Why Oreo won

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This is how the cookie crumbles.
Reaction video here: / 78567172
More info and sources at bottom.
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You can find this book at libraries too. It was kinda pretentious at points, and honestly pretty darn boring since it was a book all about Nabisco. But there were a lot of hilarious things I had to leave out of this video, like the fact that Adolphus Green toured the country in a special train car called the "Nazu" to inspect Nabisco factories. Uhhh...what? There's a lot of stuff like that.
They named a town after Uneeda in West Virginia. Haha, I forgot to mention this: en.wikipedia.org/wiki/Uneeda,...
This Fortune article was really useful - circa 1920 Fortune was legit.
archive.org/details/fortune14...
Everything else comes from random Newspaper articles and stuff like that. Feel free to email me if you want a source.

Опубликовано:

3 июл 2024

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Комментарии : 1,5 тыс.

@PhilEdwardsInc Год назад

Reaction here: www.patreon.com/posts/78567172 Includes the fact that Adolphus Green rode around in a fancy train car called the "Nazu" inspecting Nabisco factories. Which....is weird.

@chrisblake4198 Год назад

oooh I think that's a potential video idea! Private train cars owned by millionaires or presidents or other fancy folk is something that's come up seemingly at random for me, but if you think about it- that had to have been a pretty big thing right? I mean before planes we know the POTUS had at least one variation on 'Rail Force One' It must have been the kind of status symbol that worked really well for a certain group of people, particularly in the USA.

@Computment Год назад

Hydrox is bussing ngl 🥶🥶🥶🥶

@chrisblake4198 Год назад

of course, if you did it that would mean dealing with train enthusiasts in the comments, which can be scary.

@PhilEdwardsInc Год назад

@@chrisblake4198 lol honestly this is a real fear

@JoseOnTour Год назад

Fun video to watch Phil. As someone who worked for Nabisco (Mondelez) at the old Phil Morris Building (Great Story if you ever want to hear it), this was a walk down memory lane and the Oreos memorabilia on the 3rd floor.

@k.5152 Год назад

hydrox sounds like cleaning chemicals

@mfaizsyahmi Год назад

Early 20th century people had a craze over chemically-sounding names. It's supposed to sound clean, sophisticated, "processed".

@punko9031 Год назад

That’s exactly what I was thinking. I’ve recently gotten handed a bottle of water which was branded “Vitrex”. Why the hell would you brand your water that way everyone thinks of drain cleaner while drinking it. (It was in Germany in case you’re interested)

@martinnyberg9295 Год назад

”Dutch” cocoa is treated with sodium hydroxide; that is what the ”Dutch” process entails. It makes sense. Sort of. 😊

@itzel6698 Год назад

Or hydroxide lol

@martinnyberg9295 Год назад

@@punko9031 “Vitr-“ means “glass” in latin, doesn’t it? 🤔 That makes lots of sense for a bottle of water. 😏

@Tara-fo2gx Год назад

I don't know if your research found this, but I'm fairly certain the reason why "Hydrox" is named the way it was, was because how clean food was was an issue at the time. You touched upon this with the cracker barrels. That's why they gave it a chemical-sounding name, to advertise that it was clean food that was safe to eat.

@michealpersicko9531 Год назад

I thought it was because of the chemical leavening used in it potassium hydroxide

@androzani Год назад

If there were weevils in my pirate food, I'd also rather drink bleach.

@YellowBriefs Год назад

Time has proved that was one of the worst marketing ideas ever

@NOTRIPFORTHEHIVE Год назад

@@michealpersicko9531 Supposedly it's derived from "hydro," which refers to water, which symbolized the purity of the ingredients.

@alfianfahmi5430 Год назад

@@michealpersicko9531 Also dutch cocoa processing that used strong base like sodium hydroxide, potassium hydroxide, etc. 🤷‍♂️

@alli_mode Год назад

My brother used to cook with hydrox cookies and he would ask everyone to get him some "droxies." The managers told him to stop calling them that because it sounded like drugs and they worked in a show kitchen.

@PhilEdwardsInc Год назад

lol what did he cook with the droxies?

@alli_mode Год назад

@@PhilEdwardsInc cookies and cream pudding.

@fishflake1209 Год назад

Droxies Midnight Runners, perhaps.

@PhilEdwardsInc Год назад

@@alli_mode that sounds great and makes more sense than the droxies steak tartare i was imagining

@alli_mode Год назад

@@PhilEdwardsInc that sounds like a horror show from chopped.

