WHY YOU SHOULD CARE ABOUT INSTANT COFFEE

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I'm sure many will roll their eyes at the mere thought of this subject matter, but I implore you to watch the video the whole way through before commenting!
Excited for a lively discussion in the comments and hope roasteries, manufacturers, and the coffee community at large will take part.
LINKS TO PAPERS:
Sebastian Humbert, "Life cycle assessment of spray dried soluble coffee and comparison with alternatives" 2009
www.sciencedirect.com/science...
H.A. Hassard, "Product carbon footprint and energy analysis of alternative coffee products in Japan" 2009.
www.sciencedirect.com/science...
Piya Gosalvitr, "An environmental and economic sustainability assessment of coffee production in the UK" 2023
www.sciencedirect.com/science...
--Should be noted this one assumes instant with a 250g glass jar as well as more green making up a dose, which are odd assumptions to make that elevate greatly the number shown for instant. A big appeal to instant is, in fact, the high extraction needing less green.
Here’s how your cup of coffee contributes to climate change
theconversation.com/heres-how...
--This presents the research from the following article in a more digestible way.
Andrea L. Hicks, "Environmental Implications of Consumer Convenience: Coffee as a Case Study" 2017
onlinelibrary.wiley.com/doi/1...
Here is a link to Swift:
www.swiftcoffee.com/
Black and White:
www.blackwhiteroasters.com/co...
Luminous:
www.loveluminous.coffee/
Leuchtfeuer:
www.leuchtfeuer.coffee/en-in/...
The Barn:
thebarn.de/products/instant-e...
Others named that are now closed: Sudden Coffee, Voila Coffee
LINKS
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TIME CUES:
0:00- Overview
0:50- Hot Spray Evaporation
3:37- Freeze Dry Sublimation
6:54- Sustainability and Specialty
10:05- New Turn?
11:40- Blind Taste Test
16:49- An Instant Future?

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Опубликовано:

4 май 2024

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Комментарии : 399

@LanceHedrick 11 дней назад

Excited to see the discussion this video will facilitate! While I won't be switching to instant anytime soon, and am not encouraging anyone to do so, I think with the market share instant has, it is an important and valid area that needs to be considered heavily. Since we, the coffee community, seem to have a big voice that can and does drive trends in the market (looking at you Timemore grinders and Meticulous), I think we can shift some focus on instant. Oh! Don't forget to hit the like and subscribe if you haven't ;) Cheers!

@Stan_sprinkle 11 дней назад

I’ve been wondering if there had been some kind of scientific breakthrough with this stuff. Blue bottle’s instants, a roaster called Tweed in Dallas now has an instant that I’ve seen in the better shops here in Austin.

@LanceHedrick 11 дней назад

People claim to have break throughs but they seem to me to be inconsequential and largely marketing tools. I'm sure something has changed (lower temp for extraction is one) but nothing that fundamentally changes anything.

@lorenzowang7933 11 дней назад

Lance we'd love to send you some microbatch instant we're making @ LoricCoffee. The sublimated coffee you have here still looks very much like overextracted spray dried coffee compared to ours. We roast, brew w/ a Ground Control, and sublimate at extra low temp cycles and the result is FAR more golden and fluffy compared to the factory stuff. Even most 3rd wave roaster doing instant are sublimating at too high a temp, causing secondary cooking.

@The_Coffee_Rabbit_Hole 10 дней назад

High extraction bugs infested coffee 😅.... very interesting topic , mich better wake up than the news 😒 ... anyone tried to dry-freeze a good shot of espresso to see how it re hydrate ? Sound like a nice experiment

@kylemessineo8542 9 дней назад

Idc what anyone says instant coffee is not it! Idk why nestle & these other big instant coffee companies are making the big coffee wigs push this garbage for 🤷‍♂️ how can you guys say it’s all about the beans, speciality coffee, altitude, roasted on date etc and they try to sell us on nasty instant coffee 🤔 This isn’t cool, I hope the kick back from these companies is worth the selling out!

@Didgeridoo42 11 дней назад

The first snortable coffee

@LanceHedrick 11 дней назад

It's coming.

@mhas9110 11 дней назад

Pure Colombian you say😂

@thanhnamnguyen5280 10 дней назад

Hit me with that line of colombiana 😤

@andrewstorer4875 10 дней назад

Yes, I'll have a café insufflatto 👃🏼

@martinaraya8728 10 дней назад

All coffee is snortable if you are brave enough

@texarkana3781 11 дней назад

My roommate used to add a layer of Nescafe in the middle of the puck in a Bialetti moka pot. He called it "fortifying" . You'd b shocked by the amount of "crema" that came out! Tasted pretty good in a generous hot milk drink and definately woke you up!

@heyayran 10 дней назад

I usually enjoy fortifying instant coffee with stale or overnight espresso/long black. It's arguably way better than just plain instant coffee.

