Why we stereotype others and how we can stop. | David Locher | TEDxMSSU 

The simple explanation of the errors in our brains' way of seeing the world that led to the creation of stereotypes and prejudices and how we can stop making those errors and, ultimately, stop stereotypes and prejudice. It begins with a step-by-step guide to how our brains trick us into creating stereotypes and how those lead to prejudices and discrimination, explains why we do these things without realizing it, and concludes with helpful advice on how to avoid the trap. David Locher is a Professor of Sociology at Missouri Southern State University, author of a textbook on collective behavior, and winner of two outstanding teaching awards. Born in Akron, Ohio to a machinist father and stay-at-home mother, he worked his way through college, earning a PhD in Sociology at Kent State University. David lives in Southwest Missouri with his family, where in addition to teaching sociology he occasionally builds electric guitars from scratch and customizes classic cars. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx