Why were German uniforms so stylish? | The Hugo Boss Myth 

In 1997, the luxury brand Hugo Boss AG was embroiled in an unprecedented controversy when the media spread the news that the founder of the eponymous brand actively collaborated with the National Socialist German regime through the mass production of military uniforms for the army and various state organizations.
Over the years, the news of Boss's collaboration with Hitler's regime was perpetuated to this day, and along with it, gave rise to one of the most widespread rumors in these times, and that is the rumor that Hugo Boss personally designed the SS uniforms and became Hitler's personal tailor.
As a result, the brand's Communications Department decided to finance a historical study that would explain the company's origins and delve into its involvement during World War II.
Today, we will see the results of the study and discover the real story behind the myth of Hugo Boss and its involvement and collaboration with the National Socialist regime.
Table of contents:
00:00 - Intro
00:22 - Exordium
04:07 - Beginnings of the company
10:09 - During the war
13:27 - Postwar
15:40 - Conclusions
Music used in this video:
L'oeil de l'aigle by Ludvig Moulin
Epidemic Sound: www.epidemicsound.com/track/v...
'Ascension' by Scott Buckley | www.scottbuckley.com.au
Creative Commons - CC BY 4.0
Music promoted by Scott Buckley: • Scott Buckley - 'Ascen...
Unlimited by Megan Wofford
Epidemic Sound: www.epidemicsound.com/track/9...
One Last Drama by Philip Ayers
Epidemic Sound: www.epidemicsound.com/track/6...
Foxear by Franz Gordon
Epidemic Sound: www.epidemicsound.com/track/y...
Bibliographic references:
• Taube, F. (2011). German fashion label Hugo Boss goes public with Nazi past. Berlin: Deutsche Welle. Retrieved from: www.dw.com/en/german-fashion-...
• Tapalaga, A. (2020). Hugo Boss: Hitler's Tailor. Guildford: History of Yesterday. Retrieved from: historyofyesterday.com/hugo-b...
• The Associated Press (1997). Hugo Boss Acknowledges Link to Nazi Regime. New York: The New York Times. Retrieved from: www.nytimes.com/1997/08/15/bu...
• Köster, R. (2011). Hugo Boss, 1924-1945. Die Geschichte einer Kleiderfabrik zwischen Weimarer Republik und "Drittem Reich" (in German). Munich: C.H. Beck. The summary can be found in English at: group.hugoboss.com/fileadmin/....