@inviktus1983 10 дней назад

More coffee per coffee!

@daddyov2 10 дней назад

The secret ingredient in this coffee is coffee

@jk01973 10 дней назад

I will try that 1day.

@sam_musey 11 дней назад

Actually, a big shoutout to Lance, who finds time and energy to hangout in the comments to engage with us, witty commentators...😌

@LanceHedrick 11 дней назад

Hahaha! When they're conversations I find important, I like to ensureI'm part of the convo!

@alexcrouse 11 дней назад

@@LanceHedrick How are we supposed to talk about you behind your back if you're watching?

@LanceHedrick 11 дней назад

Reddit has many threads I don't look at lol

@quarkonium3795 10 дней назад

@@alexcrouseDon't listen to Lance! He's trying to get you to post on Reddit so he can spy on you 😂

@kylemessineo8542 9 дней назад

He’s never engaged with me ever and I’ve asked Lance several questions 🤷‍♂️

@alexwilson27 11 дней назад

You might call this video an INSTANT classic

@LanceHedrick 11 дней назад

Haha love it

@tuanisthename 9 дней назад

gold

@jonathonbaron2914 7 дней назад

More like Classico

@max1000000ify 10 дней назад

Lance coming up with any excuse to exert his dominance over his audience by starting deep into their soul while slurping imperiously over and over again... What a power move.

@BenMcGaghey 10 дней назад

Hello from Hasty Coffee in Canada! It's great to see people talking about specialty instant again. We've been making it in Canada for a bunch of different roasters over the last 4 years. It's been a wild ride scaling the product but I can't imagine a world without it now.

@AdamNajak1 3 дня назад

If only you shipped to the UK you have such an amazing selection 😢

@nimexwolf 11 дней назад

It's unreal that you come out with this today... I just picked up instant coffee within the last few months and just re-upped it yesterday because I realized how great it is! You're on the money with this one, instant coffee is going to be popping off in the future! My big fear, however, is that we start seeing companies step in to create "instant coffee pods". That would be incredibly wasteful and I hope we do NOT see those pop up.

@LanceHedrick 11 дней назад

I don't think that would happen..doesn't really make much sense and considering the cost to manufacture proper instant is already high, more resources will make it more difficult (adding a pod). Would ovrrprice competition too much

@nimexwolf 11 дней назад

@@LanceHedrick I certainly hope so! From my POV, we're already seeing some awful business practices in the vaping industry with the popularization of disposable vapes that come with the battery, juice, and coil. (Why are we being so wasteful!!??) I never thought that would have an issue, but here we are! Don't mind me I'm just blabbering!

@LanceHedrick 11 дней назад

That's a scary thing. Where there is money, there is waste. Oh me oh my

@godgrinder666 10 дней назад

Unfortunately it's already a thing in China and Japan. Lots of instant coffee or cold brew concentrates are packaged in single-portion pods.

@abueloraton 10 дней назад

It´s been popping off for decades. It has been the standard in many countries.

@primitive_data 11 дней назад

I love how you dive into so many different areas of coffee lore. Always learn something new. Keep up the good work 💪🏻

@LanceHedrick 11 дней назад

Thank you! I enjoy bringing up a plethora of topics. Keeps things fresh and keeps us all, myself included, informed.

@tasmaniandoc 7 дней назад

I couldn't be more excited about this topic. My local roasters just finished setting up the sublimator this spring and the result is impressive: easy to make and the flavor of the cup is great. I can now recommend the introduction to delicious black coffee to my coworkers without any equipment costs. Thank you for highlighting this technological process.

@0whitestone 9 дней назад

I love the idea of instant speciality, but it's very expensive. For example, the B&W instant is $18.50 for 6, 226g cups which is over $3 per cup. If I bought my own beans, it takes 18g of coffee to make a 250g cup (18/300 ratio) which averages around $1.50-$1.65 per cup. Of course I had to buy the equipment to brew the coffee, but a good pourover kit isn't all that much and the cost of instant would outweigh it fast. I drink 2-3 cups per day, so that's an extra $4.50 per day, ~$135 per month. That's the price of a decent grinder. Of course you can compare it to buying from a cafe which evens things up, but I think most people watching this channel are brewing at home. The sustainability aspect is great and i, too, hope the specialty continues to innovate with instant, but it's a hard sell when it's both twice as costly and not as good. Outside the occasional need for convenience such as travel or camping, I wonder who the real market is.

@1101naomi 11 дней назад

My father drank tasters choice original when I was young and the aroma of it is very nostalgic to me. If I were to pick one up (because I had to) it would be this one.

@jasonlinn 11 дней назад

I love specialty instant for when I'm backpacking in the wilderness. Nothing better than waking up with a scenic view and a genuinely good cup.