@doommagic Год назад

2:45 The Oreo name isn't random. Look at the flower printed on the cookies. It comes from the genus of flowering shrubs in the Laurel family called Ocotea which also includes species that were previously known as Oreodaphne in the past. *random history/science fact of the day*

@angieemm Год назад

And taxonomists ruined that for us! This is the kind of info that would get lost to time due to all the changes.

@doommagic Год назад

@@angieemm I don't know what kind of library ninjas we would be called, but I know if there was something to study for, I would've been there.

@IllBushido Год назад

I believe the flower on the hydrox cookie is called Oreodaphne. You can see where oreo got their name.

@rattyeely Год назад

Surprised you didn't mention that Hydrox literally stopped existing for a while and the only reason you can buy them today is because fans bought the brand name and re-created the recipe

@adamn7516 Год назад

Hydrox is owned by Leaf Brands, a company famous for their gumballs among other things.

@Fnordathoth Год назад

Unfortunately they don't taste the same as they used to. I don't know what was changed in the recipe but something is definitely different about them.

@erzsebetkovacs2527 11 месяцев назад

@@Fnordathoth What is that specifically that tastes different?

@honeybunbadger Год назад

“You don’t know ‘bout Crax?! … They got straight up Hydroxxed” made me laugh so so hard for some reason

@androzani Год назад

What a weird but interesting alternate universe. Crax is the perfect name for a cracker, don't know why it's not at least a rival brand.

@chicagotypewriter2094 Год назад

I think we have those in India! Absolutely banging chips!

@mashedpotatoes1534 Год назад

@@chicagotypewriter2094 Hahahahha good one

@618033988749 Год назад

Shouldn't it have been "They got straight-up Oreo'd"?

@RichV20 Год назад

AYDS dietary supplement

@noahgeerdink5144 Год назад

I still have no idea why oreo won, but I’m also drunk

@Lynxdoc Год назад

Because they rule!

@richardelliott8352 Год назад

same here. a winner implies a contest, but only one contestant was primarily discussed. it wasn't bad content, but had scant discussion of what hydrox didn't do , like when did they change packaging

@garyberger9257 Год назад

@@richardelliott8352 I get where you're coming from, but even today I can go down to the local store and open a pack of Oreos and they're gonna be fresh. I've known them to be like that since I was a kid. Not directly a "win" but Hydrox packaging doesn't concern itself with keeping the cookies fresh.

@kennethjose7159 Год назад

Because Mondelez keeps them the the bottom of Grocery shelves

@georges.7683 Год назад

@@kennethjose7159 Leaf Brands filed a complaint with the US Federal Trade Commission in 2018 against Mondelez International, maker of Oreo cookies, for hiding Hydrox cookies from customers on store shelves. Pasted from: en.wikipedia.org/wiki/Hydrox#History

@derhochwohlgeborene8548 Год назад

This video was way better than I had assumed. I thought it was going to be about "how good it holds up when dunked in milk" or something like that. This was way more interesting.

@PhilEdwardsInc Год назад

for this reason, i did resist sharing the factoid that the hydrox did not float in milk like the oreo.

@imallfordabulls Год назад

@@PhilEdwardsIncI do appreciate the camera shot though!

@littlered6340 Год назад

@@PhilEdwardsInc TIL oreos float in milk.

@MattAndImprov Год назад

The big takeaway is branding vs product. Oreo, Ritz, Coke, VHS, iPods, iPhones... it's the marketing

@Cynewise_ Год назад

My dad was born in 1918, and he loved Hydrox. In fact, he refused to refer to Oreo’s as anything other than Hydrox.

@Zeyev Год назад

As I recall with my sometimes faulty memory, we were a Hydrox family because Oreos were made with lard. When Oreos changed its shortening and acquired kosher certification we finally got to taste them. I think you'll find that story is typical of many Jewish families.

@PhilEdwardsInc Год назад

memory seems flawless to me! i think oreo didn't ditch lard until the mid 90s

@jeffreyshearer8747 Год назад

Yes, Hydrox had a niche market with people avoiding pork products.

@Sam_on_YouTube Год назад

Hydrox is still to this day preferred by religious Jewish families for this reason. My family isn't religious, but I am enough a part of the community to say that our reputation of changing slowly with the times is well earned.

@Zeyev Год назад

@@Sam_on_RU-vid Zogt-mir Shmuel (as my mother might have said), where do you find Hydrox? I'm not sure I've seen any in decades.

