Why Mamamoo's Wheein changed the industry for good 

Hwasa and Wheein already challenged industry norms by their insistent that they had to be signed together. If you are willing to stand up to a company when you are a kid, then you can certainly do it as an adult. All this flows from Hwasa's Dad's kindness in caring for Wheein. That one act of grace has blessed many people.

Keep the faith. Mamamoo have not disbanded. Straight from the mouths of the members. "Mamamoo will continue, we have so much more to do". I believe them. They are always remaking the rules, and RBW has always encouraged them to do so. We will see an OT4 comeback in time

We are seeing the evolution of K-pop rules and it's great to see that Mamamoo (Wheein) is leading the way in breaking the strictly produced industry.

Wheein changed the 7 year curse in the kpop industry ❤❤ Love how Wheein and MAMAMOO have always been low-key trendsetters in kpop 😊😊❤❤

If Mamamoo ever disbands, we will hear it from them first. They love us. They won't leave us in suspense or at the mercy of rumors.

Technically SNSD kind of did this (first), with Sooyoung Tiffany and Seohyun leaving the company, but the group didnt disband. The difference was they “left but would come back as a group if their schedules match.” But I also agree that Wheein/MMM made this “popular” because they were able to have comebacks and world tour soon after her departure as a soloist, proving it to be very much possible to be under separate companies. (edit: compared to snsd who took years of hiatus before their official 8 member comeback since SeoSooTiff left SM).

It is obvious for me that Whee In is special in every way! ♥️🦋♥️

even as a soloist, mamamoo's members are really active, releasing new songs and doing tour. in many case, solo release and group release was managed by the same company, so the schedule will not overlap. but because mamamoo's members are managed by different label, they could do solo activities without waiting for others schedule.

It also speaks volumes about why they are in this industry. They make actual art together, they love each other and thrive in one another's talent. Their goal has alsways been to bring art that goes against the norm together. That philosophy is so deeply mamamoo. They will always be together in my opinion because they are the best at what they do.

Thank you for posting this. Once again, Mamamoo has led the way in breaking old forms, rules, expectations and restrictions. The artist gets more of what the want, the group remains intact and more people can enjoy the success of both.

Loved your breakdown on the whole situation which otherwise might seem like a natural progression in kpop since A LOT of idols are doing it now. Thank you for bringing to light all the criticism & uncertainty that surrounded Mamamoo & Wheein's actions at the time. You've put it out in video form how Wheein quite literally CHANGED the expectations a kpop idol should have from their company & to leave on their own terms if their label isn't treating them right without it coming at a hefty cost of their group activities. Plus, this isn't the first time Wheein has been the first to do achieve something in kpop, it's just that kpop stans (esp Twitter) love to reduce Mamamoo's achievement to an insignificant value but when their faves do the same, it's suddenly the best thing ever (the hypocrisy 🙄). Just to list a few things that Wheein has achieved: - First 3rd gen idol to feature on other artists' tracks (not to mention, established ones! - Jeff Bernat, Standing Egg, Wheesung etc) - First 3rd gen idol to debut as a solo artist (Released 'Easy' in 2018) - First 3rd gen idol to win a music show as a featuring artist (Won in 2017 with 'Anymore' - a song written by Jungkey for Wheein that was NOT promoted but still topped the charts in SK - it was a BALLAD might I add!) - First soloist to have a music show win in 2022 - Has industry veterans recognize her for her voice & praise her singing skills - Has a plethora of featurings & OSTs (literally has one of the most EXTENSIVE discographies as a 3rd gen idol) Plus MANY more things she as well as Mamamoo have done to make the industry a better place for newer artists as well as help spread positivity among social minorities by showing her support through her actions, words & music. I hope Mamamoo continue to flourish in their career and as always, don't forget that "MAMAMOO WILL CONTINUE!~"

Wheein has always been one of my favorites this just proves it even more, and im gonna be seeing Wheein live on the 29th of next month too :D

I will always support my Mamamoo Queens wether solo or as a group

Mamamoo is a game changer all the time for the Kpop industry and still do , proud of them as always 🤗

Video: How Mamamoo's Wheein changed the industry Me: 100% captivated by her dancing vids O.O.....

Was sad back then when I heard she was leaving RBW but then happy she signed exclusive contract. Even more happy when I saw them in concert last May!!. For me Mamamoo is #1 female kpop group. They check all boxes for me. Happy that my #1 male kpop group, Exo, have also either signed with other company or started own company for their solo projects (or CBX projects) but are still together as a group. 😊😊 Both groups a great together, and/or as soloists. 😊😊😊 The Best for me!!!

Firstly, what an excellent video. The editing of clips of the same song from different live TV shows is first class. The amount of research is also excellent. It gives examples of how others have followed Whee In's move. As for the future of Mamamoo: "Never letting go." As the Moomoos say.

Now you see every group trying to copy mamamoo solo and group activities. People wanting their group to have solo activities but people forget that not everyone has the talent like mamamoo to succeed as soloist

Honestly it's so hopeful to see mamamoo content dude. Pls keep doing these kind of videos.