@cossym 10 дней назад

I usually pack some freshly ground coffee and use a moka pot... Specialty instant seems like a great choice over this! Way less faff

@sarahrosen4985 10 дней назад

@@cossymhave you tried Turkish coffee instead? Don't need a moka pot. Any pot you can boil the hot water and coffee grounds in can work. Slightly less faff.

@cossym 10 дней назад

@@sarahrosen4985 I've not but am certainly open to trying it! Particularly when I'm wild camping or backpacking and want to save on weight ☺️ thanks for the suggestion

@JayFunningham 9 дней назад

You don't carry a water filter, hand grinder, aeropress and Kruve glassware with you camping? Amateur!

@sarahrosen4985 9 дней назад

@@JayFunningham the cool kids take their bripe.

@SymonTU 10 дней назад

I recently wrote a review for my industrial coffee production course. I learned that the solubility of industrial instant coffee comes from a process called foaming. This process involves injecting the evaporated concentrate with dry air or an inert gas. This creates more surface area and lots of pores as it dries, making it easier for water to penetrate the dry granule. This is in contrast to specialty fine dense powder

@PhillipLangenkamp 10 дней назад

I love this! I'm really hopeful that there is an increased demand (and a responding improvement in availability, options, and quality) for decaf coffee and instant coffee. Not every cup you drink needs to be a fully caffeinated 11/10 experience. The small sacrifices of quality can be made up through the benefits of other elements (such as speed and portability for instant coffee or the ability to drink a late evening coffee or espresso and still be able to fall asleep for decaf coffee). If demand improves, the options and quality will improve. If options and quality improves, the demand will improve. I'm here for the positive feedback loop!

@veganpotterthevegan 11 дней назад

Definitely loving my Swift instant. There is an unexplainable note every origin/blend has that I've never gotten from any other coffee. But it's definitely good. It's definitely more than good enough to be my traveling coffee. Massive convenience with being in fully compostable packaging, nothing extra to clean/carry when I used to always have a hand grinder and French press

@ondrejmitas3325 11 дней назад

Love this wonderful video! I also appreciate that instant is useful for different recipes, not possible with other coffee preparations. For example a Greek frappe. It is certainly better with Classic than Gold, but last two summers I made it with Barn Ethiopia and it was really something special.

@LanceHedrick 11 дней назад

Definitely! Frappe and dalgona and other beverages require it. Switching to specialty is the move!

@jk01973 10 дней назад

You must try instant coffee sprinkled over vanilla ice-cream.

@ashdunford4764 3 дня назад

There's a local roaster near me that makes an instant speciality (Australia) and it's called 'magic bogan dust'

@Boyetto-san 7 дней назад

Very interesting point you make about the big-picture implications. I think the way that we can intellectually adjust to the concept of specialty instant is really that it's not there to outright replace what we coffee nerds and spcialty cafes already do. It's there so that everyone else, the majority of people, who don't wanna faff about with equipment and technique can just have a higher median coffee experience, and thus familiarize themselves with the specialty coffee flavor spectrum, where those people would otherwise just go through life thinking that coffee is just supposed to taste like burnt charcoal water that you make palatable using sugar and non-dairy creamer. That, in the end, is where the third wave is still really incomplete: in convincing more people that properly good coffee is supposed to taste different, and that that's a good thing.

@deyesed 11 дней назад

I've been espousing this for a couple years now. By removing the water and using airtight containers, the delicate VOCs are preserved quite well. It's delicious when reconstituted correctly (i.e. dissolved first in cold water).

@LanceHedrick 11 дней назад

Eh- I haven't seen much of a difference. It's not like I'm adding hot water then letting it sit for an hour lol Adding to hot is fine if heating with immediate drinking temp

@deyesed 11 дней назад

@@LanceHedrickah well not everyone has a kettle with a wide temperature range hehe

@LanceHedrick 11 дней назад

Lololol true

@abueloraton 10 дней назад

Yep, the Nescafé clásico added to boiling milk to accompany sweet bread has been the standard breakfast and dinner addition in Mexico for many decades.

@georgeatte788 11 дней назад

I drank instant coffee before getting to know specialty. After getting into specialty I learned that the most important thing for me to know was that the coffee is ethically sourced and the farmers are getting their fair share. If these specialty roasters get into making a better instant coffee than what's available today, I will definitely go back to it. I love the ritual of making hand brewed coffee, but I will love the convenience of pouring hot water and getting my coffee in seconds more

@MrRespectable-gw2xd 2 дня назад

Great Video! I was getting worried about you using Nestle... but you covered (some) of my concerns, I wouldn't use Nestle products ever at all. By the way Leuchtfeuer would be pronounced 'Loiktfoier' with the eu being an oi as in 'oi what are you drinking?' and the ch being that well known German language kkrrrkkk sound from the top back of the throat and tongue high. It's German, it means 'Beacon'

@skrinix 11 дней назад

had my first experience with instant coffees in the middle east and mediterranean. definitely was a change. the flavor of instant for non-specialty brands does sometimes have an artificial aftertaste which is unpleasant. I think there is a ton of room for development on the specialty side and i’m intrigued! thanks for the video. definitely going to look into some of those specialty brands.

