He'd probably spend it all on Hagoromo chalk anyway! haha

@OneOfDisease Месяц назад

@BionicDirector117 sticks of that chalk are only less than $1 a stick on Amazon. I have no idea what youtube sponsors pay for ad reads be they got off cheap for all the free advertising they got from him.

@nebullae 29 дней назад

@@BionicDirector117 he'd use the money to build his stockpile of the chalk lol

@MikeMessiah 25 дней назад

Maybe Gal Gadot can learn something from that professor 🫡

@snix7613 Месяц назад

13:16 "even though chalk may disappear, the best product should disappear last." Damn, now I'm being emotional for chalks. 😂

@jedediahjehoshaphat Месяц назад

It's like some emotional scene in a Japanese manga or anime 😂

@pauldwalker Месяц назад

with that one sentence, he showed the president that he understood what that making the product was about quality and the tradition of making a quality product.

@Brascofarian Месяц назад

that sure as hell didn't happen with cassette players.

@chriscoffey6209 Месяц назад

bro, my exact same response to that statement. I hate dry erase boards and it seems like chalk is more sustainable in the long run.

@publicanimal Месяц назад

@@Brascofarian The Sony Walkman stayed in production until 2010!

@zelbarbero Месяц назад

I remember the former owner of Hagaromo chalk talked about his passion for making these products and the sadness in his eyes are reflected when he revealed that he was closing the company, but was hoping a buyer would continue his business. Glad that a South Korean company bought it and kept the product alive.

@bigwig2258 Месяц назад

Can you share the recordings if possible

@drill_fiend1097 Месяц назад

The current CEO was a math tutor at a private cram school who loved the chalk so much he made an entire import company to sell this chalk in South Korea, then bought the whole company afterwards.

@thisnewnamesystemisdumb Месяц назад

I remember watching that video. Great to hear that his legacy continues!

@martinmarkov9707 Месяц назад

Now imagine north Korea did it instead lol.

@gaeranbab Месяц назад

@@martinmarkov9707 that doesn't make sense since north korea wouldn't have any money at all

@UnliRide Месяц назад

One other benefit that's not mentioned - you can wear dark clothes while using this chalk and not worry about white dust peppering you all over.

@CieloDehaz Месяц назад

This is awesome!

@sandormccann2546 Месяц назад

Well, it does appear but in much lower quantities. It really is the best chalk.

@engleharddinglefester4285 Месяц назад

And you won't get White Lung Disease.

@h8GW Месяц назад

Wearing solid dark colors without any pattern to break up the monotony is the mistake in the first place

@sandormccann2546 Месяц назад

@@h8GW Have you always suffered from cognitive impairment or is it just since the blunt force trauma to your cranium? Praying to TFSM for you little Buckeroo!

@lolkthnxbai Месяц назад

Fountain pen users completely understand the pleasure of finding something that is a joy to write with to the point where it makes you want to write with it more.

@theKashConnoisseur 22 дня назад

And we also understand the value of paying a premium price for an item that usually costs a couple of cents per unit. Sure, I could buy 5 ballpoints for $3 but it's never going to make me as excited to use as my Pilot Vanishing Point.

@knpark2025 19 дней назад

I have two Lamys, a Pelikan, and a Platinum. When I take notes in English or equations, I use one of three German pens. When I write Hangul, in contrast, the pen I pick up the most often is, you guessed it, the Japanese Platinum. Their tips are better for writing letters with finer strokes because they're made with Japanese kanji in mind. I'm a grad student, and I have to write a lot, so just like what you described about using fountain pens I needed to feel joy from something. Three years later I found myself not only having a few too many fountain pens to call it a practical choice but also using a keyboard with Cherry MX silent red mechanical switches.😅

@TheJcjonesacp 14 дней назад

I feel that

@chloehennessey6813 Месяц назад

My aunt is a math teacher. I just ordered her a box of white and a box of multicolored Hagoromo. It’ll be her start of the new school year gift.

@ArmaniStar 25 дней назад

Do update us on her reaction when it comes!

@thecamillarose9806 24 дня назад

Update please 🥺

@TheJcjonesacp 14 дней назад

Update

@PeterRs21 9 дней назад

Updatee !!!

@alvaro.lozano-robledo Месяц назад

Thanks Business Insider for the chance to participate in this documentary!! 😅 😊

@jaikanths875 Месяц назад

Oh look, the ambassador is here! 👏

@jakobb11 Месяц назад

Your passion is contagious, thank you

@longiusaescius2537 Месяц назад

Good interview professor, very informative

@eugenetswong Месяц назад

Thanks, Alvaro, for sharing your life with us.

@FilipeNeto616 Месяц назад

Hi Alvaro, I found out myself wanting to by the hangoromo chalks, but not having a board on to use it!

@kwaaaa Месяц назад

I just love it when people geek out on the gear they use. It's appreciation of the tiniest details for the tools you use and how it impacts your art/craft.