@ya8158 Год назад

@@Zeyev I’ve just looked for them and the only place I’ve found so far is eBay for $15-30 a package so I’m assuming it’s been discontinued even though the official website claims it’s still being produced (the Amazon link from their website has the listing but it’s unavailable and same with Walmarts listing but that listing wasn’t on the website )

@aureaphilos Год назад

I haven't had a HYDROX cookie since probably the early 70s, but as soon as you showed the cookies, I immediately could taste the HYDROX cookie in my mind.... the cookie was just drier, plainer, and harder to bite into. OREOs just gave a better taste experience... and my brain says "they still do!" Thanks Phil; I love joining you on these deep dives into obscure topics. Keep it up!

@gregdubya1993 Год назад

I just finished a pack last night.

@cluster4583 Год назад

Duhh obv the iconic and better selling one would be higher quality

@61rampy65 Год назад

Your comment is literally, word for word, the same comment I was going to make. Mom cheaped out one time and brought Hydrox home, and they were awful!!! She hated them too, and neve bought them again.

@error.418 Год назад

@@cluster4583 Lol, no, that is not at all a given.

@DocBree13 Год назад

Same! :)

@211teitake Год назад

Cracker Barrel bit was one of the most interesting part. It would be a great video to do on how a rat feces container became the name of a restaurant chain.

@garricklebard688 Год назад

Named after the flavour in the food

@MissPooslie Год назад

I am desperate for a line of “Rat Feces Diner” cracker barrel logo stickers and shirts 😂

@brianstratton8767 Год назад

@@MissPooslie Yep, ala Peeing Calvin. If I was a bootleg graphic artist I'd go for it: Mickey M dumping into the barrel yet.. Somehow this guy seems equal parts Rod Serling & Ned Flanders; another (rare) YT gem!

@wtk6069 Год назад

I always thought the name jokingly referred to the typical clientele (of which I am a representative part, I admit).

@cashvendetta Год назад

Tha name actually comes from tha barrel that slave owners kept whips in, which were called “Cracker Barrel’s”

@jsonlee01 Год назад

Phil…the sacrifices you make to produce content for us. Thank you!

@garyberger9257 Год назад

Especially eating all those cookies. Poor guy!

@Mordecrox Год назад

This is my first video of him, courtesy of the algorithm, and right at the first minute I must ask... ... What kind of sacrifices?

@jsonlee01 Год назад

@@Mordecrox I was joking that he had to make the sacrifice of eating all those cookies for the video

@MissMTurner Год назад

Back in the 80s, my mom would only buy Hydrox (made by Sunshine then) because they didn't use transfats and such. So I never ate Oreos as a kid. She was very concerned about what fillers and cheaper filler ingredients even back then.

@Lynxdoc Год назад

That's like the whole meme about "we have those at home" - at home = Hydrox lol

@Mrshoujo Год назад

*buy only Not "only buy"

@danacoleman4007 Год назад

Good mom

@applepieclub5012 Год назад

Good mother. She was ahead of the curve.

@michaelvigil5321 Год назад

@ApplePieClub people live longer than they ever have before and the average life span has increased significantly so either it really doesn't matter that much or I'm somehow missing how our food is really somehow unhealthier than it was in the past.

@kmonk99 Год назад

My grandma always had Hydrox cookies in her pantry. It was a joke in our family about her brand loyalty. The hydrox flavor and crispness (I remember them being a bit crunchier than Oreos) is very nostalgic. That said, I buy Oreos.

@Lynxdoc Год назад

Every Hydrox I have tried has been stale (maybe because they are not touched as much and it's easy to go through a whole bag of oreos real quick!

@GB-ez6ge Год назад

One of my grandmothers always had Uneeda biscuits in her pantry.

@RichV20 Год назад

I'd be hard pressed to eat three Hydrox cookies. If you give me a bag of Oreos, that whole bag will be wolfed up in 5 minutes

@steveloreck5924 Год назад

We lived in the Milwaukee area in the 1950's and had Johnston cookies. Their Oreo was rectangular and was more of a milk chocolate biscuit. It was called Twilight Dessert. I think that Johnston was driven out of the market by the big national brands like Nabisco and Sunshine. I am sure there were other bakers who succumbed to the Nationals in other parts of the country. They too had broken cookie sales from the back door of their factory. One day a week was broken chocolate cookie day and the other days were for all their other varieties. Chocolate cookie day had cars lined up.

