Why Saas-Bahu Serials are FAILING

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📃Sources: docs.google.com/document/d/1w...
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In the glorious era of saas-bahu serials, where every dramatic twist was more mind-boggling than the last, the nation witnessed a phenomenon - Mihir's death in 'Kyun ki saas bhi kabhi bahu thi.' As women gathered to protest his demise, one might wonder if the nation collectively needed a dose of reality. Fast forward to the present, where Indian TV serials are struggling to retain their charm, and even the once-mighty 'Anupama' faces a viewership decline. So, what really went wrong? Why aren't Indian TV serials able to appeal to the audiences anymore? That's what we shall try to find in this video.
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Markers:
0:00 Introduction
3:02 History of TV serials
6:37 Post Liberalization
8:12 The K-Saga era
9:33 The Rise
18:37 The Fall

Опубликовано:

7 июн 2024

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Комментарии : 3,3 тыс.

@mohak_mangal 5 месяцев назад

Join my freelancer course: rebrand.ly/courseSasB

@Jai_hindutva445 5 месяцев назад

Can you make about 1500 Cr. Found in jharkhand congress mp's home Sayad apka pagar v tha usme 😂😂😂

@KDSinvincible 5 месяцев назад

Bhai great work, but ek series Udarian jaise show par bhi bnao jisme do shadiya, dhokha or aurton ko hi galat thehrana... Ye sab ajeeb or exhausting hai

@Manirajpalsaw 5 месяцев назад

*Who hates tv serial* 🤬😷🤮

@Mohitkushwaha772 5 месяцев назад

@adarsh1360 5 месяцев назад

Big channels recycling same shit on weekends, lastly Nailed the coffin of mostly dying tv industry.

@Zeus-pp5sh 5 месяцев назад

Who believes that these saas bahu serials are responsible for all family problems 😂😂

@crAzytitAn4741 5 месяцев назад

Lmao so true 💀

@subhadeepghosh3961 5 месяцев назад

And toxic RU-vidrs too.

@RameshKumar-ng3nf 5 месяцев назад

Its serial and not seriel 🤣. Actually its illiteracy & immaturity which cause family problems. Not serials or movies.

@soupertastic 5 месяцев назад

@@RameshKumar-ng3nf you're underestimating the power of influence. Remember kaikaiyi and manthra?

@sushantabaniksushantabanik4577 5 месяцев назад

That's damn true

@user-wd9hk8qz4j 5 месяцев назад

As an IT engineer, Im not scared of bullet, guns or death. I'm scared of the scene where Gopi Bahu washes the damn laptop 😢😢

@Jai_hindutva445 5 месяцев назад

72 likes

@DhritiDasgupta 5 месяцев назад

But if you are like the Green Tea obsessed Ahem ji, then your predicament might not be very different. 😅

@Rahulchoudhary-it6fu 5 месяцев назад

As an IT Engineer you should be scared of AI and Recession! 😹😹😹...isn't it??

@memchakonthoujam3413 5 месяцев назад

I was scared after sasurai samir ke. Haunted doll , fly recarnated people still watch it

@ibnebatuta4868 5 месяцев назад

@@DhritiDasguptatrue😂😂😂

@apurva_1802 5 месяцев назад

As being an audience of Indian TV serials for the last 15 years, this was the craziest and most realistic overview. The way we are really going back to the roots of the industry which is watching educational content is really surprising and commendable. This is the first video I saw on your channel. Subscribing you for this!! Keep up the good work!!

@RGdigital-fn1fo 5 месяцев назад

Tempted is best kdrama series for love story ❤🙂

@abshortsv1460 5 месяцев назад

@@RGdigital-fn1fo Avatar is the best movie in the world 😎

@Kumar-go4dp 5 месяцев назад

U successfully wasted your past 15 years 🥂 cheers

@CoolManCoolMan123 5 месяцев назад

@@RGdigital-fn1foAvatar the last Airbender is the best Nickelodeon cartoon ever

@divineray7822 5 месяцев назад

Just for curiosity I checked out the beginning episodes of kyunki and kasauti. You'll be surprised to know that they were actually well written in the beginning. It changed over the years with loud bgm and bcz the makers didn't want to conclude the shows. But in their actual beginnings, the characters were well written.

@akashneelmanj6370 5 месяцев назад

Indeed! I would say tho I found Kyunki interesting for its first 5 years and then I watched a few climax episodes later on otherwise it was really torturous after the lawyer was chasing mihir. Compare it to shows today's like Yeh Hai Mohabbatein, Saathiya, I got fed up of them after the first 2 years. Goes on to show how the original saas bahu show is prolly the best even 23 years later. See how Anupama lost its flame 3 years later.

@shanesunil 5 месяцев назад

You just described every Ekta Kapoor serial ever. For the first few months, there will be actual storyline with some romance, comedy, family values, etc, but then it turns into a typical "Saas-bahu" drama with a typical love triangle (99.99% 2 women and 1 man). Rashmi Sharma serials on the other hand, are next level. Eg- Sasural Simar Ka - supposed to be about Simar who wishes to become a dancer even after getting married, but then turns into supernatural series with makkhis, demons, naagins, and what not.

@stankssmile5865 4 месяца назад

Trying to milk the cow too much gives you spoilt curd (lè me)

@OM-ed1fq Месяц назад

Yeah ...I felt that too.

@umachaudhary6009 10 дней назад

I truly agree

@deepalall647 5 месяцев назад

India should do what Koreans and Pakistanis are doing, we should make 20-25 episode dramas of different genres. There is no need to drag it for 10 years. I would love to see quiz shows, documentaries and variety shows instead.