@liamfoxy Месяц назад

Same. I feel the appreciation all the more because I learned from this to find the exact tool needed for whatever hobby I'm undertaking. When I got into sewing during the pandemic I found a vintage iron (no steam holes) and it is now one of my most prized items. It can't be bought anymore, but it's absolutely perfect for pressing ribbon and fusing seamstress tape

@woosix7735 Месяц назад

TOO TRUE.

@DBT1007 Месяц назад

And it's often about Japanese craftsmanship

@laggerlaggerson4375 Месяц назад

tbh im not a big fan of it. It detracts from the actual art itself. The beauty of math is in the actual proofs and the people writing them, not the type of chalk. Similarly, I've seen too many software people obsess about tools or IDEs or languages but they cant solve a single problem or code a simple program. Its cool to appreciate these details for a bit but people should be aware that tools do not make an artist (or an engineer) better in the absence of actual skill.

@caitlinpenny7412 Месяц назад

Its so true. Im a professional artist. I just recently was able to afford better quality tools for my art practice and it makes such a big difference

@Fractal227 Месяц назад

this is a perfect example of a premium product being sold at a premium price, and both sides are happy.

@luluraeven Месяц назад

I went to a Japanese elementary school. All my teachers used Hagoromo. I fondly remember the privilege of writing on the board and being tasked to clean the dusters. I can say from experience, the writing experience is far superior. It feels buttery as the pigment clings to the blackboard and glides, the color payoff is far greater than any other brand, and cleaning the board is so much easier. Japan has a long standing love of stationery and innovation, but I'm glad the new South Korean owner has kept the authentic methods and kept the legacy going!

@Talik13 Месяц назад

Oh man. I'm only 1 minute in, and just listening to it hit the chalkboard a few times I can tell why it's so expensive. I bet it never squeaks either. Look how VIBRANT that color is!!

@NeoNovastar Месяц назад

it NEVER squeaks!! it's so buttery smooth, truly a peak writing chalk. it's really lovely for doodling as well

@xxfloppypillowxx Месяц назад

I mean I'm normally the "is the price really worth it?" kind of person but you cannot deny the quality of lines it produces. Like I didn't know that a chalk line could look so good nor have I ever seen a chalkboard that is that clean that wasn't brand new.

@oienu Месяц назад

I remember that in my elementary school, only 50% was left on the board, that thing always was falling, this is super clear and defined.

@astupidlylongnamethatstoolong Месяц назад

If you factor in how long 1 of the hagoromo usually lasts it actually comes out cheaper than a bunch of cheapo chalks combined. It's just how good that thing is, and its highly unlikely the cost of materials are that much more expensive either.

@AlphaetusPrime Месяц назад

If you've ever held a stick of Hagoromo you know that it's more than worth it

@lasskinn474 Месяц назад

about the bit at the start. why is it being wiped off like whiteboard erasable ink and not with a wet sponge?

@johntitor4287 Месяц назад

Probably the first Business Insider video where I felt that the premium price was worth the interview's claims that it's indeed worth that much.

@freeman4755 Месяц назад

I love how this is sort of a sequel to the episode by Great Big Story showing how the Korean company is running the place after the original owner sold them the recipe and machinery

@michellaneous3364 24 дня назад

yes! i clicked this video because i remembered the name hagoromo chalk from that video

@blehbleh9283 Месяц назад

Some of my math profs had this chalk. I used it a bit, and you can feel the difference between it and cheap chalk. It's really really good and makes writing with chalk not a horrible festival of the worst sensory experiences

@gabrieldinix Месяц назад

That’s what I was wondering, to me what I hate most about chalk is the sensory feel of it, literally gives me shivers (not good ones)

@ーワッフル Месяц назад

@@gabrieldinix the math and physics department at my uni all use hagaromo, and have accused the humanities departments of swiping chalk lmao But yea they’re not lying when they claim it’s buttery smooth. You don’t feel that grittiness of normal chalk nor the weird high pitched screech that sounds like you’re scratching a piece of ceramic on the board. And that thock of the chalk hitting the board when you write? Pure asmr. It’s something to look forward to when you do problems on the board

@warhammerfaction Месяц назад

@@ーワッフルwow

@ThingsYouDontLike Месяц назад

@@ーワッフル My computer science professor I had for my algorithms and computational theory classes used this chalk, she loved it so much and she taught using it every class. Was so easy to read and there was never a screeching sound!

@SoulTouchMusic93 28 дней назад

to be honest you can see even through the vid how smooth it looks and i suppose it doesn't even have those random chunks in it either.

@tomwhite7983 Месяц назад

Given the history between Japan and Korea, it's genuinely fantastic to see a business from one nation being continued with the same passion in the other.

@sailingadventurer 29 дней назад

Japanese companies have helped Korea in industrializing. Korean memory chip industry, shipbuilding, Hyundai ( got help from Suzuki and Mitsubishi) got massive tech transfer and investment from Japanese companies

@mheekkim2901 18 дней назад

@@sailingadventurer Have helped is a stretch, they cooperated but everything Korea got s prob paid in price. If anything they prob lost more due to Japan

@qdlbp 14 дней назад

@@sailingadventurer Anyway Korea is far ahead of Japan on those fields expt Hyundai. Now matters, not past. Don’t even try to justify Colonization.

@Rathurue Месяц назад

I've used these before, and for the liquid ingredient I my guess is between two things: tapioca starch or rice starch mix. There's a subtle sweetness to the chalk (and yes, I tried to eat it before) that you can taste if you kept a small piece inside your mouth, which might be because those starches gets broken down into sugar by amylase enzyme in your saliva.

@David-jg1vx Месяц назад

Bruh 😂😅🎉👋👍

@ClaireMorgenthau Месяц назад

Okay, now I just HAVE to buy some white Hagoromo chalk to t̶a̶s̶t̶e̶ test them out !!

@robertharris1748 23 дня назад

There are quite a few starch derived chemicals (e.g. Pro-bond) that they can add to clay to make them more plastic during manufacturing. So I too was thinking that if not starch specifically, it's some sort of starch-derived plasticizer.

@AnticipatedHedgehog 10 дней назад

I'm glad I found this! I was wondering if it was some kind of oil or animal fat, but that would be a nightmare to remove from the chalkboard.

@someguy9778 10 дней назад

They have started adding flavoring so you can taste the different colors. My personal favorite is the cotton candy.

@davewolf7510 Месяц назад

I had a math professor in college who was a HUGE fan and always kept a stash of at least a dozen boxes at any given time. She was an old school, been there forever tenured prof. and would have us come to the board to show how we solved problems; it was the first time I’d ever written with chalk on a blackboard and not had an instant shiver shoot down my spine, more akin to drawing with a crayon. It also sounded smoother and less irritating. I could absolutely see the appeal for folks whose careers revolve around a blackboard and just can’t stand the scratch-scratch-scratching and that smelly dust of the “lesser” brands.

@matasa7463 Месяц назад

That and they're paid well enough that they could ask for that sort of quality. Teachers from public schools in America can't even afford to live on just their regular teaching jobs...

@Aqnde 25 дней назад

@@matasa7463 It's not like premium chalk will break the bank either. Probably more than worth it to make your work more pleasant.

@theKashConnoisseur 22 дня назад

I mean, sure the chalk looks great. But what university professor is using blackboards? Every professor I've had either has a dry erase whiteboard, an ELMO document camera/projector, or both.

@MoonLitChild Месяц назад

When they did the episode on Blackwing pencils, I'd been gifted one by a friend who didn't know there was a following behind them, but I went on to buy a whole box, 36$ for 12 pencils. I'm a seamstress, so when I design new things, I'm always drawing and erasing, drawing and erasing, and nothing erased cleaner than a Blackwing, so I 100% get the following Hagoromo has garnered. There are some things that once you use them, nothing else will do, even if you have to save up to buy them.

@crh18 Месяц назад

imma go check out the Blackwing episode now.. haha

@NeoNovastar Месяц назад

Ahhh I love blackwing. they write and draw like butter.

@MoonLitChild Месяц назад

@@NeoNovastar You barely need to apply any pressure to them to get a good line too. Before finding Blackwing my family's go-to were Ticonderoga-- which are fine for writing but suck for drawing. Blackwing write almost like a really high quality gel pen.

@zeniktorres4320 25 дней назад

I just bought a blackwing last week, first time.

@robertharris1748 23 дня назад

I was literally thinking about Blackwings after I watched this!

@eldibs Месяц назад

I mean, I pay extra for good pens because the cheap ones don't perform as well. I bought a nice mouse for my PC for the same reason. If you spend a lot of time using a chalkboard, paying extra for nice chalk just makes sense.

@kalkhalinzhui1753 Месяц назад

Call me clumsy, but I used to own a cheap mouse with a design that constantly slipped by my fingers, falling to the floor before it eventually broke. The more expensive Logitech mouse that I bought has a better feel and it never slips by my fingers.

@eldibs Месяц назад

@@kalkhalinzhui1753 Nah dude/dudette, I bought a case for my phone just because I would've dropped and broken it if I didn't have the case to thicken it up. I get it. Also, you get extra buttons, extra accuracy, and more features with a nicer mouse! Buying a better mouse that fits you just right is honestly the number one thing you can do to personalize your computer, make it truly yours.

@timr6492 Месяц назад

Exactly. "Buy once, cry once." Why buy cheaper (and inferior) products when we'll end up replacing them much sooner and potentially spending more over time? Not to mention what we lose in utility with said cheaper products. I learned to stay away from anything manufactured in China that relies on specific material compositions. Chances are that we save money up front, but that's because it's all pot metal that'll fail.

@eldibs Месяц назад

@@timr6492 Your use of the term "pot metal" awakens old memories. Do you play guitar?

