Why is NewJeans So Popular? 

1. the styling 2. all members are centers 3. the sound and high bpm beats 4. their voice 5. AEGYO is not a priority 6. High marketing yet down low persona

I'm an older fan. In fact I wasnt even interested in Kpop until NewJeans arrived. I love the fresh, retro, natural, chill vibe that reminds me of the 90s/2000s and the girls all have their unique charms.

New Jeans songs are way different than current K-pop. Most 4th gen groups sound the same. New Jeans songs always stand out, even if you don’t like them. Also their dance/choreo is cleaner than most gen 4

I loved the entire album. My only wish was that it is longer~ but I think that is part of the plan to have fans wanting more! Also, I'm an old kpop stan. 2nd gen. I got tired of noise music and like the softer vibe.

Some people dont like the latest album but I think as a one-year anniversary album, it feels like a compilation and evolution of all the 6 songs that came before it. Attention = Super Shy: Summer catchy dance song Ditto = Cool with you: Slow song with multiple meaning MVs Hype Boy = New Jeans: Each member has their own MV, or character meant to introduced/reintroduced them. OMG = ETA: Fast paced, fun, and a bit controversy topic for the MV. Hurt = ASAP: mellow song with lots of close up shot and a dreamlike filter. Cookie = Get Up: Both are really good catchy song that hold back by questionable lyrics or length. Zero = I dont even count this song, okay? lol Plus, all their songs not only have so much effort put into it, but also each has a unique thing. Ditto, OMG, Cool with you, Get up are all songs with deep meaning in the MVs. ETA shot entirely on iphone. Cookie with its controversy lyrics. Hype Boy with 4 MVs to introduce the member. Hurt is a close up and first slow-paced song of them to contrast the rest of the album and showing the tone of the members. New Jeans is a powerpuff girls collab and low-key light stick ads lol. ASAP has a weird fairy concept, and it is a loop song. I agree that lyrics wise it is kinda repetitive and the songs are way too short nowadays but as a whole no group is doing it like Newjeans!!!

I had no interest in k-pop before NewJeans debuted, as soon as I heard attention i was hooked. their late 90s/early 2000s vibe, the way they make it feel like i’m living my child hood all over again. They’re a breath of fresh air, they’re all SO talented whether it comes to singing or dancing, they just don’t miss. After their Lollapalooza performance I think it’s safe to say they’re here to stay not only in Korea, but worldwide. They’re on another level when it comes to creating art and i’m so happy they’re getting the recognition they so deserve.

other than their style, song, and concept. i really love their personality too, they are not force to do some personality concept like “the elegant one”, “the boyish”, “indepent woman”, “the cute one”, etc. they just being group of friends that having fun together and being themselves. its just boring that woman should look bold, edgy, boyish, etc. in order to look cool, strong and standout. you still can be standout and amazing for being feminime and girly.

New jeans is a breath of fresh air. I love their music ❤❤

I remember that interview of their CEO where she said HYBE executives didn't like their music when she presented it cuz it was so simple sounding then you pointed out that all their peers were going to chaotic mixed sounds & I realized this is the same reason they stood out.

One word. NOSTALGIA if everyone hits that. Everyone will never escape

I knew this K-pop music was different when I played it in front of my homies and they didn’t immediately tell me to turn it off

it’s also different bc it’s more westernized than other kpop groups, all their inspos are from pop western culture, also the members have clear pronunciations and distinctive tones they don’t all sound the same with nasally highly pitched voices. that alone is making a huge difference.

I got addicted to them so fast

Yk what u right. The planning behind newjeans is genius. Mhj selected competent department heads from the choreographer, management, stylists, producers, songwriters...etc to bring together her vision for newjeans. And I as a consumer I'm happy. They are so tapped in to market interests. They giving us what we want. The sensory overload of current social media and music is why most of us are withdrawing and reaching for simpler things. You even see a rise in the tiktok sigilkore genre. They are so simple and repetitive but the artist voice is mellow and atmospheric making listening experience comforting. Anyways I'm just happy the chill music is packing up pots n pan music. Both can coexist but im glad the chill one is getting clout 😌 great video.

