Why is Mitsubishi Still Selling in the USA? 

Mitsubishi has been irrelevant for years (decades), and since their financial troubles and scandals haven't seemed to take the US market seriously - they never strive for "great" cars, just "good enough". After making this video, they introduced the new Outlander, and I think we see the plan for their resurgence.... platform sharing with Nissan/Renault!

I'm more shocked that Land Rover is still in the US

Mitsubishi have always been great and attractive car designs, Mitsubishi even was the first to come with the black grille design in 2008 with Evo then expanded to the rest of the lineup it wasn’t Lexus or Toyota and Mitsubishi cars are vert reliable and cheap to maintain, we own 5 Mitsubishis and we are happy with them no issues at all, 2009 Lancer, 2014 Lancer GT, 2017 Mirage Hatchback, 2020 Mirage G4 and 2022 Mitsubishi Outlander. ❤️

They're here because they know there is always a market for cheap cars. My brother had a Mirage that went well over 200k miles with very little issues. It was a good car. During the pandemic alot of car dealers took a hit. As long as they are not losing money they will never leave. It might not be a big profit but still a profit. Cheap doesn't mean unreliable, it means it takes you from A to B and all you do is turn the key. :)

Mitsubishi: Japan's Chrysler I think it's crazy how they were doing reasonably well through the '90s and it seems like they just kind of fell off a cliff sometime in the early/mid-2000s.

Mitsubishi has great vehicles. I had lancer. One of the best. Although Mitsubishi makes reliable pickup truck such as triton but sadly it's only available in UK, Europe, Middle East and Australia. I believe It will dominate US market if it released here.

I love the Montero/Pajeros. They are all I have driven in the last 30 years. Since I can't buy one new anymore I am forced to keep my youngest one alive by searching out parts and parts trucks. I think they can build a wonderful vehicle and did in the past. They certainly never understood the American market that much is certain. However they do make terrific SUVs and still do overseas. i am not getting any younger and still hope my last drive of my life is in a Montero. ( hopefully many years from now!)

Mitsubishi, the me of the automotive world. 😊 The social outcast of cars.

All I know is my old 2002 Mitsubishi Montero LTD (full size) rocked. Owned it up until last year, almost 300,000 miles, it’s FIRST unscheduled shop visit was in 2018 for a stuck sunroof that jumped the track. I drove that thing everywhere, got it airborne more times than I could count, took it down so many 4x4 trails right behind friends with their Jeeps, and it just goes and goes and goes. Towed with it too! If I could buy another one new I would do it in a New York second. Unfortunately Nissan has killed the Montero as they felt it competed against their SUV’s.

I actually bought a brand new Lancer in 2009 because it was such a great deal. I kept it for 5 years without issue. I would get 38mpg+ on the highway. I did have to learn to deal with an interior that appeared to be made from melted down milk jugs. Really...I've never seen another car with cheaper interior materials. It was bad.

My Mitsubishi experience: 1985 Starion. Small, park-able, very fast and very luxurious sports car. Bought it used, 3 years old, coming off a lease. BUT it was designed for major systems to start falling apart as soon as the 36 month/ 36K miles warranty had expired. AND it was designed so that only Asian mechanics with little hands could work on it. Anything that wasn't on the top of the engine, an American with normal-sized hands couldn't reach it.

Loved my outlander SE. All bells and whistles. Very comfy seats, No problems with anything. plan on trading my recentlly bought Nissan rouge next year to go back to the outlander

I’ve seen some large trucks badged Mitsubishi FUSO. They are generally chassis cabs tilt cab short haulers.

Had a Montero also a Isuzu Trooper back in the 90s. Mitsu was hip back then believe it or not. Like your content

I had a 1992 Mitsubishi Expo SP. This was a seven passenger (SP) four-door minivan/tall wagon with, in my case, AWD and a 5-speed manual. It was a pretty quick, roomy, good mileage, decent-looking people mover. I never once saw a print or TV ad for it, though I got tagged for an "advertising" charge by the dealer. I rarely saw another in the US, though I've seen lots in other countries, which supports your contention that the company builds for elsewhere then sends some here.