@thejustinchambers941 10 дней назад

Love seeing the luminous 🎉

@doc8125 11 дней назад

world instant coffee championship when?

@LanceHedrick 11 дней назад

That's the question! Need that super auto bank

@AntMelz 10 дней назад

I've found specialty coffee instants is super expensive. A roaster in Vegas had it and also Black and White as you've mentioned to one. As an occasional home roaster I'd love to know how to make my own instant at home! I'd like it to be more accessible for when I travel (which is a lot for work lol)

@Turkos245 11 дней назад

saturnbirds fairly decent too, just have to figure out which one you like but let me do some iced latte equivalents before I get my espresso machine this year

@jimmythefish 9 дней назад

Decent instant coffee is a lifesaver on fast/light outdoor trips. I normally use my Snow Peak field grinder and titanium French press and put beans in a ziplock bag but if I really wanna go light the good instant these days is quite good.

@dwirandypradhika6752 10 дней назад

Something like cometeer could be the answer to specialty instant if they figured out the distribution imo. We have other industries that figured out shipping of frozen goods and they made it economic, they just need to get coffee into the frozen section of supermarkets. I think the problem with flash frozen coffee is the economics, something about that process seems to make it very expensive to produce, thus only allowing big manufacturers with industrial brewers to make it viable even with cheap commodity coffee. But frozen coffee ice cubes might be just as expensive. I'm not well-versed in that area, so enlighten me!

@WalterGirao 9 дней назад

The real use case for this is making new drinks/deserts/food that are not trying to emulate traditional brewed coffee.

@JWomack 10 дней назад

I was stranded at the in-laws for a month with no access to espresso, so I tried this certified organic coffee that is distributed from Germany to big-box grocery stores in the southern U.S. After over-dosing it slightly I really enjoyed it! That lead me to pick up some instant from B&W Roasters that you mentioned, and since then some instant from Hex Roasters. Not espresso, but pretty good!

@Vliegmachinist 10 дней назад

Hi Lance, thanks for the awesome video's! It convinced me to get the Bambino Plus and the Sette 270. About your video. Have you tried UCC instant coffee? Me and a buddy come across it in Asia during layovers, it seems quite popular and available there. It's surprisingly good for an instant coffee!

@ShinSuperSaiyajin 10 дней назад

As a fan of UCC and Moccino instant coffee, this is a much-needed video! I still love making my espressos and lattes but never forget that instant coffee is still good!

@1101naomi 11 дней назад

I never laughed so much watching you taste the nescafes😂 On another note, cometeer told me their frozen coffee can be thawed and used within 24hrs before needing to be refrozen. I recently traveled with a few and yes they are tsa approved. Drank one and refroze the others for my morning coffees. I was quite content.

@LanceHedrick 11 дней назад

Oh sure. But getting them shipped is a massive carbon footprint. Dried ice, etc. I'm not a fan of that. Not against it in the sense i wont condemn, of course, but would prefer we pool resources to something not requiring massive freezers lol

@1101naomi 11 дней назад

@@LanceHedrick ah .... for sure! I reused everything but the dry ice but I get what you’re saying.

@LanceHedrick 11 дней назад

Yeah. And aluminum is difficult to recycle in the majority of the US. Most cities don't have aluminum recycling as an option.

@_thripple 10 дней назад

Lance, I’m fairly certain aluminum is among the most recycled/most easy to recycle material in the US. I don’t like Cometeer’s approach for other reasons you already mentioned, but I’m not so sure about that aluminum comment. Any idea where you got that from? @lancehedrick

@LanceHedrick 10 дней назад

@@_thripple as of 2012, only 50% of Americans had access to curbside aluminum recycling. In 2018, 670,000 tons of aluminum (cans) were recycled. In 2018, 2,660,000 tons were landfilled. This only takes into account aluminum cans, which are very often separated from waste even if not recycled. Data for things outside of cans is incredibly minimal. Overall, the handling of recycling of the US for aluminum is quite abysmal, though it is a 100% recyclable material. You can go to the EPA website for these stats.

@eduardofcgo 9 дней назад

When they mean "sustainable", they really mean big margins and sustainable for their business

@LanceHedrick 9 дней назад

Well, if you listened to what I said, it was not an ad for nestle. The margin for specialty instant is almost nonexistent.

@eduardofcgo 9 дней назад

@@LanceHedrick yes Lance, I meant when Nestle says it’s sustainable!

