Why Nike Fell off! 

Until inflation gets under control I don’t expect people to have a lot of disposable income for sneakers.

Speaking for myself, I can only say, I don’t even bother to open my SNKRS app for hype kicks I might want. I’m over their shut up and take what I’ll give you mentality. It’s become a joke, while other brands are happy to sell me Kicks I like. It’s not like I expect to get every hype release, but to take L’s on literally every hype drop is demoralizing. If I really really want the Kicks, I’m forced to pay resell or go to other brands, I choose the latter.

Cut back releases, and cut down retail prices

As I see it, Nike has been living off of their og silhouettes for ages, whilst every other brand has been forced to innovate to stay in the game. And as a sneakerhead you eventually get kinda bored of the same shoe getting retroed over and over. Bring something new to the table or get runned over..

I cooled off on Nike when basic Air Force 1s became £100. 95s over £160. They're mugging it. I went to NB

I love it because I can get what I want from Nike and on sale. It’s a great time to be a sneakerhead nature is healing

Nike not offering good incentive/discounts to their members is a terrible way to treat a valued customer. Other brands give out discount point system on top of free shipping while Nike charges a big amount before you can truly avail of their "free shipping". Balancing innovation 20%and retro 80% (mostly Jordans) is not a good thing as well.

the problem is they killed their own silhouettes.. saw trends so over saturated the market - dunk lows, jordan 1's being the two main offenders.. then everyone has a pair. but when there is a limited release it's a shit show and mainly goes to resellers (see: Futura, Travis Scotts, Bode, etc.. etc..etc..) so this just creates bad feeling from long time buyers. I dont want another fucking pair of pandas that everyone is wearing, and im not paying resell anymore with the amount of backdooring going on, all they need to do is find a proper balance between over saturation and too limited. false scarcity is utter bullshit. I still love Nike, but also fuck Nike.

The price is a big problem with all brands.

Just fucked themselves with selling their shoes only to resellers !

Nike has left a bad taste in most people's minds...f em.

This man's delivery with the jokes is unmatched. "Please to say about 3 of you wanted to see it, so here we are". Good info, entertaining delivery.

The issue with nike is also that most sneakers aren't even that comfortable, they are made out of cheap materials and are way to expensive. The military blues I got were also awful they had somany defects I had to return them. The pegasus 41 are quite nice❤

I tried running in the Nike Pegasus 39 and the experience was terrible. I ran in Brooks and Onn and had a significantly better experience.

Nike oversaturated the market and time caught up with them.

There’s just too many releases and most of them are not being bought

A lot like the video game and movie industry, Nike thought this little window of data would last forever and ignored all the massive factors contributing to their recent hype (pandemic money, Travis Scott influence, resellers). They are absolute fools for thinking the 2020 era would last for more than a few years. Serves them right for running Jordans and Dunks into the ground with non-stop GR releases with terrible materials because "all dunks and jordans will sell".

Everything you said is spot on. Main thing is they need to lower their retail prices and improve comfort for all silhouettes. This is not 2020 anymore where people had disposable income from stimulus checks. Inflation is stressing everyone now. Also, Nike needs to LISTEN to the CONSUMER, not based off their own intentions and what they THINK will work for us. They need to find more passionate & creative sneakerheads that live for the sneaker culture.

Nike is showing us how much they care about their customers. Unfortunately Nike can do no wrong in most consumers eyes

For me it's all about the fact you can't get the shoes you want on SNKRS. Nike still make the best looking sneakers in my opinion.

Sneakernomics, I do not disagree with your take on Innovation but a problem just as big is the fact they limit stocks on collabs like Off-whites, Travis scott and GRs like kobes. It's crazy because they stock 25k-100k pairs for limited pairs and they go all in on other GRs to the point they sit on sites and in stores until their discounted. Any collab, kobe, OGs or popular figures on sneakers sale and common sense would tell nike this too.

Nah, their size'n is off. If i wear an 11, why do i need to get an 11-1/2 to get it to fit comfortable? Nike used to be the most comfortable, now they just charge more, for less...right now i have more interest in their stock price, than their sneakers

Time to buy!!! (Stocks and cheap shoes) win/Win

The problem is the 90’s kids grew up and realized that the product we’re getting now is trash. And don’t wanna pay double for a worst product

The Direct model & and e commerce CEO has hurt the company. The saturation of sneakers & lack of innovation is another factor as well as combating the resellers. Game in a weird place. True sneaker heads/enthusiasts will just have to ride it out. Maybe even expand and explore more brands

Nike lost touch with providing the best shoes for the best athletes. They’ve gone too far in the direction of fashion and paid the price for it in market share. Nike also hoarded so much of their own products, they weren’t on the shelf competing with consumers shopping for function.

