Why so many YouTubers are quitting right now. 

life really does work in the most interesting ways 😂🙌🏼 just gotta trust the timing of it!

People ditched traditional cable programming and went to youtube because youtubers were more relatable to the average person. Today it has become corporatized, over produced, and even a bit pretentious. RU-vidrs have become just as out-of-touch as their cable TV program predecessors.

More youtubers are making videos about "why people are quitting youtube" than the amount of people that are actually quitting youtube.

It's starting to feel like so many RU-vidrs are quitting right now so OTHER youtubers can make content talking about it.

I love the new format and colouring. It feels a bit Wes Anderson. :) Nice!

I’m in my 50’s and found your channel, not sure which one now that you have these 2 however during pandemic especially I watched you a lot, I admire how articulate you are and would recommend your content to our own children. I recently came across your dad on YT, your family is creative, talented and such good humans. This video speaks to me in a whole different way because last year I quit my day job of 31 years to pursue YT. It took me 6 months to get the courage to even begin. This video was encouraging. Thank you for always being so transparent. I’m going to keep going.

A big problem is that RU-vidrs are now critiquing other RU-vidrs. RU-vid is eating itself.

What I'm learning is that I need to infuse more of my personality into my content instead of trying to come up with the perfect niche & formula; it's too much pressure and takes away from the entire reason of starting in the first place. I've been working on some new content ideas that I'll be rolling out later next week and I'm feeling so much more aligned with my path and just having fun & enjoying my journey every step of the way! 💃🏻

Great video! But a funny thing to note here I’ve seen more videos on other RU-vidrs talking about why everyone is quitting on my timeline that actual RU-vidrs quitting videos🤣

I truly appreciate your sincere talk, from to the content to the delivery. It's so nice to see something that's not overproduced and at the same time gave me so much value, while also being really easy to watch. I could see myself watching youtube videos like this every day because it is, like a friend talks to me. I've been thinking of doing this on my channel. It's just somewhat tough, since I'm so used to talk in a more lecturing way. But somehow I'll get there (or somewhere else :)). Thanks!

Thank you so much, please keep posting here! I love this channel

This was a really insightful watch. I've been thinking a lot about trend cycles recently, both in this new wave of creators and in other aspects of life, and it was really helpful to hear those thoughts reassured and built upon from someone in the place that you're in, so thank you for sharing that! I also particularly enjoyed the story towards the end and the perspective it provided. I'm really enjoying the experimentations with new styles as well as these less produced chats. Appreciate your work!

Thank you for sharing your thoughts! The value of RU-vid for a creator and a viewer can be so different that I think what really helps guide long-term success is when the chart of what you value creating lines up with what viewers find valuable. If you create for an audience's values rather than your own it seems like it would be hard to not burn out.

Really great insights, thanks for sharing! I'm glad that this channel does still exist for you to share them even if it's not the breakthrough stage of the main channel

Strangely, what I most noticed is the sight of you dressed in white sitting in a room painted in a beautiful shade of blue. It felt like the visual equivalent of listening to monks chanting!

I love to watch low production videos like (silent) vlogs. It feels like the "old" youtube back in the days where everything still was authentic and real and you felt like you could connect with the person making the video, have a glimpse of their life and/or see what their everyday life looks like. I understand that this might be boring to some people to some extend, but for me this content soothes me. It's kind of like a resting pole in an internet that became way too much profit oriented and more fake from day to day.

This was a nice video to watch… interesting perspective on RU-vid opportunities as job openings. I liked the simplicity as well. Good luck with your experimentation Nathaniel!

the way you organize and visualize your ideas is so interesting to listen to!

absolute banger - great to hear you talk game like this

Yes, it does feel like I'm sitting in this room listening to you. The sound of overall straps ;) Something about the colors of the room is soo familiar and inviting. Love the graph! I remember it so well when mentioned you liked to draw out your ideas. It stuck with me and I use it now. So, you often hit all 3 intrinsic values in your productions. Thank you!

Love these ideas! I agree with you about luck! Luck includes timing, but if you’re consistent and working on your skills and willing to stay persistent even when your channel does not blow up right away, I believe eventually your time will come 🙌🏼

so sorry for the irrelevant comment Nathan, but when I saw u uploaded this from Chania I had to write this comment. I've been watching your channel for 4 years now, and your videos where super illuminating for me at dark times.You have truly helped a lot and inspired me to not give up and also start my own RU-vid channel (MZ Through The Lens) and since I'm living in Athens, seing you being in Chania made me feel so close to you!! I'm super excited, wish I could come by and chat about random life things. Cheers :)

I enjoyed the aesthetics of this video too 😊 and a blurred out background was dreamy

I fell into the daily vlogs as well but unfortunately did not continue. But now, as a filmmaker I’m seeing the cinematic trend which just so happens to fit me and my style.. that said I’m back on the platform and i think its my time. Thank you for your inspiring content man! I can easily say you are a hige inspiration to me.

