Why the Ronaldo Deal Was A Winning Bet

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1 billion euros - that was supposed to be the transfer price for Christiano Ronaldo at Real Madrid in 2009. But when Juventus Turin knocked on the door, things had changed quite a bit. Ronaldo wanted to move on from Real and was only under contract for one more year. Real and Juve agreed on a transfer fee of around 110 million euros. But the total bill for Juventus was: the transfer + Ronaldo's salary + bonuses + taxes. This resulted in over 350 million euros. It was well invested!
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⏱ Timestamps
00:00 The transfer from Real to Juve
01:32 The stakeholders behind the deal
03:15 Revenues created by CR7
05:38 Implicit Values
08:49 Conclusion
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#CR7 #cristianoronaldo #juventus #juve #realmadrid #transfer #adidas

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14 июн 2024

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Комментарии : 1,6 тыс.

@AthleticInterest 3 года назад

To start 2021 right, we picked up your requests from the comments and made a video about CR7! Do you think the transfer sums are justifiable at all or is it all just a big bubble ?

@maxmorris7269 3 года назад

you are so good at making videos

@studios21st 3 года назад

Do a video on impact of Messi in Barcelona and La Liga

@samutftvhbhgd4803 3 года назад

What software do you use to edit your videos?

@elboss3389 3 года назад

Hello, what do you mean when you say newly created corporate identity? 6:45

@Raktim709 3 года назад

Messi goat

@bishrutthapa5175 3 года назад

Now due to ronaldo effect this video will get a lot of views as well

@SamMartinPeakPerformance 3 года назад

Aha, they know what they’re doing!

@Okemute7 3 года назад

And your comment gets a lot of likes as well

@footgoodball107 3 года назад

Ronaldo is the real clout

@Dr.DizRespect 3 года назад

Exactly!!! I'm a ardent fan of CR7 and I get this video recommended!

@stockfish3379 3 года назад

Haha right

@pkingglazersout6665 3 года назад

The serie A RU-vid channel is a testimony to this, putting Ronaldo on their thumbnails has guaranteed them millions of views within 5-6 hours, it has bought to the limelight a whole league

@SamMartinPeakPerformance 3 года назад

Always thought that too - the stats Juve highlights get is ridiculous compared to all other teams in the league

@pkingglazersout6665 3 года назад

@Sam Martin- Peak Performance Yep I too observed that (by the way your channel deserves way more recognition, all the best to you for the future, I subbed:)

@SamMartinPeakPerformance 3 года назад

@@pkingglazersout6665 ah thanks a lot man, really appreciate it 🙏

@harigovind6316 3 года назад

@@pkingglazersout6665 thnx for the comment otherwise I wouldn't have checked this channel.

@realityhits3022 3 года назад

@@pkingglazersout6665 thanks for your comment. I just subbed to him too

@raee5770 3 года назад

CR7 himself is a brand.

@bluest.9320 3 года назад

Literally

@MysticalStd 3 года назад

@@bluest.9320 true that

@etherealallure9173 3 года назад

Oh I didnt know

@aandwdabest Месяц назад

A bullion dollar brand at that.

@MrPtrlix 3 года назад

When you're such an icon that you'll raise the tourism revenue of the city where you live.

@feronandsulubu6711 3 года назад

Just like LeBron James

@user-pg3yg7id1z 3 года назад

@@feronandsulubu6711 who?

@RandalfElVikingo 3 года назад

Maradona did the same to Napoli.

@Zuk789 3 года назад

@@feronandsulubu6711 he is an American basketball player ig

@sarthaksharma4816 3 года назад

@@Zuk789 🤦🏻

@oshke5225 3 года назад

This is by far the most underrated sports channel on this platform

@van9832 3 года назад

CR7 goals this season so far ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Qcdtmop7WTY.html

@ruwiki 3 года назад

true

@oldisgoldlikeold 3 года назад

100 worth it

@shubham20100 3 года назад

Easily

@anmol3457 3 года назад

True

@surajk8050 3 года назад

Wether Juventus win the Champions League with Cristino or not this deal is already a success.

