Why iPhones Never Go On Sale 

When you position your product as a luxury good, you dare not discount it.

If you use your iPhone for 4 to 5 Years (Amazing Update Policy), then the price is not that high imo.

I just realised after a decade. I never seen apple products on sale lol

Same reason why Rolex, Omega, LV and Polo by Ralph Lauren are never on sale. They hold their luxury status.

Let me guess: Because they sell well enough already

Thank you for adding captions to your video! I'm not hard of hearing but I sometimes can't make out what someone's saying, and auto-captions NEVER cut it for that. I think every RU-vidr should add captions, but sadly, most don't.

What they did, and with a success, was to introduce the SE series as an "economy" class that snatched a portion of the market they would have gotten with a lower price. Masterful.

I just wait until someone regrets their iPhone purchase so I can get at a major discount on Facebook marketplace a week later😂😂

This video could have had a dark twist, but I love how Greg just explains the facts. Thanks for making such great content. 🙏🏻

Perceived value and Brand loyalty also plays a big part in how they can continue to push the boundaries of sale prices imo.

So this means Apple wasn't at all interested to make new customers, it waz just interested in maintaining the old ones

Title : Why do iPhones never go on sale? Me, who's already seen the thumbnail : I think we already know the answer

Thanks for the excellent video, Greg!

I’m amazed at how well-made these videos consistently are!

That's why I was disappointed when Google priced the Pixel phones at $649 and $749. They're not in the position to price it that high. When I moved to the U.S., I looked for a used Pixel 2, and found one in mint condition for $130. That was a good deal considering how well it still works in 2020. It's great that Google sells the Pixel 3a and 4a at $349, they now know their position in the market. A great value.

again nice explaind!! Thank you Greg 😊👍

I went on this video steight as the notification came up

Man, I’m absolutely loving this content that you’re putting out, Greg. Keep up the good work!

Very interesting! Thanks for the video 😁

Seems about right. The only time I've gotten an iPhone at lower price was via phone trade in or refurb purchase.

I’m still using iphone 6s. Bought early 2016. Will think of a new when updates stops. ✌🏻

To be fair, Apple's hardware is most often very high quality and their OS is optimized along with it, so when purchasing their device it is more of an investment you expect to pay off over years. I had a 2009 iMac that lasted me until 2017 and I gave that away when I started switching more towards the 2016 Macbook & Macbook Pro that I am still heavily using to this day (will get the M series to replace them soon) I had a 2014 Macbook Pro base model that I accidently spilled water on that seeped into the board...the machine lasted me until 2017 when I gave it away to relatives as I was already on the new 2016 Macbooks I still have a working iPhone 3G, and my iPhone 7 Plus last me until 2020 when the screen finally stopped working after hundreds of cracks and drops over the years. Still have an Apple Watch Gen 2. Still have a 2013 Apple TV (which admittedly haven't used in 3 years)

This video convinced me even more! Well said, and explained man!

Thank u 🙏 for sharing information

The best channel when it comes to Apple products. Respect ✊!!!

55 views + 50 likes = good fans

Thanks for this video it’s very informative

Superb explanation.

I think you might be mixing launch pricing policy with discount policy. What you’re talking about here is how they have spiked their price over the years, but that’s something that other companies have been doing too. In fact, the first major smartphone that crossed the psychological line of what would you pay for a smartphone was the galaxy s8. Both companies noticed saturation so they resorted to shifting the market by increasing hardware features and price to increase margins. Besides, we’ve seen Apple being more aggressive with their pricing and lowering it some years. The main difference with their competitors is that you can’t expect to buy a 11 month old Apple product cheaper than at launch. By contrast, you can easily get a +200 bucks discount for a 5 month old Samsung flagship. My own guess is that Apple doesn’t want to devalue their products, since once many consumers realize that older devices get discounts, they decide to wait a bit and get them cheaper. That’s what I do with my android smartphones. So, if you want an Apple know that you’ll pay pretty much the same during launch date or just before the newer model appears. I assume that this may cause sudden spikes of sales at launch, and much lower sales on the later months, since buyers will pay full price for a product that will be renewed shortly. But I guess they’d be probably ok with this. Another company that does that is Nintendo, which is infamous for selling 4 yo games at full price, unlike other publishers. Both companies have very strong loyal fan bases so I guess this could help.

I dont have an iphone, but im hooked on these videos 😅

Great video!!!

Very smart apple and Greg very much good viedo .thanks for giving us such an understanding of the video about apple sales and strategy.thanks❤️❤️❤️

Makes perfect sense! And if you consider your brand a top brand or a luxury brand, you really don't lower prices. How many sales do you see of Ferraris, Lamborghinis and so on?

Great content, Greg. For your next topic can you please explain why apple remained intransigent in restricting repairs by third party?