I can totally relate to this. Cool stuff Nathan.

Love you wall colour, so calming

Duuuude Nathaniel... that trailer was eye and hear searingly beautiful! My goodness.. might just have to buy the course now :)

Completely agree with all the points you raised. Great insights!

🧿 in the back is really perfect. I like to watch& listen to you. Your voice is ✨️

I found this video very interesting and just what I needed. I need to take it one day at a time and this was maybe a sign to change my direction. I’ve been on my RU-vid for 4 years now practically creating every week but my channel hasn’t gone anywhere. Thank you for your insights and inspiration!

Nathaniel Drew, you got me. I’m 💯 sold on your course. This really couldn’t have come along at a more opportune time. I’m a photographer starting a new business and I’m more than ready to transfer those skills into video making/RU-vid. I think you’re awesome and I love your style and I know you’ve got a ton to offer! Definitely signing up for Frame by Frame 😀!! Omg I’m so excited!

I appreciate the information you provided on the quality of videos.😊

Thank you for this clear analysis. I am thinking about starting content creation myself and this was very insightful 😊

Excellent explanation/insight - Thank you for sharing your thoughts on this.

I've been working hard on getting my channel monetized, and I really hope that this year will finally be that year. Lately my channel has been getting more love and it really helps me stay motivated. I've also been focused on being more consistent lately and have noticed that with every video (or at least most videos) I make, my editing skills get better, along with the way I tell stories. It's a really fun and interesting journey. I don't really have a "niche" because I really just want to make videos about the things that I'm passionate about. As much as I get worried that my videos are too different from each other, that's just who I am and am trying to embrace my "eclecticness" haha. Wishing the best for everyone who is working on their creative journey! 🥰❤️

I needed this today.

Thanks this clarify things a little bit. Intrinsic value and Production Value.

This isn't limited to RU-vidrs. A lot of people, myself included, are feeling a general fatigue and are thinking of switching up the way they earn their money and/or live their lives. We're much more aware that we don't have to be the same versions of the people we always assumed we were or thought we needed to be.

Loved this, and the reassuring words towards the end really meant a lot to hear. Like I know it all to be true within myself but then to also hear it from someone like you just hits different. Thank you for sharing in this format too.❤️

Here's my take from someone that is not a RU-vidr. After the pandemic, people crave the intimate human interaction, but also love the fact that they can work hybrid and from home and get away from being around too many people at the office etc. So the intimate style of video, like this one, where you feel like the person is having a deep conversation with you maybe scratches this itch.

There are always going to be opportunities in life. Very encouraging.

I agree with a lot of your points. However, some of the high production value stuff looks over polished, and the people presenting too shiny. The over polished content often falls into the trap of representing the unattainable, the too perfect or too good to be true. I also think there is something to be said for consistency as many people watch a channel over and over simply because they know what they are going to get; kind of like watching a familiar movie. In this case often the production value is far less important. The flip side is, that those who present honesty and real life ‘tell it like it is’ content, in reality often start over sharing and spilling to much tea, or spelling out TMI. Many viewers don’t like that, as they are looking for friends through the screen, not over-sharers. Finally, I think there is a difference between educating the viewer and preaching at them. At the point those RU-vidrs start forcing their ethics and opinions via the screen onto their viewers, they split their viewership between those who go along wholeheartedly and those become disappointed or disillusioned and quickly move on. I think many would-be RU-vid educators end up falling into the trap of preaching or developing excessive ego’s that eventually lead to them losing subscribers. Finally, production values are all very well, but if the content provided is nonsensical, childish, idiotic, inane or inaccurate then people will also unsubscribe or move on very quickly.

The way this video popped up in my feed as I noticed a couple of RU-vidrs I enjoyed watching haven't posted in over a year😅

I'm in the top left and don't care about making money on here just happy to put out content that helps people even if it's not "big numbers".