@WalterGirao 9 дней назад

It's the other way around. Big corporations thrive on small margins. It weeds out the smaller competitors. What this means is that "small specialty coffee" is getting so big that now they want a bite of that instant coffee market too. In rock and roll terms, they're "selling out"... And I'm fine with that

@eduardofcgo 9 дней назад

@@WalterGirao Processed food in general has much bigger margins, with instant coffee big companies can sell a lower quality product for much more. They can even extract more out of the bean. Like they say, its much more "efficient". I would guess that the equipment for making instant coffee has become more accessible to small companies.

@leroythecoffeegeek4611 7 дней назад

Great that you’re so considerate of people with misophonia. I’m not dismissing it at all, it’s a genuine sensory perception sensitivity syndrome but what about all the poor buggers out there with physiological conditions like hyperacusis or even tinnitus?

@thru_and_thru 11 дней назад

Grew up in Ireland and all we had was instant coffee…maxwell house and Nescafé. When I was old enough to start going to Dublin for day trips I discovered cafes that had espresso machines and thought I was so “cool” walking around with my coffee cup in hand lol. I believe there was one cafe in Dublin that was actually very serious about coffee and this was Bewley’s in the heart of the city. Now it’s a different story obviously as it is in any city…or even towns. But damn it all started with that jar of instant coffee and I used to think it tasted absolutely amazing!

@heartsncandy8464 11 дней назад

I decided giving instant coffee a try and I’ve been hooked. My recipe is to heat milk, add sugar and coffee, mix with a milk frother wand. After obsessing over whether I was getting the correct extraction with my bambino, I’ve been content with instant.

@negligiblethreat 10 дней назад

Hi Lance, in German "eu" is usually pronounced kind of like "oi" would be pronounced in English. So the "Leuchtfeuer" roastery is pronounced rather like "loichtfoier". Like always, thanks for the vid - and thanks for pointing me in that roastery's way!

@mamaharumi 11 дней назад

A big fan of specialty instant. I also really like the concept of the Onyx concentrate (it tastes terrible, though).

@LanceHedrick 11 дней назад

Ah yikes..sorry you don't like it!

@JanGoh-jb5ge 9 дней назад

I drink an instant coffee most afternoons. I toss in some pumpkin spice and oat milk and it's fine. We call it a 'garbo coffee' in my house, acknowledging that it's kinda crap. But when you want a hot coffee-ish drink in the afternoon for a pick-me-up, it's such an easier option than brewing something better.

@maxs5724 11 дней назад

happy to see Leuchtfeuer featured here. One of the best german roasters! And not as overhyped the barn.

@W34Z3L 10 дней назад

Leuchtfeuer!! Wow my favorite. Greetings from Germany. Never tried their instant coffee though. Still great to see your shoutout

@darylfortney8081 7 дней назад

When I don’t want to carry the picopresso and the grinder and beans I often just take a small ziplock of nescafe gold on trips with me. It’s still usually a lot better than the keurig or hotel drip coffee I would otherwise get wherever I go. The issue with other specialty instant is the price is just ridiculously overpriced. Gold is good enough. If prices come down I’ll switch.

@Frodo- 10 дней назад

Another amazing use for instant coffee is to etch damascus knife blades :D. Cool video, I had no idea about the specialty instant coffee options. I have tried Cometeer coffee and was very impressed with the quality in those.

@leroythecoffeegeek4611 7 дней назад

I’ve had some great specialty instant coffees over the last few years, mostly from Australia and New Zealand but I was lucky enough to try a couple of the Savage geishas as well which were really nice. I’m not ready for it to fully replace my filter brews but I’ve always got something in the cupboard for when a quick and easy brew is needed. Great video but you might want to make it clearer that the ‘sustainability’ you’re talking about is actually from a resource point of view from crop to cup (and arguably financially, although that depends on market factors). There’s no way you can say that it’s socially sustainable as the instant market is dominated by the biggest coffee companies in the world whose practices and behaviour at origin are still highly questionable.

@gasmoneyindustry 10 дней назад

Yes. I was a barista for about 20 years. Over the past 3 years I basically drink instant with powdered vanilla flavoring. Early 2000’s me would definitely be side eyeing me hard now days.

@BensCoffeeRants 10 дней назад

They definitely need the higher quality ones from small roasters to step up production and try to keep the costs lower, because the few good quality instant options I've seen were pretty pricey, although I've had pricier coffees ordering a pour over at a cafe. $4 Canadian for a instant coffee packet seems a bit much.

@LightZone9 11 дней назад

Perc roastery in Savannah Georgia makes/offers an instant coffee that is a good alternative when traveling. It's definitely better than 99%of the "in room" coffee alternatives.

