I think it worked so well because they didn't change their concept so much as the tone. A lot of groups make the mistake of changing both at once, which tends to throw people off sometimes. They still kept the same youthfulness, just showed a different side of the same coin.
It was purely the music for me that just slapped. I'm a veteran kpop fan, so I'm kinda past the whole "this is deep" or "this is never done before" stuff. It's just a very well produced track that was done justice via the right vocalists.
Yeah, definitely a catchy and well-performed song. I wasn't necessarily saying this stuff has never been done before, just pointing out some possible reasons that I think people latched onto it as much as they did. Like I said, overanalyzing kpop for the fun of it!
you probably like harmonically ambiguous music. ;) research more about the topic: jazz harmony and chromatic harmony - it's actually very present in kpop. most songs (even the ones with 4 chords) use ambiguous chords AKA chords that are from 'another key'. modal mixture is also something very mainstream is kpop, it's basically the chords going from the major tonality to the relative minor, and making the song sound interesting. if you wanna know more, you can always ask !
@@qr-eh9es oh myy your comment got me so excited because this explains so much! Normally I listen to songs I like on loop until I get tired of it. Totally not the case with NJs songs! I listen to their songs everyday and still can find parts in the song that I find structurally interesting to listen to. So is this very prevalent within a certain genre? And are there any songs that you can suggest?
@@fireflieer2422 :D it's really fun being a music major because it's really cool understanding paterns and WHY i like certain stuff. sometimes im like 'why do i like this song so much?' / 'why do i like this specific part?' - i analyze the song and then understand why. their (newjeans') type of chord progression is VERY common within r&b. i can give you several examples of similar songs harmonically within the r&b genre ('jay park - queen wasabi', 'jay park - all i wanna do', 'ninemuses - drama', 'moonlight sunrise - twice', 'tell me - fifty fifty', 'naughty - red velvet', and basically all songs produced by chacha beats LMAO) there are many more ! kpop is FULL of modal mixture. it focuses on ambiguity. my question is: do you have a preference for sonority? for example: do you like a piano ballad? acoustic guitars? 'noise' songs? synth-pop? retro synths? "arabian" sounding? sine waves? tell me and i will find the best match for you ! i find that this will make my suggestion way more detailed, because within harmonically interesting songs, i could show you very different songs in terms of instrumentation and the style itself (example: 'red velvet - automatic', 'twinkle twinkle - girls day' and 'windy day - oh my girl')
@@qr-eh9es now that’s just a big chad moment!! Knowing the theory on why something just works for sure makes you appreciate the song even more. So I reeeally like synthpop (for example star by Loona) and retro synth (I’m not sure but maybe sunset by Twice could be an example?). I definitively prefer songs with a more calm vibe but please feel free to give a wide suggestion range. I will def check them out tomorrow! Also on the sidenote: no wonder I enjoy vibing to rnb songs so much if they all utilise the same pattern scheme.
I hate saying this as well but…I can’t see NewJeans being successful if they had a different creative director. Heejin definitely is a creative genius. I hate praising her, but…it had to be said. Heejin also didn’t get enough backlash to mess with their careers. Even creepy male CEOs don’t get much backlash. I mean…look at YG. He had a whole hand in the making and training of Baby Monster and people are still hype for the group despite them being in the same age range as NewJeans and despite the fact that YG fell in love with his wife when she was around the age of Baby Monster’s youngest member.
Yes but we don't know that newjeans couldn't have been successful tho with being in another company look at fifty fifty they are in a smaller company look at how well they did
One thing I noticed is how diverse their fanbase is as well. Majority of them are girls and women in their teens and early 20s and have a very small male fanbase, despite the fact that people said the “catered” to 40 year old men. Also, I have noticed that their audios on RU-vid and songs on Spotify have more streams than the main mv which means that more people are listening to the song itself vs watching the mv which shows that people like them more for their music and not their appearance.
