Why Trends Are Getting Shorter 

first 😎

Fad is the word you're looking for with this. What you're defining as "trend" is the definition of a fad. Another great colloquialism for this is "flash in the pan."

People starting to lose their personality because marketing teams says so

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need."

On the plus side you can ignore all of these things and not miss anything. If it is only going to matter for a few weeks I don't see why it even matters.

Concerning fashion trends, I work with historical manuscripts and remember working with a collection of letters from the 1850s in which a woman was complaining to her sister that the fads in collars and cuts were changing so dramatically month to month that keeping up was an odious expense. We don't see the extremely fast trends of the past because we aren't spending time looking closely at that past.

I actually have a scrapbook that I made in the early 2000s. Movie theatres used to give out magazines for free, one version of which was geared towards teens. I had cut out a photo of a girl who was wearing the trendy look at the time, complete with bandana. It never occurred to me that this would become a snapshot of the past eventually.

I was an outcast and teased mercilessly as a kid bc of my secondhand and budget clothes (can we hear it for Giant Tiger boutique, Ontario?). Now as an adult I feel blessed to have gone through that bc I literally do not care at all about what other ppl think as long as I’m comfortable in my clothing…relieves a lot of anxiety I used to have about how I look to others

I was a teenager in the 80s and in college in the 90s. There is no real difference between then and now. The exploration of new styles and interests will continue as long as people are living their lives. A dynamic culture is not the problem. Doing it in an environmental way is the challenge.

I think a big part of these microtrends is that companies hire psychologists specialized in hacking consumers' brains with forms of media like TikTok. Also, since there is so much exposure on these platforms, you are constantly bombarded with the next best pair of shoes, water bottles, or anything. People are also trying to find their value in material items, which companies are taking advantage of.

I have worn the same tan cargo shorts and black t shirt for 15 years and i have gone from cool to uncool to cool again and honestly i just dont care

The best place to be in these trend cycles is outside of them entirely, watching the silliness through the enjoyable window that is Future Proof. Build your own aesthetic. Evolve it over time, intentionally and slowly. That way when you look back at pictures of yourself you can easily recognize the decade.

I'm in the same position as you. A trend emerges, happens and dies before I notice it. It's quite relaxing to not even try to follow the latest, but I say that as an adult. I cannot imagine how stressful being a teenager must be right now.

I usually don't even know about a trend until it is large enough to be almost over. 👍✌ My clouting criteria: 1 - Is it comfortable ? 2 - How long it will last vs What does it cost ? 3 - If I fall in cold water miles from the road will it help keep me alive?

Saw a Stanley in a homeless camp tipped over on its side just yesterday, and started thinking about this exact concept. Waiting to see them at Goodwill for $7.99.

As a 90s baby / Oughts kid, I'm strongly considering a "dumb phone". Starting to understand I really don't care about what others are doing anymore.

Trends are just that, ways to fit in. And there also lies the issue, humans are social animals. Which means we are naturally inclined to follow others. What you should do is just do not follow others and find your own path. Don't follow the trends.

The people following these trends aren't expressing themselves, they're expressing someone else.

I discovered the Feta cheese cherry tomato recipe long after the trend was relevant, but I still do them regularly few times a year :D

A quote this vid reminded me of was "The more you try to be modern, the sooner you start to be dated." It was from David McComb, lead singer of 80s band The Triffids, explaining why his band didn't sound all that 80s, but it could easily apply to much more

I found a style that I enjoy and just stuck with that. Because of this I become a trend setter about once a year which is more often that I ever have been.

As a person with ADHD, this video made me realize that the old definition of trend is, literally, ADHD behaviour. Which for someone who has to take medication to function in modern society, is absolutely baffling. I understand it with teenagers trying to find themselves, but "healthy" adults? It feels more of the declining atention promoted by tiktok in action.

Ironically, I’ve been using this channel to understand the trends to stay away from (& occasionally consider) as my corner of the internet is for people who are influenced by their values & critical thinking! Buying something of value AFTER it’s lost its trendiness is a side benefit of these videos!

the only way i am keeping up with trends and whatever happens on social media platforms is through this channel. I deleted all my social media accounts about a year ago and once a week its like a reminder why i did it. I love your content.

