people i talked to who has used this for awhile claims that it does keep beverage cold/hot longer than other brands (arctic,yeti) . im not sure if thats true though as i have not tested and compared. but i think for most people i talked to, they like the look and the novelty of it. it does look good, that i would say. and if you dont really put your water bottle in you purse and wants to keep it handy at all times so you are forced to drink more, this will be great for you.