Written to Not Offend - Laphroaig 10yr Sherry Oak Finish 

I can say without a doubt and without hyperbole that Daniel and Rex are one of the best things to happen to whiskey in years

Love this, my first introduction to Laphroig was" a well-worn saddle sitting next to a campfire of tires"

Perfect! This is EXACTLY what I was feeling about the change. It was like loving a bourbon or a scotch and having someone try to introduce you to something similar that they found and love. At first I was not happy with this change AT ALL. But, I have to say my palate has grown and I am really beginning to appreciate the separation. I am appreciating the separation of silliness and seriousness, both on the nose and on the tongue. :D

I like this format. Informative, relaxing, enjoyable. 🥃

This reminds me of an ad campaign that dominoes pizza did a few years back, where they put all of their harshest reviews on their commercials. Things like, "the sauce tastes like ketchup". The difference was that they were trying to use this as a way of saying they heard the comments and were committed to doing better. I love that Laphroaig was like, ya deal with it instead.

Laphroaig was not my first introduction to Whiskey, but it was the first Whiskey that I really fell in love with.

Luv ya,Daniel , your people are with you 🥃👍❤. Best wishes from Australia 🇦🇺

I think this is the best Laphroaig. It’s gorgeous. I really love Sherry finished peated whisky, it’s like the sweet and sour or salted caramel type effect. Kilchoman Sanaig is gorgeous too.

Love the new format. Loved the old one. And will probably love whatever comes next.

Daniel, the ambassador of whisky! Love you, man. 👍

I rode this tribe for years and I’m just happy to watch all the videos. I’m incredibly sad to see the direction this has taken, but I’m supporting both channels because I genuinely love you guys.

Laphroiag 10 was the first bottle of scotch I bought for myself. The friend who introduced me to whisky started me with Ardbeg Corryvreckan 😂 and I likened it to licking an ashtray... but I was hooked on the peat. Getting through that first bottle of Laphroig took a while... I LOVED the smell and would just sit nosing the glass for hours watching Game of Thrones with my wife. The best was smelling the empty glass the next morning haha. I had a bottle of the 10 year Sherry Oak Finish here but we must have killed it. I'll have to pour the Càirdeas Pedro Ximénez Cask Strength (58.9%). "If you wouldn't take their advice, don't listen to their criticism." I love that. Sláinte!

Laphroaig 10 was my first proper whiskey and i loved it! 5 year later and im now a huge Whiskey drinker of all types! Sitting sipping Ardebeg Uigeadail tonight. Cheers Laphroaig

I agree about marketing - that campaign, which I was seeing on Facebook ads, made me purchase Laphroaig 10 the first time years ago. And loved it instantly

The Laphroaig "Opinion's Welcome" campaign is what stoked the flames of curiosity in me and got me to try my first Islay Scotch. My local store at the time, didn't have any 10 year but DID have Quarter Cask which became my first taste of Laphroaig. I immediately fell in love and understood why somebody had described it as, "a salty campfire's asshole." 😆

Laphroaig 10 was my very first Single Malt, back in the 90s. It was so different...it made me curious. Never looked back... 😀. The Sherry Oak is brilliant, it's my favorite every-day dram in spring, fall and winter. Just now doing a side-by-side of the 10CS Batch 12 and 15. Both awesome as well. I guess I like Laphroaig a lot...

"We just didn't care" with that smile should be a moral for life in general. There is a true freedom in doing what you love and ignoring the rest.

"Smells like a burning hospital" 😂 this one got me ❤ When my dad was in intensive care in a hospital for months i noticed that there is a "Laphroaig drawer" in one of their cabinets. In this dark and challenging times, the smell when the drawer was opened by the nurses put a rare smile on my face.

So funny…Laphroaig WAS my gateway whisky! I was not yet a whisky drinker and didn’t “get” it. Somewhere, someone (perhaps a bartender) described the Islay peated whisky style and Laphroaig happened to be on the menu. I love smokiness in tea, wine, meats, fish, and even those fancy scented candles. And I like different, interesting, and challenging in food/drink. So i leaped and fell in love with the bold. Laphroaig started my journey and only more recently have I begun to appreciate more “subtle” non-peated whisky from different regions.

I was lucky enough to have a Cask Strength Tasting at Laphroaig with Daniel and Emma. Complete coincindence, but it was amazing and we both picked a 250ml bottle of Laphroaig from 2007 so 15 years old which aged in an Oloroso Sherry Cask to take home. I still cerish this day.

Thank you.

Been waiting for three years for this review! 👏👏👏

Beautifully articulated

I foam at the mouth for islay scotch 😛 a good sherry finish really hits the spot. CHEERS 🍻

The streak of excellent videos continues. I look forward to these every week.

This! This video was what i was waiting for - where the story connected with the whisky being tasted. The other videos are great but the flip to tasting the whisk(e)y felt abrupt. This was great. Hopefully more of this!

This was my favorite of the new videos!

Thanks Daniel. It is always good stuff when you talk.

Man I love not offending people. It's a great way to go through life with my degree in office furniture.

my first experience was like liking the floor of a burned down hospital with iodine on the floor. it has gotten much better over the years. I really like Laphroaig in all its varieties. The sherry cask is awesome!