@joshuanishanthchristian5217 Год назад

I've always wanted to try out Hydrox biscuits because I find their story very interesting... But on top of that, I'm now tempted to try the original Nabisco Oreos as well. Oreos in the UK (and some other places like Qatar) are marketed by Mondelez with their own separate branding, and like most confectionaries in the UK, they apparently taste different from their American equivalents. Meanwhile in India Oreos are sold as part of the Cadbury/India brand, and those apparently taste different too. I have sometimes seen both the Nabisco AND Cadbury versions in speciality stores, and I'm probably gonna pick them up next time I see them for some -scientific- testing.

@PhilEdwardsInc Год назад

interesting - that would be a good side by side

@firelizard2 Год назад

@@PhilEdwardsInc Even Canadian market Oreos are different. They're under the Christie brand (as are all (most?) Nabisco cookies and crackers) and have a different recipe. They also *don't* have the Nabisco logo moulded (yes, with a U) into them.

@Prexow Год назад

Mondelez (aka Kraft Foods) owns Nabisco/Oreo and Cadbury

@littlered6340 Год назад

Let us know how it goes!

@kaitlyn__L Год назад

A funny way that manifested is, it took UK Oreos a lot longer to become vegan than US Oreos.

@chongjunxiang3002 Год назад

So in short, because biscuit equivalent of Nestle has bigger capital than everyone else, thus they win no matter what. Another video in Chinese language I watch earlier also talk about oreo vs hydrox. That video say there is one point comes the decision on market focus. At the start both brand focus on being fancy high table food (thus their flower shape) However at some point advertisement on Oreo starts focus on kids, thus come the slogan twist it, lick it, dunk it. While Hydrox still stick on old fashion fancy cookie that serve in 'high table', so slowly become brand from the past.

@PhilEdwardsInc Год назад

that could be true too!

@Embargoman Год назад

Hydrox probably was distributed by Nestle in Muslim countries due to Oreos using lard.

@aznandyroo Год назад

God this content is what I needed. 11:44 minutes and seconds that feels like a full documentary. *sniffs oreos*

@CardCreationsyes Год назад

One thing you missed is the fact that hydrox is called hydrox because it's like Hydrogen+Oxygen because it's symbolized water which was pure unlike cracker barrel's

@MrShaclakclak Год назад

Phil, I appreciate you more than you know. Jonny Harris always leaves me feeling scared and sad about the world. Then I watch Phil, and I'm brought right back. Thanks, Phil!!

@PhilEdwardsInc Год назад

Haha, maybe I can get him to market me as a nice chaser.

@bobbuethe1477 Год назад

Hydrox was my favorite cookie when I was in kindergarten in 1964. Haven't had one since the sixties, so maybe the recipe's changed. But I remember proclaiming to my parents that Hydrox were sweeter than Oreos. I remember the cookie part having a darker chocolate taste, and the filling being "wetter" and more translucent than Oreos. It was more like a sugar glaze than Oreo's shortening-based filling.

@izzygood Год назад

I am amazed at how Phil continues to find topics that I would never think of, yet am fully interested in. Kudos!

@rawbacon Год назад

One thing history confirms is that the best product doesn't always win and the reasons are extremely varied.

@Cowloverdude Год назад

Babe wake up new Phil Edwards dropped

@elifgecyatan Год назад

I discovered your channel last week! They are really entertaining and educational. Thank you !

@PhilEdwardsInc Год назад

thanks for writing!

@jeffwilliams7020 Год назад

I'm in the vast minority here in that I prefer and always have preferred the Hydrox to the Oreo. I think the crisper cookie and less sweet flavor profile are superior. Hydrox also got spaced out of most grocery store chains through some pretty shady practices by Nabisco.

@FlamingFox7 Год назад

I also prefer Hydrox to Oreo. If you leave Hydrox in milk for a while the chocolate taste is quite pronounced

@fourthgirl Год назад

Growing up in Oakland California, Nabisco has a factory in West Oakland and Sunshine Biscuits was in East Oakland along with Mother's Cookies. At recess, we could hear the steam whistle go off signaling lunch breaks quitting time. A few of us made friends with kids whose parents worked at Sunshine and got the broken cookies to take home. I'm actually team Hydrox. My mom would go back to West Oakland once a week to get broken Lorna Doones from Nabisco.

@PhilEdwardsInc Год назад

wow that sounds aweome!

@nvrndingsmmr Год назад

Extremely interesting, thank you for all the info! And the "reluctant" consumption of the cookies throughout the video was hilarious, thank you for your hard work! 😁

@douglasmckinney9251 Год назад

I have no real opinion when it comes to Oreo vs. Hydrox, but the late Harlan Ellison certainly did. I recommend reading his essay, "The Great Hydrox / Oreo Cookie Conspiracy." It originally appeared August 8, 1982 in L.A. Weekly, but was also collected in the book An Edge in My Voice (1985 or '86?). I have it in a later collection, Edgeworks Volume I The Collected Ellison (page 255) from 1996.