Cool explanation, thanks

Awesome informative videos!

That is the beauty of second hand market websites!!!

Considering that my iPhone is always with me, and thinking about how often I use it… how crucial it actually is, I dont think the price is that bad honestly… I paid more for my TV, which only sits at home, and that I dont even use every day.. My iPhone will still receive updates after 4-5 years. Idk, it’s more expensive than it used to be, but it’s still not that bad

Great vid!

Excellent job

I’ve own iPhones since 2012 and each usually last 4 year minimum because the Apple store replaced by battery for free every 18months even when out of warranty, in addition to iOS updates. The iPhone is expensive because they are getting you to pre paid for after sales service. And they are keeping me in the eco system to potentially earn more from services.

we've recently had sales for the current gen (12) phones, although before this sale (and before pandemic), they only become discounted after a new iphone launches. still much more expensive than US prices though (i live in PH).

i had both galaxies and iphones, no issues, just went with the flow, now with trying to save money so i'm no hurry to get the latest galaxy or iphone

Good point. Thanks Greg! Now we just have to wait a year or two for the Apple products to go 'old' and hopefully have those $50 - $100 discount or so from Amazon or B&H.

Apple themselves directly never put anything on sale expect gift cards. However, carriers even in the US constantly put iPhones on sale. Either by trade in or sign ups

Verizon offers the previous iPhone models at a slightly lower price when the newer models are released, or they’re offering various deals. I know a lot of US carriers have also been giving 30 months for a customer to pay off the higher price iPhones as well.

You provided excellent explanations in the two videos I just watched. Any suggestions on someone who provides similarly excellent explanations on actually using the feature(s)? I can google, but. . .

No, it’s happening in Korea quite regularly, I got 10% discount for iPhones 13 after 3 months from release date

Legit showed an android phone listed as "for parts, not working" lol

I love iOS, but can’t afford the latest phone so I just buy 1-2 generations behind. That way I don’t spend too much, plus I’ll get Apple’s full iOS updates for years to come.

About a week ago, Apple products in my country have huge sales including the iPhone 12 lineup. They cut the price up to 30% and it is actually pretty cool that some people could finally purchase it. Even older models like XR are considered cheaper than the SE 2020.

I enjoy your videos, the music in the backgrounds is perfect.👌

Biggest growth strategy is ever year they say : Worlds best camera 🤣😂😂

i turned off the volume & forgot to turn on the caption while watching this because my kid is sleeping. I thought the beginning of the video is samsung ads 🤣🤣🤣

Thanks chief. 👌🏾😎📱

Great video

I pay cash for my iPhone every year. I wait for the release and then in December I sell my old iPhone like the iPhone 11 for about $500-$550 and then just pay the difference which by December you can go to Swappa and buy the iPhone 12 for about $600-$650 so I only have to add $100.00 and that's better than making the idiotic monthly payments.

It's nice that Apple has given us customers a great variety of options for iPhones. They can still sell the highest end $1,000 iPhones with their Pro models - have average customers get flagship power in the middle at $700 - $800 for the regular iPhones - and for the budget entry is the SE at an affordable $399.

Things change when it comes to India. It's hard to get customers in this country. Even Amazon had to come up with 'Pay on Delivery' model to compete. Recently, iPhone went on sale for upto 30% price cut. While Apple didn't do it officially on their website but they offered free Airpods with iPhone purchase. Similarly they offered cashback on loading money to Apple pay. Strange for a company like Apple to do this marketing tricks. But results are here as well. Apple India saw 70% YoY growth in revenue than last year.

I got a new Purple iPhone 12 Mini 128Gb with $315.00 off yesterday but it was from a business named Harvey Norman (in Australia) and it was part of their End of Financial Year Sales as the discount ended at the end of 30/06/2021!! It does not happen often but gosh I am pleased it did hey because I am not a rich chick but I can also help my best friend and housemate out and give her my iPhone 11 as an early birthday present because she is using an old iPhone 6S that has done very well to last hey!! I know she is going to love the larger screen for all the games she plays on her phone where I just wanted a phone that was smaller :)

this should be a 2 second video "no broke people"

I have the 12 Pro Max but I would like to see Apple do a line of SE style phones. Not just the SE first Gen, and SE second Gen but a line up of budget friendly phones. My daughter is 18, I got her the XR but it would be cool to be able to afford the latest chipset and of course compromise on size and features but at a price I can afford. Does that make sense? I don’t know maybe it’s just me 🤷🏻‍♀️

I occasionally see sale on apple products here in India the market is so competitive authorised dealers and even bank offers discounts on apple products

Just purchased an Iphone 12 mini 256gb on Apple product day on my local online shopping platform,it's just perfect since i gotta replace my beloved 1st gen iPhone SE. It's quite a steal though.

