he seems to be more of an investor in watches , that he is a watch enthusiast . He was always asking about value retention , value holding , value increase . He will rarely put a watch on and end up wearing a boring golden date just all the time .
The watch is fully factory, meaning the band/case/movement all is original from the company factory. But they take that watch and set diamonds. Therefor its a factory watch with aftermarket diamonds, making it a custom watch. If they didn’t add the diamonds, the watch would retain more of its value.
They say that to explain that every part of watch is factory besides diamonds. A lot of times jewelers will sell watches that have diamonds in it with nothing factory besides the movement. Just a easier way to explain it.