So happy you're in Greece! ❤❤

They're quitting because YT is screwing channels they don't like. It's so bad that even other channels have noticed YT is messing with my channel! In fact, another channel sent me proof! He caught YT removing likes from my videos. As a content producer himself, this greatly concerned him. He took a screen shot of one of my vids, clicked on the description, went back to the thumbnail view and took another screen shot. RU-vid had removed at least 20 likes away from my video simply by him clicking on my video's description! He did that to three of my videos, and on all three, YT removed likes from the video, so he stopped. He took before and after pictures of all three videos. I called YT and they said it was impossible so I sent them the screen shots and they back-pedaled. They said they picked up "spam" on my channel so that's why they removed likes! They are straight up, bold faced, liars! I exclaimed that I'm a small channel and don't even monetize! They said it doesn't matter. If they see spam, they remove it. Trust me, no one would spam my little channel. If I had a spammer, my channel would be bigger! I assured them I wasn't being spammed and demanded that they restore the likes that my viewers had given my videos in good faith. It's not as if I had such a grand amount of likes to begin with! Also, because those likes improve my channel's social proof and analytics. As a small channel, I needed them. RU-vid refused. I continue making videos because I hate evil and don't want them to win. Plus, I'm committed to providing helpful content. If you want to see my before and after screen shots, let me know and I'll send them to you.

Hey Nathaniel 👋, I find it interesting that you talk about this because I also noticed that a lot of RU-vidrs I follow are either not as active as they were before or seemingly no longer active at all. I remember when I started watching certain RU-vidrs like yourself, I felt as if I’ve gotten used to anticipating at least a video or two either every 2-3 weeks or every month or so. (A weird way of describing it, I know 😅🤣) Nowadays, some of the RU-vidrs I follow who still post videos from time to time are you, Lana Blakely, Malama Life, Lavendaire, Kelly Stamps, Life of Riza, & Colt Kirwan. I’m not sure if you agree with this, but I think another reason many RU-vidrs nowadays don’t post as often as they used to may have something to do with them just wanting to take a (long) break from RU-vid and actually enjoy living life. Maybe one day, many RU-vidrs will make some kind of surprising comeback when we least expect them to. 🤣 Sending you lots of love!!! ❤️❤️❤️🤗 Ritchie P.S. I know you talked a little bit about Nathaniel Drew 4.0, but I’m curious to know if you still have plans to continue your No Backup Plan podcast and feature any guests in future episodes. 😁

Im going through a youtube viewer burnout. There is endless content but a lot of the same subjects Even endless content gets boring. Seen it all! Now I spend a lot less time on youtube Also, I have an Airbnb. It peaked from 2017-2020 Then being an Airbnb host became way over saturated. A lot more competition. I enjoyed this video Nathaniel seemed fresh😊

what's the song at 15:00 ? it's so beautiful I want to listen to the full song 🥹🥹🥹🥹

I've thought about creating an ASMR channel for a long time now. I just feel like there's so much of it and so much creation and has been so much originality that it would be almost impossible to be original and make yourself stand out. I think at this point to be successful creating ASMR you have to stand out somehow

Thanks for your thoughts Nathaniel, as a consumer of alot of youtube videos I can say that I actually way prefer the low production value, high intrinsic value vlog type day in the life videos or even just chit chat videos. As much as I appreciate the effort and production value that goes into a channel like LifeofRiza, when I watch video's like that it feels "over produced" and "more like a movie" than getting to connect with someone's life online. I personally don't watch youtube to watch movies but rather to learn about how different people live their lives, so that kind of "overproduced" "over cinematic" content feels a tad too much if that makes sense. I think there's a balance where just enough production value meets just enough intrinsic value and I think channels like Jusuf, Hitomi, Moya, AvaJules gets it right. But each to their own! different people enjoy different things. Thanks for sharing!

Like in every social media - it is just another trend. +People quitting coz it is hard doing it for such a long time, no matter what the job is.

Very good !! Honest and real !

This video is so useful, I’m not committed to posting and make a career on RU-vid but rather as a Hobby and learn about it

Who are you? Where is your main channel? I’d like to check it out. I never heard of you before. This is the first video of yours that I can remember ever seeing. Great video. Good luck with your course. Thanks for the great advice!

I want to take the course.

Why are so many RU-vidrs making videos about RU-vidrs quitting? 😄

The departures, well some of them are just 'changing things up and focusing on different channels', may well just be the 7-10 year itch to do something different. Now in my middle age I have felt that several times in my life, and it's painful when you feel trapped in the grind unable to change, reinvent or move on. So factor that into your career - expect that what you do will have seasons and the next thing will grow out of the experience you have developed in the previous season. Also creativity needs sabbaticals and new inspiration to stay alive.

É possível colocar legenda (tradução automática) nos videos do seu curso?

It’s like with everything as soon as you decide to make money out of something creative, a passion it comes up against blocks or something external comes in to tell you that you are not doing it right. It’s all part of the trap of the system we are in, creeps up on you whatever you do

i loved the new vibe, it reminds the damon edits i loved it

Hey man, thanks for telling us how RU-vid works. Defin

I was literally having these thoughts today. My ideas and concepts are high production and take time, but I think I’ll start smaller. Would you recommend creating two channels from the beginning?

how do you find niches that don't require lots of editing polish?