Its really easy 1. It had a proper chorus 2. It wasnt noise music 3. It wasnt try hard/girlcrush which made it fresh 4. Its hybe so people where naturally interested
For me it was the nostalgia! NewJeans reminded me of things from my childhood such as the Cheetah Girls, Hannah Montana, Big Time Rush, and Victorious but made it more modern and cool! It also reminded me of my time in high school getting butterflies from texting late at night and hanging out with my friends. It got the actual feeling of my youth across without feeling synthetic.
I totally agree to this!! You explained it so well because this is exactly how it felt and I wanted to continue to feel that by repeating the song over and over again
personally, I still cannot explain how incredibly addicting this debut felt to me. When they debuted I couldn’t stop thinking about them and their music, everything felt so new, refreshing and innovative. I definitely think that the team behind newjeans is probably one of the most revolutionary in kpop, they went all out for newjeans and managed to give them a solid identity in just a few months. From the marketing to the concept, everything was incredibly well studied to get stuck in your head; and with the production they had since day 1, I definitely think their success was kind of expected. As of right now, I still enjoy their music (even if I think that their debut era will forever be unmatched, since it was so new and never-seen before) but I’m worried than in a few years people might get tired of the group or turn their backs on them; seeing how fast kpop fans change their ideas it wouldn’t be a surprise. On top of that, a group that relies so much on a specific image and type of music can have some trouble in maintaining longevity. By the way, ditto and omg(especially) indeed had a more pop and western appeal, with a more easily digestible sound; but I don’t know for how long they can capitalize on this nostalgia/y2k concept
Regarding their sound getting old, I trust Min Heejin with my life lol, that woman pulls good concepts and music out of her ass so I feel (and hope) she and her team keep innovating
I believe that they will stay long coz look at pink pantheress and Dana cel rey or how u spell her name they both bring something new to the table and they've been around for long, but I do feel like they will do something more less y2k in later stages
Yeah they came out along with the y2k trend and influence and captured the essence. However, it’s a trend and trends come and go. I’m already getting fatigued by this trend. It makes me feel like when everyone gets out of this trend, will newjeans just jump into whatever trend comes in to fill the space next? Plus, their creative manager ruined listening to their music for me, made me uncomfortable. I know it’s not the girls fault. I just can’t with her, she ruined it for me😖😭
You were right on the nose about the choreography! As a Kpop fan since 2017, I’ve never seen a choreo that’s as fun, addicting, AND easy to learn (for the most part) as hype boy’s. It’s not super technical, but it’s not too simple either. It looked so fun to do, that it was actually my first Kpop choreo that I fully learned!
wow so it wasn't just me!!! something about the song and choreo made me want to learn it, so that's what i did too! for the most part for me, i think seeing danielle dance the way she does is what got me. she always looks like she's having fun and it made me want to learn how to dance :D
I'm too old to be "stanning" minors, so I try to stay away from the stan culture especially if the group's idols could literally be my kids... However, it's a fact that Hype Boy has this dreamy vibe and sound that is just so difficult to put into words. I tend to be a very emotional listener. I listen to a variety of genres, mostly influenced by my parents and where I grew up, so to me it never mattered WHO sings but how the song SOUNDS. I immerse myself in music and since my imagination is heavily fueled by my emotions and ambience, I have a thing for music that affects me emotionally. Hype Boy has this synth that takes me back to my childhood, the 90s, early 2000's, and for some reason it reminds me of old Eurodance genre (I was an absolute sucker for Sonique at the time). Funny enough, the MV uses some imagery that for reasons I can't explain, again, makes me feel nostalgic. Specifically, the spiral staircase. I remember, when I was really young, like 5-8 years old, I had this one friend who lived in a house with a similar staircase, and the imagery connects some complicated but positive feelings for me. The colors in the MV also remind me of the color trend back in the day and I even had T Shirts in neon orange, green and pink. Overall, me being 30+ and listening to Hype Boy is like a time capsule. But at the same time it's almost like a dream of what I wish my youth looked like (heck my high school days weren't as exciting lol). And I think many people feel this way when they listen to Hype Boy. It's "fake nostalgia" in a way.