@markjones127 10 дней назад

I'm into ultralight backpacking and sometimes instant is just easier, I've tried a few and use Nescafe Azera Americano, but one important factor for me was at altitude, and especially after hours of hiking I find my taste buds become really flat, as if they just don't work the same anymore, and the main factor for me is water just cools down insanely fast at altitude so I was sick of making pour over and Aeropress coffee which was always cold no matter what I did, in a tent at a few 1000 feet when it's around freezing, instant coffee just works better for me, you really want you coffee to be hot when it's freezing, lukewarm coffee is miserable when there's ice forming inside your tent!

@himbo_noa 11 дней назад

Love this! really interesting video, thank you for sharing~ really keen to see more coffee compainies dip a toe into speciality instant coffee, making a more palatable product, not just for sustainability but for accessibility as well

@Shottty101 11 дней назад

I know Cometeer isn't necessarily the best carbon footprint-wise, but at its best (my fav so far muhondo from Sq Mile) I've had ones that I would say were on-par with a decent pour-over which is nuts.

@George-fo4cv 11 дней назад

Not a fan of instant coffee as a drink, but I think that's one of the best ways to incorporate coffee flavour in food. Best homemade coffee cake I've made or had was with instant coffee.

@spuds129 10 дней назад

Wow! Thank you for this insightful video and linking the papers. It is so nice to be able to see the spurces so easily.

@etiennelafreniere6203 10 дней назад

Solid video once again! May I ask why you don't enjoy natural coffee? I am the opposite, I don't understand washed coffees. That being said, maybe I am just not good enough to extract them properly, but none of the ones I had tasted "great" to me.

@distortion_plus 6 дней назад

I care so much about instant! I passionately avoid it 😂 I like making coffee, drinking great coffee and having someone else make me a hand crafted luxurious drink - I’m not really interested in throwing something down my throat as conveniently as possible.

@Bear-rl6uk 11 дней назад

Leuchtfeuer has been my go to brewery for over 4 years now. All of their products are incredible imho. That said, I really can't get into the overextracted taste of instant coffees, even Alex and his team from Leuchtfeuer can't make me like it. Sadly.

@riteshramtohul6746 10 дней назад

I love my espresso but when i want decaf at night, i use instant. I only managed to find one shop that sells decaf coffee beans in my country. Everything else is either pre ground or instant. The beans actually taste awesome but goes stale quicker than normal beans. Also, they are usually not a fresh batch. I think they are more brittle because of the decaf process, making them hard to dial in. Pre ground decaf is even worst. The decaf instant i got tastes great, not burned but has nice sweetness and acidity.

@GraemeRobinson 11 дней назад

Good work and very interesting. What I would really like is to be able to make my own instant coffee, because then I could fine tune the result to my own taste.

@tonyperotti9212 11 дней назад

Thanks for this. My local specialty roaster (Ceremony Coffee Roasters in Annapolis, MD) offers instant. I may try it based upon this video. I do enjoy their coffee very much. I need an option for coffee at the office when my morning V60 is done. I'm drinking Cometeer but powdered instant might be a better option.

@jasonlinn 10 дней назад

It's good! I've taken it on many backpacking trips

@dankorother3112 11 дней назад

really happy to see Leuchtfeuer featured here! their roasts are among the best in the lackluster world of German roasters, here's to hoping it'll improve in the future. although if it doesn't, I sure as hell will try myself.

@LanceHedrick 11 дней назад

It's not terrible! And it isn't their fault. We need more to pool resources and focus on improving systematically instant coffee

@dankorother3112 11 дней назад

@@LanceHedrick absolutely! I think it could also be a great first contact for people to get into specialty. the effort is probably the biggest hurdle, behind the conception of coffee as something that's not allowed to taste good of course haha

@LanceHedrick 11 дней назад

@dankorother3112 agreed. First step and convenience in a pinch. My worry is people will gloss over the video thinking I'm praising instant in it's current form when I'm reality I am pushing for a bigger focus on it. Nestle doesn't need all that market.

@macehead 10 дней назад

That Luminous box makes me think I will feel Claritin clear after drinking👍🏻

@AndiS-dz4pq 10 дней назад

I don’t care for instant coffee except for Starbucks. Light, medium, and dark roast choices. I buy the tins rather than the one serving sleeves.

@paulforbes3239 11 дней назад

Univ Pennsylvania @State College and Michigan State offer a PhD in making Ice Cream. What university system will be the first to hire Lance to create the first PhD in Coffee program! Nescafe could sponsor the Chair! I'm serious y'all!

@LanceHedrick 11 дней назад

Haha! That'd be wild, wouldn't it

@skimkidwc 10 дней назад

This made me breakout one of my luminous instants! Def excited to revisit it before work tomorrow

@SunriseLAW 11 дней назад

The future of American coffee can be found at Circle K and Lance would be doing a public service to do a video on it. They got rid of the pump-thermos system seen all over. They went with a 'super-automatic coffee maker' of some sort. It grinds your selection of beans, makes a puck inside the machine, and then brews it. I had the person at the counter show me how to use it. The coffee came, then he made sure to say "that light color is not milk"... it is crema. I feel the cost savings of that type of system will soon spread to other venues.