@thecianinator Год назад

I Have No Mouth And I Must Eat Cookies

@Mentally_Will Год назад

Well, what did he have to say about it?

@douglasmckinney9251 Год назад

@@Mentally_Will Distilling out the character and colorfulness of his writing (which is the fun of Ellison), he felt it was the quality of the chocolate cookie that mattered most, and that Hydrox excelled vs. Oreo. Presumably much has changed since 1982, but I suspect the proliferation of Oreo filling flavor choices would not have changed his opinion.

@josephkanowitz6875 Год назад

@@douglasmckinney9251 ב''ה, the Oreo relies a bit more on sugar and is good if you're going to hold it down to the nutrition label serving size. The Hydrox is a bit more satisfying and less disgusting if you're making a meal of it - as, say, an author might. Hydrox is a bit like enjoying Moxie soda and I'd recommend the combination.

@five-toedslothbear4051 Год назад

I went to the website of a Major Online Retailer™ and tried to find Hydrox cookies. It showed me Oreos instead. The suggested searches included "hydrox cookies not oreo"...but that didn't work either. That's the amount of dominance. I had Hydrox cookies as a kid, and kinda would like to find some again. Thanks for another fine video, Phil.

@PhilEdwardsInc Год назад

it is available on another major retailers site (walmart)

@PatandDarin Год назад

And Hydrox is sold nationwide at… Cracker Barrel.

@danieloutloud9151 Год назад

Am 67 and ate Hydrox cookies up until I was in my twenties , ( never thought their name sounded like chemicals , by the way . ) . I absolutely prefer Hydrox cookies over Oreo's but , I haven't been able to locate any store in my area that sells Hydrox for a long long time . When you held up that package of Hydrox I rejoiced knowing that they still exist and so someday I might discover a source to buy them once again . I envy you having access to those cookies .

@selloutsam. Год назад

You can get them on Amazon pretty easily if that helps! Didn’t know about them till this video, but curiosity had me ordering them a few minutes ago lol.

@ghosted0352 Год назад

As a Richmonder, I love seeing the local spots you use in your videos! Makes me feel special for some reason lol. Love your work Phil!

@greymarket6834 Год назад

ive lived here all my life and can pick out a street corner by looking at it and real fast realized he was in richmond

@gavincrockett9521 Год назад

I saw the corner and knew immediately where he was! Gives me some hometown pride.

@tekperson Год назад

I was in college in the late 1970s. We shared a house and combined shopping. Anyone could write an item on the shopping list. One day, I went to the store, Hydrox were hard to find then too, so I substituted Oreos. That started a discussion about which was better. Frankly, I couldn't tell the difference. I didn't think anyone else could, so we did a double-blind tasting. Sure enough, our roommate could tell the difference. So, we became a Hydrox house or nothing at all. Nowadays, you can't even find Hydrox anywhere, so the point is moot.

@100tijs Год назад

Took me until the large wall advertisement to realize Uneeda biscuit is a play on words of 'you need a' biscuit.

@njdevilku1340 Год назад

As a kosher family, we always had hydrox growing up.

@anti_honey Год назад

Hydrox tastes so good compared to Oreo, the taste reminds me of the more well done edges of home made brownies

@PhilEdwardsInc Год назад

ha that's a good description of it

@elivtheworld Год назад

incredible video! i enjoyed it a lot, keep up the great work. i love your soft spokeness, but you keep enough delivery to grab attention in really interesting parts. the way you articulate yourself could make about anything interesting! i would have assumed that this video would have made me crave cookies lol but no, im eyeing the uneeda phil video queued asap!

@PhilEdwardsInc Год назад

haha glad you can restrain yourself more than me (and thanks)

@domramsey Год назад

As a Brit, it's amusing to me that in every single case, the products shown the the video were called biscuits rather than cookies. As is correct. :) But what changed, and when?

@PhilEdwardsInc Год назад

Yeah, I got curious about this during the video as well. I need to research more - it's much later than I thought!

@MillyKKitty Год назад

If I remember right, didn't Adolphus Green work for the two brothers, who later joined Sunshine to create Hydrox? If my memory serves me right, lots of bakeries came together to make Nabisco, even the two brothers had come to create it but Adolphus made himself the owner in the papers without consulting the brothers or anyone else and they left because of that to make/join Sunshine.