Also a lot of older sneakerheads are trading in those 1s for something more comfortable. My boy rotation for running to going to work now consists of hokas, brooks and pumas.

There are many factors to the downfall of Nike and I agree with your takes. One take I have is from a business perspective Nike needed resellers. Flooding the market killed the “hype” on many of their models. I define hype in this case as being limited and hard to obtain. Resellers kept a lot of general releases hard to obtain. Now that shoes are easy to obtain people lose interest.

Can you do a part 2 on the Nike resell market?

Agreed on this topic, it just seems like Nike's innovation just disappeared and is relying on collabs and nostalgic sneakers that brought them to the top in the first place, nike really need to step up their innovation and marketing if they wanna bring up their stock up, but who knows, until then nike is a bit too pricey and quality has been wack

Prices up and quality down, people are sick of that shit

Lower the prices make real leather make the shoe durable like the old ones stop making shoes that look far ahead of what we were on the street and get people that care about they're customers

When NIke decided to fuck most of the Mom and Pop stores and become slaves to the footlocker/jdsports mafia whilst also trying to go at it themselves direct to retail via their own site and further add fuel to the SNKRS, it signaled the beginning of the end. The inline offers are garbage, and just become take downs of classics and they number of colorways they churn out don't make sense. I'd rather buy reps than fuck with them any longer. It's a shame that they really don't care about the consumers and retailers who have supported them and helped them become the behemoth that they are today.

Another trend that Nike missed is the explosion in hiking, trail runners and Gorpcore. There are two sides in those, those seriously pursuing trail running as a sport and second those who pursue it a fashion, an offshoot of Athleisure. Salomon has grabbed a stronghold on these markets, along with Hoka, Altra, Merell, Columbia, Vasque, Keen, and Northface. Even though Nike does have trail shoes, they seem more of the casual fashion type. Nike ACG also caters to the fashion lifestyle and the Gorpcorp, using the Nike strategy of reviving old retros but again playing follower to the likes of Salomon and Hoka which are constantly introducing cutting edge designs for these markets.

I’ve tried to buy Nike shoes, but struck out too many times. I’ve now discovered how comfy NB is. I’m still a Nike shareholder though. The losses are depressing. Hope they bounce back.

Ive got a pair of plasticy leather aj1 low true blues from mid 2000s, still going strong. Have went through 2 pairs of Hokas, each lasting only 1 yr. Nimbus, Kayano, same thing. As a 47y/o wide flat footer, the ones and dunks are actually comfy. Most times I loose lace. Ride a motorcycle in em. Hunt and walk the woods in em. I bought a wooden shoe stretcher and thin hefeluxe in soles. Both help immensely. Something about that grounded feeling when you got the Js on, not bouncing around unsteady at 6'4" 300lb. They're like my cowboy boots. Lol Just picked up the Barons, love em.

Last summer I went to a theme park in Central Missouri. I looked at the average person and what they wore throughout the day. I'm not embellishing this at all, I saw roughly 50 pairs of Nike/Jordans. In a full day at a major theme park with thousands of people. The average person does not wear Nike.

Nike shoes are uncomfortable. Period. If they felt like Hokas or boost soles this wouldn’t be a convo.

I love how you point out the other brands because it’s so true. Being someone that works at a shoe store, I see everyday that it’s only the children that really want Nikes. Brooks, hokas, On, New balance, and even Adidas has been stepping it up over the last few years, so much that the customers don’t even look unless it’s Blazers, 270s, or air forces.

I just wish they get themselves back together at some point, bur for now I think it is good for sneakers as a whole that people wear more different brands now.

Great video, but I wish u woulda mentioned Travis Scott in the fairness section, I think that Travis Scott’s responsible for a lot of ppl saying fook u Nike! When u have a multi millionaire who’s backdooring his shoes for a few extra bucks, instead of giving his fans a chance to cop, that’s the ultimate fuck you imo! I say we all stop buying Nike clothing & accessories until they do something about the way these shoes r released!

Love these types of videos from you!

I have recently got on the Sb dunk train. I have noticed the slow creep up in retail price just since I been buying.