@pcm1011 3 года назад

I'm guessing you're not a Juve fan if you think that way lol

@hommofroggy5727 3 года назад

Good thing they sit 10 points out of the top of Serie A and have appointed a coach with 0 experience cause they don’t have any more money then.

@anonymouscz415 3 года назад

@@hommofroggy5727 This Is bollocks. Juve didn't appoint Pirlo because of money. They just wanted him (I don't agree but it's a big trend).

@aclock2 3 года назад

@@hommofroggy5727 Almost every team is having money problem right now due to Covid 19, Juve is at least in a far better position both financially and competitively than Barca.

@hommofroggy5727 3 года назад

@@anonymouscz415 No my guy they appointed him cause they had Allegri and Sarri on their pay roll. Who the hell reappoints a coach with 0 experience after just appointing him as a u23 coach?! You can clearly see that this wasn’t a planned out thing. He was appointed as the U23 coach and ten Juve coach in 1 week. Also name me 1 other coach appointed by a big team without any experience.

@DoubleAO 3 года назад

You can also do the reverse Ronaldo effect of his absence in Real Madrid

@bigCharizard 3 года назад

Still the most followed football club account

@hojetiveca1904 3 года назад

@@bigCharizard Yes but it would still be interesting to know how much RM lost with the sale of CR7: i'm pretty sure they lost more than they gained both financially and sportively,.

@bluest.9320 3 года назад

@@bigCharizard I don’t see as many Real Madrid fans after Ronaldo left

@kingtmfaisaltm6554 3 года назад

@@bigCharizard read Madrid lost their good amount of fans

@BigPurp9 3 года назад

Even just taking into account how many fans used to watch Madrid simply for Ronaldo. I know I’ve gone from watching at least half their matches to only ever watching el classico and the Madrid derby.

@user-mz3ni8yu4v 3 года назад

Ronaldo basically said what Drake said “Bitch this is fame not clout” 😂🐐

@bulkboys5122 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sMG1nlQi5bg.html ...

@smilingcat9997 3 года назад

This channel has the same quality as a multi million subscribers one

@van9832 3 года назад

CR7 goals this season so far ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Qcdtmop7WTY.html

@ruwiki 3 года назад

true

@oldisgoldlikeold 3 года назад

So true

@andyqr5512 3 года назад

Yes

@happy2450 3 года назад

Do you guys know how big of company the athletic is ??

@sarveshk8817 3 года назад

Juventus after signing Ronaldo: Stonks📈

@askedamaskedam7630 3 года назад

Actually we are getting worse year after year, but let's hope 😂😢

@uclhighlights9287 3 года назад

@@askedamaskedam7630 We will win the league we destroyed Milan.

@Longey9000 3 года назад

@@uclhighlights9287 💪

@Shendue 3 года назад

@@askedamaskedam7630 We just need a stronger midfield. We did good investments with younger players. De Ligt, McKennie, Chiesa all seem solid.

@darthgames3 3 года назад

@@Shendue McKennie and Chiesa aren't solid, they are INCREDIBLE bets McKennie guaranteed Juventus' victory against Milan and the 3-0 against Barcelona. Chiesa has a fantastic relationship with Ronaldo and Dybala (just check the interviews with him and the game against Milan)

@amaansiddiqui2376 3 года назад

Ronaldo isn't just a player, he's an entire era.

@snidichannel813 3 года назад

You haven't talked about the most important thing, the sensation as a Juventus fan to have CRISTIANO RONALDO in your team is something I can't describe. Even if you win nothing, it's still an amazing sensation

@TrustMeMore 3 года назад

Loser mentality haha

@snidichannel813 3 года назад

@@TrustMeMore We've been winning a lot of trophies in the last 10 years, you can't put "loser" near "Juve"

@messithegoat7178 3 года назад

@@snidichannel813 i pretty sure all their fans would give all that up for a single champions league trophy.