I appreciate your extensive automotive knowledge and research. I cannot imagine why you would say that you want one. To say that Mitsubishi automobiles are mediocre is giving them grossly excessive praise.

Jon, I like this presentation especially for your thoughts on what Mitsubishi was trying to accomplish in the American market. It makes a lot of sense that a late entry into autos their focus is on the markets where the manufacturing is cheaper: SA, ME, Africa, SE Asia, etc. Whereas Honda, Toyota, NIssan and Mazda would make cars for fully modern markets, Mitsubishi would focus on being the yuppie cars for emerging markets...and then bring those cars to USA as reliable basic transport. The really strange part of their story is what were they doing in the early 80s with the Starion and Cordia. While not exactly exotic cars, they were very cool for their day, not unlike what the 240Z did for Nissan earlier.

I have had 3 Mitsubishi Outlander a 07, 2016, and a 2020. The 07 had about 230,00 mils on it when I gave it to my son and it was still running strong with no problem at all. I keep up with the maintenance on and it kept me on the road. However my son totaled if last year so it’s gone now. My 2016 has 77,000 mils on it and it’s been a good car as well. I am having to have the catalytic converters replaced because it’s showing it’s bad, but other then that it’s been a great car. Now my 2020 so far is just like my 2016 doing great. My two outlander trims are SEL but the 2020 have more options. As far as a bad cars that has not been my experience. I had some Fords new off the lot and none was as better then what I have. My 96 Explorer was very nice, but so was my 07 outlander but I didn’t pay a crazy amount for it. I figured that I can get a nice car with more options by buying a Mitsubishi ,Kia or Hyundai. They are good cars with a great warranty wear the big 5 is not as good .

I never owned a Mitsubishi car, but I did grow up eating tuna salad made with the Three Diamonds brand. Same logo, same company. Great canned tuna.

I bought an Outlander GT in 2018 . It had everything including the 6 cylinder & better AWD.I had a Kia Sorento before that & a few other Kia’s, they all really impressed with Kia brand but I digress, but I saved at least $12,000. Your description of what Mitsubishi is going for I believe is acccurate. Going through their Service Department, they were horrible , arguing with you about paying for stuff ahead of time , I think in case you have a problem with their work. The Service people all walk around Like they are gonna shut down at any time. They have problems & dealing with their Service Departments are a total problem. I dont think they will be around much longer.

The new Mitsubishi Eclipse Cross is a nice car. Has some interesting features and would likely sell much better under a different name. I appreciate Mitsubishi for their history and former relationship with Chrysler. Their vehicles aren’t bad, just not the best. The Evo made a great halo car for them, and I think something got lost when it was cancelled. Hopefully, the rumors about the hybrid Evo coming will turn out to be true and put Mitsubishi back in the eye of the public.

I never thought that I would have one. But I am now the proud owner of a '02 montero sport. I have never owned a vehicle that is old enough to smoke, drink, and own a weapon but this one can. It feels very solid considering it's age. I am currently looking at local junkyards for spares, but at least stores stock parts for it.

Everytime I see someone driving a new one I always, wow they are a different type of person they had so many choices but decided to go a different way. Their new full size SUV is VERY attractive in my opinion

Wish they still made the Galant, Eclipse, 3000gt, Montero. They had some awesome cars in the 90s

When it comes to the classic car market, classic SUV's like the Ford Bronco, Toyota Land Cruiser, and Jeep Wagoneer have been appreciating for the last few years now. I've been hearing from many SUV enthusiasts that another classic SUV that you could still buy cheap but it's slowly starting to appreciate is the Mitsubishi Montero from the 80's and 90's. They may not have the aftermarket support like Jeep or Toyota, but those classic Montero's are still very capable on the trails and still affordable for those who like old SUV's.

