Why the hottest fast food restaurants have the biggest social media profiles 

CNBC's Kate Rogers reports on fast food restaurants getting big on social media to reshape their image and to interact better with customers.
Receive exclusive commentary from CNBC anchor Kelly Evans: cnb.cx/2CWYubi
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Get the latest news: www.cnbc.com/
Find CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Google+: cnb.cx/PlusCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC