Why Indian Companies are joining ONDC? - Business Case Study

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Checkout the Solana Hackathon here: www.colosseum.org/renaissance
More resources to learn about ONDC:
How to Build an ONDC startup (podcast) - • How to Build an ONDC S...
Could ONDC kill Swiggy and Zomato? - • Could ONDC kill Swiggy...
The Truth About ONDC in India - • The Truth About ONDC i...
00:00 Intro
01:41 ONDC Growth Until Now
04:57 Existing Issues with ONDC
07:36 Opportunities for ONDC
09:51 Solana Hackathon
The video outlines the significance of the Open Network for Digital Commerce (ONDC) initiative in India, focusing on its role in democratizing and expanding e-commerce accessibility in the country. It begins by highlighting India's rapid growth in digital transactions, propelled largely by the Unified Payments Interface (UPI), and sets the stage for ONDC's aim to replicate this success in the e-commerce sector.
Chapter 1 delves into the initial success and growth of ONDC, emphasizing its impact on both the supply and demand sides of e-commerce. It discusses the pilot launch and subsequent expansion of ONDC, highlighting the significant increase in merchants and transactions within a short span of time. The chapter attributes this growth to the network effect and the benefits ONDC offers, such as lower commissions and increased visibility for sellers.
Chapter 2 acknowledges the challenges ONDC faces, particularly in comparison to established e-commerce marketplaces like Flipkart and Amazon. It highlights the issue of trust, both for merchants and customers, and the importance of addressing accountability in case of order fulfillment issues. The chapter introduces ONDC's efforts to enhance trust through blockchain technology, specifically focusing on the CONFIDEX platform for transparent and immutable ratings.
Chapter 3 explores potential opportunities for ONDC, particularly in leveraging blockchain for further improvements. It discusses possibilities such as an ONDC-wide ad network, personalized recommendations, dynamic pricing, and automated coupons and discounts. The chapter underscores the need for ONDC to enhance its infrastructure and capabilities, drawing parallels with features offered by established e-commerce platforms like Amazon.
Overall, the video presents ONDC as a transformative initiative with significant potential to reshape India's e-commerce landscape. It highlights its rapid growth, ongoing challenges, and future opportunities, particularly in leveraging blockchain technology to enhance trust and expand its offerings.
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Опубликовано:

1 июн 2024

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Комментарии : 174

@backstagewithmillionaires 2 месяца назад

Checkout the Solana Hackathon here: www.colosseum.org/renaissance

@srinidhipadmanabhan 2 месяца назад

This is the beginning of a new era in e-commerce in India

@richerd_ramirezz 2 месяца назад

Modi govt brought lots of innovation that make our country a decade ahead, thank you Indian government for showing such improvement ❤.

@Uncool-vn5vz 2 месяца назад

Aadhar was created in 2009, before 2014. But PhonePe & PayTM helped take off UPI.

@kizen3056 2 месяца назад

abe yaar yeh India mai yhi problem hai haar chiz modi nhi krta hai yaar. Jin logo ne bnyi hai chize usko credit kabhi mat dena

@manivannana3317 2 месяца назад

UPI and aadhar was Manmohan Singh idea

@richerd_ramirezz 2 месяца назад

Libandus are Burking loud in comment section.

@richerd_ramirezz 2 месяца назад

@@Uncool-vn5vz which universe you belong? We all know from digital India to make in India planned by BJP govt not your khangress

@remojoseph1985 2 месяца назад

Charlie Munger once said "Show me an incentive, I'll give you an outcome". The incentives for players in ONDC are not clear. E-commerce in India has reached where it is today because every step of the value chain is tightly managed and optimized. Each participant in the value chain from manufacturer,seller, warehouse, logistics, buyer has very clear incentives. This incentive structure needs to be laid out clearly for ONDC. Blockchain is just a tech layer and not a solution to this problem. Keeping a keen eye on ONDC. If executed right, it could be a game changer.

@user-ig8ub4dl3l 19 дней назад

While the incentives for the suppliers is pretty clear , the buyers have no such incentives as to why they should shift to ONDC

@Sanatani._.Ashhii 2 месяца назад

Growing india 🤝

@iam11thsiddharth 2 месяца назад

ONDC 🔥🔥🔥🔥🔥🔥 UPI 🔥🔥🔥🔥🔥🔥 MODI. 🔥🔥🔥🔥🔥🔥

@vinayyadavvny 2 месяца назад

Govt and Imfluancers should be Promote ONDC. Let's remove the monopoly of current e-commerce. Like Rupay card

@cascadeum 2 месяца назад

They should start doing that (and also will probably automatically do that) when most of the problems mentioned in this video are solved including others ONDC is developed by the government, us making more people go there won't change things

@vinayyadavvny 2 месяца назад

@@cascadeum yeah off course

@LmiFashionCollection 2 месяца назад

Ondc should have it's own delivery and shopping platform, no need to link other apps it's actually free customers to them in real.

@Random_funny.stuff1 2 месяца назад

Let's hope for good like UPI. and trust in our current technocrats and gov...

@nitishmedi1711 2 месяца назад

the biggest problem i came across with ondc in food delivery atleast was there not enough sellers on it making us buy from some unknown seller, i also dont understand who is funding their discounts which are pretty good

@coloneldatoajayahlawat16th71 2 месяца назад

Fantastic channel. May they be blessed hugely and may they grow and shine. Three Cheers. Very well prepared and detailed reports. Salutes to you. Jai Hanumante

@daydreamers710 2 месяца назад

This has happened because of UPI Jio Note Bandi

@shivkumarb8492 2 месяца назад

I have been following this channel since the time of the pandemic and by a great stroke of luck, I got to meet Caleb today, at my tech park at RMZ Ecoworld. It was so great to see one of the brains behind this channel. Onwards and upwards friends, I hope you reach 1 million subscribers soon.

@vinayyadavvny 2 месяца назад

I think ONDC' s USP is reduce the commission rate for sellers

@PluetoeInc. 2 месяца назад

damn

@backstagewithmillionaires 2 месяца назад

Hey Shiv, was wondering if you'd actually comment! So glad you did. Was great bumping into you and I'm so glad you've been enjoying our videos all these years. Sometimes making these videos, we forget that these metrics (subs, views, comments, etc.) represent real people in the real world, so it's really special and meaningful for me when I get to actually connect with people IRL. Thanks for not being shy and coming over to say hi 🙂 -Caleb

@shivkumarb8492 2 месяца назад

@@backstagewithmillionaires The pleasure was mine!

@gknkrnkjgjugjrgjrng 2 месяца назад

shiv I also met u . honestly I dint like u , u were too uEAGLy and were being too rude. I wont reveal my name but I dislike u @@shivkumarb8492

@bhumit070 2 месяца назад

I ordered something from ONDC ( using paytm ) on 3rd march and it was going to deliver today ( on 7th march ) but still it is not even shipped 😆

@commieSlayer69 2 месяца назад

I faced delivery delays many times even on Amazon prime

@meon551 Месяц назад

@@commieSlayer69but amazon atleast say sorry and give a solution for issue. Ondc don't even have customer support 😂

@het1738 15 дней назад

Well It's Growing

@adarshpandey8023 2 месяца назад

In economic terms, its like a perfect market condition with perfectly elastic demand. Condition where a slightly lower prices gives more sales and market share and slightly higher prices takes them away quickly. Wonder how small vendors will be able to keep their costs down to be in competition.

@MrPoornakumar 2 месяца назад

Aiming at a 1.4 billion is a bit too high. Instead put a target number of households (families) that number 280 million if 5 is taken as the number in a household. That would be one end. The other end is the trader & that base. Identify the households, call each a customer & create a customer base (customer can be producer, if flipped over).

@maheshrathod204 2 месяца назад

7:01 so on this note how will the customers will come to know or how can customers trust on if any new brand or any new born unicorn who don't have good logistics to deliver the goods and services ?

@IamBatman09 2 месяца назад

The ONDC embarked on developing a platform without a comprehensive understanding of its functionality and consequences. Now, they seek external assistance, funded by government resources, to resolve the issues-an approach that might be perceived as a less than ideal way to address their challenges. Good Job! Also i wonder how much BWB was paid to sponser them.

@farukhshaikh8247 2 месяца назад

I am working in ondc certification for buyers and sellers in my company .🎉🎉🎉

@balaya 2 месяца назад

Why don't ondc Collab with post office

@ambarlimitless5370 2 месяца назад

But why?

@backendcoder3702 2 месяца назад

Yeah

@abirchowdhury333 2 месяца назад

If they collab with post office for last mile delivery... post office doesn't have that infrastructure to work as last mile

@uutopia1942 2 месяца назад

That's a good initiative for far end rich

@atulkumar943 2 месяца назад

Yeah someone can build last mile delivery startups for northeast, etc using ondc

@ROSHANSINGH-ii4jh 2 месяца назад

ONDC is a robust plateform for commerce and huge potential........govt must improve the platform and make it more transparent

@chaitralisah3662 2 месяца назад

Ondc has created IGM which is an Issue and Grievance Managemnrt framework which defines liability between each entity involved in facilitating a single transaction. This is now compulsory for all network participants.

@abuzar30 2 месяца назад

But still my Question is why Indian companies are joining ONDC?