@snidichannel813 3 года назад

@@messithegoat7178 No we saw Inter, they won in 2010 and then nothing, only humiliations. We are always between the top teams in the world, if we win it it's ok, but it's not a tragedy

@kingtmfaisaltm6554 3 года назад

@@TrustMeMore pessi

@MALITH666 3 года назад

Juventus board played really smart there. Not just the signing. Every detail of it. Marketing, merchandising, selling all of that cake, from club level to league level. Perfectly and continuously doing so. They were more than smart. People like Ed Woordward from Man United or Barto from (formally) Barca should take notes. I'd say its the most smartest business deal that took place in the last decade. Also, I hope those Fiat employees got their fair share as well. Pretty sure they went through tough times to make it possible.

@jinjunliu2401 3 года назад

I'm convinced that the employees probably haven't noticed a difference since Ronaldos signing

@TheDavidLiou 3 года назад

Ed did that with Alexis and Pogba... the difference is they didn't perform.

@milosilic23 3 года назад

@@TheDavidLiou no, difference is Pogba and Sanchez dont generate as much interest as CR or Messi. Simply, CR is a brand like Michael Jordan. Even if you dont follow football or basketball, you know who they are.

@milosilic23 3 года назад

Nah, im guessing the workers didnt see much from it. As for the rest of the comment, i agree. juventus earned a lot more than they spent. And if he helps them win the CL, it will be worth even more. And the hype it brought to the Serie A is gonna be good for other clubs too.

@10parth10 3 года назад

Until Covid it really was a masterplan. Covid hasn't helped due to lack of sales merchandising etc. Not necessarily the anticipated so at the time the right move.

@siu281 3 года назад

It feels like I am a CEO of a company watching a presentation on a high profile deal. This guy exudes class in his voice.

@tshepo_thato 3 года назад

This is so true, a sports broadcaster bought rights to the Serie A soon after Ronaldo was announced. It had never done that before.

@riturajjha 2 года назад

Star sports from india.. bought SERIEA rights 😂😂and left laliga .. just after day of announcement.. now Indians have to pay 5euros a month to watch JUVENTUS matches

@footballagendaza4731 3 года назад

This was really great. A lot of "Aha" moments, CR7 is already commercial a golden goose. Dare I say, more than Beckham is.

@ashlinrodrigues7144 3 года назад

at this point, definitely more than beckham is

@rbnh9827 3 года назад

Easily more than Beckham. You would be hard pressed to find someone who does not know who Ronaldo is, even in third world countries.

@plung3r 3 года назад

The funny thing is, in USA Beckham is more famous than Ronaldo.

@newguy6491 3 года назад

@@plung3r thats coz he played there and owns a team there... he knows if u get famous in USA U get famous anywhere the guy is a brand genius

@sophisticatedbeaver3569 2 года назад

@@plung3r because Ronaldo isn't that washed up yet to play in a USA team.

@theludicrouslime 3 года назад

9:07 Interesting photo with that statue

@chinmaypatki4690 3 года назад

I can guarantee that you're a vigin

@freddiem6805 3 года назад

@@chinmaypatki4690 not being virgin makes it less interesting ?

@FranciscoGarcia-gb1kc 2 года назад

let the granny joy

@ravzb40 3 года назад

Imagine if he went back to United, that would eclipse all of this.

@pkingglazersout6665 3 года назад

Oh boy as a Manchester United fan I would be so excited for that 😮

@stephenayeni992 3 года назад

HAPPINESS!

@kingsley869 3 года назад

IMAGINE MBAPPE TO ARSENAL WITH ZIDANE AS MANAGER

@aryannautiyal9362 3 года назад

@@kingsley869 I'm sorry but that ain't happening ever😂😂

@konnichiyawa1360 3 года назад

@@kingsley869 never in your wildest dreams will that happen

@SeductionByKamal_ 3 года назад

Excellent video. Keep it up 👍🏼

@ElevenFootballXI 3 года назад

Loved this video!

@jeevanraj619 3 года назад

social media is why every one season wonders are being overhyped

@anonymousbroccolli6197 3 года назад

Raj go watch cricket

@vivekghodvinde 3 года назад

@@anonymousbroccolli6197 we he is right. One season wonders are hyped more than necessary.

