Why your brand matters and how to build a strong one, with Sergio Brodsky 

Q&A between Sergio Brodsky, Executive Director, Strategy at Landor & Fitch and Robert Milne, Sales and Partnerships Manager at Business Advantage International.
Whatever the size of your organisation, your brand matters more than you think. In this conversation, international brand, media, and innovation strategist Sergio Brodsky, explains what makes a strong brand, what practical measures you can take to strengthen it, and how strong brands ultimately drive innovation.
Recorded for the 2023 Innovation PNG Conference, held on 10 November 2023 at APEC Haus, Port Moresby.
For more information, visit www.innovationpng.com