Why Ricegum's Channel Died 

Next thing you know he’s about to enter the boxing game

Ricegum deserves some praise for breaking the Asian stereotype of them being smart and sincere workers.

"But did it feel good though?" He asked a rape victim this. How the fuck people didn't drop him after that is beyond me.

"you've become the very thing you swore to destroy"

Guys he didn’t say the n word He was talking about a korean youtuber called Nigahiga

literally sets himself up for failure with impossible promises “upload every day, drop music once a week” like come on, be realistic dude. I’m shocked that he used to be so humble.

He literally became what he used to hate

0:13 did bro just say 'nigga higga' ? 💀

I'm pretty proud of myself that I only know of, or have never heard about these creators, least of all followed them or watch their videos. I live a happy, drama free youtube life.

Thats why you don't mix rice with gum it becomes shit - Sun Tzu

I had no idea ricescum used to be a nice, humble and decent guy. My mind is blown.

there is a reason why the 2005 youtubers outlived all of the the 2015 youtubers.

I watched him when he hit 800k. Sad to see what has happened to him.

Ricegum first mistake is trying to be someone that he's not into and his 2nd mistake is joining a bad enviroment and associate with wrong circle..

I never realized he was a nice person. I just thought he appeared out of thin air

Slowly making my way through SV2s videos and realizing you always hit us with the bangers 🔥

A very good point made about vlogging. I think vlogging looked attractive when youtubers were at the humble beginnings , the editing was organic and their stories felt real. Then their subscriber grew, editing became polished and targeted, their stories turn to ad rolls and bragging and then they became un relevant and their popularity fell off.

This guy is pure proof that money changes you

I like how people are just hearing about NigaHiga, one of the most OG RU-vidrs, and writing comments like "sunny said the n word?????" FYI, nigahiga is Okinawan and his name translates to "ranting higa". Higa is his last name and he was famous for his comedic rants among other things. He was well-respected in the old RU-vid days because he was one of the first to have 1 million subscribers and collabed with other OGs like Smosh, Jenna Marbles, and more.

He actually used to be a humble and nice dude… Truly horrifying what fame and money can do to a person

I was actually a fan of Ricegum back in his early days. He seemed to be genuine and had some pretty funny moments. His streams were also entertaining. Crazy to see just how depraved and douchey he became.

Bro this video editing is on point 🔥 🔥🔥

I’ve been BINGING this channel all weekend and I never comment videos! Good work!

If I remember correctly… There was a video where he video called his mom and started flexing on her. I won’t forget her pained wails to tell him to stop being wasteful with money and how the money he throws away is more than her paycheck. It’s a terrifying thought. I’m so sorry for the family…

The man who popularised irrelevant is now the definition

getting compared to jake paul is the worst insult, i’d break someone’s kneecaps if they did that.

These people that rise to the top ultra fast doing basically nothing, will always lose their fanbase to the next person who does it.. The guy made really bad music, just like other "influencers", he streamed video games to a pop audience.. You'll never keep that wealth if you're just this months hot topic.

I noticed how the more successful he became, the more nasal his voice became, and the worst his attitude became. Sudden random attitude changes and sinus congestion, ramping up with income, is actually indicitive of cocaine abuse. Not even a joke. His sudden jump in agressive, high energy behavior and the sudden idea that he is superior to everyone else is the hallmarks of cocaine abuse.

He didn't become irrelevant because of what he did, he became irrelevant because he stopped posting. That's literally it. He just became lazy. I studied his audience and they're blindly faithful, and he would likely be at 20M subs if he kept posting, like KSI or Logan Paul. It's not that deep. Prime example is Keemstar. The guy is HATED and did so much negative crap that people dislike and yet his channel is doing the best it ever was, despite so many times where he was losing subs, simply because he still posts consistently and gives value to his audience.