@iamlalisasstylist1796 3 месяца назад

Finally someone who said it. I hate how people wish their fav serial just shouldn't end and complete 100000000+ eps. I guess, a serial shld wrap up once it served its purpose. Just imagine how good our industry will become if they reduce the crap, increase the pace of the story and get realistic. One of the major reasons why i hv stopped watching shitty indian dramas (though being an INdian myself) and moved to korean, chinese and thai content is because they hv just 16-32 eps to deal with.

@swords_Lotus Месяц назад

There are some really good serials in India with less number of episodes. Not all popular stories are good and not all which are not popular are bad. You have to browse. And from my point of view serials are crap. I would never watch any serial.

@Solararisa Месяц назад

@@iamlalisasstylist1796 I am with you. Why drag a serial for a thousand number of episodes and drag the story? Just have 20-25 episodes and end the series once the story has wrapped up.

@TabraizBajkani 12 дней назад

Now, Pakistanis are also dragging dramas due to huge TRP. Ishq murshid and Khae got 4 extra episodes

@deleena4841 6 дней назад

Atleast its not 4000 extra episodes😅@@TabraizBajkani

@shudhanshurai5538 5 месяцев назад

Only thing that was keeping these serials worth was grounded approach but as time progresses it became batshit crazy situations,black magic,twilight,harry potter,etc.

@firedskull6561 5 месяцев назад

Yeah, a show is only good for 3-4 months after that writers go insane. 🙄

@tanjulchourasia8839 5 месяцев назад

Actually, with Indian TV context the more longer a show stretches, the more it is popular. They don't care about positive or negative image. The audience needs to grow in taste. Even Pakistani dramas are way better.

@SyedSaifAbbasNaqvi 5 месяцев назад

I hope the same happens with the Bengali language "Saans Bahu" serial. I am sick of Zee Bangla churning out useless content day after day. They have no contribution for the betterment of society.

@grapeshott 5 месяцев назад

"Vamps" formula was never grounded. Uncessary villainisation of so-called modern women

@rossgaller960 5 месяцев назад

@@firedskull6561 yeah , they should shift their writing skills to Marvel 😅

@radhikapatel0501 5 месяцев назад

1:34 And I thought kpop fans were toxic...

@surabhibhandari9 2 месяца назад

So true☠️

@snehatallapu 11 дней назад

😂😂😂😂brooooo

@AvtarSinghNangla 8 дней назад

Some of them are

@PROHDGaming 5 месяцев назад

🎯 Key Takeaways for quick navigation: 00:00 In *2001, the death of a character, Mihir Virani, from the TV show "Kyunki Saas Bhi Kabhi Bahu Thi" led to a surprising and intense audience reaction.* 01:43 General *entertainment channels in India have seen a significant drop in viewership since 2020, despite high-quality drama in family-oriented TV serials.* 09:53 Indian *TV serials, particularly Saas-Bahu serials, became popular due to their relatable family-centric issues, predictable yet aspirational storylines, and emotional drama.* 12:06 These *TV serials responded to globalization and modernity while preserving traditional values, making them appealing to a wide audience.* 14:30 To *maintain audience engagement, TV serials incorporated dramatic twists, often resorting to concepts like rebirths and memory loss.* 20:16 Changing *audience preferences, increased competition from OTT platforms, and a lack of investment in high-quality production have contributed to the decline of TV serials.* Made with HARPA AI

@omanicc9854 5 месяцев назад

They SHOULD fail. Indian women don't want to see a series of misery in families. We need to see more serials where saas and bahu become friends and respect each other and husband and wife who live independently.

@nerisalobo 5 месяцев назад

Boring

@GoofyAhhLion2937 5 месяцев назад

to show mein twist kaise aayega?

@ChaseWood-_def_gay_ 5 месяцев назад

@@GoofyAhhLion2937ghar ke bahar bhi jindagi hai 😭

@surya.kasibhatla 5 месяцев назад

Wagle ki duniya is a example a@@GoofyAhhLion2937

@surya.kasibhatla 5 месяцев назад

@@GoofyAhhLion2937like real life problems

@AdeshBenipal 5 месяцев назад

Still can't convince my nani to stop watching Gopi Bahu

@ritikasharma3362 5 месяцев назад

La la la la .. La la la lalaaa

@PGkara 5 месяцев назад

Meri nani show ke pure din ke repeat telecast dekhti thi .....3 bar hame dialogue bhi yad ho jate the gopi bahu aur maji ke 😂😂😂

@ayushsrivastava1672 5 месяцев назад

It's useless to even try convincing them bro, as they haven't got the exposure to the outside world though internet and social media, unlike us. So their worldview is restricted only to their television sets. But i don't think there's anything wrong with that. If that's what they enjoy watching, good for them. You can't expect everybody to have similar interests as yours. Besides, they have limited time left in this world anyways, so it's better to let them enjoy in peace.

@mohanrawat7548 5 месяцев назад

@@ayushsrivastava1672U r right bro, Its just sad😢

@surajk5102 5 месяцев назад

Did you said gupi bahu ? 💀😂

@taeshi9541 5 месяцев назад

Seriously i hate these type of serials. The serials claim they convey a beautiful family but it's the exact opposite. Extra marital affairs are glorified and shown even if a man cheats the wife still should stay, the overly toxic saas, etc.

@amiteshdas5362 5 месяцев назад

Great video as always Mohak - but I'm not sure if looking at TRP Ratings is actually a correct way of considering TRPs. Television Rating points don't have a five-star point system, so would be good to clarify. Is it that TRPs for the daily viewing has fallen from 4.8 ratings to 2.whatever? Or is it something else? Because TRPs are not out of 5 - but is rather a percentage of how many people in the total universe of viewing has watched the show, expressed as a number. Would be good to gain clarification - but yes, largely agree with your other points :)

@prabhatsourya3883 5 месяцев назад

14:41 God, Yashraj Mukhate has tuneified this scene so much that my brain immediately starts playing the beat when this dialogue starts.