They're still here? Seriously, my GF had an Eclipse. It excelled at slowness, but stood up well enough to her questionable driving habits...

Well,I like them we used to have a Mirage and it was a fun little car it was my first car with air conditioning real necessity in Texas lol, but I also was introduced to the 3000GT back there in 1993 and absolutely loved it, so I think they’ll be ok here eventually.😁😁👍👍

I work for a Mitsubishi dealership and 1 of the very few here that owns,drives and maintains mitsubishis. An evo10 and a 94 3000gt. The new Outlander right now is their best selling car in a while. Mitsubishi not selling their montero and a truck is hurting them. But that alliance with Nissan is working with the Outlander. I do think the problems with Mitsubishi having low sales was largely self-inflicted. For example the eclipse sales collapsed right at 2002 well what happened was the neutered eclipse came out and people were disgusted by it. So sales cratered. They pulled that move to protect their Evo. Which any American manufacturer can tell you is a colossal mistake.

I’m amazed they’re still in business as the French own a percentage of them now. They’ve withdrawn from the UK from last year and have only produced 2 new models for the European market this year with a Renault partnership under the Mitsubishi brand. They shot themselves in the foot with the Outlander PHEV. The UK will no longer produce any petrol or diesel vehicles from 2030..this has also had a major impact on Mitsubishi. You’re lucky in the states because you’re not banning the import or manufacturer of fossil fuel vehicles like they are here in the UK.

Hi, I absolutely agree with you. They need to tailor made cars according to US Market. I am from Asia and Pajero (Montero is US) is one of the top line SUV there. I always dreamt about owning it. I finally bought a used one 2006 Model Montero (Full Size) with 200K Miles. It was the great condition and passion that led me to buy that. I love that but wish it had better service support. I really wish Mitsubishi change their strategy and do the right thing following Hyundai. The irony is Hyundai was launched with the JV of Mitsubishi. Look at where they are now today and where Mitsubishi is in US market. I love this brand and will buy if they bring good product and support in US.

I sell them daily. Mirage is a great point A to B car for the money. Sold an Oulander SEL with touring package yesterday, that is a fantastic third row SUV with all the bells and whistles. $38,000 for a fully loaded SUV that has a 10 year power train warranty. Sorry you just cant beat it anywhere else.

Great points. However, it certainly seems like Mitsubishi studied this review because their 4th generation Outlander is a marvel of style and innovation. It is their best selling SUV crossover and making some serious splashes by getting attention with awards and numerous top vehicle lists. It would be interesting to hear your updated thoughts on the company's direction.

John I am late to this video but I owned a 1985 Mitsubishi Mighty Max for over 14 years and it was a good truck not Toyota or Nissan level quality but good The one negative was getting parts for Mitsubishi even when Dodge dealers carried them was terrible and the parts were more expensive than Toyota and Honda. My advice to Mitsubishi is if they are going to stay in the US is not to add any more cars to their line up but keep the Mirage because it is one of their best sellers. Design a new compact pickup to compete with the Ford Maverick and the Hyundai Santa Cruz this is an under served market that neither Ford or Hyundai can keep up with. Because of the Chicken Tax make it in Mexico even if Mitsubishi has to share one of Nissan's Mexican plants. Price it 1k less than the Maverick and keep it simple. This would be a good truck to rebuild Mitsubishi in America. Mitsubishi is not going to compete on the high end of the market at least for now. Keep the present suvs but do not add anymore.