Their music and their visual representation is just refreshing, that's the word, they are very refreshing to listen and see, everything about them feels new and fresh, they have a lot of star quality too and also the fact that the group has no language barrier and has foreign members from Vietnam and Australia as well, i feel like out of all the countries, aussie people are fascinated with them the most, since K-pop is on its peak right now and more and more australian artists are joining, the most out of every other country excluding Japan.

Newjeans doesn't have the typical kpop sound. I never liked kpop but once I listened to them I became obsessed with newjeans. I also like that they're my age and it makes me feel like they're friends I can cheer on from far away.

Good analysis. Although I´d say many 4th gen girl groups have a different style. if you look at ive, nj, le sserafim, gidle, aespa all have a different vibe in music that is distinct enough to stand out. I would love seeing gidle or dreamcatcher analysis.

I loved this video, a Le sserafim video next would be nice. Can you talk about the way their debut was sabotaged and how it affected their career until Antifragile

I liked your breakdown! Straight off from their debut with Attention, they used fresh and light interaction during their stages and I love that! And they have such groove and make hard dances look easy. Love this group.

Coz they are soo fresh so clean ~

I have to admit as a 6 year kpop stan, I wasn't expecting to like NewJeans as much as I do. When they first debuted I did like Attention, but in my opinion these past few months with zero (yes the ad song lol) and omg, and now the get up EP, I really see them becoming the superstars of our generation. I just hope they don't change their concept too soon, we've seen that fail (itzy, stayc as examples). Also you absolutely nailed it with the dances, I've never wanted to learn a dance as fast as newjeans dances, they even made tell me by wonder girls so much more fun! I'm in love with their rendition of it!

Thank you for explaining this so well this is why a lot of older fans love New Jeans it's nothing creepy or weird it's because New Jeans actually uses a retro sound, Attention is a very much reminiscence of 90s jazzy hip hop

The reason NEWJEANS was expected wasn't because of BigHit it was because it was the first girl group of Min Heejin ..

New jeans is one of the few KPop groups that don’t appear to be generated by A.I. The appeal to all demographics- young, old, east and west. Also 4 of the girls already had years of singing, dancing, performing experience under their belt so the trainee period was only 2-3 years.

I've always been a casual kpop enjoyer so kpop used to be like slime vids for me- enjoyable but I have no emotional attachment to, until NWJNS. There's something about them that is beyond the technical aspect. Yes they dance good, sing good and are good to look at, much like any other groups, BUT they have the ability to easily infiltrate the heart as well. Unfortunately, it's one of those "either you have it or you dont" moments. It's highly subjective bu the girls that get it, get it. Approachable is the best word that I think summarizes them.

Hope you get to 1k or 10k subs. Your channel has lots of potential. And I liked this video plus the ITZY video. Good job :)

The most important reason for NewJeans success is Min Hee-Jin, the mother of NewJeans.

The girls are really good dancers and they don’t try too hard with a chill vibe that’s why they are so fresh ❤😂❤

its annoying people associate newjeans success because of hybe. there are other groups literally with hybe that aren't at the level newjeans is at. newjeans success is because of ador.

People keep acting like newjeans concept is new and original but obviously none of these people have listened or paid attention to red velvet

Min Heejin the legendary genius lady behind all your favs!~ if she didn't create your favs.. then your favs are just copypaste of one of her creations!~ there is nothing in newjeans members themselves.. they're just models for hire.. any 5 YOUNG girls can be NewJeans... cause no human being likes old people.. FACT! MIN HEEJIN IS THE REAL TALENT! and cookie has the most grounded down to earth lyrics for a young girl if you're a young girl and you dont relate to cookie's lyrics YOU. ARE. DEAD. INSIDE.

after 3rd gen I lost interest in 4th gen groups, I couldn't find any groups' music appealing... then newjeans debuted out of nowhere and got a fan!

I love this group!

Loved this and i wanna add some stuff. Y2K specifically was the term used to describe an hypothesis that computers and other electronics would fail and collapse the word at the year 2000, nowadays we use the term to describe that era and its culture. Also i think the team behind them really thought out this and knew it would work. It was just a matter of time that some group capitalezed the nostalgia for the 00's, also being on trend at the same time, tooking musically from styles that today are very popular on the internet like drum n bass and Jersey Club, with artists in the western like Lil Uzi Vert and PinkPantheress going into those genres.