@ayushibiswas6557 5 месяцев назад

I also felt the same 😂

@Blue_velvet266 5 месяцев назад

Same here

@someshwardahiphle38 5 месяцев назад

Same

@sahib8067 5 месяцев назад

😂😂

@shafudatta6242 5 месяцев назад

Same here

@ayushsrivastava1672 5 месяцев назад

I don't think anybody has ever covered the philosophical and psychological aspects of Indian television in such a depth until now. I mean seriously, i'm not sure whether you realise this now or not mohak, but your content is no less than revolutionary. Keep it up dude.

@RGdigital-fn1fo 5 месяцев назад

Saas bahu ko chodo tempted kdrama series dekho best kdrama series hai ❤🙂

@Namjoon_Indigo-Genius 5 месяцев назад

Agreed @@RGdigital-fn1fo

@idontknow9418 5 месяцев назад

@@RGdigital-fn1fokdrama chodo anime dekho 🫠🥳

@rumi6396 5 месяцев назад

He has done this from help of various researches and not solely his and his team's work.

@ayushsrivastava1672 5 месяцев назад

@@rumi6396I know that bruh. My point was that compiling all the available research work into one single video so that it could reach masses is really appreciable. I mean who nowadays has the time, resources and even interest to read and analyze all those articles from different sources?

@shyamsharma7211 5 месяцев назад

The video was great, everything you said was true i myself used to watch these kinds of shows sitting with my mother, grandmother and aunt, i was 7 or 8 years old and i used to enjoy watching them even though i couldnt connect with the shows, but now growing up i think that this generation wants to see realistic shows but with a little hint of fantasy we want the shows to be of minimum episodes and fast paced, we want logic in the shows, we want it to be inspirational, educating and at the same time we want to relate to the story or characters, the young generation wants to see their problems being adressed in the shows so more and more people could know about it... I think this is the reason online platforms like netflix, amazon prime are growing they provide quality content which people like me find interesting and relatable....

@ruchinvincent4884 5 месяцев назад

@20:20: spot on Mohak ji, quality informative + entertaining videos jb itne mil jaate hai aj ke tareek me, toh abhi bhi un serials dekhne wale toh jaise koi time trap me fasse hai. Request you to record a video on your recommended shows(like books) for all of us

@DeepakSharma-jx7kj 5 месяцев назад

Factors such as Covid-19 and the rise of OTT during that period played a key role in bringing this good change. Thank God people are moving forward from shitty TV shows

@adweetiyamohapatra7326 5 месяцев назад

Exactly, My mom stopped watching serials after covid and now watches mostly web series on ott

@RGdigital-fn1fo 5 месяцев назад

Tempted is best kdrama series 🙂 better than saas bahu 😂

@carriersstudy 5 месяцев назад

@@adweetiyamohapatra7326mummy aur webseries 🤣

@asianguy86 5 месяцев назад

@@adweetiyamohapatra7326bro how is it possible india has only 60% educated womens also out of those millenial womens are very less even my mom don't know how to use ott You mom is an educated exception

@adweetiyamohapatra7326 5 месяцев назад

@asianguy86 Well, everyone has access to devices, so it's not a big deal. I often sign in for her she operates it just like youtube. Also ik so many women older than my mom, who are hardly 10th passed operating Facebook and other social media apps

@Vikrum_ 5 месяцев назад

I miss FIR, Lapataganj, Chidiya Ghar, Saas Bahu Baby, Sarabhai, etc. The death of small screen comedy marked the beginning of the decline of TV entertainment...

@Eduflation 5 месяцев назад

😂

@abhayranga5423 5 месяцев назад

This is so true

@ritikasharma3362 5 месяцев назад

I miss maya sarabhai

@tanjulchourasia8839 5 месяцев назад

Yes, nowadays Sab Tv shows are also the same drama. Its like they have shifted the genre of the channel from comedy to serious. Last good show I remember was Bhakarwadi.

@surajk5102 5 месяцев назад

Shaka laka boom boom and Son pari 😢❤

@BadBoy-ik4od 5 месяцев назад

All The Credit Goes Ekta Kapoor who totally destroyed indian Tv industry

@meenalmishra1804 5 месяцев назад

As a young giy of 24 yrs age, i grew up seeing ramayan and mahabharat which even i agreed were masterpieces but its not like everyone watched shows for relation and all In my fam many times it was just something with dinner and pre sleepin schedule, now a days id rather watch a webseries with a year of hardwork rather than regular ep

@shagssss199 5 месяцев назад

When you realise old tv shows were far more progressive❤️ I still remember some of those shows. Good ol memories. They had the power to change the society for good.

@dyalsaraswati3915 5 месяцев назад

AISE SHOW K KARN 10 LAKH RAPE CASE PENDING H SUNBAE KELIYE INDIA M AZZ .EVEN JUDGE AURTE K SATH B ZON SHOSHAN HO RHA H.KYONKI IN SHOW M SEETA DROPADEE ZAISE ABLA NAREE DIKHAYA H AURTO KO

@r.r.3789 5 месяцев назад

Absolutely. Just watch the first few minutes of the first episode of Malguldi Days. Such hard hitting content will be pulled down in today's era.

@RGdigital-fn1fo 5 месяцев назад

Tempted is best kdrama series for love story ❤🙂

@multipurpose6984 3 месяца назад

@@dyalsaraswati3915SACH KAHA BAS KAMZOOR DIKHATA THA AURAT KO WOH GHAR SA BAHAR JANA BHE NAHIN DETA THA IN DRAMAS MAIN

@grahitdhamani103 5 месяцев назад

I think TMKOC was the real reason in declining Saas Bhau Serial's viewership. Even today I watch some of its old episodes. Everyone can relate to this serial.😅

@divyaism007 5 месяцев назад

What is TMKOC?

