The following presentation was given at the fifth annual Women in Data Science @ Penn Conference on February 8th, 2024. To learn more about the event, visit analytics.whar...
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Through the Analytics Accelerator, we provided data analytics solutions to Kimmel Cultural Center to optimize their email marketing strategies, enhance customer engagement, and ultimately drive value. The project is centered around key questions on finding indicators for unsubscription, determining the optimal email sending schedule, and grouping customers for the purposes of email marketing. To answer these questions, we built a churn model using 70+ features to predict customer email unsubscription, established customer segmentation using clustering, performed text analysis, and developed an optimal email sending schedule.
5 сен 2024