This was really nice commentary and I learned some things. Thank you for doing the research and for sharing.

New jeans has been my obsession for the past year

I come from 2nd gen and come again in 4th gen because of new jeans

Thank you for making this a lot of people think ador is just paying people that’s why they are so popular but it’s actually bc of the vibe of their music and music videos

New jeans feels like the winx club live action we wanted and deserved

Thank you ! I don't listen to current kpop but I do listen to new jeans, they are refreshing (OMG and HypeBoy >>>)

I mostly listen to older stuff so it was neat to learn about a newer group! It would be cool to see you cover older groups like Turbo or Roo'ra.

It’s simple! Cute, catchy, creative , consistent

I like to describe NewJeans concept as “memories capture” concept I think it explain for itself but the idea is bring nostalgia and the felling of distant days, even for those that didn’t live that era. Exemple: Ditto

Let me tell you why NewJeans became popular First of all ain’t nobody know about them or ADOR- or even knew Ador was apart of Hybe 1. Their music hit 2. Their fashion sense fits their own age group and you see that in Attention 3. Y2K fashion was in Kpop before NewJeans, but NewJeans made it impactful all around Korea because they made it their identity. Their sound was also reminiscent to old tunes from back in the 90s. 3. Their choreography wasn’t and does not do too much when it doesn’t need to. They’re choreography was not too easy but everyone can do it and try it at home. Sooner or later other groups started lessening the difficulties in their choreography. 4. In a moment where girl crush, boy crush, dark concepts, and EDM was all you were seeing in Kpop, NewJeans came with something old, reviving, refreshing, and new. 4. We haven’t seen an all minor-group in Kpop, so they are the first… or maybe there were minor groups before? I don’t know. But Korea definitely started being alive again due to NewJeans

Those butterfly clips were my LIFE in 2000!

An excellent analysis of why New Jeans is so popluar. One issue with Kpop, however, is that many fans (especially new fans in the US) assume that Kpop Idols have much more fredom and autonomy regarding their songs, themes, fashion and public personas than they actually do. I'm a big fan of NJ, but I've also been a Kpop fan long enough to realize that, while they're very talented and entertaing, they have little say in picking their songs, clothes and schedules. I know that's begining to change (ie Le Sserafim, G-Idle and to some extent, Aespa) but the overall tight management of Kpop groups remains the same. You're correct to discuss the management and staff behind the Idols who are skilled at marketing and advertising NJ to both old and new Kpop fans. Thanks for a well researched and thoughtout review.

If you have time could you possibly do one on the new group babymonster?

Well researched, observed, said and put 🎬👏 Where do all the kpop idols go after they retire: AOA, EXID, Girls Generation ...

Great video analysis. I would say NewJeans and Le Sserafim are definitely standouts. Other groups are also doing good work like NMIXX or XG for example. Just because those two groups are leading the charts, that doesn't mean 4th gen as a whole is boring or samey, as some people suggested. The narrative pushed by some people in comments is simply not true and it's attributed to their fanboyism, a toxic culture which unfortunately plagues K-Pop and takes away from the quality of their music industry. Fans of these groups are gatekeeping their own culture.

They are popular because they are amazing ❤

I enjoyed this video

I love new jeans because their songs are so different from every other kpop girl groups.there just a breath of fresh air when most things seem the same all the time.🐇

You killed it 🔥

Their footwork 😮‍💨

hello! i just subbed to your channel after seeing your itzy vid ^_^ it would b cool if you did a vid explaining more about the science of drum beats using kpop examples!! i think its a topic that i don't see kpop ytbers cover very often bcs maybe is too technical? but i find it reaaaally interesting!! well its just a suggestion ofc, im gonna be waiting 4 your next video and looking foward to your next releases!! have a great day :D

I was a fan of 90s/00s pop back in the 90s/00s, but I hadn't consciously noticed the influence it has had on NewJeans until you pointed it out. It probably is a part of why I like them. The more obvious point, which you also make here, is that they have moved away from the heavier girl crush style which has been big for a while now. I think you explain their popularity as well as it can be explained conceptually. Beyond concept, there is just something that feels real and fresh about NewJeans. The way they are presented highlights these qualities, for sure, but it cannot manufacture them. They are just there.

you should do a gidle analysis, this video was so good

As millennial,those parts are great 😁 Reason plus to listen and support New Jeans

Damn I really love your style of videos! New subscriber here

I don’t think we need to over analyze it. They have had such a great streak of good song after good song. The songs with good melodies, easy on your ears, and easy to sing along. There are other aspects to their success but music is most of it. Kudos to Min HeeJin who planned and produced all things regarding NJ. NJ will be Min HeeJin’s career peak.