@cygnetsam 5 месяцев назад

Tarak Mehta ka Ooltah Chasma@@divyaism007

@fun_is_funnn 5 месяцев назад

@@divyaism007taarak mehta ka ooltah chashma

@Anonymous-qu5xt 5 месяцев назад

Even tmkoc is bad nowadays

@divyaism007 5 месяцев назад

@@fun_is_funnn 🙏

@ashwink2552 5 месяцев назад

It is true that the quality content of television is deteriorating but at the same there are some serials like Vanshaj which talk about family monopoly, patriarchy and business

@subhendurath3393 5 месяцев назад

- La La La La - should be replaced with -Dhin tana na na na na -

@suhanirekhi 5 месяцев назад

I love how he adapts to his audience and changes his editing style …it’s soo engaging

@ankku8972 5 месяцев назад

Agree

@RGdigital-fn1fo 5 месяцев назад

Tempted is best kdrama series 🙂 better than saas bahu 😂

@agya_1117 5 месяцев назад

@@RGdigital-fn1fobetter than saas bahu serials but not the best it's so toxic bruh 😭

@RGdigital-fn1fo 5 месяцев назад

@@agya_1117 all kdramas are toxic 😂 but tempted kdrama is best 🙂

@Aryan-Swab 5 месяцев назад

@@RGdigital-fn1fo I know you like tempted, but please talk about this in the k-drama community , or else the fake rambhakts that never read ramayana will spam things like "K Drama fans ❌️❌️❌️ Shree RamBhakts ✅️✅️✅️" And a whole toxic war will start in the replies

@bethamanjunath910 5 месяцев назад

20:16 One of the cutest subscribe request I have ever seen😂

@harshal1.2ka4 2 месяца назад

Simp ⚠️ ⚠️😹

@an_ABD_fan 5 месяцев назад

5:36 goosebumps 🔥❤

@ShavindyaWijerathne 5 месяцев назад

12:32 expression of Mohak 😂😂😂

@shreyaraghorte2621 5 месяцев назад

0:22 😂😂😂 I actually thought it is somethin serious 😂😂

@anushkashrivastava4409 5 месяцев назад

My mother was automatically considered a vamp by her mother in law and my chachi was considered precious like Parvati and the repurcussions of this discrimination impacted our respect as teenagers and young adults. And my mother was considered a vamp because unlike chachi, she was heard by her husband and was from UP small town

@zeeshanrafiq193 Месяц назад

feeling sorry for your mother but you sounds funny 😂 sorry from Pakistan😅

@jibraelhassan9345 2 месяца назад

Excellent content! 👏 I was scrolling, and I just got hooked to it and just couldn't put it down! Your observation is spot on, and the details you spoke of are just in the right place! Good job buddy!

@radhikapatel0501 5 месяцев назад

14:01 That kid's eyes are popping out... (in the bg)

@harshal1.2ka4 2 месяца назад

Bro literally Said 😳😳

@abhilashkuthe95 5 месяцев назад

I badly miss Doordarshan era. 7am school time bhakti geet. Friday 9 30 movie. Sundays and Saturdays, shaktimaan and shaka laka boom boom!!!! Good old days.....😥😥😥

@arman16800 5 месяцев назад

+ Hatim

@amanmaurya70094 5 месяцев назад

Waitfor Sunday for chatpati filmy chatpati gapshap 😅😅

@PrashantKumar-nz6ih 5 месяцев назад

@@arman16800 Hatim, Shaka laka boom boom, shararat, Karishma Ka Karishma, vikraal gabraal, son pari, etc ye sab star plus pe aate the.

@mankaransingh007 5 месяцев назад

🥲

@abhilashkuthe95 5 месяцев назад

@@PrashantKumar-nz6ihshaka Laka used to come on DD even b4 star plus

@akansha270 5 месяцев назад

Television is also a major role ....now everyone has their own mobile's.....and now vlogs also replaced by saas bahu serial 😂

@kanishkkumar5431 5 месяцев назад

R8 darling 😊

@akansha270 5 месяцев назад

@@Scientifictemprament me too 😂

@imweakrum 5 месяцев назад

True to some extent but the fact that attention span declined drastically too. Another reason for the failure

@sushmitagautam5397 2 месяца назад

True

@HimanshuGupta-tg9nt 5 месяцев назад

Never seen such an informative and deep knowledge in a single video 💥 Keep it up Bro 🤞🏼✨

@keerthan7558 5 месяцев назад

21:02 Real bhai , maine Insta pe hi pura gopi bahu ka serial dekh liya , mujhe in characters ke bare mai , mere mummy se zyda maloom hai abb 🤣🤣

@Eduflation 5 месяцев назад

In Indian TV serials & many movies, there is No Physics. 😂 Physics died for Indian Cinema.

@FARHANCarter 5 месяцев назад

And also no logic

@dmyalagudri9618 5 месяцев назад

They brutally murdered physics and science 😂😂

@arnoldbeyel-0374 5 месяцев назад

😮

@sayyedgirl16 5 месяцев назад

Pakistani serials are doing good They are fast paced and realistic

@Komal_Thakurr 5 месяцев назад

😂😂true

@ananyadeb1884 5 месяцев назад

I was in high school when my best friend & I used to discuss about the episodes daily. We had our own favorite actors & actresses. We used to go crazy when Start Parivar award shows would telecast on TV. Those days are unforgettable

@S-tx2lk 5 месяцев назад

Yes. Once I made a list who got which award to show my brother who missed that show. Crazy things 😂

@ananyadeb1884 5 месяцев назад

@@S-tx2lk Now that's called dedication friend 😅😅

@aashrayjain 5 месяцев назад

My mother also used to do this kind of things in her childhood 😂, She tells me that every day during lunch break at school, she used to talk about TV episodes with her close friends😂 . she used to read newspapers for that particular segments of TV shows. And she also have written some letters to the TV shows makers/actor/actress.😂 All this kind of stuff that she has done in her childhood, now embarase and happy her at the same time.😂😂

@FireandIce-eh7mx 5 месяцев назад

you were an aunty in childhood /jk

@ananyadeb1884 5 месяцев назад

@@aashrayjain Now we do not have to write letters to our favorite actors. We just leave comments in their posts 🙂

@paritadani123 5 месяцев назад

Such an insightful video with the proper numbers and data with psychological reasoning. Pls make one video about how come this Gopi Bahu serial is suddenly all over instagram reels. was it an intentional move or Instagram Algorithm has to be blamed. Pls. do make one video of this.