Even though we have way more "aesethics" than ever and people can get hyper specific, one thing I noticed is that no one wants to dress for themselves. Everyone is always dressing for someone else. I buy and wear clothing with in a look, I'm a hippie and a goth and I reflect that in my clothing but lord everything I own is because I wanted it. I have a distinctive style, and would never trade it for anything "trendy"

You know what isn't going out of style anytime soon? A t-shirt and a pair of jeans. It's lasted more than a hundred years and I don't see that stopping right now.

As a representative of what's left of mentally sane Gen Zs, me and so many friends around me are so sick of the internet trend landscape. We don't really join trends, just kinda see them go by as bystanders, sometimes we're even oblivious because those two or 3 weeks we were distracted with something else. Although, it might have to do with living in Mexico, I don't feel like trends have accelerated AS much as they have everywhere else. It's nice to see a counter movement to all this.

Even in Regency there was yearly trends based on French fashion magazines. E.g yearly changes in colours which are hip.

You're wrong about one thing - we're not distracting ourselves, we're seeking meaning. We've lost track of who we are. This loss of meaningful identity is driving us to desperately look for meaning and a sense of community wherever we can get it. Our identity is derived largely from our relationships with other people and our positions and roles in our communities, and these are collapsing under the isolating weight of being always online.

It reminds me of how my 8th grade teacher back in 2013 told us that it was weird how fast cultural trends were coming and going. When he was growing up in the 80's things lasted much longer, but if he said this back then, then today is unimaginable. Besides the things you mentioned, trends in memes, video games (like how big the player base of a game is), music, and slang come very fast and go just as fast.

I just wait for the trends to come to me while I rock out the hair/clothes/makeup that I've been sporting for the past 40 years.

I've worn the same 3 pants and 5 shirts for over a year now. Trends don't get to me. I try to find the beauty and value in things regardless of their social impact

It's easy to just ignore trends. I don't need them.

I love that heavy oversized knit blanket! I had no idea it was a trend. It works really well with my decor and personal aesthetic, which actually doesn't change very often.

I would say that your channel is bout creating awareness about sustainable products and have influenced me to buy something regardless of trend and something which would last long. It is much more that being just anti-trend and I appreciate it a lot!

Every trend you make a video about, I've never heard of. I must live in a hole in the ground. Grateful for that.

I’m a United Auto Worker. I’m starting to see labor union logos as fashion/solidarity from non union folks. It’s interesting.

Gawd I hate trends and consumerism. Just wasteful and foolish.

I think a lot of these fast trends/fads can narrow down to social media. I thankfully never got into a lot of these socials as I knew it would destroy my self-confidence. I only have RU-vid and Facebook. Even then I'm trying to use Facebook less by only using it when I'm at a computer so I can try and stop doom scrolling "whenever". People don't need to know what you're doing, wearing or eating ALL THE TIME.

In the past, you would have these broad styles or genres (i.e. punk, boho, yuppie, 60s retro, Etc) where within them there was a great deal of variety, exploration & experimentation. But these days, people are more interested in singular items and pre-fabricated aesthetics that when you really break them down, amount to just a handful of very one-dimensional outfit styles & accesories that feel very boring after just a few weeks.

The Stanley was a fad not a trend fads are shorter than trends.

I haven't bought any trendy clothes for a while now. I just go for plain t shirts jeans trousers shorts casual shirts and good shoes. I just feel I know who I am I don't need to be in any trend to exist

where is this going? Where all of it goes: the landfill

Another angle on it is through the internet I get to see pretty much every possible style play out, and by having virtually all the options laid out in front of me, I get to choose if any of them speak to me, and hopefully follow through on that choice in a way where I stick to it for much longer because I’ve weighed all the options.

Love your content. Speaking as a Mature Xgen, I have learned to just hold onto things, because it all comes back.

In my opinion trends are getting shorter, because people’s attention spans are getting shorter . A lot of people I know nowadays barely even watch long form content anymore, they mostly watch TikTok’s , and shorts .

I just made the feta cheese and tomato pasta dish for dinner last night. Is this not trendy anymore? Oh…oh god, am I not trendy!?!?

ive never chased trends of fads. as i've gotten older, i'm all about function over form. i want something to work and work consistently.

And just like Han Solo (almost) said "I take fashion advice from just one person: Me". 👍

I never understood why people follow "fashion trends". I've heard that it comes from a desire to "fit-in" or be in the "in-group", but I haven't ever really felt that desire. I guess on a fundamental level, I'll never understand it. I just wear whatever I feel like wearing and don't care what others think.