@Juan-n 3 года назад

Yes and no, any young talent plays amazing they are dubbed the next ronaldo that happend to mbappe. He is an amzing player but he is overhyped due to winning the workd cup at 19

@anonymousbroccolli6197 3 года назад

@@Juan-n oh buzz off kid Cleary has everything and he's only gonna develop more, plus he didn't just win the world cup he played so well too

@ongkhuongduy3498 3 года назад

How is Ronaldo overhyped though? The guy has been good since the 2000s.

@Pure_Star 3 года назад

No longer a bet Ronaldo is just straight carrying Juve now

@ultimatepepe8698 3 года назад

Is he though? He scored 14 goals in the serie A right now, sure, but most of his goals are from penalties and free kicks. I believe that he is maybe dragging down Juve because they try so hard to give him the spotlight that sometimes it hurts them. Look at Dybala, before he was a great player and now he's being completely overshadowed by Ronaldo.

@jaydenking7653 3 года назад

@A P true

@fguledh 3 года назад

@@ultimatepepe8698 most goals are penalties? go watch the videos!!

@user-bi5nw4vp6t 3 года назад

@@ultimatepepe8698 Freekicks?? . Cr7 is fantastic this season. Dybala was important as cr7 last year he solved the creative part. But Ronaldo joined the wrong team. I seriously doubt they win seria A this year, next 3 matches r very important.

@manswind3417 3 года назад

@Nareen dran Don't act like a kid dude, Ronaldo has 4 pens out of the 14 scored, in which 2 are headers. Besides, he was behind Ibrahimovic before he got injured and lost last season's Golden Foot to Immobile. Messi, meanwhile, has won the La LIga Golden Boot for 4 times straight now, along with 3 best playmaker of the year awards. He had 20+ G & A last season, so don't bring him in the argument. Both are good, no need to compare foolishly, and don't get aggravated needlessly. Period.

@GagasAlGhazali 3 года назад

crazy how one footballer can have such power over many aspects

@FranciscoGarcia-gb1kc 2 года назад

He is not only footballer. This man is more than this. He is out of series.

@GeoAnimationz 3 года назад

What Eminem and Ronaldo have in common? "You mention me, millions of views, attention in the news"

@Ibrahim-vx5kq 3 года назад

Extremely high quality content since the beginning, gonna reach 1 million subscribers in no time

@brainzone6143 3 года назад

This guys voice is everything!

@SuperEsde 3 года назад

Word! 😍

@steve.4759 Год назад

2 years later and we know that this is total bs.

@samlee86421 Год назад

😂 exactly

@FedericoRonzoni 3 года назад

amazing video

@dv2735 3 года назад

Ma chi te vole

@andrea69420 3 года назад

A chi c’è il Federonzo

@chanendlerbong 3 года назад

Definently the best sports channel and most underrated the only one who consistently talks about well known sports around the world and some American sports respectively

@Eduardo-fv2yw 3 года назад

Im a man of simple taste, I see Ronaldo, I click

@florentchaiblaine3944 3 года назад

Love your videos, I can see you put so much effort and professionalism in them! So underrated!!

@ClemensAlive 3 года назад

What a great video! Thank you :)

@Comet-mc8wv 3 года назад

I would like to see a video about Formula 1. The money that flows though that sport is insane! Or about the influence of Lewis Hamilton

@jadenh9718 3 года назад

Me too !

@RodrigoroRex 3 года назад

Me too

@pickdaio 3 года назад

Me too!

@Faisal-ud1yl 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-P9BLOZJ7YgM.html

@Android-fo3tk 3 года назад

They did

@fredfred9972 3 года назад

"man with coffee cup" haha nice touch to see Gunnar there :P

@dodolasaumure4202 3 года назад

The quality of these videos are just insane. Well done!

@williameyelash4426 3 года назад

Neymar's PSG transfer would be awesome for a video

@chennoufimedalamine5806 3 года назад

TIFO FOOTBALL MADE A VIDEO ABOUT IT

@importgamingms.4906 3 года назад

This channel is sooo underrated!

@alokdadapure969 3 года назад

Love the channel and the research you do behind making all the videos. I've been following this channel for quite a while and i can confidently say, it is getting better with each new video. Keep up the good work, i really enjoy watching your videos!