@ChallHatt 5 месяцев назад

I can sympathize with Indian women and why these serials attracted them. As these were the reflections of their own lives. They realized that the TV characters had similar stories as them and felt at peace with their lives. These shows gave voice to the sentiments of Indian women all over the country. But in the last decade the redundancy and the lack of creativity in writing, directing and acting has made these shows irrelevant especially to the new generation. Also smartphones, cheap internet and OTT platforms have opened up new doors and the quality that we get there is much much better so naturally these over the top dramas are not going to stay afloat for long and I think its a good thing. Indian TV media needs a change.

@jahaantanna6519 5 месяцев назад

Ekta Kapoor serials have caused a lot of toxicity in middle class families

@subhadeepghosh3961 5 месяцев назад

So will toxic movies ,filmmakers and RU-vidrs .

@Dattebayo3089 5 месяцев назад

Her movies and web series are actually more dangerous than her serials.

@MoinKhan-uf4pg 5 месяцев назад

Alt Balaji Web series causing more harm to youth.

@pyaarikhabootar3525 5 месяцев назад

@@Dattebayo3089She spoils youth through alt Balaji ..Showing affairs and adult contents..Spoils women through TV serials by not showing them thinking progressive

@sudham5903 5 месяцев назад

Exactly. Multiple affairs, relationship breaks, divorce etc have been normalised in the society which never was the case earlier. Earlier homemakers used to regularly indulge in joyful relations with neighbours which is not the case now.

@Iluminati275 5 месяцев назад

17:17 he talked about the advertisement strategy..... And then at the end of the video used the same strategy himself...... it's kinda amusing 😅😅

@AdyashaMohanty-dl4ov 5 месяцев назад

Any Ishqbaaz fan over here?😂Not even a single scene was providing boredom.Unique love between three brothers and their partners too. Next level understanding and supporting family even if some are cruel for property but still care about each other.Shown women absolutely independent,pretty,kind as well as good housemaker which is the real truth in this era.Loved it. It is the only Indian drama worth watching.

@TonyStark-zl3ms 5 месяцев назад

Me...😂 Did you watch "Bahu hamari rajni Kant" a comedy & robotic drama❤..

@AdyashaMohanty-dl4ov 5 месяцев назад

@@TonyStark-zl3ms Haan dekha tha

@TonyStark-zl3ms 5 месяцев назад

@@AdyashaMohanty-dl4ov kesa laga tha aapko ...mene uss serial ko abb jaakar youtube par dekha🥲...& I really like that one...well I also a big fan of c & k dramas...did you?

@AdyashaMohanty-dl4ov 5 месяцев назад

@@TonyStark-zl3ms same yrrr

@garimagupta4814 4 месяца назад

Superb analysis! Backed by industry experts quotes … subscribed 😊

@priyanka8554 5 месяцев назад

6:21 goosebumps

@ayushsrivastava1672 5 месяцев назад

These Saas-Bahu tropes in Indian TV serials generated a whole lot of unrealistic expectations and a sense of mistrust and suspicion between the bride and her mother-in-law. And I think the reason why this got so amplified was that such shows used to air during the Pre-Internet and social media era, so Indian women only had a limited exposure to the world, and their worldview was restricted to their TV sets. As a result, they were unable to get alternate perspectives on the saas-bahu relationship dynamic. Thankfully, with the advent of cheap internet, social media and OTT platforms, things are changing rapidly rn, as more and more people are getting that exposure. And hence, the demand for realistic content has increased significantly.

@abhinavmaharaj4804 5 месяцев назад

But those were the stories told by their mothers and aunts as well . Well they amplified the drama in these serials but there used to be a toxic mother in law and daughter in law relationship always mainly because women used to be restricted to their houses and wanted to control the only thing they can control the household , so always a constant tussle for control . Now happily women are getting educated , going out and starting to realise there is more to life than these petty issues

@Sanyukta-vc8jl 5 месяцев назад

@@abhinavmaharaj4804gentleman vibes from you bro😅❤

@user-cy8dk2pj3t 4 месяца назад

19:02 ab yeh kya tha😶😶😶

@harshal1.2ka4 2 месяца назад

Copied from ⬛🟨 😏

@syedajuwairiya1645 6 дней назад

Nice episode...ur voice is very soft n suites ur storytelling n naration style ..good job

@Nainpuria. 5 месяцев назад

When my Dad see me with someone 🌝 ✨ My Dad After Reaction is 15:34 🤯😱

@nitinkasbe6923 5 месяцев назад

Mohak roasted Indian TV serials on low flame 😂 La La La La.....🤪

@Manirajpalsaw 5 месяцев назад

🫣😂

@luckybajwa7212 5 месяцев назад

bro change this pic lol

@nitinkasbe6923 5 месяцев назад

@@luckybajwa7212 why ? Do you have any problem?

@luckybajwa7212 5 месяцев назад

@@nitinkasbe6923 no, but why using a fake picture?

@nitinkasbe6923 5 месяцев назад

@@luckybajwa7212 WHF what do you mean by fake picture? Doesn't this man exist? I can put anyone's photo as per my wish, what is the problem with you?