Okay you're wild for thinking tote bags are bad. My family has been using them for decades

Both my boyfriend and I are on the internet a lot. Last summer the Grimace horror meme was all over my for you page. I felt like it was everywhere. But when I talked to my boyfriend about it he just looked at me like I'd gone insane. And I often feel the same way about the trends he's experiencing. It's wild to me just how out of synch we can be when our feeds make us feel like the entire world is experiencing a trend. The Groundhog's Day musical was also exactly like this.

My experience with all this has actually led me in a positive direction. I've been able to see elements of things i like and apply them to what feels the most me. I sew, crochet, and embroider as hobbies and I've been able to work towards creating (and occasionally buying) clothing for myself that may not fit into an aesthetic or trend or style movement but it feels authentic to myself. My base was seeing all these trends and then i watched Kiana Bonollo's video of making her sewing mood board for 2023 and applied that to my general style to create a mood board of things i actually liked and wanted to genuinely wear. I do think it's important to see these trends and be able to recognize when you appreciate something vs when you actually want to wear it, and i think that is the part so many people struggle with. Everyone wants to be cool so they buy into every trend needlessly because they move on with the trends rather than seeing if maybe some part of it is actually for them. I think having options especially for style is great WHEN the person being presented the options has the info and the ability to wade through them. I'd also like to say if you are interested in dipping your toes in a trend stay away from Amazon and Temu, I'm not saying everyone needs to create their own clothes but maybe try thrifting something and altering it (there's so many DIY guides and websites and blogs and videos!!! Plus you might find a new hobby!) or borrow something from a friend before throwing your money away on something you might hate on your body.

i'm cheap so i never buy into trends. i still have shirts from like 10+ years ago from when i was in highschool. i don't buy new clothes unless the ones i have are no longer usable

Liked and subscribed. Thank you for being a voice against this hyper trending society. I hope you become trendy and get more views and subscribers 😄

I love your channel, keep the great work, your channel is one of the very few that enjoy watching, and want more and more of your videos 👍

I never had the luxury of choosing brands as a kid, I wasn't cool then, and I don't care to be now (also mostly can't afford to be). Keep it up. I am loving this channel.

Money? Things just keep getting more expensive?

Thanks a lot, now that watched this video I'm stuck in a causality loop. I'm being influenced to deinfluence...😮

I am glad I have a busy enough life with things that accualy matter, so I don't catch about 90% of "trends" that come by. I got my converse, mountain shoes, good quality jeans, a field jacket and levi jacket for the summer, I need nothing else for the next 15 years, thank you very much. The only trends I get to know about is through the summary of these FutureProof videos, so thanks, you giving me a good laugh :)

So here's my take on fashion: wear what you like, what flatters your body and fits your life style. You will never catch me in a pair of stilettos because they are not comfy, aren't practical with my gardening hobby and I can't chase after kids in them (my job as an EBD teacher). I'm lucky to be in the era that anything is fashionable so I can't really just wear what I want.

I just wear whatever the hell I want.

Fast fashion is good for two things: (1) Clothing which fits like a garbage bag (2) clothing which will end up in a garbage bag.

I feel like part of it is also because it’s easier to condense a decade of fashion when you’re not in it. I’m sure there were smaller trends in the regency era as well, and we just don’t know about them bc we didn’t live in that time period. And even now real trends like high vs low waist and how people do their lips or eyebrows may be on 20-year cycles.

I'm 18 rn and 3/4ths through the video so this may be mentioned still. But the thing that makes me sad is that no one is making new looks. Like when I'm 30 I won't be able to say this is what kids looked like in the 2020s because when I went to school everyone wore anything from the 1940s to the 2010s. It's cool that we are wearing anything we want but sucks that we aren't making anything new

not all of us

I imagine that there will be thousands of Stanleys in thrift stores.