a lot of recent opinions about new jeans' music being bad/mid/not interesting is a proof how fast fans' taste changes within short amount of time. it's giving "consumer behaviour" as you people the first to praise new groups and concepts and then turn it into ashes when for you the freshness starts to fade. nj have a good music which has its unique colours that is very stable in a sense of genre and likebility, they have amazing youthful concepts and amazing voices, their performances are strong and various but no matter what group it is, it's never gonna be enough for you. I'm not a fan of new jeans but i defend their work because their case is what made me realize that it's not their fault in people loosing interest, it's your fault. fault of consuming so much information and always stimulating your brain your tastes that eventually you get less and less satisfaction and actual enjoyment of kpop music. in order for companies to keep up with that pace they release more and more, they rush they do it in a low quality manner. and you still always mad about something when the problem is you. i know that in this months or so people start to do more and more opinion videos with a title "why new jeans lack ____" "why new jeans are boring" "why new jeans are not bringing anything new" "why new jeans are bad performances" and the last thing that will stay is hate. maybe you all will hate their popularity (if not so now) like you did it with ive, stayc and other new girl groups, or maybe you will desperately will try to find something new to praise like fifty fifty who are popular now for their amazing music. but as soon as they will stay a little longer like this you'll throw them into the trash. it's so predictable that i don't even want to be associated with it
It’s just people wanting to be different and edgy. It happened with Itzy and aespa too. Once they get popular people don’t want to like them bc they want to be different
Hype Boy is definitely my favorite song from NewJeans! The first time I heard it I just immediately loved it. Hype Boy will probably always be my favorite NewJeans song 🐰♥️
I think hype boy quickly became my favorite song of all time, and I’m glad by it! I think HYBE struck Lightning in a bottle with this group. Theyr amazing!
honestly, it's a damn near perfect song and it hurts me because i don't want to support a group who are literally all younger than me, but they are incredibly persuasive. you putting all of the elements that make hype boy what it is just makes me realize how flawless the song is. it's still my fav track from them.
Hype boy is still nominated after 8 months of its release, just to show that it is a freaking good song with good choreography. When a song goes viral for its dance and made so many people dance to it, u kno its a bop song...plus, hype boy has like 4 different mv for everyone of them. Pure genius
You’re so right about the concept. There has been previous artists that tried the Y2K concept in kpop but the kind of vibe they tried wasn’t this one, the ones that come to mind are Yena with a disney channel kind of approach with Smiley and Somi with the mean girls concept for Dumb Dumb. The type of Y2K newjeans does reminds me more of Sour by Olivia Rodrigo and the more grounded approach both have. I find it really interesting that in kpop, a genre that is very dedicated to this kind of rococo aesthetic with big colors, lots of sets, very sharp editing,… a concept more chilled and grounded in day to day life like newjeans has this much popularity.
Last comment on this, but NewJeans reminds me a lot of an early 2000s Disney channel group. Like a younger, Korean version of Cheetah Girls. I can imagine their music videos playing in between commercials breaks on the channel
I think another main reason was as their hype grew, people "pressured" themselves to like certain songs, for example: i have a lot of friends who never really got into kpop, but gradually newjean's music began to seep into their playlists due to the amount of people talking and listening to it. I for one, thought it was a little plain at first but then found that newjeans' songs grew on me due to the amount of talk that happened around them, so in order to not be left behind, i started liking and listening to their songs. Its also kinda funny bc sometimes I hear people talking about other kpop releases calling them "too simple" when I think newjeans could also be considered "simple" music to listen due to it listen-ability. I also personally dont hear the connection between RNB and newjeans cause it lacks the riffs and soul rnb singers have particularly 2000s western rnb, honestly it kinda sounds like something Ariana Grande wld release on her albums. But feel free to correct me on this, because I dont really know much about the rnb scene, so it'd be interesting for more information on it!!! I also think "refreshing" is overused, because newjeans sound isn't new, for example: IU's BBIBBI, people just haven't been looking for it. Anyways, i think this topic is really mind provoking due to newjeans fast rise to fame, so another perspective would be much appreciated, also these are just my opinions, so take it how u will :)
It reminds me of tlc rnb group the whole easthetic and yes I agree with arcana grande with how she writes songs yes, but also I saw another comment saying victorious
I love the diversity in the music videos. They even had a video that was a bit sapphic-coded, which I related to a lot as a queer woman. I now realize why I was hooked onto female friends when I was younger, and it’s because I didn’t understand that I was having a crush on them. Like damn, they know their audience. I hate to give Min Heejin praise but I think she shot it out of the ballpark this round.