Newjeans is what got me into kpop and I love them SM

I love them because of their beats (uk garage etc.) this is coming from who listens to jcore/j-edm alot because their songs slightly reminds me of psyqui

the intro😮❤❤❤

In one sentence: Super digestable to GenZ

This is an overanalyzation, but i love the overanalyzation. Keep going!

off topic, but han in the intro is absolutely ethereal, no comment.

I'm addicted to Get Up ( album ), Newjeans are just differents, they can puts differents concepts like with "Asap, ETA, Super Shy and CWY" but they still Newjeans, i don't know how to explain.

1k now. congrats :)

News jeans are just clean refreshing genuine

live laugh love newjeans

I never listened to Kpop cuz majority of it just sounds the same and generic. That’s been my whole attitude about it until my friend introduced me to Newjeans. What they’re doing is literally new and refreshing to the genre. Even their combination is something unique as well. 1st Kpop group I’m loving right now.

I was saying this about stray kids a few years ago. How I liked awkward silence and felt their other songs with more production all felt the same to me. A refreshing concept was needed in kpop. Why this one got popular instead of the others I dunno

I honestly do not like new groups now a days but they are just different. Their music is simple and catchy. It reminds me of 2nd gen kpop where you can simply dance to the song. Now new groups are just full of overcomplicated dance and music that's all over the place.

I want to see BTS and Blackpink next!

30 year old black man with street ties here lol. New jeans is the best uplifting thing in music rn. I be skipping in the hood at night to them

i would love it when you would talk abt le sserafim or nmixx

interesting...thank u for this. cuz i rly didnt understand why they are so famous. for me it felt like i blinked for a second and suddenly the whole world is obsessed with this group and all their songs and im just like "huh? who ate they? why they so successful?"

can you do gidle or stray kids if you do a next video like this

They have there own sound now i feel like if you listen to them yeah this newjeans! the problem is why newjeans songs is short.

please do a deep dive of stray kids next!! ❤

Imma be honest I like New Jeans But there's really nothing t h a t different about their music. It has great melodys, catchy and its good for tik tok's when I think new sound or different I honestly think more XG or ATEEZ because their doing things I've in fact never seen or heard before rather than having just a bunch of catchy hits. I see the appeal but its kind of annoying to me how other girl groups (that have been around longer) can do the same thing or something similar and people call it "tired and uninspired" but just because its coming from a newer group all of a sudden its new, hip and cool?? Makes no sense All people do is complain about older groups "flopping" or not being as appealing but in reality they are just drawn to new groups because their n e w and once they've been around for a while their just gonna move on to other groups its really sad.

New Jeans songs are amazing, I just like the fact that they are not doing too much, their style and everything looks simple and i get why people like them. what i can just say is that all 4th generation groups are different so not only new jeans, because as new jeans have their own sounds all other 4th gen also have their own sound. Some of the 4th gen. group songs might be noisy but that is their own sounds and their songs are different from eachother. Newjeans songs are amazing but they are not that unique the way people are putting it to be. Among 4th gen. group i can say their songs are unique for me is definitely Aespa. I can say New jeans styles are unique i won't doubt that and their songs are really soothing to ear. But the only songs i like from them are hype boy and hurt. I don't know for other people but apart from Hype boy, attention and Hurt, i found their recent comebacks similar to each other, the sounds are not unique, the songs are just similar to eachother so there's nothing new about the songs.

Cause they have good song

Love NewJeans, sound, concept, deep story lines, artistic dance performance videos (Cool With You), the members, everything. I am a Blink though, first and foremost. So I can see that their mv's just aren't exploding in the West, like I think they should be. There definitely is an audience in the West for NewJeans, just doesn't seem to be to the Blackpink scale. Blackpink's edgier trap beats and raps and individual member's stage charisma brings in the young boys/men, and not just the young girls/women. Similar to why Lana Del Rey doesn't have the same level of popularity as Rihana or Beyonce. And that is IMO why Pink Venom has more views in 2 days than any NewJeans mv has ever recorded. I hope they continue to rise in popularity. I wish them continued success and hope to see them in an extended US tour next year.