Fr man, among us has a lifespan of 1 year, Before the trend died. Lethal company on the other hand, died in 3 month

I feel like this can be a tragedy for busnesses too. Do the folks who are supposed to be the big winners in the Stanley Cup company's management feel like the trend was ultimately smart for them? Once I learned to recognise the Stanley logo, I notice that my dad, who searched a pretty long time for a thermos that would actually keep his tea warm, had found one from Stanley - probably well before the internet flash trend where a diforent cup design took off. It made me laugh, but also reminded me that part of the original hype about Stanley was how durable their vessels were. Now that they have become a symbol of suburban overconsumption and rapidly-spent trends, will their original consumer audience still want their stuff for the actual product usefulness they put so much effort into perfecting? How many new consumers have they actually gained for life by riding such an extreme and rapid fad arc? I can't help but think that, the need to suddenly increase particular product production so fast and then suddenly seeing that demand evaporate, the company would take a pretty hard hit or, at the very least, not be gaining much as a company for the long term. can they go back to business as usual and be better off now? Did this even work for THEM?

but the trend to say first always survives:)

Meanwhile, I'm over here wearing the two for $30 shirts I get from Mark's and cargo pants, because oh hey, they're comfy, durable, and reasonably priced. They also seem to last a while, which is handy because they go from "wear when going out" clothing to "wear when painting" clothes after a while. I've found the easiest way to avoid these various short lived fads is to simply not even know about them, but hey, I'd rather sit at a desk and paint, draw, or assemble miniatures instead of doom scrolling social media. But I also never really did get the whole consumption culture thing.

It's interesting watching people jump on trends and then get off. Fortunately for me, I don't have enough money to participate in trends/fashions/fads, so I wear what I have and use what I own.

Feels like 2010-2030 will be known as the ethereal trend generation - a series of booms and busts as people gather things to collect, and probably even resell, but generally collect and discard at a moment's notice. The ethereal nature of trends in the cultural zeitgeist without rigidity of the mainstream enabled so much to exist, for so little. My hope is that this creates a _legitimate_ sustainability bias for the next major trend which comes our way.

Imagine trends of the 2040s. They last only some hours and dont get talked about again.

Every time I hear about some stupid (and often dangerous/idiotic) thing, it's nearly always started on TikTok. I don't watch or interact in any way with TikTok -- I avoid it like the plague. TikTok is literally destroying our world.

I'm so glad to have never taken part of any trend since I am a teenager. In fact many times I've been 2 to 3 years ahead. Both in fashion and as a DJ!

I'm past caring about trends. Also a millennial. However, when my social media is filled with trends, it does make you think twice before making a post. Not as inviting as it was 10 years ago.

ef trends and fast fashion

This reminds me of when I stumbled upon the Synthwave trend. Feels like it came and went. Yet, Synthwave as a concept is something I whole heartily embraced, not only because I like the aesthetic, but it promotes physical media.

Trends are such an odd thing in general tbh. I don't really follow them, but that's also because I outright CAN'T because I don't make enough money to be constantly swapping out my belongings based on what other people are buying. Instead, I buy most things second-hand and use them until they fall apart. That, however, has become more and more difficult over time. All this "fast fashion" has polluted the shelves of thrift stores, and it's often hard to tell at a glance whether something will withstand being worn 30% of your waking hours for more than a month or two. So often I'll find something I like second-hand, buy it, wear it for a few months, and have literally no choice but throw it out because it's falling apart at the seams. No amount of being handy can hold together a skirt that lost all strength in weight-bearing stitches.

I don't think totes are a trend. They started being used in the 2010s and are still being used.

So the trend of watching future proof is getting shorter. I see.

10:56 I had no idea Bearaby was part of the fast trends now. I bought one many many years ago to help keep me in place as my anxiety and ADHD made me way over-stimulated at night, plus hot summers sucked with normal blankets, and I had mild insomnia too. It did wonders for me, but it's crazy that it's part of this trend given how expensive it is. You only need one for your lifetime.

Turning 50 this year and most of my life I've mostly ignored fashion trends. Sure there's been the odd thing I've fallen victim to as I am a human being within a society, but by and large, my casual wear go-to has always been and still remain a Levi's jeans, t-shirts(usually a band/musical artist), sneakers or boots depending on weather, and a Levi's jean jacket. All classics and almost always in fashion. And if not at the time, I still don't care!!

After getting swept up in Kony 2012, I vowed to never get carried away by a trend ever again 😂

It's also weird how people can complain that things cost too much, or that they don't have money for a house, etc., but participate in fleeting fads and trends on short-lived, overpriced things.

Our cities are deserts of relationships, teenagers don't hang out in groups too often anymore, like skaters, punks, goths, emos did in the past... these online trends are too superficial based in consumerism.