@ufinc Месяц назад

Must be nice having money

@goatmeal5241 Месяц назад

The new owner really gave the founder a version of Aragorn's "A day may come... but it is not this day" speech. Amazing.

@kevinschultz6091 Месяц назад

The thing is: I can hear the difference in how this chalk sounds (and by implication, feels), even though this video. It just 'sounds' more buttery than regular chalk does.

@wren6311 Месяц назад

Yeah there's no scrapy sound

@GenRN Месяц назад

I have zero need for chalk but now I want some. 😂

@user-zj7wx7ld5y Месяц назад

when you buy chalk would you like another chocolate for half price.

@BN22955 Месяц назад

Tell me about it 🤣 I just ordered a box… no idea what for but I can’t wait haha

@1Yooter Месяц назад

They said it's edible and it does look mighty tasty, so...

@GenRN Месяц назад

@@BN22955 I was seriously thinking about it. It has also crossed my mind that Business Insider is a cleverly disguised infomercial. 😂 And I am a total sucker.

@GenRN Месяц назад

@@1Yooter I’m thinking that with all that calcium carbonate I can just replace the Tums with a piece of chalk. 😂 Definitely white flavor.

@aidanmoretz7971 Месяц назад

When I was doing my math master's I got some Hagoromo and all my classmates made fun of me for how expensive it was. One time writing with it and they instantly got why I raved about it so much. Buttery smooth and the sound is unmatched

@lucas839 Месяц назад

Imagine buying a ferrari your friends will make fun of you, you let them drive and they won't laugh anymore say "is good" but let time pass they still will laugh for buying expensive things lol

@thecamillarose9806 24 дня назад

I'm glad you told them off... Well the chalk spoke for itself lol

@I_SuperHiro_I Месяц назад

I bought a box last year. It’s worth it for design engineers. It’s so smooth. No squeaks.

@user-mu2mp8ll6c Месяц назад

How much did you pay for a box? For how many pieces?

@I_SuperHiro_I Месяц назад

@@user-mu2mp8ll6c it’s a box of 30 pieces. Think it was $25 back then.

@kae5717 Месяц назад

I'd never heard of this brand before (I'm an English literature/writing grad and librarian), but now I'm deeply invested in it somehow. Cheap wasteful brands might be accessible, but ones like this that put time, care, and love into their craft, they're the ones worth preserving. After watching the whole video, this could nearly be on your Still Standing series instead. What an awesome story.

@Toksyuryel Месяц назад

This brand actually works out to be less expensive overall despite the high up front cost because each stick lasts _substantially_ longer than the cheap brands. So you are really getting the best of both worlds here.

@가니메데 Месяц назад

Bonus fact: after the South Korean math teacher succeeded Hagoromo chalk, he started marketing it in Korea using product placements on online math lectures. Back in 2016 you could be watching an online lecture and have the camera cut to a close-up of Hagoromo chalk.

@principle6261 19 дней назад

lmao

@OneDollarWilliam Месяц назад

"You can eat it." And for good measure it contains both the primary ingredients of Tums and Kaopectate so if you came to class with an upset tummy you can take care of that without stepping away from the board.

@johnnyxmusic Месяц назад

Not to mention that there is a disorder in which people actually eat chalk. Maybe they could get this by prescription. No I mean that sounds terrible but if you’re gonna eat chalk, I guess this is the chalk to eat.

@felixyasnopolski8571 Месяц назад

@@johnnyxmusic I gonna doubt it. The best chalk (in form of "writing" chalk) you can eat is a pure calcium carbonate with gypsum. All the additional things like plastificators (that secret liquid) and oyster shells doesn't make it better for the consumption.

@johnnyxmusic Месяц назад

@@felixyasnopolski8571 Good to know! When I get the urge… I get a roll of Necco Wafers. 😉

@jpdemer5 Месяц назад

@@felixyasnopolski8571 Oyster shell is also calcium carbonate, so that's fine. The plasticizer/binder is what gives me pause, if only because it's an unknown -- although I suspect that it's a natural hard wax, like carnauba or rice bran wax.

@theKashConnoisseur 22 дня назад

@@jpdemer5 Another commenter said they taste-tested the chalk and detected a slight sweetness. This led them to conclude that the binder was tapioca or rice starch solution.

@inoob26 Месяц назад

these math lecturers passion for chalk is lowkey making me want to get a blackboard and put it in my room just to use these chalk

@nurulabidahnajihahjaini9317 Месяц назад

I heard about that hagoromo chalk-craze in 2015 because the only factory will be close. Glad that it came back. These chalk really is good!

@NanashiCAST Месяц назад

this chalk is literally the only reason you would use a blackboard over a whiteboard now seeing so many hagoromo chalk in one place activates my neurons and put me in happy place

@feIipeed 27 дней назад

hey now, even without angel chalk, the dustboard is still better than a white board (at least for math)

@NanashiCAST 26 дней назад

@@feIipeed Even if hagoromo chalk stops existing for the blackboard, Pilot V board master exists for the Whiteboard. It's my second choice after hagoromo chalk, but it's still far ahead of any other chalk brand i've been forced to try over the years. Pilot v board master's are also purchasable in stores in Japan so no need to jump through weird import hoops unlike some of the other fancy semi-decent chalk brands.