i think the meme also really helped. what song are you listening to? newjeans’ hype boy. it was everywhere, and it really felt like everyone was listening to it aside from you, so you had to check it out. add on the fact that other prominent idols were participating in challenges, covers, referencing the group - for a while it felt like hype boy was the most popular song at the time by a mile.
Love this series. Please keep it up. Just a couple of suggestions for future: -Asepa - Next Level. The girls had been getting hate, and a lot of people said they were a flop but after Next Level I feel like the whole conversation around them changed. -Momoland - Bboom Bboom. This song, for better or worse, changed the trajectory of the group. Tsuki fancam - Gingamingayo. I know the series is about songs going viral, but I feel like this fancam actually made not only people listen to the song but also give Billie as a group a listen. Stayc - ASAP
It's my favorite NJ song honestly. I had been out of the whole kpop culture for two years until around Feb this year because of Enhypen. then, i noticed how OMG, Cookie and Hype Boy were used so often on RU-vid shorts, Instagram reels, etc. I didn't really know much about the mv's honestly, I just thought the song and the choreo was so much fun! I generally don't stan groups (and I mean, there was a reason why I stopped being a kpop fan in the beginning of 2021 after being into kpop for 4 years up until that point) and I guess a part of me just enjoys the liberation I feel listening to that song. Like being with your friends, talking about boys, having crushes on them; I feel like that part of my girlhood was ripped away from me because of how I was raised, because how the concept of having a crush was villainized in my family and because I have spent majority of my life being in only girls institution. NGL, sometimes I feel very envious of people who had that experience because I always watched from the outside as girls had crushes on boys, had boyfriends, interacted with boys. (and I feel like NJ's concept brings out those emotions out of me as well) but I'm glad I can set that aside and just BE a girl while I listen to that song. Side Note: I got back into kpop because of Heeseung and NJ's songs really remind me of him!
For me, it eas just fun. The song sounds fun. The choreography was fun especially when you do it eith your friends. And the video also mskes me have fun too.
Great video however I wish you would have talked about the chart achievements + how many idols have danced to this song or promoted it because this certainly helped the song go viral too
Personally my favourite song of NewJeans is Attention and it blew my mind, when it came out! Hype Boy on the other hand put the nail in the coffin! After that I couldn't lie to myself about stanning this group! (and mind you I stanned only 3 groups at that time, none of them rookies)
it was just... innocent and nostalgic, with just enough y2k to be trendy, y'know? plus, it was soooooo catchy and the english lyrics made it so easy to sing it absent-mindedly like some of my friends have stopped me to ask me what song I was singing
This was super interesting to listen to, cause I never really understood the hype New Jeans got. Their songs are mostly good, but just not really my taste, so it always confused me why everyone was talking about them and streaming their music.
I was kind of in the same boat too tbh. I didn't really understand why everyone was obsessing over Hype Boy, but as it grew on me I started to see some of the reasons people were so drawn to it, so I figured it could make a decent video topic.
3:50 say whatever about Lesserafim but the fact is their comeback made everyone forget about everything and they are ruling the girl group market right now along with New Jeans. Both the groups are the biggest money making machines of Hybe right now
I can’t lie hype boy was there doing that brought me back into kpop, i was just drifting for years cause everything just board me… And then hype boy came. I watched attention when it came out but it didn’t really stick to me or excite me, and I was gonna write off the whole group until I saw so the viral videos of hype boy and just HAD to know what song this was
In my honest opinion, not only hype boy but every nwjs song feels like whoever is producing/writing is not wanting to make a smash hit, but to make a good song you'll want to repeat, just for the fun of making a good song. I feel like companies are focusing too much on the results a hit can bring (viral coreo, brand deals, charts, viral edits, followers...) by making formula songs that always sound the same, and say the same. When you focus on the quality of the song, all of those results will happen organically. Exactly like hype boy.
