Why Most Fashion Brands Fail 

Having been in the London/Paris fashion industry, both in Design & Buying (one of the stores he mentioned), I can 100% attest to the part about buyers and avant garde designers. Avant garde houses WILL FAIL no matter how creative and loved by the press they are, if they can’t produce anything “commercial”. At the end of the day, majority of consumers buy because they want to wear these pieces, and 90-95% of the population are v “normal” in the way they dress. It doesn’t always have to be “boring”, but these realistic pieces don’t normally look like graduate collections. There is a whole lot of editing that is usually done.

When I hear someone say 'this is the best I've ever seen' the first thing that comes to mind is 'you haven't seen much then'... There is no 'the best' in something as relative as fashion. There's too many different things around. I agree with you!

Hello mister Rod I'm an african american and i'm thirty nine I started reading vouge when I was about twelve, When I was reading this and when I was into fashion No one was into this, especially not any black kids. So to see you doing this channel it is It is absolutely amazing very proud of you and you are very intelligent don't stop

I think for a Avant guard designers to make it. They have to have something wearable to back it up and sale! Like Alexander mcqueen who had avant guard shows And some pieces but in back of it He had wonderful tailoring skills from the row, Beautiful jackets and beautiful dress making skills to actually sell.

I'm female and in my mid 60s and have seen a lot of fashion come and go and have worn a lot of fashion, both regular fashion and avant garde fashion. But, I'm a chameleon when it comes to fashion and wear a wide range of styles. Plus, I live where there's a wide variety of fashion to choose from.

The bubble will eventually burst as in numerous other fields. The question is if humanity can change their directive away from infinite growth to other goals… unlikely to happen but I believe (ironically) infinite opportunitys would arise.

Shareholder/Creator balance, thats what happened to Galliano early on, his designs were so outlandish that it was hard to find people to bankroll him.

Dang the Haven Court jacket 👁️

Yeah, I don’t think I’ll ever understand why brands are not happy with sustaining healthy profits

And also the fact that the younger generation has lost their appetite with luxury.. even for gen z, they are now more open on buying good fakes

Great Video. It's not an easy task to find a way to make a commercial product that still aligns to a niche brand.

great video 👌. Regardless of what people say, humans want to fit in for the most part. That probably isn’t true of the audience for a video like this, or at least the rules around that will be different. it does mean there’s a pull toward the normal/boring for buyers. and if you are making clothes; people will see your clothes. Rick Owens is a great example. many of his simpler items have hints of the wilder clothes within them. boring, doesn’t have to be boring

You mention tailoring, beside sportswear, as often overlocked aspects of fashion.

Just found your channel and subscribed love the insight and vibes! keep up the good work!

thoughtful as ever, thanks!

So I’m in marketing and I always advise my clients to stay away from words like ‘best’ ‘better’ etc. As these are indeed empty - somewhat childish - terms when it comes to provability (is that a word? 😊) or just being flat out subjective. And to stay on point; metrics are key in the end. If you can’t measure. You can’t improve.

I always come here for a daily dose of sensible. I have a lot of questions about what is going on with Fashion in this modern age. A lot of them get answered here.

i would love nothing more than to see this side of fashion youtube focus more on things like activewear and tailoring even from the lens of avant garde.

Your editing skill on your videos are great

Love the video thank you!