@TeaBurn 20 дней назад

Always hated when my old high school replaced the blackboards with whiteboards. The markers never lasted long, always dried out, and left stains that were virtually impossible to completely erase. It was only marginally better than the cheap crayola chalk sticks on blackboards. If they used Hagoromo chalk back then, I bet my old school would be singing a different tune about wanting to replace the blackboards.

@KeramatZMode 17 дней назад

Whiteboard sucks. Chalks are much better when writing, larger lines, and doesnt smudge. It's also slightly textured, as if its slightly "soft" made it more pleasing to look at than ugly black rough lines. Also when different staffs use whiteboards, they use different markers and eventally it creates permanent pigment spots on it and the boards look ugly forever. Especially when they opted to use cheaper whiteboard materials, but I don't think an expensive one would fix anything. The blend of whiteboard marker ink is simply the worse, and you can't use bright colors on white background. Students are more attentive to blackboard than whiteboards. And they both outperform than using powerpoint slides.

@LeilaAMMartin Месяц назад

I'm a writer, but I have a chalkboard that my grandfather rescued from a school that was being demolished, and I use it to brainstorm and explore ideas. I have a box of HAGOROMO from the original manufacturer, and two backup boxes from the new one ;) This chalk is UNMATCHED. Before discovering HAGOROMO, I was lucky enough to have a box of J.L. Hammett chalk from the 1980s that my grandfather had left over from when he was a teacher. It's almost impossible to get quality chalk anymore, so I'm ultra grateful that HAGOROMO still exists!!

@thesamuraix881 Месяц назад

Finally, the follow up to Great Big Story's video on Hagoromo chalk

@Vyzard Месяц назад

Ah, so that's where I might have heard about this chalk first

@starrimoss7377 22 дня назад

yesss i knew i remembered watching a video about this chalk a while ago

@mykelbrinkerhoff7550 Месяц назад

This is the best chalk and is the only thing I use when teaching my students linguistics. It is the smoothest and doesn’t get as dusty as others

@Reanimator999 Месяц назад

Need more comments from non-mathematics teachers.

@sarayusarayu832 Месяц назад

I’m a mathematician in training and this writing utensil DOES make me emotional!!! ❤

@jake9854 Месяц назад

but gurIs think these chalks r useless, n $1 chalks on amazon r better tho

@kmbbmj5857 Месяц назад

When our daughter was in college, this was something she asked for one year for Christmas. So much of her time was spent working equations on the board, she loved using this chalk.

@daedalus-N7 Месяц назад

I remember when the original company announced it would be discontinuing it. And how everybody was rushing to stock up on it. It's pretty cool that another company is making it now

@fableagain Месяц назад

I like how the cutting machine leaves traces on the end of each stick of chalk and squishes them a little. It really gives it a more artisenal feel.

@shizuxo Месяц назад

the story of the chalk being passed is indeed special, I hope they do well

@kavinbala8885 Месяц назад

I'm a university physics student. the hype is beyond understandable. there's nothing like it

@bdhale34 Месяц назад

"you paid "What" for a 3/4" snapon ratchet?" "use it" "oh...." "yup"

@matasa7463 Месяц назад

@@bdhale34 Never cheap out on tools!

@theKashConnoisseur 22 дня назад

@@matasa7463 Buy once cry once!

@rogerparada4995 Месяц назад

As a math teacher, I am enthusiastic about this chalk. I used it all throughout my first year teaching and have zealously advocated for it with other teachers. This school year, I have sadly been moved to a classroom with no chalkboards, and I am saddened by it. Still I will always remain a fan of this chalk. I'm grateful for the company in South Korea still keeping the tradition alive.

@kenzolr9373 Месяц назад

Best sequel to the Great Big Story video and Takayasu are sure to be happy that the recipe and the manufacturing is loyal to the original. Using existing equipment, but also adding modified machines that were making noodles and teok, was fascinating.

@elylioney6390 Месяц назад

Classrooms in Australia switched from blackboards to whiteboards while I was in school. I didn't like the whiteboards because there was glare from the sunlight 😕. Teachers preferred it because less chalk dust. They're just using the wrong chalk.

@1805movie Месяц назад

Another clientele to focus on when it comes to chalk: Artists. At every parade/festival, there's always one artist that uses chalk to draw on sidewalks.

@h8GW Месяц назад

Don't know of the same chalk qualities apply when drawing on pavement, though

@Toksyuryel Месяц назад

@@h8GW Nah you need a different kind of chalk for pavement. Might make for an interesting market for them to expand into though.

@Bob-nc5hz 27 дней назад

@@Toksyuryel They already can't keep up with demands, so that's probably not necessary.