I appreciate that you use your actual voice for this video, I really don't like the robot AI voices that are common on kpop commentary/analysis type videos 👌🏼 great video 👏🏼
When newjeans debuted last year I didn't like their music I see their mVs skip skip am like nah but this year after OMG I started looking their older songs and they grew on me their song really stuck for a long time without being bored I love their music patiently waiting for their cb
I wouldn't say Attention didn't catch on, I just think it didn't have the same longevity due to a couple of things. The choreography wasn't as trendy, and the song is a lot more chill than Hype Boy. A lot of people want more upbeat or exciting songs when they listen to kpop, hence why Hype Boy seems more prominent in the long term. But Attention definitely deserves love too.
I've gone through their other top songs and I always come back to Attention. To me it's the most catchy. I thought it should have been nominated for SOTY over Ive. Iv'es good but not that good.
I swear nwjns just has something that I can't tell what cause if u think abt it RnB isn't a new thing but there's something abt nwjns that made it actually seem like a new nd refreshing thing
that last part where you mentioned there is no rap parts, that is my main reason why this song is my most looped. kpop grps put this forced rap parts in their songs, 'rapped' by just singers who can talk very fast. and new jeans did not have that which is why it is very very easy on the ears to listen to.
and do you know The tiktokers mostly in the Philippines sometimes in Korea dancing hype boy with other musics like Paligoy Ligoy by Nadine Lustre Ost of Diary ng Pangit (Diary of Ugly) which is a filipino song.
@@WaitingForTheHook not really. from a musical standpoint, all the songs were produced with full consideration of music theory. Plus they knew what sounded good and stuck with it instead of risking melodys that could otherwise fall flat. Their visual aspect also forced a less robotic and idolized version of the already restricting k-pop idol standards so that was just the cherry on top.
@@roverclover3178 In your reply, you already contradicted yourself by adding a second reason they're popular (There's lots of reasons) I stated their R&B sound sounding refreshing over the typical kpop isn't the only reason they went viral and then you disagreed when i said that, yet added another reason they're viral; they're visuals. That's so funny. Haha. Their amazing music with jazzy chords/extensions are a huge reason they're viral, their looks for sure is another reason. Their amazing carefree choreo and attention to detail, the aesthetic of their nostalgic. Like i said, it's too simplistic to say it's just the music, but it's definitely a big part of it. The biggest thing is they have that star power X factor that most artists and groups just lack.
Never listened to K-pop before NewJeans. Years of Metallica, Tool, Slayer, Iron Maiden, Pantera etc, so no clue what Y2K K-pop sounded like. I love NewJeans. Their songs are all catchy AF, and all of the fan interaction stuff they do just makes you like the members more. It's "cute girls doing cute things" IRL. They come across as a group of friends who do fun things together, and also happen to put out bangers. Their videos are part of it too. The storytelling in Cool With You, Ditto, OMG, and ETA is pretty awesome. Not a fan of Cookie because, yeah... it comes across as creepy and not appropriate. Also, never knew what a bias was before, but mine is Haerin.
What i also like about NJ is how their songs are not pretentious girlbossy with 0 thoughts put into the lyrics as long as it’s catchy and contain one word about self-love mental health girlboss i’m the top. I understand a lot of kpop groups want to be marketed more globally and target western audience but damn, bandwagoning on social movement with no comprehension whatsoever from all parties involved about that movement just make it sounds shallow. A hollow pretty shell. That being said, i’d rather listen to typical teenager love songs like NJ’s songs that are more genuine than feminist girlbossy empty songs
I like New Jeans but sometimes I feel like their songs are not the good type of addicting - it’s like the more you listen to it, the more it annoys you 😅 maybe because I’m not in the age group, but I still love a lot of the songs with the same theme kinda… just my opinion though, NJ Stan’s please don’t come for me 😂
And you're entitled to you opinion! I don't play their songs super often, so I have no idea if I would feel the same. With certain groups of people, there's just something about certain songs that don't do well when they're overplayed.