Thanks mate

The trailer WAS SO GOOD

thank you nat

Can you please tell me where your eyeglasses are from? 🙏🏻

Better question: why are so many RU-vidrs making “why are so many RU-vidrs quitting” videos?

Amo la estética 🤩❤️

Could you share some examples of good high intrinsic value/ low production videos?

Thanks again for this really interesting video !! I'm wondering if you'd have an idea why 'mathias mtvn' chanel don't grow that much compared to the quality of his videos ? I'm sure you don't have much time to go and see some of his videos but if you have, i would really be curious to have your opinion, i'm a follower of him since a long time and still don't understand his 'non-ascension'

How are the changes coming along?

THE TRAILER IS BOOOMMBBBB DUDEEEEEEEWEWEW goddddd dxaammnnnnn!!! 🎉🎉🎉

I always enjoying hearing your thoughts on various topics. I always learn something. I say this next point in jest… You could also make a video about why so many RU-vidrs are making videos about why so many RU-vidrs are quitting RU-vid. 😂

Where are you right now, bro?

awesome inside baseball!

i watch a lot of youtube but no one else in this 'genre' of youtube i guess, anyway i just love that the internet is so big you can say 'obviously the most famous example of this is...' and i just know there is 0% chance I have ever heard of them before

After a few minutes I forgot if you were talking about RU-vid or the educational system of different countries 😅

I just started youtube and saw this and I'm like 😳

This video 🤝 the book: the creative act

I like RU-vid because we can get some good honest news and good medical information, I hope it is always there for us.

“Addicted to making an emotional impact with the things I make”🖤🖤🖤🖤

It’s refreshing to hear you say part of it’s luck. After going from a year where I had a video get 100,000 views and hundreds of comments to start the year and I finished the year with a few videos that got less than a hundred views I’ve really started to hate myself 😂. RU-vid is hard to figure out and it is the most humbling endeavor I’ve ever embarked on.

What a coincidence a lot of people are quitting right now 🤔. I feel some people are doing it just cause it’s the latest trend

Why the 3:2 ratio? Vintage feel?

@Nathaniel Drew your clothing brand link is broken!

Customer service with Google is non-existent

I’m still watching Ben & Louis Still love em both. Miss Casey’s vibe too.

I think this has something to do with the fact that almost everyone is treating this as a business or as pure statistics, and honestly it's hard not to. You want more viewers more subs longer retention longer watch times and you start feeling detached from your follower and they start relating less and less to you. What once was fulfilling just stopped hitting the spot like it used to. Imo there will always be time for uprising and new content creators to shine as long as what they are making has value as you mentioned. Really well done video. I like the more relaxed and personal type of videos!

Fresh fresh fresh fresh. Don’t go past the point of diminishing returns. Cool concept highlighting intrinsic and extrinsic motivators. Energy budgeting is so real these days.

How do you overcome imposter syndrome? I just started my filming project but I am my worst critic 😅 I feel it’s taking me longer than it should for one video. I also put emphasis on making pretty things

Nathaniel I would really love to buy this course but I use Premiere Pro... Would the course still work for me?

Ad creep is real. One became two became 10-minute "commercials". YT built on the independent creator but now they can ignore that person or even make it harder and harder to move them off the platform.

I want to create more content, but it needs to come from the right place and at the right time. I need to give something instead of it just being about me. So, I’m working it out.

🧡

This is very wes anderson of you

The main problem is that people desperately want others to notice them. The solution is very simple - live for yourself, not for the others and perhaps most importantly, never turn your passion into a job.

I wonder how much being on youtube just to be on youtube, how much just being a creator as a career, doesn't really make sense for a sustainable, deeply meaningful career. I think to truly offer that intrinsic value, youtubers need to develop significant expertise, skills and perspective, beyond just the ability to understand the trends and skills of youtube. I think that you're almost saying that here but I hope you look into developing a career identity/skillset that goes even further. I think that the truly best content on youtube, in my opinion, maybe not the most viral, but with a loyal and growing audience, goes beyond the trends, has a unique voice and presentation on a topic in which they have truly become experts, through study and practice over many years or even a decade or more. I think youtubers see the relatively fast and huge success of some and just try to find the formula without focusing enough on building the knowledge base for that intrinsic value. I think the bar for what is considered valuable is too low, because something can hold someone's attention and seem valuable in the moment. It is interesting and engaging, but it is sort of the junk food of entertaining in that it doesn't really have substance.

Macrodynamics indeed.