Luxury goods like Canada Goose and LV never go on sale for the same reason. It was never about being the most accessible but prestige.

So will prices keep going up every year to match their previous year’s growth? :/

I've been selling Nintendo Switch from arcades for near retail. I can discount by $30 off retail and people still buy it, since there is tax they gotta pay in CA, so their savings is technically higher. it sells so well I don't have to settle to sell to low ballers, I always get my asking price. I don't discount either if I know the market of OfferUp / Craigslist buyers are constantly messaging me.

Also helps that phones, not just iPhones, are usually paid for over a 2 year contract. So when that $800 phone turns into a $1000 phone, it’s really only a couple bucks more per month, which is worth it to most people if it means staying with the phone brand you like.

right now where I live the iphone 12 pro max 256 is arround $1700 while the s21 ultra 256 is arround $1150. And for used phones the iphone 11 pro max costs twice the price of the s20 ultra... I have a lot of dishes to wash and I'm just procrastination by typing this pointless comment. God I hate doing the dishes.

An exemption to this is the philippines they do go on sale 1-2 months before the new model comes, probably because these are sold by so called premium resellers

In india ,,,,iphone 12,12mini and SE was on huge sale in first week of October,,,,price dropped from $800 to $510 for 12 mini

well it did recently , iphone 13 and 12 were on sale in india with ₹10000+discount

An additional reason I can think of is that psychologically, when an item is discounted, its value diminishes in the mind of the potential customer. And Apple would never diminishes the value of their products. That’s why the prices tags, in the Apple stores are always very discreet, that is in order to not make the price a selling point. The luxury industry uses the same price tags format if you ever notice

whats with tha background music? i feel like this is some sad scene in ah movie. please go back tah tha old background music. it was so upbeat and catchy

The only way how you could get an iPhone on sale is if you wait at least a year when a new generation iPhone launches, then the next year when the next generation iPhone launches, you can then buy that iPhone for almost half off on sites like eBay. You may can also get an agreement deal with your carrier that they may offer you an iPhone at a discounted price

Up until 5 days ago I’ve been using my original iPad Air for 5 years only upgraded cause the 4th gen iPad Air was 100 dollars off

Wait i just googled .. And there are a lot of sales by Apple in the past and yearly events. Black friday , back to school programs etc.... In India , the Apple store there gave away free ipod with every iphone .

Honestly, it's pretty easy to buy iPhone cheaper with shopping malls and carriers discounted/promotion gift cards

The iPhone that is always on sale: iPhone SE. I simply don’t see the point of any other iPhone. Also not a chance that I will use their trade in program since I can get much more money for it online

In India we almost get a 40% off around October for the second latest model. But prices are already like 30% higher than rest of the world.

1:17 shattered the truth

The background music sounds like one of the in game music used in Theotown wahaha

I work at Vodafone, the GP (general profit) from an iPhone 13 is like 40 bucks, compared to a Samsung which gp is 200 dollars, Vodafone puts Samsung on sale way more because any significant discount on iPhone would make us lose money

I'm thinking about switching from Android to iOS (and maybe buy a Apple Watch), because I love the look of the UI and I heard from many friends how smooth it is. I will probably never switch from a normal laptop to a Mac, because I mainly use Linux anyway, but I'm ready to give the iPhone a chance.

When you know you’re worth you never put yourself on sale lol 😉

1:16 I have been a Finshots.in subscriber for about a year. It's great to see an Indian company referenced in a foreign channel.

Well, I live in Lithuania and we have Apple products discounts at official Apple products retailers. Often they make discounts for students and sometimes they make discounts for Macs, Airpods and iPads. But yeah, I never saw discounts for example, in US 😀

We gets sales but not directly from apple but from Amazon and Flipkart (amazon competitor) idk why but most likely because the base variant of a iphone cost around 1000 dollars here in India because of taxes and we get 100 to 200 dollars if you are lucky

If you deliver quality, you don't need to go on sale. The product speaks for itself and markets itself.

Also That’s why Apple Product hold there value unlike android products that depreciate like a brick in the sky 😂

iPhone 12 is already discounted £75 off here in U.K. So they do sales or rather the retailers do on their products.

Was using an iPhone 4 for 3 years after my mom gave it to me after she finished her 2year contract on it. Only changed the battery once.

Yay

I can’t believe I started watching this guy at like 200k in 2018. Now Apple Explained has 687k.

I worked for a major retailer and you could not put Apple products on sale because you would lose money the price we paid Apple was so high the only money to be made was in accessories.

Apple can afford to not go on sale because, in my opinion, they have the best hardware to back up that strategy.

Here in Europe iphone def go on sale as the carriers wanna sell u that plan, not the phone :p

I am Android person but i love this channel.

In Malaysia we do have sales for iphones suprisingly

They are lowering the price of the older iPhones every year. Isn’t considered sale?