@PhilEdwardsInc Год назад

I think that's about it...though I'm not sure of the early details (that book in the description would have it for sure).

@maisondusuave Год назад

Hydrox was my favourite. The filling a little bit tart while oreo is filling cloying and greasey.

@kelownatechkid Год назад

Phil, I really cannot fathom how all your videos have such unique and high quality footage and yet are produced so quickly. Amazing work!!

@PhilEdwardsInc Год назад

thanks that's awful nice!

@kelownatechkid Год назад

@@PhilEdwardsInc You're welcome!! This kind of topic is often turned into cheap clickbait but you always produce something that gets me thinking.

@driaan_louw 2 месяца назад

Love these videos so much - you're the best cookie archeologist.

@evelynsaungikar3553 Год назад

It was a sad day for me when I learned that the “creme” in sandwich cookies was just shortening and sugar.

@Lynxdoc Год назад

Shortening and sugar = gateway drug

@cgirl111 Год назад

Which is why they don't call the filling cream. FDA won't let them so they spell it creme.

@Earth1218 Год назад

In Cub Scouts, one week our den mother decided to show us how Hostess Cupcakes were made. She baked some chocolate cupcakes, and then started scooping Crisco and sugar into her mixer. I was horrified and thought she had to be lying. Once it was whipped into a fluffy cloud, it tasted just like the cream filling. I never looked at Hostess cakes the same way again.

@The_Sofa_King Год назад

The Oreo shows that with aggressive tactics and innovation, anything can come out in top!

@PhilEdwardsInc Год назад

don't tell me you're team hydrox

@Curiouscrazy Год назад

insightful as always, glad to see your channel grow!

@clemenslucas Год назад

I really like your videos! the production quality steadily gets better too!

@mikmik9034 Год назад

I loved those cookies. Had Hydrox and did not even notice when Oreo took over. Just purchased by image on box. For decades I actually thought it was a name change due to buy out when Hydrox disappeared from the shelves.

@JaykPuten Год назад

So when did biscuit become called cookie in the U.S.?

@PhilEdwardsInc Год назад

yeah i was trying to figure this out too. couldn't nail it down...

@JaykPuten Год назад

@@PhilEdwardsInc ok we'll just blame it on world war 2 until you make a video on it

@Cooe. Год назад

When biscuits became a totally different American food-stuffs. (They are soft baked goods often eaten at breakfast or dinner. Having more in common with an English muffin than a cookie or English biscuit).

@JaykPuten Год назад

@@Cooe. that's why I asked when we stopped calling them biscuits instead of cookies... I understand we use different terminology than other English speaking countries, I'm just curious as to when

@fad23 Год назад

I remember in my earliest days of vegetarianism, Oreo still contained lard, while Hydrox did not. That has changed since then.

@MitchellWiggs Год назад

oreos used to have dairy in them which i’m allergic to, so i grew up eating hydrox. oreos are now dairy free so i eat those and i haven’t even seen hydrox in years lol

@NoName-ik2du Год назад

Oreos have such a unique flavor that no other sandwich cookie has ever matched (at least in my lifetime). There's also that whole thing where it's literally impossible not to eat the entire box once you have your first Oreo. Watching this made me want to buy a pack of Oreos, regardless of the health implications of eating a whole box of cookies in one sitting. Thankfully, when I went to buy some, the price made me not want them anymore.

@YTRulesFromNM Год назад

In elementary school (1970s) my classmates and I argued about Hydrox vs Oreo only to find out that almost none of my classmates have ever tasted either one. Their parents simply bought store brand (yecch) cookies and called them Oreoes. Our parents also did the same thing with almost everything else back then. Thank you for your brilliant video.

@RichV20 Год назад

Cream-O's

@seththebeatmxchine Год назад

Bro why is this channel so slept on? Phil needs more subs = more views = more money for Phil to bless us with his content.

@PhilEdwardsInc Год назад

you seem really wise. i like how you think.

@seththebeatmxchine Год назад

@@PhilEdwardsInc holy shit the GOAT himself. I'm not worthy.

@jamesconnolly5164 Год назад

Hydrox sounds like a cleaning spray. Good name for dish washer detergent, bad name for a cookie.

@nimravus01 Год назад

The Hydrox v. Oreo story is a great case study of how powerful marketing strategy really is. The Harley-Davidson V. Indian motorcycles story has a similar trajectory where HD actually came later but overtook the market.

@PhilEdwardsInc Год назад

i'll add to my list!

@georges.7683 Год назад

@@PhilEdwardsInc I would definately watch that one!