@backstagewithmillionaires 2 месяца назад

3:06 Did you watch the video? -Caleb

@Smddlvvs 2 месяца назад

The rating part is a great idea and hope every e-commerce platform adopt to that blockchain based on the business id

@ratansagarpandey 2 месяца назад

Kinda not because of fake reviews and rating manipulation usually done by most of the Indian companies it’s very important to have the option to remove the rating if it comes out to be fake

@waronesports2449 2 месяца назад

It will kill the trade market and the local shops in the town

@ujjwalgandhi951 2 месяца назад

It will not, it will increase competition and force all types of shops to evolve and becomes more efficient Competition is always good for the buyer, competition also helps in sellers to evolve

@manivannana3317 2 месяца назад

Ondc is already giving value to buyer by showing them all the sellers. If you went to Amazon on first day itself Amazon won't show our products on top

@mayureshkolhatkar2357 2 месяца назад

Awesome

@KaaruMYA 2 месяца назад

ONDC is not able to compete with his competitors as the prices are high.

@abhijitsamal6851 2 месяца назад

by 2028-30 it will be mainstream...

@user-tp8xf3mm4f 2 месяца назад

Ondc is for goods, we should have something for services also

@meetbhanushali3198 2 месяца назад

Can anyone explain what does the ondc even mean?

@alonerpro 2 месяца назад

Is ONDC like govt shopify?

@pandavroomvroom 2 месяца назад

i think that blockchains made it infeasible to alter them through mining, but in this case how exactly are they making it tamper-proof, as from my experience blockchains have a lot of data and mining is super resource intensive, which i dont think the customers and sellers would set up.

@zardian 2 месяца назад

why would they mine the blockchain? These aren't croptocurrecies "tokens". And are most likely based on hyperledger fabric.

@neerajnandan3351 2 месяца назад

What's the actual incentive in long run for a marketplace

@meon551 Месяц назад

Only losses

@tronic3297 2 месяца назад

Hey they collabed with this channel

@satyamsaurabh8060 2 месяца назад

How does 1 access ONDC? Please inform about this ?😮😮

@gowthamkolla 2 месяца назад

Paytm

@meon551 Месяц назад

Don't buy anything. You will loose your money

@gowthamkolla 25 дней назад

@@meon551 i have been using it for months it's safe

@nikhiltaneja6673 2 месяца назад

At 2:07 you said only 5-6% MSME sellers sell online. I am unable to understand what ONDC do which giants like Amazon does not provide? What are the pain points of these MSMEs?

@satyamsaurabh8060 2 месяца назад

Amazon and Google charge platform fee...That makes products expensive...There is near 0 charge on ONDC

@vinaybhat7670 2 месяца назад

ONDC is a centralised site where sellers list their products # Any E-commerce apps can later pull those products from ONDC and list it on their website.(till now only big players had sellers in their pocket, due to ONDC that Monopoly will be broken) # If that product is rated on any e-commerce app...its ratings will be reflected on ONDC. So a product will always have same rating on all E-commerce platforms. # Seller will see all his orders on ONDC itself..he wont have to check multiple E-commerce site for that..

@pawansinghbisht5831 2 месяца назад

Ondc need a lot improvement

@rohithb009 2 месяца назад

I think their must be a app from gov ( like BHIM) to provide clearity, lots of other app are so much confusing

@het1738 15 дней назад

Yeah They Should Make An App For Each And Every Identity Card Like How to Apply for them and all What Other thing is required to apply for them the process sucks😔

@maximusmeridius99 2 месяца назад

Nothing will happen from hackathon. If they want to build infrastructure, they have to hire developers. Pay each one of them on par with FAANG companies. Then only something big will happen. Hackathon = cheap thinking. Hackathon is just for ideas and doing something unique, not for building large scale infra.

@het1738 15 дней назад

So Let Me Clear A Thing Hackathon Is Not a Cheap thinking. Second Have You Been Gone to any international Hackathon Most Of Those Hackathon Provide you Money for your start up idea build in that hackathon they provide you space and all the other thing

@thefilmirage5673 2 месяца назад

Ondc works good

@technicalworld9285 Месяц назад

If ONDC make there own app will more better.

@prikshitkumar 2 месяца назад

This video feels like monotonous, not well researched and repetitive unlike other videos by this channel. Hopefully this is just one of case and not the beginning of downfall.