@tushar-tipartiwar 5 месяцев назад

19:46 bhai agar log fictional content se tang aa gaye hote toh Marvel DC ke superheros aur baki sci-fiction movies aur series India me popular hi nahi hoti. Main problem toh story ka hai agar story bakwas hogi toh real life bhi bakwas lagegi aur agar story acchi hogi toh fictional life bhi real lagegi

@aditi_j7 5 месяцев назад

That Kokila's khali cooker gas par chada diya scene.... Mujhe normal mei bhi yashraj ka version sunaayi de raha tha😂😂

@sheldoncooper9197 5 месяцев назад

I believe you should have mentioned this tidbit. Around 2000 when the 2 Star serials launched, a big reason for the entire time slot to work was "Kaun Banega Crorepati" which directed more audiences to this shows. People watched the advertisements of these shows during the KBC breaks.

@anavijaiswal 5 месяцев назад

Correct! That's how my mom ended up watching them...

@dukhi_aatma372 5 месяцев назад

Looks like my mom was the only unique alien who used to enjoy WWE with me 😂😂. She never watched these Saas-Bahu serials.

@shashwatkadre1731 5 месяцев назад

@@dukhi_aatma372 Such a cool mom 🔥 🔥

@asianguy86 5 месяцев назад

Kasauti zindegi jo ki Kyonki saas bhi kabhi Bahu thi Kahani ghar ghar ki yehi hogaa 🌹

@anavijaiswal 5 месяцев назад

@@dukhi_aatma372 then why are you a dukhi aatma??? Most families watched KBC together during that time. That's how ppl discovered that these serials existed. Most people complained AbT them even then but people watched it coz options nhi the itne. What is the point you're trying to make? Fake and scripted wwe fights are supposed to be aspirational content for people to watch???

@sameera4594 5 месяцев назад

Pakistani, Korean, Chinese, Thai and Turkish dramas are the reason why females are ditching Indian serials

@unknownperson638 5 месяцев назад

True!!! They've good stories tho!

@srikrishnak196 5 месяцев назад

Turkish ones too!

@sameera4594 5 месяцев назад

@@srikrishnak196 Yes Turkish serials have family drama too but they are still better than Indian Serials

@yosudathapa6150 5 месяцев назад

Yes so true, Indian serial are quite predictable and really boring.

@Volo1 5 месяцев назад

CONTENT IS REASON LOL

@user-pk8sn8ou7u 5 месяцев назад

awesome content and research ... ek dum Man Mohak

@_ShashankMahobiyaOfficial_ Месяц назад

Decision taken that I'll neither buy a Set-Up box nor subscribe to saas bahu channels on my smart Tv

@priyamvadashankar7799 5 месяцев назад

The fact that so many watch pak dramas are watched by Indians, it means fictional stories with good writing and storyline and a limited number of episodes are still appreciated by audiences. We just need to package daily shows better.

@Someone-hl5gr 5 месяцев назад

Pak dramas r extremely regressive though. Some r progressive but a lot of them r very very misogynist and also the rampant cousins marriage is offputting

@juveriasadaf4589 5 месяцев назад

Pak dramas have good storyline and also have less number of episodes which make audiences to be engage with it.. and not to get bored with the same story.. And also it doesn't have so much drama and bgm. And some dramas are so realistic and contain no vulgarity.

@Someone-hl5gr 5 месяцев назад

@@juveriasadaf4589 it doesn't potray realistic romance though. Specially the lack of intimacy is foolish at times. So many times the lead couple would hate each other but suddenly the FL would be shown to be pregnant just cz they're married. Few dramas r good. But a lot of them r regressive,with the typical modern girl is vamp , family is always right, religion is above all type of bullshit. Saba Qamar really does very good ramas. Her's r very progressive. Her show on qandeel baloch's biography was so well done.

@rehnumarashid8481 5 месяцев назад

@@Someone-hl5gr I guess you have never watched Zindagi gulzar hai And sinf e ahn

@Someone-hl5gr 5 месяцев назад

@@rehnumarashid8481 I hv watched zgh. I find zaroon very misogynistic

@gyanajyotimishra4086 5 месяцев назад

At 0:59 she almost said Mihir Biriyani

@Metabbroke4587 5 месяцев назад

🤣🤣

@surabhibhandari9 2 месяца назад

Biryani khila do yaar

@Isleepycat 5 месяцев назад

Such a rich content and very handsome explanation!! Loved it 😍😍😍

@Adi-ri1ds 5 месяцев назад

Forgot to mention the show Itihaas that was broadcasted on Door Darshan then they were shows like Dekh Bhai Dekh and Phulwari Bacho ki and the shows like Dard and Oonche Log, Pamrampara etc. or something Neev on DD1 they even launched DD two/ DD metro They were religious shows back to back always available

@Manirajpalsaw 5 месяцев назад

2:30 Marvel universe cry in corner 😭😂

@Thf66683 5 месяцев назад

Thank you Mohak, for making this episode. However, one thing you missed that is the local and tradional fashion industry got boosted because of such "Saans Bahu Serials". With liberalization of economy in 1991, western serials captured the market so is the fashion industry, so the local business magnets invested heavily in this TV industry through advertisements.

@ibnurismail5964 5 месяцев назад

15.30 Malaysians mohak mangal view here.Same style with Our Neighbours Indonesian Soup Opera(Sinetron) which is famous during 2000s in Malaysia.

@mrstrange1518 5 месяцев назад

Hey Mohak, I've been a longtime fan of your content, and I've noticed that the recent topics seem a bit outdated or not as relevant. Your earlier videos were spot on and covered some really insightful subjects. It would be awesome to see you delve into more current or trending topics. Your insights make a huge difference, and I'm sure the community would love to see you tackle subjects that are more in line with the latest trends. Keep up the great work! 👏"

@mohak_mangal 5 месяцев назад

Hello! Could you give me a few examples of the topics you have enjoyed and would want me to talk about? :)

@I_am_sucheta 5 месяцев назад

@@mohak_mangalOffline centres like unacademy are *promising students and their parents to provide a reputed teacher with his proper picture and promise that this will be there permanent teacher for his batch* but after some days they remove the teacher and shift them to other batch and the other teachers also skipping syllabus randomly . It will be helpful if you narrate a correct legal ways to take action on this scams in a propper video with highliting the matter .