I traded Kia sorento on the outlander SE back in 2018. Loved it as its big seller in Fl. area I lived in. It was nice and roomy with relaxing seats and all bells and whistles . . Recently moved to Sc. and the Mitsubishi dealer no longer there. the closest dealer was now about a hour away. I looked around for new car. ford escape didn't have comfortable seats , no spare tire and not crazy about turn knob shifter, Chevy and Jeep didn't impress me. So stumbled on the nissan rouge. SV. was as close to the outlander but dosent ride as smooth as my outlander. so It was a good deal to trade in my mitsubishi. but alas its is a lighter car . the stereo system not as great as the outlander but plan on trading back to the outlander next year or so

In my opinion they make decent cars, but not ones that run with the best. My stepdad had a 2009 Lancer that he primarily used as a work car and drove it for 240,000 miles (on a 5 speed) with just oil changes, tires, and one recall. I was with them the day they bought it and the salesman said they only came into the dealer for oil changes. He was not wrong. Get inside of it though and the interior is nowhere as nice as comparable Asian brands. I also think things like the paint weren't as nice. I'm pretty sure I heard on Scotty Kilmer's channel that they even cut corners on things like engine gaskets, so oil leaks are more common. Overall, though, it served our family well.

Their new outlander is very nice 👍

Don't forget that Mistubihi built the WW2 fighter plane "The Zero".

The Diamante wasn't bad - and if it had been a Buick - it would have been considered an advance, and a shot at the lower end Germans, something like an ES300, which was actually a competitor. But people spending this sort of money generally didn't gamble, and certainly not on a low status nameplate. Hyundai and to an extent Kia, have managed to solve this puzzle. (Though I actually have older friends who will not, simply refuse, to entertain anything Korean; never quite figured that one out. Even as a rental car on business, I mean, really.) Then again, I'm anti sport ute, so in my segment, I've got basically a pool of German sedans - the one Japanese alternative (GS350) vanished after 2020.

I love my mitsubishi Eclipse Spyder GT. Wish they would have made more cars like or atleast have built its original awd idea of it. I completely agree they should hire an eclipse gt driver to help design a few cars for them

I’ve seen a lot of them around south Florida in the last year. Idk how they are doing elsewhere but u see them all over.

my 2012 rvr/asx has been very reliable - never went for repairs other than the battery and broken fog light. it had a couple of minor recalls which only took about an hour to do. i like basic cars because i think most of the industry makes garbage that is way too expensive to repair. i'm sure all of these big dash screens are going to be a nightmare in a few years. when i see all of the engine issues my family and coworkers have had on new vehicles, i can't imagine why anyone would buy an american brand. i don't need a car to go 20 years. i need it to not be in a shop. even if its warranty, it costs me a day's wages and a day off to deal with it. that makes the cost of ownership much, much higher- making mitsubishi a great choice.

I think a Mitsubishi commercial is where I heard a clip of "Doing It Right" by the Go! Team, and then found their music on RU-vid.

Mitsubishi's zero zero zero deal in the 2000s was a problem for the customer too. They bought a car, and they thought they got a good deal because it came with zero down, zero interest and zero payments for the first year. But, when they decided they wanted to replace it, they found they had a car that couldn't be traded in. The car had been depreciating all along like any other car, but they were a year behind in amortizing their loan, so the car was way under water. No other alternative than to abandon it and default on the loan.

Scuttlebutt says Yakuza-related financial improprieties limiting finances as well as the end of the Diamond-Star partnership post Daimler merger. They simply did not have the resources to develop competitive platforms. As a result they had to play to their strengths in the developing markets. The US gets whatever they think they can sell that can get past the Chicken Tax. Things look to be changing soon with the new partnerships.

Part if the problem is the dealer network, which is shrinking. I live in Columbia,SC, and we lost our only dealership. This is the capitol of SC

what youre looking for is design. They have the engineering design... but interior design, exterior design, UI... they need all of that design. They should get rid of the mirage and bring in a truck or a two door 4 cylinder roadster.

bland generic pap. You called it right. It seems like somewhere along the line they just gave up trying and it shows in their "also ran" product lines. I miss Suzuki but Isuzu was never really here and it was a shame as they had some decent stuff historically. If Studebaker had inked a deal on the Bellet line in the 60's I think isuzu might have made it here.