Yea I was gonna say I remember before he was famous he was super humble and had a very laid back highschool kid personality. I loved his videos, then he got famous

These creators should just come watch your video's see what's wrong, fix it or don't and keep falling off the face of the earth. Amazing video! Really enjoyed it! :)

As someone that only saw the tail end of his career... It's so strange seeing how humble he was at the beginning, kind of sad actually

Money didn’t change him it just magnified who he really was.

In April of 2018 Ricegum reached 10M subscribers. As of March 2023, 4 years and 11 months later. Ricegum's channel still sits at 10M subscribers

Yo holy, I remember watching these older rice gum videos. It’s crazy how money and fame can change a person. Had he kept his ego in check after blowing up, he would’ve been a respected content creator. I miss old rice

Summary of why he isn’t relevant on RU-vid anymore: He doesn’t post

Dont forget that moment when he asked a sexual abuse victim whether 'was it good though'

Bro really just said niggahigga lol😂😂😂😂

Listening to sunny while stoned is great, the nostalgic call of duty music and the clips are perfect

I only knew RiceGum after his fall and because of this video I watched some of his older videos. It's actually frustrating how massive the downfall was.

_"Money doesn't change people, it just shows you who they really are."_

When he threw those gold play buttons, I physically felt my heart stop beating

Thanks SunnyV2 for this video. I love watching them, especially all these RU-vidrs I've never heard of and yet somehow they're famous. Love being out of the loop 🤣🤣🤣🤣

It's sad since he was a genuinely honest and nice fellow in his first few years of RU-vid.

this genuinely makes me feel so sad. seeing ricegum grow and now him being gone. he use to be so nice and humble and the fame just got to him.. ugh i miss younger ricegum he was so much better then.

"RiceGum's channel is dead" Took him long enough

I guess the money didn't change him... i guess he forgot where he came from

0:13 yo what tf did he say 😳

I can't believe you didn't mention Idubbbz's content cop, it's literally proof that Rice has done a lot of shit that can be criticized years before his last upload. It shows that despite still growing an audience, his reputation in the wider RU-vid community is small to none. The scandal was indeed a nail in the coffin, but the pay off would've been much better if you'd mention Content Cop.

He made his money. Why the hell would he even care now? He's filthy rich.

Lol going through the recent comments seeing zoomers crying over Ryan Higas username is comedy gold.

I always watch Sunny's videos wondering if my history will be turned into a video content one day. Can't handle that

Perfect documentary mate. Well done

I guess that means he's irrelevant. That's ironic

0:13 the Walmart WHAT???

14:34 THIS HAD ME ROLLIN, The fact that 5 months is 50 years is just hilarious.

He went from being a regular dude to a scumbag. The fame definitely went to his head and hanging out with faze was the wrong call.

It’s so weird seeing his early self being the complete opposite of what he become

the wal-mart what?

ur videos are great . idk how u dont have more subs.

How many retakes did you do for the "nigahiga" part, be honest.

He went from a nice, humble, decent person to all his videos being nothing but a way to flex shoes.

THE WALMART WHAT?????

For ya'll that don't know... Nigahiga is an OG youtube channel. "Niga" (にが which comes from the word 苦い) means bitter in Japanese, probably cuz Ryan Higa tends to rant in his videos. I think SunnyV2 unintentionally mispronounced it since it is written in latin. It should've been pronounced "nee-ga" emphasizing on the "ee" sound. Dude might not know that/probably slipped, so enough with the comments and cancels please. That is not the point of this whole video.

Remember when everyone was talking about how awesome he was while he was bringing thousands of bullies to little children on social media? It took this long for you people to realise he was a crap person ?!?!

Doesn't matter if he isn't uploading the dude is richer than all of us and this is coming from a wack ass family vlogger.

The Walmart what?

0:13 is it only me that heard that n word ? 💀💀

“You became the very thing you swore to destroy”

He just celebrated 1m sub at Twitch a few days ago, regularly top of the live views, he's still big af , he's only irrelevant compared to himself a few years ago, or compared to the biggest names.