@saminyasir2243 5 месяцев назад

3:57 nostalgia 😌

@GloderalHaloism 5 месяцев назад

Seriously I died laughing when you told that they were protesting because of death of a character😂😂😂 that too of a TV serial😂😂😂

@runajain5773 5 месяцев назад

Well it happens show even anime and show when hardcore angry to show or writer or author why you kill fan favourite character

@divineray7822 5 месяцев назад

Have you not seen how toxic today's fans are on social media?

@GloderalHaloism 5 месяцев назад

@@divineray7822 they are, but this is on another level

@susheel_dogra 5 месяцев назад

Anupama's TRP was high in 2020 because of COVID and later when people resumed to normal life the TRP got down and it is still one of the top show !!

@des2knee962 4 месяца назад

Very good video and lots of nostalgia Thank you U forgot a few gems like shaktiman and alif laila

@scoc55vora15 5 месяцев назад

2:45 Anupama Must be Banned because if you analyze it for a long range of time you will remember Nothing except Sadness and Peaceless life of the Anupama, its Family and Yours' Mental Health 😅❤

@Volo1 5 месяцев назад

EXACTLY LIKE BHAI KM SE KM DO DIN THODI PEACE , HAPPINESS DIKHADO . ROJ KUCHH NA KUCHH AND MULTIPLE MARRIAGE IS VERY COMMON IN INDIAN SERIALS

@kritika6675 4 месяца назад

Sury sury sury😢😢

@poulamichaki2926 5 месяцев назад

My mom used to say that in their locality they used to had one TV (at someone's home) and every sunday at 11am everyone from the locality gathered and used to enjoy Ramayan and Mahabharat❤

@tharabhai1794 5 месяцев назад

I watched Mahabharata with grandparents during lockdown ... Seriously no serial in the world can match Mahabharata

@kax2201 5 месяцев назад

Yepp in my mums locality as well

@anusha2465 5 месяцев назад

People gather at my house on Sunday afternoon 4pm for the weekend movie. Like around 25 people and thinking now it's crazy

@arpanabinaswar1811 5 месяцев назад

@@tharabhai1794Yeah man if they had made mahabharat with better vfx but with same storyline and same acting method damnn thats some serious stuff

@tharabhai1794 5 месяцев назад

@@arpanabinaswar1811 sure

@teenavalecha7373 24 дня назад

I like all your videos and enjoy your content. Also the texture of your voice is soothing. Keep doing good work…

@Nainpuria. 5 месяцев назад

20:49 ✨ We are ⚰️ here !

@OverDriveTech306 5 месяцев назад

15:15 washing the laptop the scene is still famous todya 😂

@laxmikanwar5071 5 месяцев назад

The real thing is indian youth moving towards kdramas. For lots verity and less episodes. It's hard to manage for us same storyline and Out of sens plot twist. And i really want that indian tv industry have to change it style if they don't. Than it's hard for them to grab genZ . Cause we already moved totally towards kdrama. It's now like part of daily life. It's deep in blood. Kdrama is really amazing.

@Jotaro_kun4k20 5 месяцев назад

And here when i watch a good inspirational anime (like haikyuu) my parents say me that I'm watching cartoons 😢 The truth is that they are the one who's actually watching cartoons 🤣 (Indian tv serials and most of the Bollywood movies)

@Anand2024 5 месяцев назад

2:54 People are becoming aware how foolish and silly the shows have become that's why people don't want to see this type of stupidity anymore Tell the people who are bringing these types of shows to improve the quality of storytelling, characters etc

@YashSharma-zw9zp 5 месяцев назад

19:51 Mai to 18 saal ka hoke bhi ShinChan dekhta hu😃

@asif_og 5 месяцев назад

अपवाद

@Alienhuehue 5 месяцев назад

Shinchan bhi 18+ wali audience k lye he hai 😂😂😂

@ayush_2040 5 месяцев назад

Same

@adityavermaofficial5455 5 месяцев назад

Aap 25 ke ho jayenge fir bhi yahi dekhenge Tu kuch nahi kar payega life 😂 I am 18 years old And currently I am a first year MBBS student of KGMU Lucknow Lol 😊

@Jaime_24 5 месяцев назад

@@adityavermaofficial5455I am from iitk 2nd year and I watch shichan what is the problem with it. Educated people dont want entertainment? Almost all my batchmates binge watch webseries and movies so they are all useless according to your logic.

@hsihdbssbcjtzksk7426 13 дней назад

Just found this channel and dude, why is your voice so soothing?! How do you do this? Any tips?

@aaruuu896 5 месяцев назад

Can you make a video on youtubers cuz unka Influence kids or youth mai bhot bad rha hai and somewhere it's not good I've seen their toxic fans as well. We always talk about Bollywood but never talked these influencer and vlogger so please make a video I wanna see your opinion on this.

@RishikeshDas96 5 месяцев назад

14:50 Khali cooker gas par Chadha diya😅

@chrislee3739 5 месяцев назад

There were some good quality serials I liked 1) Everest 2) Mere dad ke dulhan 3) Bahu hamari rajnikanth However, my favourite serial was/is Iss Pyar Ko Kya Naam Doon. Eventhough it had regressive contents like forced marriage and toxic relationship, it was far better than its competitors.