@mwater_moon2865 18 дней назад

Pavement chalks tend to be wider and more porous, since the pavement is uneven and not smooth like slate, in order to leave color in the grooves and not just on high points it NEEDS to crumble, dust and flake a bit.

@Ratatouille2705 Месяц назад

2:22 Can’t be the only one who thought he was gonna eat a piece out of this drawer

@blacksnow7106 Месяц назад

flammablemath did taste test it lmao

@OneDollarWilliam Месяц назад

@@blacksnow7106flammable mathS, it's UK style

@kloonst Месяц назад

I'm just glad they kept the brand and its quality alive. I remember back then, when the news that the original company was closing broke out and there will be no more new stocks, that professors started hoarding boxes to last them years.

@markvwood2007 Месяц назад

I remember the mathematicians' panic when the Japanese company announced they were quitting. Always wondered what happened. Thank you. Happy ending!

@vsznry Месяц назад

I recall seeing a similar video a while back. About professors "smuggling" this stuff for ressle. LOL

@ferretyluv Месяц назад

Same! I remember when the Korean company had just bought it and was working on bringing it back. There was a black market among mathematicians.

@user-mu2mp8ll6c Месяц назад

Ha. I remember that video too

@jaapspruitenburg6625 Месяц назад

'Facing difficulty for shipment to a lot of countries, because of the low production volume.' is how capitalism narrates. Maybe we should honor the fact the demand is high due to the low production volume and high quality. To my believe it is an honorable story of how quality is still able to survive. Mostly what touches this is how the former owner almost gave the machinery for free to let the brand survive. It shows the greatness of the founder. Hopefully it will survive generations.

@edheldude Месяц назад

Somebody could reverse engineer it and produce it more efficiently so everyone could enjoy it.

@Greenitthe Месяц назад

@@edheldude over production would collapse demand - not sustainable. besides, the constant pursuit of efficiency ultimately leads you to eliminating or reducing processes and ingredients that contribute to the quality. maybe the first generation of leadership doesn't take that step, but i couldn't say with any confidence that the next owner definitely wouldn't cut corners for a bit more profit in the short term. anything that staves off that growth-mindset death-spiral is a win in my book.

@handlaidtracksand3dprinted922 Месяц назад

@@edheldude Crayola already did that...

@SkyWKing Месяц назад

@@edheldude Pretty sure in a few years' time some Chinese chalk maker will steal the recipe and pump out millions of them a day and put Sejong Mall out of business. It's been an ongoing theme in any business in the past 20 years.

@RichTapestry Месяц назад

@@SkyWKing But then, as Greenitthe pointed out, overproduction for a niche and diminishing market would make both manufacturer's businesses unviable.

@erl161 Месяц назад

The thing that moved me about this story is that Korea and Japan usually have this rift or a historical tension, but passion and staying true to the tradition in making chalk led them to connect with each other.

@veduci22 Месяц назад

Only handful of autistic men in academia know about this chalk...

@ClaireMorgenthau Месяц назад

Indeed! That is so heartwarming. I'm so glad that the Japanese person behind the original Hagoromo dared to transcend beyond the trivia of nationalism and, together with the Korean person, they decided to keep the Hagoromo legacy alive and well.

@epicviewerJJ Месяц назад

Relieved to find out this chalk will still be around (and I don’t even need chalk lol), shoutout to hyeongsuk for caring and being willing to take over 🙏

@k.bart.parkinglot Месяц назад

I'm actually able to listen to this video without shriveling up and dying so it must be very smooth chalk

@CrayonGlutton Месяц назад

I saw the first video and bought every teacher that had a chalkboard these so I could sit in the back and still see what was written on the board. (and for big brownie points.)

@crh18 Месяц назад

all it takes is just the 1st taste and now most are hooked I bet 🤣

@secretscarlet8249 Месяц назад

What’s their reactions?

@shelbyheaser8804 Месяц назад

I’m surprised they aren’t bombarded with chalk artists wanting to use their items 😂 it’s beautiful!

@feIipeed 27 дней назад

this would be way too expensive for chalk art

@edantas Месяц назад

Damn the narrator has the pronunciation of these foreign words on point

@souravjaiswal-jr4bj Месяц назад

She is a weeb, only explanation. 😅

@therivertothesea Месяц назад

@@souravjaiswal-jr4bj not exactly, she does research

@TheRealPenguinator Месяц назад

@@souravjaiswal-jr4bj because being able to pronounce Japanese words is connected to being a weeb. Like what? 😂

@souravjaiswal-jr4bj Месяц назад

@@therivertothesea I was joking dude.