Mitsubishi needs to be a full line automaker if they want to survive here. Their current lineup is not good enough to survive here. Bring back the larger vehicles. The Montero definitely needs to come back immediately.

I think you missed a few points. First in the 80’s some of their success was due to import quotas on other Japanese cars: 3 month wait and $1000 over list for whatever Accord w3 get vs. a Gallant today. Second there is always a market for cheap cars. Ever heard of the Model T? Plus there are lots of people with poor credit, and dealers use them as loss leaders. Third Japanese management is very different than US. They train blazing generalists. As a second tier car company, they get second tier managers. They do things for “face”. Ie Japanese department store on Fifth Avenue, loses money by the buckets, but they are on Fifth Avenue. They have minimal investment in US ops. No fancy CA design centre, no fancy bespoke dealers, it likely easy for a second rate dealer to get a Mits franchise. Finally why are 2020 sales down? Pandemic disproportionately affected poor people, no money for cars.

Mitsubishi is the number one best car engineering in sports racing

The Galant was a good car. How about the Expo?

You forgot to mention Mitsubishi got involved with the Daimler Chrysler Merger late in the marriage! Mitsubishi also build their own cars after buying Chrysler’s share from Diamond Star Motors in the early 90’s!

If you haven't done a video about Mazda recently, I would love to hear your thoughts on them. Personally, I love what they have done since they have gotten out from underneath Ford's thumb.

Mitsubishi should never have walked away from Chrysler

Mitsubishi right now needs new ownership! They also need a full line of cars, trucks(pickups and SUVs), and crossovers! Just selling small cars and crossovers isn't good enough anymore! Bring back the larger vehicles and you'll make money!

I wonder why see Mitsubishi's everywhere, as much as other brands yet their sales are so much lower....?

Bring l200 and pajero to usa. Outlander phev has excellent mpg

Legit make a MITSUBISHI EVO AGAIN AS IT WAS and just update the look then I be more into it by a lot

Remember when we lost suzuki. We lost jimny also

shouldve stuck with sub compacts

This analysis is very US-centric and parochial. Mitsubishi probably doesn't care that they don't dominate the US market. The marginal (un-tailored) unit sold makes for quite the decent profit margin. This approach can easily sustain them (from a global perspective) for the long-haul. Excessive investment to tailor a vehicle for a specific market is a speculative gamble that could easily blow up in their face.

Selling on price is a strategy, it’s just a problem when someone like Hyundai/Kia/Nissan decide to sell more desirable cars at the same price. It’s not a durable strategy long term unless they’re trying to wait out the market until EVs come more into play and the brand reshuffle happens

Do a video on why the heck Suzuki is still selling in the USA I think they are stranger than Mitsubishi!!!

If Mitsubishi decide to bring the early Eclipse back in a new 2024 version( as a sports car), then Mitsubishi can restore the image of the Company..Mitsubishi made excellent cars,and have the knowledge to make a perfect Hybride/EV. i prefer it any day over a french or Chinese car. You feel in a Mitsubishi they have a History of well made Quality cars.Just my opinion..I just can not understand why somebody spend over 40k on an Chinese car.Yes, Chinese cars have more "Gadgets",but how long until these "Gadgets" get problems?

I just got a new Mirage 23. The gas mileage is off the hook.

Being part of the Renault/Nissan alliance isn’t helping them, especially after the Charlos Ghosn situation. That’s still a fascinating situation

They killed the Evo. Why Mitsubishi why? Look at subaru and mazda, the wrx and miata still sell

Does Mitsubishi give us any reason to buy their cars? Not really. Sure theyr'e lower priced than most new cars out there today and have a good warranty but they don't really stand out in terms of innovation. And their uncertain future in America gives even more pause to buy one. Sorry but it's a hard pass for me

They are good at helicopter and tvs !!

You look like my 9th grade science teacher.