@apurva797 5 месяцев назад

Also , kuch rang pyar ke aise bhi, banni chow home delivery, katha ankahi were good

@rajeshranjan3199 18 дней назад

I remember 'aap beeti'

@yashrajdeo1108 10 дней назад

I know this is sad, but the true reason saas Bahu serials are failing is that the elderly saas's who watch them are slowly dying. Thus the viewers are declining.

@poojachauriwar4148 5 месяцев назад

So much research, very good video ❤

@TechhGuruIndia 5 месяцев назад

Timeline 00:03 Saas-Bahu serials failing due to declining viewership 02:51 Indian TV serials transition from education to entertainment. 04:59 Saas-Bahu serials failing due to shift in audience preferences 07:11 Transition from rural to global Indian audience 09:16 SaaS-Bahu serials gained popularity due to relatability and aspirational characters. 11:31 Indian TV serials were about traditional values and aspirations 13:47 Saas-Bahu serials use provocative clothing and behavior to depict villains. 16:27 Indian TV shows maintain continuity through clever marketing tactics. 18:19 Indian TV audience wants fast-paced and realistic content 20:30 Saas-Bahu serials are failing due to lack of investment.

@pintoothakur7791 5 месяцев назад

Thanks bro poora video dekhne se bacha lia😂

@ujjwalkasana1432 5 месяцев назад

15:25 mohak ko thappad

@kingfisher8260 5 месяцев назад

Thanks bhai abb mai video nhi dekhunga 😂😂

@RGdigital-fn1fo 5 месяцев назад

Saas bahu ko chodo tempted kdrama series dekho best kdrama series hai ❤🙂

@lifethroughmyeyes-rosy1296 5 месяцев назад

Esa kr k ap creator k mehnat pe paani phir rhe ho

@PranavGogwekar 5 месяцев назад

This video was fabulous, please make one on rise of RU-vid, and future of OTT in India (or global)

@smiletheresa8300 5 месяцев назад

My grandmother used to watch shanti n swabiman regularly. There was DD2 even if we wanted to switch to that for movie or cricket ny grandma would make us swotch back to this .. i rem watching sea hawks it was classic

@AD-gg2sr 5 месяцев назад

Great video! True facts discused. One thing I would like to add, ad time during serials has also reduced a lot. Old serials from 2000 had a 18-19 min running time. Nowadays, serials run for 22-23 mins. I think this is again due to low viewership, advertisers don't want to spend money. Another thing, Sony TV tried to bring some different content in serials, but it didn't work. There were many serials on Sony TV, with different and progressive content. Even in your video, you could not show any stupid, cringe scenes from any Sony TV serial. It would be very nice if you could explain why shows in Sony TV were not successful.

@anushagr14 5 месяцев назад

Serial length is longer due to a law which restricted ad time to 12 mins per hour so 6 or 7 mins of ad for a 30 min episode. The law was passed in 2012-13

@AD-gg2sr 5 месяцев назад

@@anushagr14 OH, I didn't know. Thanks for sharing the info.

@anushagr14 5 месяцев назад

@@AD-gg2sr No problem

@therock-cg4wt 5 месяцев назад

As an engineer, that sequence where gopi bahu washes and then hangs the laptop on the line was the most terrific and scariest thing that i witnessed in my life.

@simransucharita5434 2 месяца назад

I haven't seen Indian series since 2018/2019 i guess 😅 last few Indian series i watched like ; Swaragini , Ishqbaaz , Dil se dil tak , Tashan a ishq , Everest , Dahleez , Saraswati chandra , Diya aur baati , Ek haseena thi , Channel V serials.. and few more good series.. but around 2019 bakwas drama a rahe the.. so now i transfer to k-drama , c-drama , thai drama , Turkish drama..

@krishnagovindtn5975 5 месяцев назад

Great work. Please make some video on the current obsession of series having very high vulgar content. Open killings, bad language, decapitation, nudity and sex etc.

@f-698siddhikshetty4 5 месяцев назад

My whole family stopped watching TV since after lockdown 😂& since its shut down because of lockdown we understood the importance of family timing

@pyaarikhabootar3525 5 месяцев назад

Same with my parents too..They shifted to movie channels instead in TV where they watch old and new movies..No serials..Travel vlogs in RU-vid..

@priyanka8554 5 месяцев назад

15:54 appne bhi attention chura lia

@gauravipal9518 5 месяцев назад

In 1959, only Delhi had TV. Even Mumbai got TV only in 1972 october. Bangalore did not have TV until 1982. No one had colour TV in India until 1982

@mohdsuleman817 5 месяцев назад

I am from IT and believe me many ppl working in IT watch Pakistani dramas and discuss this every day and Indian serials are not even close

@razaalee9477 5 месяцев назад

Oh really? What are the best Pakistani dramas that are being discussed nowadays?

@knackofabhinav 5 месяцев назад

15:27 the slap scene 😂

@i.planet 5 месяцев назад

0:53 i thought he's a man lol

@am_it30 5 месяцев назад

Lol 😂😂😂 me too

@snehatallapu 11 дней назад

Sorry for the mam but me too

@sukanyawatve9244 5 месяцев назад

Your Content is perfect blend of educational and entertainment content!!

@sheri3219 5 месяцев назад

@Sochbymohak. U would have included this points too. It was nice video. Saas bahu serial impacted negatively two ways, first mother in law had big expectation which were not realistic due to the serials & negative roles in serial, the kind behavior showed provoked them to manipulate or taunt the daughter in law. Second impact was unnecessary bitterness in mother & daughter in law relation that has now unconciously rooted to both mother in law & daughter in law so both feel if the same they will apply in real life, so either mother in law will come to right way & vice versa. ☑️Ladies don't watch any serials they just had bad influence. Instead serial creators must publish serial which show how with time mother in law change her behavior & mindset for daughter in law as well how daughter in response also understand mother in law & helps her to understand their gemeration gap everything & establish mother-daughter relationship not mothet-daughter in law. Agree then comment & like.☑️👍