@ThatBoomerDude56 Год назад

*I've always preferred Hydrox.* Oreo tastes too sweet.

@kmart46320 Год назад

Agreed, and they have a slightly chemical taste

@bxdanny Год назад

My grandfather used to run a retail laundry called Uneeda Hand Laundry. I'm told that he was once sued by Nabisco for use of the name Uneeda. His defese was that he was in a completely different line of business, and no one would confuse laundry services with biscuits. He won the case.

@PhilEdwardsInc Год назад

nice job dans grandfather!

@dontspikemydrink9382 Год назад

this and the lego videos were over so damn quickly, entertained from start to end

@emilysimoneau Год назад

This is the hard-hitting journalism I'm here for.

@fredrickfraser1659 Год назад

Well Nabisco didn’t always beat Sunshine see Cheez-Its

@PhilEdwardsInc Год назад

yes i need to learn the tale of cheez its

@Cooe. Год назад

Yup. Cheez-Its > Cheeze-Nips and it's not even close really. 🤷

@thejananigans431 Год назад

My good sir. I love your ability to make me interested in stuff I never knew I was curious about

@joshuaadams8240 Год назад

I'm loving these corporate history videos. Keep them coming.

@Zobeid Год назад

Hydrox is now produced by a company that specializes in claiming abandoned brands of products that have been out of production for some time. Trademarks are only maintained by keeping a product on the market, and an abandoned trademark can be claimed by basically anyone who wants to take it over. Without access to the original recipe, they had to reformulate the cookies from scratch. They claim they hired a few die-hard Hydrox fans as consultants to help fine-tune them! The same company also now makes Astro Pops and a few other types of candy that were discontinued by the original producers.

@VAM_Physics_and_Engineering Год назад

You got me wanting to put oreos down my food hole. Your graphic and visual game is getting really good. Probably felt like a person who has 4 or more left on the triangle golf tee game when getting that shot of you sniffing oreos but totally worth it.

@VAM_Physics_and_Engineering Год назад

Entertaining and great as always!

@PhilEdwardsInc Год назад

haha i wanted to figure out a way to get the triangle golf tee game in this video. a cracker barrel icon

@annierose6985 Год назад

The debate about which cookie was better was a constant among my childhood friends. I was, am, and always will be a Hydrox fan. I was delighted to find them again while visiting in Canada!

@javi_park Год назад

just discovered you today and had to sub. great stuff man. love the business stories! other co's w/ rich history: hersheys, walmart, samsung, sony, rolls royce👀

@ilajoie3 Год назад

This video coming out after the cookies and cream oreos really shows that Nabisco can do some wonders with their dominance in the cookie/ cracker sector

@PhilEdwardsInc Год назад

they are just gloating at this point

@Bacopa68 Год назад

Just this morning I saw someone at the grocery store with five boxes of Toast'em toaster pastries in her shopping cart. A lot of people think they are a Pop Tart knockoff. Toast'ems are actually older than Pop Tarts.

@theginalondon Год назад

You are so funny. I wish every school teacher in professor had the energy and creativity that you bring!! 🎉🎉

@RoxYgen03 Год назад

Always fantastically interesting. Thanks Phil!

@luciabritos3673 Год назад

Phil trying to convince himself he doesn't like cookies

@PhilEdwardsInc Год назад

really not a cookie fan, hated to eat those 6 hydrox packages

@story3877 Год назад

Ugh...the disappointment when a mom would show up at our 4-H meetings with Oreos only to discover they were hydrox 😆. I mean, we tried to be grateful, respectful children but it sure felt like shots were fired by those moms (the prices weren't that far apart. This wasn't a budget thing).

@hesojo3540 Год назад

I stumbled on your channel through the urniating Calvin video and I'm very surprised on the quality of every single one of your videos. I've been binge watching you and you make amazing content! I hope more people find this channel!

@PhilEdwardsInc Год назад

hey thanks.

@TheRealRocain Год назад

Amazing content as usual. Love them!

@friendly76 Год назад

I remember as a young kid in the late 70s and early 80s, that my grandmother would call cookies "biscuits", and I would wonder why. To me, biscuits were the yummy bread that you'd get at KFC. But now it all makes sense!