You used the words "Their products don't look upscale". Everytime I've heard that term "upscale" it's being used to market to people who don't know any better. It's not a term that connotes any real value! Enjoyed the video though.

I largely agree with your view of them. I remember when owning a Hyundai was kind of a joke, an indication that you had been less than successful, that's the view that Mitsubishi now gives and their cars show it. I remember they had a great partnership with Chrysler all the way up to the "merger of equals" no pun intended.. but their quality has never been great. I mean not just as a status symbol I am talking about basic things. Cars like the Mirage. Awful on every single inch. I can't believe they could even sell a car in Japan like that let alone America. I don't understand their angle on it either. They could very easily be a leader on cost and in many ways are, but cars like the Mirage and frankly every car I had ever seen from them always have this cheap feeling, but not cheap as in it doesn't have ABS or a half million air bags. No cheap like that and not well built. I mean you can see that the car is cheap. But it feels cheap too. Cheap and awkward. For the money they wasted on design or features that really don't add anything to the car they could have put in to making the car feel safer on the road, as if your driving a little more then cheap plastic and tin around. It's a company that has potential, but has screwed up execution every single. Kia in many ways might be a cost leader, but they got this stuff right. Further giving loan forgiveness for up to a year on new cars? What a dumb idea.. especially here in America. Sure it probably helped their sales for that year but only on paper.

Mitsubishi is currently in alliance with Renault and Nissan They can make some really good vehicles for low cost

I actually disagree... Mitsubishi needs to keep reliability up while going for the old VW bug market. Build the no frills, low cost people's car and sell it as a bargain. Everyone is competing for the big buck market, there's no room for another brand in that market... Building more expensive cars that are fancier than others has been done and is being done. No one needs another Kia or Hyundai... in fact their chewing into their own market. As more and more people are learning that their upscale Hyundais and Kias are fire traps and there's another recall every week, that's going to eventually hurt sales and there are more than a dozen companies in their market share to absorb the customers. Everyone wants the same customer, everyone wants to sell big ticket cars for big markup to the same high income consumer... If Mitsubishi is smart they should aim for the average and below consumer... Create a buzz and start their own cult like VW did so long ago, or Subaru... ugly cheap little cars and built to stay that way... That was great marketing. It may not be the most profitable market segment, but they can own it outright. And by the way they have a 10 year 100,000 mile warranty... which will give lower income buyers peace of mind if they can't afford major repairs on top of their payment. In the mean time, all they have to do is hang in there and wait for the economy to do another downturn and they will be on top again.

I always thought when Mitsubishi did that 0 down, 0 interest, and 0 payments for one year back around 2003 was what began their downfall in the states.

The simple fact is Mitsubishi is the personification of the words Shit Box. Poor quality poor resale poor drivetrains. Chrysler used their platforms until they were taken over by mercades benz .... The dealerships suck they cater to poor urban people. The only reason to buy a Mitsubishi is because you don't have the credit for anything else

They make disposable vehicles at a lower cost, look at what cars are still around from the big three made in the 2000's? not many, but sold at a higher cost and when you add that auto manufacturers now don't have to keep parts for a model after seven years...these too are going to end up in the scrap heap

Since Chrysler dropped Mitsubishi, they became irrelevant. I personally haven't seen a new Mitsubishi in over 4 years in my area.

if Mitsu, got better dealers, they might make it, but every dealer ive seen, is horrable, and they usually dont last very long,,

0-0-0 was a stupendously stupid marketing plan.

the 2014 outlander sport, as unsporty as it was, was an outstanding looking vehcile. It's gotten two face lifts since, and it got uglier each time, and they sell less and lesss of them. They intentionally went away from a good looking car to an ugly one.

They had Pepe boys guarantee there engine repair

Diamond water company

Mitsubishi "Zero Plan"? Mitsubishi built the japanese empire WWll "Zero" fighter plane. Funny?