I think it's just your music taste, I listen to them daily since debut and haven't gotten bored not once ❔❗❗ in fact, each listen gets better than the last
From what I've seen they are using one Scandinavian producer. If they will keep her they will probably keep this sound. Its not for me but its better than 60-70% of bubble-pop gg. I get bored easily. Also... Korean music scene must be rly strange if ditto & omg (they sound the same to me) are consistently toping all the charts since its release. No song in US or Europe would be on top for 3 months strait. Sth new would come and top it. Even the most wonderful hit. Its incredible.
(As a warning, this comment gets very negative towards the end, but I want to clarify that it’s not directed to any specific person, especially not the creator. It’s just my own general thoughts.) I kinda hope I never meet mhj, because if I do, fists WILL be flying. When nj first dropped I was all ”oh! she did a female shinee.” and then ”/oh./ 🥴 she did a female shinee 🥴🥴🥴” As for her telling to keep Taemins chest soft, I only read that she told him and the rest of Shinee that for the Sherlock photo shoot! Danger is meant to be a sexier song. But the Sherlock photo shoot tho… looks like something found on a creeps computer. Taemin was freshly 18 for it too. But for me, the most interesting thing about Hype Boy is that it only went VIRAL viral when that kpop bg danced to it in the military. Which.. it isn’t a secret of how much the military loves when a gg comes to perform. But it’s cool to see that diversity in the mv’s are starting to break into the mainstream kpop mvs. I hope other companies continues on that. But before all the nj stans comes for my neck I want to make a disclaimer that I don’t hate the girls or the group. I really don’t. I pity them. I hate everything around them tho, because Taemin is my ult of ults and I’ve seen how debuting at 14 destroyed his mental health. I’ve seen countless of idols, even ones who debuted at 18, talk about how ruthless the industry is and how they wish they hadn’t debuted at that age, or at all. How they’re mentally stuck at their debut age. I’ve seen idols talk about their starvation diets and I’ve seen minors be bullied by the fans for ”getting fat” when they’re literally still growing. NJ won’t be an exeption to any of it. They’re already being sexualised with Cookie, and the school girl outfits, where I saw the safety shorts of the 14 yo because the skirt was so short. There’s E-rated fanfic about them on AO3. Even worse shit on twitter. They have to entertain men twice and thrice their ages in their fanmeets. And the kpop community is clapping along to it.
Min heejin wasn’t behind the sherlock photoshoot, she only was behind the art direction of the album and the design, taemin was an adult like the rest of the group, u can search on google, it’s free. It’s mostly male staffs who’re credited for the photoshoot and everything else The school concept isn’t new and is not sexual at all, u’re a freak if u think otherwise, what makes u think ANYTHING about a school uniform is sexual? 90% of their fandom are women, literally, multiple demographics show that they’re the gg with the most female fans, enough with the old men bs.
The only thing I disagree with is the men part. Majority of their fanbase are girls and women in their teens and early 20s. They have a smaller female fanbase than most 4th gen group.
@@soshidae66 ”Leading a team of artists, an art director typically fulfills the following duties: Determine the types of artistic elements to use on a project, including art and photographs Determine the best way to visually represent a concept Articulate the vision of a project to their team Depending on the industry, develop the overall style or look of: Advertising campaigns Publications Film set Television set Theater set Review and approve work other staff members produce, such as: Artwork Copy Design Graphics *Photography* Even if she didn’t come up with the concept, she certainly wasn’t on the side line and coupled with the long, long, LONG list of other sketchy shit she’s said and done it’s barely a pass. The school girl outfit is creepy on them because they are CHILDREN. School is an appropiate place for school uniforms, on a stage with skirts so short that safety shorts are visible from just walking and a skirt hemline nearly the same lenght as the jacket is not. Again, on the FOURTEEN Y/O. And even if only 10% of their fans are men, just going by their spotify listeners, that’s still 2 million men. Not an insignificant number. I can’t say anything about you, but I once spent an afternoon on twitter reporting at least 15 of them for posting p*rn clips and fantazising it was the 14yo or other child idols. Child idols are being served up on a silver platter for creeps like them, and considering how much school uniform p*rn there is out there, I consider it a small miracle that none of the creeps had posted such videos. Not on that afternoon at least.