@bartlett2335 Месяц назад

Japanese is basic to pronounce since there are only a handful of syllables and you can always pronounce letters the same way in any word they appear

@cheyennemorrison4107 Месяц назад

It erases even better with the hagoromo eraser, like it’s magnetized to stick to the chalkboard with just the right amount of pressure so you just slide it along and can leave it up in a corner, each one comes with two microfiber erasing things so you can take one off and wash it but immediately have a clean one to use, it’s my second favorite hagoromo product. Also like, because the chalk goes on so smooth without dust and breaks, it lasts a lot longer than standard chalk, and it’s less brittle so you don’t get sharp edges making weird lines, and it doesn’t make irritating sounds like chalk that’s too hard, and the coating means you can like handle your possessions right after teaching without getting chalk on them, like I know math people seem overexcited about this stuff but it’s actually just so excellent, my old math department used some of the department funding on it lol

@kim98677 Месяц назад

Theres no better feeling than finding the perfect get up/gear for your passion/hobby.

@RunsWithKniefs Месяц назад

i remember the 2015 frenzy for these sticks of chalk and thinking it was just some crap news fluff overexaggeration Found out one of my professors was one of the people who scrambled around to find the last few remaining so I knew it had to be important

@SRMkay Месяц назад

Wish we had this in school when I was a kid. One of my teachers in kindergarten or 1st grade made an off-hand comment to another teacher about chalk dust being linked to cancer in one study, and ever since then I've absolutely loathed handling chalk and writing on blackboards. Maybe if we'd used decent, smooth, dustless chalk instead of the cheap stuff I wouldn't be so averse.

@Berumira Месяц назад

Art professor here, and I absolutely LOVE this chalk.

@CollinKeegan Месяц назад

I think Hagoromo chalk is one of the few 'luxury' items that I've never heard of or met anyone who had buyer's remorse over it, and I know quite a few people who use it.

@kelly2631 26 дней назад

I bought a box of hagoromo chalk back when I was a sophomore because we were able to use classrooms as study rooms and they all had blackboards instead of whiteboards, and it is truly better than any other chalk. It doesn't produce any dust, it doesn't produce a scratching noise or feel when you write with it, it writes super bold lines, and it erases super cleanly. Best of all, I would give a piece to my professor when I went to office hours and it always left them in a good mood lmao

@AshitakaYakul Месяц назад

I remember when this chalk was in crazy demand after the closure announcement. Glad to see it's still made and going strong. Thanks for the video.

@MelvisVelour Месяц назад

Having been a math major, I remember very happy hours up at the chalkboard with my professors and mentors and quickly realized almost all of them spent (or somehow got the department) on top of the line chalks which were like silk flowing across the boards and the numbers/equations would literally blossom like the designs on Persian Carpets.

@user-uv7up4vg6i 19 дней назад

Time now for some basic English grammar.... There is no such word as chalks. Chalk is an uncountable noun. One piece or several pieces of chalk. No "S" on the end.

@NeoNovastar Месяц назад

i love this story so much. I'll never tire of it. So very glad things turned out for the absolute best. I wish nothing but success for Hyeong-seok and Hagoromo. It's truly the best stuff you can get!

@Avantime Месяц назад

Hagoromo should sell chalk subscriptions, like those razor subscriptions. A teacher knows how much chalk he/she uses in a month, and a subscription would be great (and potentially cheaper) for the teacher, and it gives Hagoromo a stable source of recurring income.

@ShadowDaPk 16 дней назад

They're already struggling to produce enough to meet current demand, a legal obligation to meet production quotas due to subscriptions might be non - viable.

@umushi Месяц назад

the sheer PASSION that is felt from producer to user is fire.

@rishapkumar5509 Месяц назад

I've used this chalk before it's like putting a butter stick on a hot pan ! It's that smooth

@martinmarkov9707 Месяц назад

Correction. It's even smoother than that. Imagine: putting high quality butter on a cast iron pan is like writing with Hagoromo chalk.

@alrivas1477 Месяц назад

Magnificent story. So glad Mr Watanabe understood the importance of passing this legacy to the current makers.

@Haya12234 Месяц назад

it is so expensive because it is named after the sage of 6 paths

@KuroiSenko23 Месяц назад

Damn straight!😤

@Milo_Estobar Месяц назад

Konoha gonna eat those calk for cakra

@spankyjeffro5320 Месяц назад

This weeb crap is why it's expensive. Because they know you crayon-eaters will pay any price to be cringe.

@antsvensk Месяц назад

The licensing fees must be immense

@greywolf9783 Месяц назад

And it's quality

@SpencerMedici Месяц назад

By far the best chalk I’ve ever used. Worth every penny. I actually prefer to use chalk over any other writing option because of this chalk.

@whynotanyting Месяц назад

Good that they kept tradition. Reminds me of Adam Savage's video about the newer paper mate pencils not feeling right because of the color and eraser. He even went to a college campus to buy out their stock of the older variety.

@dabda8510 Месяц назад

I remember that video.

@Ardeact Месяц назад

Who else watched the Chalk hoarders video first? Seriously what a nice followup

@flytothemoon50 Месяц назад

As a teacher you inhale calk dust almost everyday and if you have a full shift you literally write for hours a box of calk can be empty in 1 or 2 days. Using The Hagoromo feels really nice, stratifying and less dust. The price justifies its quality.