Such garbage they put out

They have the best warranty in the business, the Space Star/Mirage is the moste economic non-hybrid and the cheapest car over-all to run during a (long) lifetime. Mitsubishi's indeed are cheap as well. Owners like them. I agree that the Mitsubishi cars are tailored for Asia. I am European. I don't mind styling. I want a product that is reliable, and has good value for money. I don't want to take it to the track, I don't want to impress anybody with my car. I just want it to bring me comfortably, cheaply and reliably from A to B. That is what a Mitsubishi does. Am I a niche? Probably. If so, that would be sad. You must take into account that the car division of Mitsubishi corporation is only an insignificant part of that whole conglomerate.

2023 update: Mitsubishi is beginning to recover from the pandemic. Through their partnership with Nissan the Outlander is now a reskinned Nissan Rouge with a Mitsubishi powertrain which was somewhat focused for the American Market. The new outlander seems to be well liked by reviewers especially the PHEV which just came out for the 2023 MY. Unfortunately they aren’t selling many due to shortages and constraints. Hopefully Mitsubishi can get production worked out and keep this up without becoming slightly different looking Nissans.

I had never heard of the Mitsubishi Zero plan. It somehow seems like a bad thing to promote in the US.

I swear Mitsu (and formerly Suzuki auto) are/were run by former mobile home salespeople.

Mitsubishi Motors best years was during its consortium with Chrysler. The 2.6L 4cyl was widely available in K cars and the 3.0L V6 was a staple engine on the minivans .

I loved the Montero and EVO, they are good they can be good , I have hope for them

I rented a suv called a outlander. It was decently powered. Leather seating. Decent room. Felt better a chevy equinox.

Maybe if they could replicate Scotty Kilmer's 1994 Celica? Myself, I'd like a nice mid level compact truck with an efficient 4 cylinder, a 5 or 6 speed manual, and a decent interior and amenities that doesn't go overboard. Air conditioning and a nice sound system with Sirius XM, remote keyless entry, and the power windows/locks most vehicles now have. And alloy wheels, blackwalls, And a sporty paint job with stripes. Without a price that requires a mortgage! Am I dreaming?

I think getting a new car for a better price and only giving up small frills is a great deal. Mitsubishi shares having the best warranty with Hyundai. It's considerably less than a comparable Toyota, better warranty that you don't have to purchase and Mitsubishi are known for good reliability. Considering how much new cars devaluate saving money from the start seems wise especially if your like me and drive a lot of miles per year. Nobody rates cars on bang for the buck.

It's kinda crazy because there should be a large market for more basic vehicles. Think the Datsun and Toyota pickups that made inroads in days past. Not every one wants to spend $40k for a daily driver. I've driven Chrysler products since the 80s, but if I buy new, I'll have to look at Kia or Hyundai. I had a Colt, but Mitsubishi isn't in that market anymore and the US brands are just nuts. Call me out of touch but, they just aren't worth that kind of money.

This guy clearly wasn’t a teenager in the 90s because Mitsubishi’s were some of the coolest cars back then. The eclipse/Talon/laser, 3000GT/Stealth etc. Their current situation is a little sad. Nothing cool anymore though.

Watched the entire 2021Eclipse Ad. for this video. Points for you, points for them 😉

I had a 1993 dodge colt right out of high-school buddy of mine bought a dodge neon of the next year his lasted 2 years were mine last 27 years and 486000 miles with only the regular maintenance and a valve job I took great care of my car the only reason I am not driving this car now is because someone ran me off the road at 70 mph and the insurance company Totaled the car but I actually drove the car to my work after being run of the road and still had the original clutch and starter

Montero/ Pajero is excellent In Australia the Triton / Pajero is awesome But the Starion / GTO / EVO passion has gone . The Diamanté ( Magna / Verada in Australia) , was a class leading popular sedan in Australia.

Mitsubishi, I sometimes forget that they still make them. Growing as a kid in the 80s i remember their cars and electronics 😎