Mamamoo sets so many trends and they're literally just being themselves 🥺 my meow meows

BtoB also left and established their own label and owns their brand. Thank you Wheein💜

I`ve never thought about that tbh but now actually you are right :) Mamamoo paved the way!

If i remember correctly snsd had done it first way back in 2017 were 3 members left but still be part of the group.

ShE's so good in singing and dancing

Mamamoo is my favorite group and I hope theyre still kicking it in 2050. I love all of the changes they've pushed for in the industry and the feminism and body postivity they promote. Love this video and the respect you put on Wheein's name!!!! 🎉

Wheein my goat i love you

Thank you for this great video. You brought to light something most people did not pay attention to. Wheein was always a world class singer/vocalist, but she was overlooked by RBW for years and kept inb the background. Much like Hwasa. Where our Moonsun was always promoted and shoved to the forefront. I am not complaining because i love everything these girls do where ever they do it. Just agreeing with what you have said and expressing my own opinions. Again thank you for this video.

Same with SM they never disband a group even though their artist out from Agency, like SNSD did earlier than Wheein but knowing SM, it's hard for them to make a comeback

Queen Wheein ❤

Before Whein did it, there are GOT7 that all member at different company and they leave JYP as group and solo. Also Tiffany from SNSD.

That transition at 04:43 was slick af

Love Wheein and Love Mamamoo, but she wasn't the first one to do this. And Mamamoo hasn't done any group activites in 2024 Brown Eyed Girls’ Narsha, 2AM(as a group), APink’s Naeun(although that has ended I believe), 2PM’s Taecyeon, BIGBANG’s T.O.P.... to name a few. Wheein may have been More noticable, and this has become more of a trend since 2021(When she did it)... With Hwasa last year. BlackPink Members being the most recient(I Believe). I don't know if Mamamoo will dispand or not... and this video touched on much of what is going on with them.Where Mamamoo stands -Wheein's extended her contract(this was in 2021) with RBW for Group activites until the END of 2023. NO "Official" word on if Wheein has extend her deal for Mamamoo again. -While doing her Solo work exclusively with The L1ve label. -Hwasa has signed with PNation in 2023(don't know why, even her Friend Jessi left it), for her Solo activities. -There has been NO "Official" word what type of deal, if any, Hwasa has made with RBW, To continue with Mamamoo. Don't forget that RBW holds a lot of the rights when it comes to Mamamoo. So the FACT that the members want to Continue Group activities, means they have to make an agreement with them. Which doesn't appear to be an issue TBH. The ISSUE as I see it... You NOW have THREE companies(at the moment) that have to agree to terms, and schedualing. Along with the 4 members individual(musical & non musical) scheduals. And the SubUnit Mamamoo+ (Solar & Moonbyul) IT'S GOING TO BE A LOGISTICAL NIGHTMARE

Correct me if I’m wrong, I think the members of SNSD who left SM also have this arrangement/agreement.

For an industry that’s as controlling and manufactured as kpop, being able to create a norm that leads to more bargaining power for idols in groups is fantastic. Maybe they’ll be able to eventually create a union

I would say its not just Wheein who has changed the industry Mamamoo themseleves have always been challenging the standards however its the company that doesnt try to take the risks. Mamamoo in my opinion (no hate to others) when it comes to vocals and stage presence and how they interact with the crowd they are UNTOUCHABLE. But of course RBVV thinks otherwise.

What about Brown Eyed Girls? Gain left Nega around 2011 for her solo activities and remained in the group. The other three left Nega in 2015 and joined Mystic prior to their 2015 comeback (“Basic”) and the four continued to perform and record as BEG, though more and more infrequently.

Do you think Mamamoo will comeback with ot4?

I would say that Mamamoo is following the trail blazed by EXID, who managed 2 comebacks since leaving their original label, releasing their 2nd Japanese album B.L.E.S.S.E.D. in late 2020 followed by EP "X" (and MV "Fire") for their 10-year anniversary in 2022. SNSD claims to be "still together" since Tiffany, Seohyun, and Sooyoung left SM, but haven't managed any real musical output as a full group, just one MV by subunit Oh!GG and contributing 2 members to GOT The Beat. But at least SM would still back a new comeback by them, unlike f(x).

RBW better gather Mamamoo OT4 for a comeback. Currently RBW doesnt have any famous groups and bring benefit as Mamamoo . Oneus and Purple Kiss are like invisible in Kpop after many years debut.😂😂 I fuckin hate RBW for those things they did to my bias Wheein

Well they all members better disband since the agency they own is not giving them what they deserve .now rbw is completely mess poor two idols having hard time .look hawsa after leaving she doing f*cking good .they better do disbanding and go own paths for their future

they disbanded but never annouced it officially

The less pretty ones, make sense

I think it all boils down to the companies and their willingness to collaborate with other companies. Most Kpop companies monopolized their clients to maximize their profits and refused to even do collaborations with other artists not under their label. In other countries for example, it is very easy for two artists under different labels, management, etc. to collaborate because they are willing to make it happen because it can generate profit for all parties involved. It's good to see that more companies are willing to collaborate with other agencies and artists because it makes great music and more diverse environment. It also helps curb the anti-fan hate and blind loyalty some people have to the idea of company as "provider" and "creator" of these artists.