Spot on i was trying to explain this to sellers 5 months ago and besides sneaker heads not many ppl wear Nike silhouettes anymore. Af1s maybe and Am95s. Personally just getting Aj3s and 4s these days as they have less branding visible 😅 Also I would like to add that as the sneaker community matures buying higher end or more foot friendly pieces may be more appealing Imo. I also see the same for NB in the nr future but I would think for young kids Nike would be an ancient brand selling 80s and 90s retro footwear. They will never get back to where they were without real innovation and bravery. No more bringing back another old sneaker 😮

Nothing about the Executives Son, but we mention others…..🍅🍅🍅

I find that customers are not brand loyal anymore because most brands have focused on making sure the share holders make money. If Nike were to get into the barefoot market or use science to make a better product that actually helps your foot health, I’m sure the customers would come back

Very interesting video. Definitely seems like all of the points mentioned have a direct correlation to Nike’s stagnation.

Everytime a company hires a professional CEO, they are in huge trouble. Look at any company that does this… they likely know it too so they cut and slash, some CEOs whole resume are just that.

I agree with you 100%. Great review, and yes more discussions about subject like this. ✌️

We do need more videos like these! Great breakdown!

appreciate your views and news

Love all your videos man. This video was top tier

Paradise for OG sneakerheads tho who truly likes the silhouettes and not a hype hunter. I can only imagine NB Asics trend going for 2-3 years and Jordan will be skyrocketing again

I want more full-length air max. Customers have beem screaming at them to bring back the original larger sized air soles but they refuse to.

I bet there’s a pivot point on the Nike supply and demand curve that would solve their problem completely. Ya know… more supply, slightly lower price, way more demand. Do it on the shoes people ACTUALLY want. And for the more experimental colorways on retro Jordan models, drop that retail price to like 140-150, people will actually buy

You got sellers out here retailing Nikes for 300 to 500 pounds that is one of the reasons nobody cares for Nike anymore once upon a time everyone could afford Nikes they now only appeal to people like you and me who collect them .. good video btw

Going From UPS To FedEx Was Def A Mistake

I just bought shares in Nike stock. The company has great fundamentals and their intrinsic value is high. People are just spazzing out over their earnings call where they didnt hit all the imaginary targets that they made up.

Yes Nike need to make drastic changes to make a mark now. Other brands aren't slacking off. Their new RM model looks like something a generic shoe company would make. Nothing screams Nike to me from that shoe. They must keep innovating to stay in the game.

Great video. Would love to see more of these discussion videos!

1:57 It’s not only that, but he didn’t see what was happening to the consumer. Our budgets was hit hard by inflation. If he pivoted, he would still be in a mess, but just not as big. Other brands and really hitting it out of the park, and the generation with money aka gen x who buys the retros, are moving on to new balance, On, ASICS, Hoka, Anta, and others. Performance, comfort, collaborations, and colorways will win the day. MEANWHILE Nike seeing custom sneaker makers 🤷🏾‍♂️

Nike still has the best styles out there. The other brands still seem like just that... "The other brands". They'll rebound.

There hasn’t been anything exciting from Nike this far not even the SBs 😅😂😊❤

you've nailed all the points.. they are just relying on past glory.. but for how long?.. they have just become lazy arrogant and languorous with all the retro wave.. donahue must be sacked immediately if the brand has to live

Nike spelled backwards is Ekin.

Those old school Nike ads 🥲

Thanks for another excellent interesting video bruh - good food for thought. I was one of the peeps that did want this topic covered I meant to be that 4th commenter to request it too😎

Cant sell shoes online too much… people still need to fit these shoes

If you had your collaboration which brand and model?

Regards everyone! Great vid bro! I love your sense of humor and sarcasm! :D Blessings dearest kiwi! ;D

Totally agree but... they do not care and they do not listen any recommendation. They are very unfair with the customers in all terms. Hopefully they continue falling down and dissapear,, they deserve it in some way tbh.

Too many collabs that people genuinely dont care for and Nike doesnt have a real Jordan caliber player that can move shoes. I'm surprised there aren't more Kobe releases.

Just on the advertising topic, this summer we've had both the Copa America and Euros and I cannot remember seeing one Football specific advert from them.

Too much retro and re releasing retros in colors that is not necessary. And making hype so limited. Thats their downfall.

Nike’s huge success was based on basketball shoes and their popularity. Worn by everyone. But the high and mid top trend is down. Low tops are now growing. And expected to be triple the revenue of mid/high by 2030. That’s disturbing for a company associated so strongly with hoops. And, when the low key minimalist buyers look to Nike, what do they find? Nothing to compare to the Stan Smith, Chuck Taylor, CP, etc.