@LanceHedrick 11 дней назад

Issue is I don't live in the USA. I live in Europe. But sounds like a video is needed for sure!

@SunriseLAW 11 дней назад

@@LanceHedrick Thank you, please pass it along to a colleague stateside who can go to a Circle K and confirm what I am telling you. Faster all our road-coffee is converted... the better. It is a UNIQUE case of a big company spending lots of $$ to bring extremely great coffee to the American Road... a Revolution in American Road Coffee. If you are in touch with an 'influencer' here... it could possibly lead to a major corporate sponsorship that a 'coffee person' can actually believe in. Yes... it is THAT great. OH, and you can stop the brew early for a stronger cup and it costs all of $2 or so. !!!

@wytzevogel2023 7 дней назад

That mustache fits you soo well man 🤠 Awesome!!!

@q_branch_ 10 дней назад

Did you and James coordinate this release? 🧐

@NativeNewYorker66 11 дней назад

Great video! Last fall I went to Tokyo for vacation. The hotel had a breakfast buffet, but surprisingly did not have an automatic espresso/latte/cappuccino machine you see at many hotels. Instead they had a big pot of drip coffee that was undrinkable. Knowing I had six more mornings at this hotel restaurant , I went to a Don Quijote to purchase instant coffee. When I got there I was torn between the glass jar of Nescafé and the single brewing packs that sit on top of a cup and steep until done. I have never seen this before. It looked a bit tricky so I ended up buying the Nescafé Clásico . In the end, instant was good for enough for breakfast and way better than the awful coffee the hotel served. 😊

@t00thr0t 5 дней назад

Those little packs for your cup are great, wonder why they’re not more popular all over the world

@NativeNewYorker66 5 дней назад

@@t00thr0t That’s good to know. I think Americans and other cultures might find it too complicated/fussy to bother. That’s why I ended up choosing instant coffee in a jar. : )

@OrcadianValour 16 часов назад

Lance sings again!! 💙🎶

@funny4178 10 дней назад

Just curious does the sustainability test about these instant coffee considered the waste created during the processing of these coffees or just the consumption of said coffee?

@HauntedSheppard 10 дней назад

To be fair, the sustainabilty point kinda goes out of the window when your instant arrives seperately packaged. Then there's no way that brewing, freezing, drying is more sustainable then just brewing a pour-over right? The emphasis should rather be on the right to repair and making sure machines/tools last and make manufacturers accountable.

@mejasiu 10 дней назад

Lance, did you know that James was going to do a video on instant? Interesting timing 🤔

@LanceHedrick 10 дней назад

He texted me this morning. Bummer. Always tanks my views lol

@mejasiu 10 дней назад

@@LanceHedrick I feel you! Still want to let you know I appreciate you and what you do! Thank you!

@kungfutigerrob 10 дней назад

Hi! I've noticed different formats to the editing and cut shots on various videos, changing it up. This video was fast paced with great editing and funky upbeat music. If this is helped by Hugo's effort and skill, please congratulate him on an excellent job. It seems to me that Lance and Hugo have made a great partnership and the results are very entertaining.

@Christian_Swift_Coffee 10 дней назад

Wow! Truly a great video! An eloquently executed journey through instant coffees history. Well done. I’d love to further this conversation

@nat2world 11 дней назад

yo! you mentioned good water at the end, does that still matter since there’s no more extraction going on? or like your Rao video, it’s still about highlighting better flavours? … i think it was brian quan who suggested distilled water for instant, whats your take? :) … thanks for the vid, i’m excited to have been trying more and more speciality instant coffee for early morning or long roadtrips when its hard to find good cafés!

@M8D88P 8 дней назад

When See Luminous, always 🔥🔥🔥

@znicho 11 дней назад

What are your thoughts on coffee tea bags? Goes stale too quickly?

@Stan_sprinkle 9 дней назад

Wow and a Daddy Hoff instant video today. What a week!

@drsteee 8 дней назад

Is there coming a video about the EK43?? Looks clean 😍

@bobdonaldson445 10 дней назад

My 89 yr old in-laws still drink Taster’s Choice instant. I would drink dish water before that. Notes of rubber and car tire!….. and leather shoe!

@lezc3733 9 дней назад

Oh for a palette that accurate

@rallegade 10 дней назад

I love love love the way you pronounced leuchtfeur! 😂 It's German but the French pronunciation actually fits it rather well! I can never unhear that again! Also cheers for enlightening us once again! I had no clue what the difference between a classic and gold actually was (also never drink them which doesn't help on that)

@johnbhisitkul5290 10 дней назад

Another really good topic. Now I want to know which roasters are doing it the best so I can try some. Is this a potential separate thread where viewers chime in their favorite, or is it too small a universe of people who actually try these for that?

