Have you ever wondered why Maggi still doesn’t have a direct competition in India? Even after 40 years in India, Nestle’s own Maggi still holds the title of ‘Market leader’ in the instant noodles segment. The reasons for that are many but there is something special about Maggi and its strategy that makes this brand thrive even at the biggest adversities a food brand can face.
In this business case study, I try to decode their strategies for generating a whopping 3000 crores of revenue year after year. Maggi’s humble beginnings to its ban on 2015 and the rise after is an inspiring journey filled with business and marketing lessons. Hope you will enjoy this case study as much as i enjoyed making it!
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Disclaimer: The content of this video is intended purely for entertainment purposes. I would like to clarify that I do not intend to harass, offend, or cause harm to any Individuals, Organisations or other Entities mentioned or referenced in this video. Any facts, information, or opinions presented in this video may contain errors or inaccuracies, and should not be considered as financial, legal, or professional advice. Viewers are encouraged to conduct their own research and seek appropriate guidance before making any decisions based on the content of this video. Credits to the clips used in this video goes to its respective owners.
21 июн 2024