I was wondering how many times people were going to buy the same shoe over and over and over before they got tired of them. How many Jordan 3’s do people need? Time for new silhouettes.

They cut cost by removing tech from performance lines. The shoes now cost cheaper, continue to increase msrp, but no one is buying it. Lack of sales hurt stock. That easy. The companies that invested in r&d, upgrade performance on existing models, pushed creative marketing campaigns... have all increased value to their companies. Adidas heading the way now.

Where i would normally get my Monarch 4s (@ BIG 5 Sporting Goods) . I was surprised to not see any nikes. They had discontinued their Contract so honestly less people have eyes on NIKE in general. But i think that they are missing out on that Budget/Entry level Market too .

A man of the people 🫡

I feel like these early sneak peaks and leaked photos also plays apart in this

Sad day for resellers selling to resellers for $20 profits.

Yo, I can't lie, I copped them Wembanyama joints, I'm digging them. They go really well with my Matrix shirt.

Pretty good only take i dont agree with is clearly the alphaflies are the most dominant running shoe currently. They need more like this.

Love the Tatum campaign. He just won the title, so to me, it worked for me. Go Celtics!!

They are also losing in football. You enter a Nike store and barely see anything of Ronaldo, Mbappe or Vini Jr who are their biggest stars... in the other hand you enter an Adidas store and Messi, Bellingham, Kross are everywhere. I was in Germany during the Euro 2024 tournament the past weeks and they didn't have stock of almost any jersey !! Depressing af. I was looking for a Portugal Ronaldo jersey and they were sold out even online... in the other hand Adidas was full of stock and with Ads on the streets with the "You got this" slogan. It's like they are not even trying...

The new CEO was a poor fit for growth post-COVID, he pivoted too much to DTC and neglected product innovation while underestimating the importance of maintaining a presence in retail stores I think they can bounce back if they lock in and start innovating again.

Yooo, that aj Auxerre 2003 kit was nice. I remember havin it as a young lad with #9 cisse on the back😎

How are these hyped releases for sale on these resell apps before release? How is it I can cop the A Ma Maniere black 3s right now on Goat?

Travis is so gone like Nike itself 😂

It’s not just Nike, I just don’t feel Adidas at the moment. All I used to wear was adidas. It could be an age thing as I’m now 41 but I mostly wear boots cause very trainers look appealing to me. I have a pair of Air zoom tr, I bought them cause they were on sale and I needed a pair of trainers. I would love to see you do a video on other brands that you mentioned in this video and see what styles that they have that can appeal to looks and to the wallet.

It kinda shows enough though profitable, they are putting out the same products but upping the prices without innovation.

It's because Nike and Jordan brand raises the price every year even when the economy isn't doing good and sneakers aren't a necessity and resellers buying them all even though QC got worse makes Nike think people will spend more money on cheaper quality goods and they raise the prices even more. But people don't have as much disposable income so it's really stupid for them to raise the prices every year when we all know how much they used to cost when retro Jordans released and they haven't improved the sneaker technology, they just raised the price. If it wasn't for sneaker resellers Jordan 1 high OG's would still be costing $130 to $140 and Jordan 4's and 5's would still be costing $180 to $190 like they did before StockX. Retro Jordans are sneakers from the 80's and 90's and the Jordan 1 was a $65 sneaker when it released and the technology is the same as back then but now cost $180

Hoka, a nurse's favorite sneaker. On, a stock broker bro's favorite sneaker. Miss me with these quasi- running, semi-suburbanite ahh kicks 😂

Nike needs to go hard on innovation for their sports footwear, some new comfort tech in their lifestyle shoes and come up with some new designs. The DN was the best they could do in the legendary Air Max line?

Great video!

I agree with your point about CEO and their heavy reliance on retro models. Jordan brand is growing well, but their heavy focus on retro models damaged the whole portfolio as a company. While sneakerheads are enthusiastic about retro models, Nike can't grow further without average people's attention. And Nike has been losing it due to the lack of innovation as well as ridiculous quality control.

Preach, brother

Shoes arent even leather anymore so why is cloth and mesh costing 200. We are the fools for paying these ridiculous prices.

Spot on. This has been brewing 🎉

So far the AE1 has yet again out shined every thing Nike has revealed at Olympic Games so I’m not sure about your thoughts on Olympic being a possible turning point for Nike