@brucedavis191 Год назад

there is a video how did they end up as cookies and not biscuits

@kevbob Год назад

Grew up eating both, and Hydrox were always my favorite of the two. I liked the less sweet, creamier filling, and the texture/taste of the chocolate biscuit. Oreos were always fine! (Tho I was absolutely aware of the lardiness of the filling when they used that, and they got demoted points for having worse creme center texture.) But Hydrox were always my choice when they were a going concern and available in most any market. When in 2008 and Kellogg's, who then owned the Hydrox cookie, came out with 100th anniversary production, I snapped up a lot of packages to savor for when they eventually were taken back off the market. Later I was pleased when an entrepreneur picked up the rights to Hydrox under a similarly reanimated Leaf Products brand and bought a number of packages of Hydrox on Amazon. I also did my taste tests then, and to me, they still beat Oreo. Nowadays, I try to stay away from the cookie monster.

@douglasgriffin694 Год назад

Good to see you here in Richmond!! I walk by that Uneeda advertisement every day!

@DanFlynn Год назад

The quality of this video is fantastic, love how much your independent videos have grown over such a short time! Keep up the great work! #loyalSubscriber

@PhilEdwardsInc Год назад

thanks #loyalsubscriber

@PsRohrbaugh Год назад

Hydrox fan here, and I agree with everything you said. I like Hydrox because it's what my great-grandmother gave me as a kid, not for any empirical or objective reason. I think you did a good job covering the subject, and I learned several things, despite being aware of Hydrox for over 30 years.

@smorgasbroad1132 Год назад

I'm old enough to remember Hydrox cookies. They were delicious and I don't think I had an Oreo until Mom probably couldn't find Hydrox any longer. Hydrox was the superior cookie. Period. P.S. If Hydrox cookies are still made, I haven't seen them in Chgoland in decades. I assumed they were out of business.

@Ironstarfish Год назад

Hydrox name made sense at the ti e when something being safe to eat was prioritized

@horizontal4099 Год назад

Yes. Please me this a full series!!!!!!!!!!!!!!!

@PhilEdwardsInc Год назад

got any ideas for the next winner?

@D1GItAL_CVTS Год назад

Hydrox sounds like a Bionicle name.

@LemonDove Год назад

My dad was a big fan of Hydrox when he was a kid so whenever I had Oreos growing up he’d always bring up how they ripped off the much better Hydrox

@AnnieVanAuken Год назад

7:01 A famous patter song called "Rock Island" in the Broadway show THE MUSIC MAN has this: "The Uneeda Biscuit, Uneeda, Uneeda. The Uneeda Biscuit in an air-tight sanitary package made the cracker barrel obsolete, obsolete!"

@Finch460 Год назад

Thank you for another great video, Phil.

@themindofjman Год назад

This is always my go to example for the first rarely being the most successful.

@demodokus Год назад

Happy to see your channel has grown so much.

@PhilEdwardsInc Год назад

thanks!

@joejoemyo Год назад

Hydrox is also the name of a Hydrogen-Oxygen breathing gas used for ultra-deep SCUBA dives

@skawattle1213 Год назад

Ive never even heard of hydrox but your video was very entertaining the effort you went to, to tell us this story must have been alot... You sir earned a new sub :) thankyou 😊

@PhilEdwardsInc Год назад

thanks!

@0o0ification Год назад

The cross-product logo hypothesis makes sense to me. It’s why executives always circle back to “synergy” as low-hanging fruit 😆

@TonyWilson615 Год назад

I tried Hydrox for the first time late last year, having always wanted to and seeing them on the shelf at a Cracker Barrel while visiting family. Cut to Phil also going to CB in this video lol. I should've seen that coming.

@johnnysun6495 Год назад

why do I feel like I've watched this video before

@jesse76thgames80 Год назад

Because you have just a different channel

@scraps7624 Год назад

Amazing work as always

@robinmichel9048 Год назад

So I guess we can thank Nabisco for introducing the concept of products wrapped in packaging, wrapped in packaging, wrapped in packaging.... Thanks a lot.

@vbrown6445 Год назад

Well, I guess you could get rid of all that and just enjoy the weavels, maggots and other pests.

@kenlieberman4215 Год назад

The packaging revolution likely started with Henkel in Germany with packaged laundry detergent. Prior to that things were sold in bulk and the store was effectively the brand.

@chrisnurczyk8239 Год назад

How is Oreo still winning? By walking over the backs of American workers who were loyally working for them in the Chicago plant where local workers produced a quality, lucrative product for 60 years - until Mondelez International (formerly Kraft - talk about a sad name change) moved all Oreo production to Mexico.This laid off 492 American workers, a fair number of them just before retirement age. They can kiss me where the sun don't shine - and their product is no longer allowed in my house. Buy Hydrox - made in America (California) by American workers - without artificial flavors. Oreos have more chemicals - a tad ironic, don't you think?