The walmart niga higa got me dying

He probably made enough $$ already and could chill/retire for a while. However, if he's as cocky behind closed doors as he became on his channel, then most likely he blew all his profits on stupid crap and doesn't even have much savings leftover.

"The humble dude who would do nothing but roast laughable idiots of musically had become a laughable idiot himself" Best line

This dude once reached out to me about doing some design work from him. When I first received the email, I was not too weirded out as I work for a professional gaming company and get a lot of my bigger clients off word of mouth. His email matched the email in his about section of his youtube account, so I responded. When I asked about commission, as any freelancer does, he flipped out and acted as if I should bow down to him. He told me the amount of "exposure" I would get is more than enough and that I am sounding "ungrateful." He mentioned how he will just go get one of his thousands of designers that will work for free for him. I simply responded that I am sorry it didn't work out, and best of luck with his free designs. I have worked for "exposure", as any other esports designers I'm sure have at one time. I quickly learned that doesn't pay the bills. I am in no way shocked his ego got the best of him. I only really knew of ricegum from his past videos, so thought it would be a cool opportunity to work with him. Little did I know the ego he has let take over from his early youtube days. Great video as always! UPDATE: To anyone doubting, I’ve got nothing to prove to any of you. I’m not sure what the point of faking this would be….exposure? I don’t post videos, and I work full time and no longer take client work. Believe me if you’d like, or don’t. I’m not going to lose sleep at night over it. At the end of the day, I wouldn’t take the time to write up a comment to fake some BS.

The Walmart what???? 0:13

Money turned the dude , another good one from SunnyV2.

“Ricegums channel is dead” In other news, the snow is white

Been binge watching this channel. Nice work, mate. Don’t know any of the people because well I’m in my late 30s and Mr Beast is about the extend of my knowledge. As a Mum it’s good to know what kinds of RU-vidrs are around - it’s been both eye-opening and terrifying

0:13 is nobody going to talk about that he just said the n word

The wallmart WHAT!?!?

Calling him the Walmart Nigahiga is an injustice to nigahigas name

Interesting, well put together and researched video. It’s really interesting to watch this as a fellow RU-vidr to try and learn from mistakes made. Great upload and have an #absolutelyfantastic day.

0:15 THE WALMART WHAT??????!?!

9:06 imagine what his OG REAL fans felt during this, the once humble guy that hit 1 mil subs appreciating everyone, now he says that 1 mil is shit and he doesnt care, imagine if markiplier pewdiepie jack or anyone did this they'd be irrelevant big time

We can all congratulate him on one thing tho He got rid of the stereotype that all Asians r smart

His personality problems and lack of natural talent is what brought him down in the end

At 0:14 he says walmart n**** higga

0:14 the walmart huh now?

“Ayy irrelevant” Yes...yes u r ricegum

He popularised the word irrelevant.... To then become irrelevant

the walmart what ?!?!?!?

I remember the time when ricegum shortly appeared in Mr Beast’s RU-vidr’s last to leave circle🤣🤣

honestly i liked his older content especially back when he lived in his mom’s house because he actually made videos out of his love for youtube and not just for money. He appreciated his audience and put real effort into videos.. it’s a shame that fame got to him

Tbh, ricegum was a pretty good guy before his rise to fame. You can tell that he was a normal kid corrupted by the internet fame.

0:10 the walmart what???

I was looking into this just yesterday,forgot he existed so I checked his channel to see if he still uploaded and you should’ve looked at the comments. Under every video he pins the ONLY positive comment and every single other one is just stating the fact that his content is dead and his channel is irrelevant. Good to see youtube is getting rid of these content leeches, next in line is morgz

The sad thing was that he used to make decent content but that fame got to his head.

Wait 🤣 did I just hear you say “theWalmart NIGGA higga” In the beginning, if so I was deadass on the floor dying laughing 😭😭

the walmart WHAT

Damn, he seemed to be so much more respectable before he turned into a hypebeast.