@InVacuo 10 дней назад

Hey Lance, if you want to know how to pronounce Leuchtfeuer, for an English native speaker the best way would be to say "loysht-foyer" (to get more detailed, change "loysht" to "loycht", the "ch" pronounced like the "h" in human). It's German and means "Beacon" (literally "light-fire). :)

@jeandrevanzyl2588 10 дней назад

Personally, I’ve found that one of the major attractions to coffee is the entire ritual. I’m constantly trying to brew more consistent and tasty cups by obsessing about just about any detail. That being said, I agree that for lots of people speciality instant is a great idea. But I’d stick to making my life more difficult and complicated. Makes sense… right!?

@marbachdaniel 10 дней назад

The only way to drink instant coffee is Swiss style: tiny portion of instant coffee powder, hot water and schnaps 🎉

@brentroman 11 дней назад

What are your feelings on companies/products like Steeped? They are also “instant” (steeped in bags like tea), but also their coffee is nitro flushed (so fresh), and sonically sealed (so no glues), and also all their materials (including the outer bag) is compostable (so environmentally friendly). I’ve had quite a few brews that were lovely.

@LanceHedrick 11 дней назад

They're cool! Still requires more things than I'd like (scale, kettle, etc). At that point, I'd just toss in a handgtinder and call it good lol

@brentroman 11 дней назад

What? Maybe we are talking about something different? This is “Steeped Coffee” Little coffee tea bags. Throw it in a cup, add hot water, maybe dunk a few times, done. No special kettle or scales needed.

@LanceHedrick 11 дней назад

@@brentroman I was thinking of the pourovrr thing. Sorry. So many different products lol.

@jo.comics 11 дней назад

It would genuinely be a good thing for specialty instant to be more easily available for those that drink instant. I've got nothing against that, it's not for me but it would be a good thing for people that want the convenience. Honestly, mostly it's more important to spread awareness of the sustainability of coffee in general. Big companies like Nestlé and Unilever definitely need to be held waaay more accountable.

@HorseShooter69 10 дней назад

I work out of a trailer in a colder climate. I’m always thinking of a way to have a warm cup of coffee mid day in the winter. I think I’ll try a cheap electric kettle and some instant. I usually order from black and white so I’ll give it a go! I’d love to see more tasting videos like this.

@dominiccummings1893 10 дней назад

Nice video. Dare I say speciality instant coffee might end up becoming an important bridge into getting people back into instant coffee. Global warming is first going to impact arabica harvests, and we may well end up having to go back to drinking robusta primarily (as coffee geeks, robusta already occupies a huge share of commercial coffee harvests). And how do most Westerners drink robusta? As instant coffee.

@xWrongButtonx 10 дней назад

The only way I have found Nes caffe was drinkable, was by making a nescaffe frappe. You pour, let's say, 30ml of water into a cup (250ml/8oz), add 1 teaspoon of coffee, sugar or honey (if you like it sweet). Than froth it all together, untill you get a nice, thick foam. You finish it by topping the cup with cold (personal preference) milk and with a few ice cubes. Voila. Usually, if you ask for a nes caffe, in some EU contries, you will get this frappe.

@SirKibblestein 9 дней назад

Do you and Daddy Hoff schedule your videos together or something? Lol

@Gunti-vq6vk 11 дней назад

Great insights, makng a video to get people rethink and be open minded is always refreshing and important for coffee sustainability and future. I would say that if ppl deviated from having their favourite coffee brewed everyday and instead had decent instant coffee sometimes could make them appreciate the "good" coffee more aswell

@RumoHasIt 11 дней назад

Instant coffee is suuuuper popular in Chile where my family lives. Some of the best coffee Ive had was an instant brand I brought home from Santiago, and then I was never able to find it again 😭 Heres hoping they make a come back

@LanceHedrick 11 дней назад

Definitely. It's wildly popular and should be discussed more often imo! Especially within the specialty realm

@svgs650r 11 дней назад

The problem with the top shelf instants is the price is not commensurate with the experience

@qLeila 9 дней назад

Biggest reason I've never liked instant is because it's always horribly bitter or sour, and the main market players like Nestle are just horrible companies that I do not want to support in any way if I can help it. I'd rather have 1 good cup of coffee made fresh at home where you can control the temperature, taste, texture, etc than 5 cups of powdered coffee which is sub-par in taste. The more specialty coffee's haven't been accessible to me where I live, but good roasters are.

@LanceHedrick 9 дней назад

Yeah I definitely don't recommend nestle.

@Laz_Arus 10 дней назад

Are there any Aussies watching this (Melbourne) that know of local distributors of these specialty instant coffee packets? I thought they might be a viable option when visiting friends for dinner who don't have an espresso machine or other methods of brewing coffee the way "we" are used to.