I’ve recently gone to wearing almost exclusively formal menswear when I go out. Dress shirt. Trousers. Oxfords. Etc. I look good, few good, and end up not caring for recent trends. I don’t go for them since I already have a “uniform” so to speak. Plus, who doesn’t love getting complimented on dressing up nice! 😁

So much trends and fads die fast... it's dumb. It's nothing new to be honest. We had shows about fads and trends being short for years. It's litterly a mainstay episode on most comedies. The most common is: "Main charater finds a new trend/fad." - "Doesn't understand it or like it" - "gets rejected from their peers." - "Tries to get into it again but fails." - "Tries to do their own fad/trend or tries to destroy the fad or trend." - "Charater realizes to let people have fun and commits to the fad/trend." - "next day it's cringey and the main charater looks stupid." The thing is... this is nothing new. Companies know they are a trend/fad for a moment and will do whatever is needed to stay the top as possible. The funniest thing is about fad/trends is the fact most of them start with a simple niche thing that someone popular starts , everyone wants it, then popular person moves to next fad. (same comedy shows do this for their fad episodes too). And you know who are most likely to fall for fads and trends? Teenagers, kids and young adults. And before you go: "Adults don't fall for it." Uuhm.. I like to point out the crypto boom/trend/fad, NFT fad and now AI trend. Heck the AI trend isn't even "AI" it's just a buzz word for things that 80% already existed but now it just gone main stream! And who invests mostly in these things? Young adults! Anyway I can go on about this.. but fads and trends aren't getting shorter, some are just short to begin with. And some fads/trends are re-occuring. Heck every year marble collecting came back in my old schools!

What future proof sees as a "trend" or "micro-trend" has been known for generations as a "craze" or "fad". Breakdancing was a fad in the mainstream in the '80s, Hula Hooping was a fad or craze in the '50s, Super Soaker water guns or Pogs/Slammers were fads in the '90s, same with virtual pet keychains. "Micro-Trend" is just a NEOLOGISM for "craze" or "fad." I've noticed with the English language in general, *specifically US-American English* there is a cultural tendency to lean toward the superlative or over-state something, instead of being just "good", it's "totally awesome". You don't just "like it" you "LOVE it", and it's not "bad," it's "the worst thing everrr." Same with coining new neologisms, instead of calling food just "processed" (which has infinite meanings) some writer and/or researcher coined the term "ultra-processed" -- because it has a more buzzy effect. This also has an effect on so many things when we think about it, from our inflated grades in school for mediocre work, participation trophies, even vanity sizing in clothing.

I used to watch Star Trek TNG and not see any path between now and there. Now I can envision it, as “stuff” becomes so cheap and available that we tire of it eventually; universal income becomes the norm; and innovators are creating light speed travel. Now you can look online 24/7 and be able to buy ANY clothing, decor, items in nearly unlimited amounts for dollar-store prices, so it all ceases to have any value. My house is full. Soon everyone’s house will be full. Hopefully we will become post-materialists.

The mainstream has not disappeared “Normie culture” as people call it now is very much still a thing. “Culture tourists” are a term I have seen used for the Fad jumpers. Counterculture is also still very much a thing, it just doesn’t have a look anymore. but there is still very much “not okay” hobby in the general population.

I hate gen Z which I’m apart of I don’t do social media I don’t follow trends,I get to save money and be me.i love it.

Trend following is NPC behavior.

The chasing of trends and FOMO is just not "IT". Of course its nice to be noticed in the moment, but either you get comfortable in being late/quiet or you spend a lot more energy and money than you want to spend chasing a goal post that never stops moving.

Great watch as always 👊🏿

I am daily glad that I will never use TikTok or watch Instagram videos. I'll stick with responsible RU-vidrs!

a stanley cup, as well as buying too much accessories around a stanley cup, is the genz version of carrying handbags as a status/peer group symbol

The one trend that I've always been apart of but hasn't really been a trend. Is knowing what's in and how to produce everything or at least as much as I can of what I'm putting into or on my body. I'm even working on making my own natural carnivore/animal based hygiene products. I'm doing this because these are products I want in my life, I love learning new things and producing my own things, and also because of everyone at Future Proof.

i do like how were going towards just you can wear anything and fit in. as an autistic+adhd person ive never really followed trends that much