Why Study the Gift with John Milbank 

Let’s not forget that the physical gifts are not normally items we would buy for ourselves, they are of another’s taste and may prove marvellous and enlightening

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Escalating reciprocal gift giving has nothing to do with mutuality. It is a substitute for violence and may lead to violence. You can be sure in these circumstances that the exchange value is watched very carefully. An unequally gift leads back rivalry.