@Shafikist 3 года назад

Criminallly underrated video. Needs more views. Excellent editing and presentation.

@TillTheThrill77 3 года назад

Zu lustig, wie du das Stock Photo von Gunnar eingebaut hast (5:43). Top Video, wie immer!

@flyingsquirrel2620 3 года назад

Habe ich mir auch gedacht 😂 Der Cutter muss echt Spaß gehabt haben. (Auch bei 9:07 😅)

@Pragadeshp 3 года назад

the editing on this video is incredible

@JPV_97 3 года назад

do you know what program he used to edit the video?

@alex.7638 3 года назад

@@JPV_97 no

@OnePunchMMA 3 года назад

@@JPV_97 Adobe CC

@LindormAce 3 года назад

Your editor deserves all the praise big ups to him

@sumantamang4853 3 года назад

I just loved the way the details were presented on this video. It was very entertaining. You deserve my subscription!!!

@mthoko_n 3 года назад

The quality of this Channel is just unmatched 🔥

@ajf2192 3 года назад

One of the best videos I have watched for a while. Love these videos! Keep it up! 🙌

@sharontaylor6510 3 года назад

Fabulous video! Great info and editing. Ronaldo's move to Juvè lifted Serie A to mainstream audience worldwide. Another bonus in Juvè signing him.

@throwawayuser9931 3 года назад

This channel is just too freaking good....... It grants me a perspective on stuff I never even think of in the same light......

@eFDy 3 года назад

Man with Coffee Cup... It feels like I have seen this picture before ; )

@T2H9O0M1A9S9 3 года назад

So glad someone else spotted it :D

@kelvinsudirman4072 3 года назад

I don't even mind 10 ads in one video if you can increase your production rate. Superb quality content for all of your videos!

@itz_yeastic 2 года назад

the quality of your videos just amazing!!

@wwechampion 3 года назад

You've been saving making videos about Ronaldo and I respect that. I know a lot of people, including myself, were waiting to watch a story on him.

@jonm9501 3 года назад

Just discovered this channel today and it's incredibly detailed and professional! As an Everton fan watching this it makes me very happy that we signed James Rodriguez because it means we are on the up on and off the field 😄

@MliDube 3 года назад

The editing on this channel is unmatched!!! **STANDING OVATION**

@chefcook1765 3 года назад

Incredibly well put together, thank you for amazing content.

@fredbanda5494 3 года назад

Really great videos on this channel, keep pumping them out👏🏾👏🏾👏🏾

@GeHeum 3 года назад

Very interesting would be Ajax champions league run in 18/19 and the sale of their key players afterwards (mainly de Jong and de Ligt).

@shadrashid3640 3 года назад

Ziyech Too

@manswind3417 3 года назад

Their UCL Semi-Final run was kinda an advert fpor them to sell their academy-risen (homegrown) stars at exorbitant prices lol... of course, the players are worth every penny, but still it felt like that.

@williamregal873 3 года назад

Overrated team, won majorly because other managers couldn't exploit their weaknesses like Mourinho did in the Europa League. Entertaining...Yes. Good to watch.....Yes. Overrated.....Hell yeah

@jp1731 3 года назад

@@williamregal873 the team mou played in 2017 was much different to the one that made that run in the champions league

@williamregal873 3 года назад

@@jp1731 Ajax's style of play is what got them to the ucl semis, not the personnel. Tell me one single player who has stood out in another club......

@baquithemonkey5330 3 года назад

When I saw the title I said "yes" he's money making machine, still got impressed by the figures. Excelente video as always

@welovfree 3 года назад

Professional sports videos, you are an inspiration. I rarely watch RU-vid videos at normal speed, but your videos are an exception.

@tobilobaakinnubi4305 3 года назад

Excellent video work!

@SamMartinPeakPerformance 3 года назад

2021 starting with a real banger here! 👏

@TobiX1337 3 года назад

6:05 so you are german (and a rocket beans fan :D) Gunnar einfach überall.