K-pop viral songs (on a global scale): Psy- Gangnam Style BLACKPINK- How you like that BTS- Dynamite Lisa- Money New jeans- Hype boy, Ditto, OMG Honorable mentions: BLACKPINK- Ddu Du Ddu Du Ive- love Dive G-(I)doe- Tomboy SNSD- I got a boy Aespa- Next level Sorry if I forgot any. These the ones I could think of from the top of my head at the moment. Also, some songs were only really popular in the K-pop community and not really popular among gp. Also popular doesn’t always mean viral 😅. Anyway can you please talk about the first seven I listed. Well, six, since this video was about hype biy😊
I love your voice so much and love your videos, would you be interested in making a podcast ? I’d love to listen to your content while doing my daily things 😭🫶🏻
Thanks so much! I think a podcast would be fun, but I worry about running out of things to talk about. I might start doing livestreams though if people show interest in that, so that would be a longer podcast-type thing I could post.
for red velvet ice cream cake she never wrote the lyrics nor directed the concept...she just designed the albums..and never told taemin that... its better not to spread misinfo since its actual MEN behind that
are you sure she just designed the albums??? because back then when she was in sm she had a major role directing the groups' concepts, especially red velvet
@@luckynbunny yeah but there are credits. and tbh rv concept have never been innapropriated(expect icc) but if u go search "red velvet ice cream cake" and go in credits her name isnt there..
i love newjeans. cookie is literally slang for lady parts in the united states, so them releasing a song that was so blatantly sexual as children is super weird to me. if they were adults, i wouldn't care, but it'd still be my least favorite song 🤷♀
No one complained when Michael Jackson debuted at just 7 years old. Now today's woke generation are losing their minds over companies debuting 14, 13 and 11 year olds! Ridiculous.
@@jamaisvu9782 10yos for the boy group? this age range for auditions is now the new standard, a woman getting backlash for following the industry yet YG, JYP, SM and all of them big companies with male ceos get no hate for the same thing? and the boys who’ll audition will not debut until ~2027 at least
@@jamaisvu9782 I don’t think it’s four the group. It’s only for an audition which means that they’ll train for a few years and won’t debut right away. I doubt they’ll debut a whole 10 year old
Their songs are good but not as good as people say and what's more annoying is that their are bunch of proofs that shows that New Jeans is a paroyal group ( a group who pay music shows to win) and Seeing Hype's reputation I can surely say that Hype paid New jeans way in the industry
@@namu4380 Yeah Didn't u heard about The case with Le sserafim even police got involved when they won over a soloist whose digital rankings were much higher then Le Sserafim so the same thing hype is doing with New Jeans paying music shows to hype their songs more and using unethical ways to increase their song views on platforms like spotify , melon , etc , maybe u wouldn't agree with this but its the truth with 4th gen
i mean i find it ridiculous that newjeans current success is built on payola. They definetely blew up in Korea. and 20 million listeners on spotify is not payola. I mean New jeans debuting in HYBE have a bigger platform so more people tuned into their music. But what made them sucessful is their music. Their music isn't your typical kpop banger like Blackpink(girl crush), TWICE(cute) or Out of the box ahead of time music like 2ne1 , GG , f(x), red velvet, GFRIEND. They didn't put out Summer banger like SISTAR. Maybe they lean towards the 1st gen GG style. But they are the first of their kind Girl group in this generation, with good music you wouldn't get tired listening no matter what your mood is. I mean they just debuted with a song without any notice. They were potrayed as 5 teenage girls living their life and having fun , not as 5 kpop idols. Like however unrealistic their success might look its a fact that they blew up because of their own hardwork. I mean if payola was true why didn't TXT or enhyphen or lesserafim get that benefit. Like NewJeans was the group HYBE had least expectations for. They never though attention would blew up because its a plain song. But People loved the song so much just through the M/V that it hit no 1 on charts after the