Why NRC Health: Joan Cox, Chief Experience Officer, Yuma Regional Medical Center 

Yuma Regional Medical Center (YRMC) has selected NRC Health, a nationally-recognized leader in patient experience improvement, to be its partner in building Human Understanding across its network through humanized healthcare solutions and data-driven insights to empower YRMC’s primary value of “Patients Come First.” A leading not-for-profit hospital, YRMC serves residents and visitors of Yuma, Arizona, and surrounding areas.
YRMC was drawn to NRC Health’s human-centered approach to care.
“It’s the focus on those moments and that relational aspect of healthcare as opposed to the hyperfocus on data and on that kind of digital performance perspective,” said Joan Cox, Chief Experience Officer at Yuma Regional Medical Center. “The concept of being able to come back to the human element and that really critical connection that takes place in all aspects of the care continuum, that's what's really exciting for me and for the organization with our relationship with NRC.”
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