CAN U PLZ DO ONE ON TXT TOOO......PLZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Honestly I'm not a huge fan of their recent comeback, for me it's too repetitive but I'm guessing it is so popular because of 1. Hybe which is BTS' company 2. They were so popular due to their previous comebacks 3. Their Y2K style as you were suggesting

The marketing, they are the definition of a well-made product and not because of their talent but because they fit well with the concept. They are like the text book for boy bands from the 90's where all of them are easily replaceable.

Y2K was my teenage years.

Let's hope this video doesn't summon fake bunnies 😭

Mainly their visuals. And new K-pop fans have simple taste of music.

For me it was their fresh approach to their music. In otherwords they appear as musician. What I like is they don't come off as strippers in the presentation of their dress and dance routine. They dress and connect well with their target audience and not the older male office worker.

1. All members are minors😂 2. They are pretty 3. Amazing music 4. Cool choreography 5. Unique concept 6. Good promotion

The Fall of Fifty Fifty allowed for the New Jean's to step in on the void of the lack of Fifty Fifty Being in the fore front of promotions with that the New Jean's fresh walked through the open door left open by fifty fifty especially with NO Barbie Contract and the opportunity for Fifty fifty to rise all the more it put out the fire for Fifty fifty and more exposure for The New Jeans

I think you could do separate videos on the music, the fashion, the choreo, the members, the storylines and tropes, the marketing, the music videos and teasers, and on the current industry with its global reach, and NewJeans would be cleverly positioned in each area. Which is why I think it all starts at the top because no one artist could be responsible for everything. This is a team effort. First, you have HYBE’s money and facilities and pulling power for talented trainees. Second, you have Executive Producer Min Hee Jin hired away from SM and her bosses like Bang PD who have creative instincts as well, approving her vision. Third, you have well paid artists under her like the music producer who chose the music, the choreographers who chose unique choreo to match that musical shift from the Aespa/Itzy style, the fashion designers, vocal coaches, lyricists, composers, film directors etc etc. Other KPOP companies have done one or more of these things before. f(x) shifted musically away from SNSD. Wonder Girls had nostalgia and English speaking members. JYP had a corporate team approach to TWICE and Itzy to create more content than ever before. But for me the astonishing thing about NewJeans has been the bold execution at each and every step. Others might be able to copy “the formula” in terms of the choreo or the music or the fashion, but to copy NewJeans you would have to have a team of artists, not just a music style or a change in choreography. Only JYP has the company structure in place to do something similar. And the supply of talented trainees capable of executing such a vision is limited with YG, SM, JYP, and now HYBE fighting for the same talents. NewJeans’ success shows what significant financial investment in a team of artists and performers can do, but it all starts with the leadership at the top, approving the choices of each department and making sure the result fits together. NewJeans’ music and marketing fit together perfectly and that is because of the producer, even the controversial conversation-starting storylines begin with the producer. So for me that is the true reason for NewJeans’ appeal right now.

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Respuesta: son ✨️aesthetic✨️

as a person who listens to other genres, it's so weird to me how everyone says that new jeans' music is fresh or something new??? there are even people who act like these girls invented uk garage and give them credit for it?? 😭 when the group's music is heavily impacted by pink pantheress who's been doing it for i think 3 years now?? not to mention other artists who've been doing it for years. I just don't understand the hype around this group

there's a lot of theories about their new album, but tbh nothing really hit for me personally, bc i kinda feel like their first ep had more complexity to it. this ep is a little too simple in nature and the songs feel a bit empty. their dance is cool, but i feel like their concept is based pretty heavily on age, aesthetic and really, really good marketing

i’ve wanted to get into new jeans after seeing them everywhere but i never understood the appeal. their dancing and songs seemed too simple. my favorite new group now is nmixx but newjeans seems to be the opposite in everyway. i didnt know so many people looked for this kind of music! they arent for me but it is great they found their ppl!!

Why is NewJeans So Popular? One word....Haerin.