@potato2941 Месяц назад

We need to start a meme like how marines eat crayons, mathematicians eat hagoromo chalk.

@thedarkmage1004 Месяц назад

1:39 I could listen to this woman speak for hours. Ms. Qayyah Moynihan has a wonderful voice.

@q_ayyah Месяц назад

Thank you so much 🤗

@samsaraatiger 14 дней назад

If you hate your professor, you should buy this chalk. They'll never be able to switch back and will drain all their money on this, it's that great quality!

@helenjohnson7583 Месяц назад

I have two very nice chalkboards that were given away when our church building was renovated twenty years ago. NOW I know what to use on them! I’m not a fan of standard chalk. The chalk dust is almost as bad as drywall dust and that also is an enemy of vacuum cleaner motors.

@DarkPuIse Месяц назад

I remember seeing the news on this chalk being hoarded in the mid-2010s and the news of a new buyer. Even though I'm not a mathematician (indeed, math is my worst subject), I can admire that some people are willing to pay for quality - and that it's still going strong to this day.

@gt-zq5cm Месяц назад

Imagine being a Japanese kid just drawing on the sidewalk with this chalk and you just get jumped by a bunch of american math teachers for your chalk rofl.

@vinesthemonkey Месяц назад

it's too expensive for the sidewalk. it's for smooth blackboards to write beautiful theorems

@SnackityWackity Месяц назад

Not once did that professor mention it breaking (maybe once i forget if asked lol). Just goes to show with his constant use for so long, that has never been an issue. True quality product, and you can tell literally just by looking at the board. I love this stuff.

@alext552 23 дня назад

unfortunately, from personal experience, if you drop it, it might break. i usually break 1, maybe 2 sticks from a box of 12 over the time it takes for me to use up a box, but the broken pieces (obviously) still work fine

@EvrenMercan Месяц назад

The sound of chalk while writing has a magic that inspires what I will write next.

@JackDespero Месяц назад

Everybody at my office use white boards. I bought a blackboard with my own money for my office because it is what I am used to do. And I always used Hagoromo. It is really not expensive. Yes, Crayola may cost 0.60 cents vs $12 of Hagoromo, but those are the tools you use the most, and a package last forever. I would only consider the price if I had to buy a new one every day, not every few months. The feeling is simply superior. And I have never had a chalk cry on me, which is one of the main problems when using cheaper chalks. They do not write correctly, they screech, etc.

@ScientificGlassblowing Месяц назад

I love this chalk! My students mock me about it, but I am 100% right. 😀

@333sss-yt Месяц назад

I remember watching a video when this company was on the rocks, I'm happy it's still up and running!

@azzamfs Месяц назад

Mr. Shin is a legend for taking over the Hagoromo brand, even though chalk usage is declining!

@JunxCKm Месяц назад

This will bring korea and japan even closer together.

@veryunusual126 Месяц назад

I'm really glad that hagoromo chalk is still being produced, bought myself a box, too😊

@tomholroyd7519 Месяц назад

I love watching online math lectures, but I am also colorblind. When using multiple colors sometimes people use colors that have very poor contrast (maybe it looks OK to them). The florescent colors are very distinguishable from the non---that's a good contrast.

@technicalitems731 Месяц назад

Now that I've seen this, I want some chalk and also a chalk board! I went to chew in a stick of it. Id like to help in the factory. I want to roll some dough out. Omg. I'm getting the chills

@andrewglick6279 17 дней назад

2:46: Making a stick of Hagomoro Chalk starts out with the main ingredient: Chalk. Thank you, I have learned so much.

@37Kilo2 22 дня назад

I can tell how it feels just by watching someone write with it. There's something satisfying about how cleanly, and smoothly it transfers with virtually no dust or chunks breaking off.

@ajmalpraveen Месяц назад

The secret ingredient is : Soaked rice water + Cooked rice water, at a proper proportions. This is the very classic Ingredients !

@shizukagozen777 Месяц назад

I swear they put rice everywhere. 😅😂😂

@erzsebetkovacs2527 Месяц назад

How do you know? So, it is the combination of raw and gelatinized rice starch that keeps the mineral ingredients together?

@leadpoisoning717 Месяц назад

@@erzsebetkovacs2527 I think it's probably partly that, and partly thickening the liquid mixture so that the lighter oyster shell doesn't all separate from the kaolinite.

@Suyihai0 Месяц назад

Was thinking it's probably rice water as well

@hayley4032 Месяц назад

@@erzsebetkovacs2527 I'm thinking it would emulsify the formula, like how the starch in pasta water would make pesto more slick, for example

@TDK2K Месяц назад

cool that this chalk is still survived by makers in Korea

@stretchmcgee Месяц назад

This video literally convinced me to buy a small box of Hagoromo chalk even though I don't currently own a blackboard.

@ReneeStravhey 16 дней назад

The happiness that is genuinely satisfying is accompanied by the fullest exercise of our faculties and the fullest realization of the world in which we live.