@ziro_noor 2 месяца назад

I order cashew of 250gm on Paytm ONDC. The product packaging is not okay, It vas packed in very dirty and distorted pouch. Irony is that the Manufacturing date printed was of just 3 days earlier of 28/02/2024

@rohitmittal8196 2 месяца назад

Rate it 1 star. It provide other user to buy it

@meon551 Месяц назад

I also has a same experience. They can't even think about replacing Amazon. Ondc is providing very bad service

@neerajnandan3351 2 месяца назад

No incentive to buyer. No reliable platform. Won't take off

@meon551 Месяц назад

Yes. Very bad service

@Prashant_Pandey4 2 месяца назад

why there is hackathon only for IT and coders and not for other problem like finance, climate change, robotics etc

@theabvpan09 2 месяца назад

Bro has no idea what hackathon means 😂

@beboysub 2 месяца назад

jainwin

@showman_01 2 месяца назад

Is IndiaMart doing the same thing???????

@mvidyakrishna3573 2 месяца назад

ONDC is in ios?

@vikku_19 Месяц назад

ONDC is not a separate application. Currently Paytm has ONDC. You can check this out.

@dhruv00721 2 месяца назад

India does more Real Time Transactions not Digital Transactions... Please correct.

@arjavgarg5801 2 месяца назад

How are they tracking non digital

@darkhawk6398 2 месяца назад

India should focus more on tech or saas companies rather than manufacturing

@divyanshugoyal9818 2 месяца назад

Manufacturing is essential for a country like India.

@vikasreddy3603 2 месяца назад

india is huge country .... one thing is never enough

@ad67804 2 месяца назад

are u crazy? only manufacturing can save india

@adityadubey2488 2 месяца назад

L take

@darkhawk6398 2 месяца назад

Legendary take?@@adityadubey2488

@ddb0831 2 месяца назад

What is ONDC??????

@nikhilsharma2236 2 месяца назад

did he just say charging people different amount for same product, isn't this a scandal

@arjavgarg5801 2 месяца назад

You haggle with shop and you get lesser price, scandal?

@nikhilsharma2236 2 месяца назад

@@arjavgarg5801 bro while online u cannot haggle, there is no specific feature where i can put a price, say my spending is high and urs is low, and u r offered same thing at 10,000 while its offered to me at 12,000 with no clear difference in product quality and services, why shouldn't i call it scandalous feature. Its similar to how call recording worked previously but now companies send this call is recorded audio if someone records an audio and now they made silent call recording a feature in phones and u pay extra for this in Chinese phones

@nikhilsharma2236 2 месяца назад

@@arjavgarg5801 while haggling is a simple technique to het something cheaper, because if u go to market often, u will find most of people charge sky high prices so u haggle, while here different price with no haggling is downright bad

@TheaishDevil 2 месяца назад

Sadly this wasn't long lasted. TPDN is already killed it and other marketplaces.

@marcusravi1684 2 месяца назад

ONDC is vaporware

@dhruvinshah3085 2 месяца назад

Blockchain fit because of its trustless architecture

@anuragnahata8590 2 месяца назад

Just so you know, ONDC is not a government initiative

@vaibhavgaur5268 2 месяца назад

It is very much a government backed initiative, while being a private organisation.

@meon551 Месяц назад

Such a failure initiative from government. Very very bad service

@marcusravi1684 2 месяца назад

Indian host's voice is so monotonous. Sometimes he randomly fake chuckles lol.

@ranjitmenon1175 2 месяца назад

Corruption and mismanagement are pervasive issues in India's infrastructure development. Funds allocated for infrastructure projects sometimes find their way into the wrong pockets, this is not my opnion its the opnion of the world thats why best companies are moving out of india .

@glimmerdewdrop7594 2 месяца назад

corruption is a problem but corruption is not to that level as previous time but yes we need immediate judicial reforms and make it as easy possible for buissiness to settle in india

@Joga_Gamingg 2 месяца назад

1st view pin

@shubhishukla-ut5kv 2 месяца назад

Hello everyone! I am a 17-year-old who used to engage in some unproductive content on social media, which did not help me increase my knowledge but rather decreased my willingness to learn. However, I am trying to change and use social media to become a better version of myself, as it is an integral part of my life and I spend about 3-4 hours on it every day. If you know of any good channels that have added value to your life, I would love to follow them. Your time and efforts are greatly appreciated.

@darshann7555 2 месяца назад

45th view like plz

@aschauhan9392 Месяц назад

😂😂😂 whare is Paytm

@buhhhzerker 2 месяца назад

Ondc is a big failure

@iDEEPJYOTI 2 месяца назад

Cuz my msme is still on the way

@buhhhzerker 2 месяца назад

@@iDEEPJYOTI no one cares

@chandramohanchinni3318 2 месяца назад

No, it is not a failure but it is trying to improve & effective. Please Encourage the Company 😊

@buhhhzerker 2 месяца назад

@@chandramohanchinni3318 yeah keep on dreaming with eyes open. Its backed by govt. Govt cant fix a shitty irctc site since last 2 decades and you think ondc will improve.

@Joga_Gamingg 2 месяца назад