@davinator2_058 3 года назад

Haha, he also appears before, in 5:42. Quite a surprise to me :D

@ste1ko234 3 года назад

Da hat Gunnar einmal ein Stockfoto für "Recherchezwecke" von sich hochgeladen... hahaha, einfach überall

@skbzy4710 3 года назад

Quality video! Hats off to this channel.

@szb86 3 года назад

That was pro, smoooth, clean! I Subbed, need more quality content, and channel like this.

@christymullins1022 3 года назад

wow im amazed i just discovered this channel and its by far the best channel ever on youtube especially starting with Ronaldo 😂 you guys made amazing videos and a very intelligent one I'm enlightened and i learned so much 👏

@aronstoneboovip 3 года назад

Yo this channel is low key Netflix documentaries but much more ATHLETIC :)))

@abdullahsiddiqui89 3 года назад

Love the Quality of your Videos👌

@sammcdeeznuts6176 3 года назад

Whoever edits your videos is amazing

@Jefstito 3 года назад

Whats more impressive is that the same thing happened in 2009 when he arrived at Madrid. Almost ten years later and he still is on the top. What a monster

@elitesmartathletes 3 года назад

Best channel on RU-vid hands down

@vincoletto2 3 года назад

What a great video, very informative and the quality of the production is amazing You got a new sub!

@johanacevedo3329 3 года назад

Nicely done!!

@FlemmoTV 3 года назад

love your videos! who edits them?

@Nicktygabiri 3 года назад

where do you do all your editing or do you use like a software and also nice vid

@nilayadhikari5977 3 года назад

Loved this video. Hope you make more of these.

@moback6523 3 года назад

The Editing is out of this world it is just perfect you got your self a Great editor congrats

@anasshahid224 3 года назад

Ronaldo is on another level 😃

@abdeldorado 3 года назад

The salary saved on Ronaldo was way higher than 21M€. Real Madrid paid his taxes on it, on which so you have to add 45% (as it's the tax rate applied in Spain for the tranche above 60k€). Ronaldo in total cost at least 50M€/year, this is to me a fairly reasonable estimation on what Real Madrid had to pay for him.

@Boredoutofmywits Год назад

And Roaldo left he left because he wanted a raise (To compesate for the revenue loss after his tax cheating schemes were dismantled after his tax fraud conviction) and Madrid refused to pony up. So the saving would be even igher

@nishantbanarji6348 3 года назад

Wow great video Just came across this channel Keep up the good work

@Hamzathebhatti 3 года назад

your videos my friend, are an absolute delight to watch. The amount of effort you put in them is more than i have seen anywhere. just a matter of time that you get a video with 10m views. Keep it up.

@blueice2004 3 года назад

I swear to god this is best sports channel Ever 👏👏👏

@nsabbajee 3 года назад

Seconded

@iamck47 3 года назад

and also would like to know how much Real Madrid lost or fail to gain when they sold ronaldo

@A.BurakUslu 3 года назад

Sensational video on an overlooked subject. And to be honest, your channel is in YT algorithm because of my video history which contains Juve’s videos mostly. Well done Athletic Interest, subbed.

@DylanHifi98 3 года назад

What a quality channel, congrats for your job from Belgium

@gorkagarcia8715 3 года назад

I would like to see the same kind of video about James Rodriguez

@Bob5217sla 3 года назад

Brilliant video as always. I have have question which would be a good video. Who makes more money with Ronaldo? Nike or Adidas? Cause Ronaldo is sponsored by Nike but he always played for Adidas clubs like Real and Juve. The same question goes for Messi the other way around.

@gpag23 3 года назад

Nike makes more money with Ronaldo and Adidas makes more money with Messi. This is due to their longterm contracts for football boots and brand elevation. Football boots always come first and have a bigger impact, longterm, rather than the apparel. It is also a way for brand exposure. On top, there are many complicated terms and conditions between each sports giant and these top athletes. There are even rumors from time to time, that these brands are trying to affect transfers and convince their top athletes to sign in a club in which they already have the team apparel.That is why they try to keep the very successful deals even after the athletes retirement. Examples: David Beckham is still an ambassador for adidas, Kobe was for Nike etc