Would ‘Frooti’ sell more if it’s spelled correctly?  

Sharing quick insightful findings from a recent research paper that explored the difference in customer preference when a brand-name is spelled unconventionally (say ‘Frooti’) vs when it’s spelled correctly (fruity). If you are a brand owner or work in this space, you will be amazed at what you learn.
#research #coreinsights #brand #brand-names