digital release. I mean the youtube chart in SK is also a proof of the same. What helped them with their current success is their own hardwork and having a huge audience being a HYBE GG. Like HYPE boy's success was pretty evident with almost every kpop idol dancing to it at their concets, fan meets, video calls. That's also another factor that made them go more viral. I mean IVE had more music show wins in their debut year. Like 41 wins for a rookie group. And New jeans won in music show because they are 1000% popular in Korea. go to these sites : www.instiz.net/spage/8 and www.melon.com/chart/index.htm. The no:of likes on melon reflects their popularity in SK . New Jeans , IVE and Lesserafim are the Top GG now in SK . Their digital performance reflects their music show wins. I mean HYBE would be making a Loss if they were paying out So many music platforms. Major MNC's and Luxury fashion houses to push New jeans
@@mans5676 It could be they blew bcz of music but I just find it unrealistic and whats more sus here is that Hype is labeling them as global ambassadors of many brands when none of them confirmed it except Gucci and also the Chanel gifts shown on their ig is not real cause Chanel sends expensive gifts, in a well packed boxes , they don't send a box of cookies so I sus on NewJeans bcz of this reason too and when u talk about fresh music I think it might be true and their music was just fresh for the kpop industry but what about their album sales? I mean their fandom is not enough large to pack those numbers they are definitely popular but popularity is not equal to fan base ( I hope u understood what I'm trying to say) but at the end of the day they are just another kpop group so we shouldn't compare them with other artists names
@@Siddhika_1234 the police got involved because a fan made a formal complaint over broadcast points. After a long investigation it was proven that nothing was tampered or altered in order to give Lesserafim their win. So I dunno why you’re continuing to spread this lie. First of all you don’t even know what Payola actually is and second of all NewJeans gained hype due to their unique debut, being from a well known company and having good music. Sorry they’re outperforming whoever you’re a fan of for you to be this bitter but no they’re not a “Paroyal” group.
yg has little to no connection with bp themselves, min heejin is their creative director and mentor. needless to say bp were adults when they debuted and weren't sexualized as children. And by the way, yes, for a long time people blamed and hated Blackpink for both Yg's and Seungri's scandals.
Of course not. They only care about that when it comes to NewJeans even though that had literally nothing to do with their success. It’s just something they want to latch onto as a gotcha moment. Which is exactly why they act as if YG did not have Jennie playing GD’s gf in a music video at 16 years old just to promote her. NewJeans can’t even be in an MV with boys within their own age range without meltdowns. Not to mention YG is a known groomer who ruined his wife’s career on purpose because he developed feelings for her while she was a literal teenager. Now he’s in charge of a group that has a literal 13 year old but it’s NewJeans who are the problem.
@@gwgwap YHS is literally the reason why bp exists in the first place, he was their mentor and they trained under HIM. the members were trainees for YEARS, meaning they were minors back then. YHS is currently behind a group full of minors and jennie played gd’s love interest when she was 15, they were still sexualized when they debuted, doesn’t matter if they were adults or not. BLACKPINK is still the biggest girl group even after the controversies, ppl do not associate them with that so why can’t you people just leave nwjns alone?
@@soshidae66 spreading lies won't make them true. They were not trained under him, he is just the ceo of the company 😭. He was not their mentor at all. and he thought that they would fail and that's the reason he was focused with ikon and winner. He has barely has any credit to bp's discography or creative process. And of course there's a fucking difference. All the girls were adults while singing songs, while new jeans have a 14 year old talk about her vagina. Be fucking for real.
He said ,she said, pictures of unverified...WTF...?It's just great songs and they are capturing the KPOP Crown..Bow to the New Queens...ONCE,TWICE, ZERO!