Love this! What a dynamic channel now!! EDIT: I had just got into Laphroaig when they had that ad campaign. It helped me find a way to describe peaty whisky to non whisky people, Id say, some people try it and go, "Oh, man, gross, this tastes like old shoes, a musty old room, rubber and burning", and then theres people who try it and say, "Oh, ya! This tastes like old shoes, a musty old room, rubber and burning!" XD

love it Daniel, the stance taken here is welcome!

My father was very curious about Laphroaig after reading the Whiskey Women book. We hunted it down at a restaurant, had a pour... and my father loved it. I certainly didn't hate it, since all it did was make me curious what else whiskey could smell and taste like. 🖖😎🥃

Been with yall for probably 5 years. Loved the old format but the new format is what I love about whiskey. Glad to be here, cheers

I really like the change!! It is a good change of pace for me 🥰

Another great video

This is awesome.... definitely consider myself one of your people!!

Keep up the good work & Laphroaig 10 is so good 🥃

I like both formats I just miss the old format yall changed how I saw whisky and how I enjoyed it

As soon as you mentioned the topic, i thought of 2 things... the Laphroaig ads (that i found out about after discovering Laphroaig) and a RU-vid channel called WhistlinDiesel. He doesn't take things seriously and LOVES doings things to provoke those that do! Lol He's a country boy and a lot of his subscribers like trucks (hence the Diesel in the name) so he goes and buys a brand new lifted truck... and then drives it through woods and scratches it up, breaks off doors, blows the motor etc... and he does this with everything! Ferraris, Tanks, historic Ford Model T's... just to prove you shouldn't take material things too seriously and enjoy life.

First bottle of scotch I ever bought was a Laphroaig 4 oak at duty free in Vienna. I had no idea what it was but thought the label looked cool. Loved it from first sip! Have been going back and trying the softer stuff now. Still prefer Laphroaig as my go to but can also appreciate other things.

I love the new format and yes that is one of the best whiskey marketing campaigns ever from Laphroaig. Also Laphroaig is what made me love scotch to this day. Cheers

I followed from the beginning. I could mention the early days , whatever happened to the jacket you wore. You came back to the beginning I ❤it. You got me trying new whiskeys and finding myself in the bourbon category. ❤videos at the beginning when you put more information in to it. I still try Smokey whiskeys still not a fan. I like my bourbon better without ice…the way you like to drink whiskey is the way you like to drink it.❤ I’m looking forward to the next 7 years ❤.. whatever happened to the ☘️ Irish man ☘️ that popped in and out of your skits.

Love your take on you and what makes you-you. On to the Laphroig Sherry, I love the original 10 and the cask strength, I want the Laphroig signature, the Sherry just gives me a slightly different spin on the 10 without giving up too much. The way you describe it as slightly lacking on the sherry sweetness or the original punch is exactly WHY I like it.

Great to listen to someone who truly understands the value of the marketing around Laphroaig One of the channel's classics already 😎 Shoulda known it was gonna be great when I saw the bottle of Laphroaig

I lean more towards Ardbeg but love this whisky also. And really I love this all because of you guys! Cheers!

I started to really love these videos. At first I thought the format is silly - and I still do. I want to learn about whisky when I go to a whisky channel. But somehow you manage to make the non-whisky topic so well chosen and straight to the point that I have to love it anyway. Thanks

A really awesome lesson in marketing and in “tribalism” thanks Daniel

This one is nice I like it on a cold night maybe watching a movie and just slowly sip and enjoy.

They were running the opinions welcome adverts over Christmas and New Years in the UK

I will have to add this to my list. Laphroaig 10 was my introduction to scotch. As a result it’s one I always come back too 🥃

Great video, still loving the new format, it’s my thing. Keep this train a rollin’

Also…… I’m glad I’m here….. I was introduced to this type of knowledge gaining on whisky-whiskey from you and Rex and Ralfy all of which I appreciate. This way of giving your knowledge in my mind is better. Thank you.

For a long time this was the only whisky channel I watch, because the others where just to boring. But as there are some good ones now I don't mind the switch at all.

Love this version from Laphroaig. Love Sherry and Peat combination. Harmonizes well together. Their PX version is also great. Slainté Daniel!

I haven't seen this marketing, but I love it! I wish more companies would own who they are.

Yes definitely agree. Also, I loved having Rex on here but I actually enjoy this as well

Wow! What a punch line! "If you wouldn't take their advice, don't take their criticism." Lesson learned. This definitely echoes what we have experienced with our music. "Then, they aren't the audience we are trying to reach!" type of thing. Thank you, Daniel. (Frank)

Hi Daniel, thank you for this. My wife and I own a small craft meadery and the past year has been difficult to say the least. The story of not my people was a real boost today and thank you. We've struggled to make mead for a lot of people and now realize that's not the best path. This video just reenforced that for me. Looking forward to more insipration, validation what ever, cheers!

I am a program manager and a whisk(e)y lover this series is awesome as I can see in my career the truth you say and see it in a way like speaking to a great bartender!! Now if I could only use these videos to maintain my accreditation requirements ;)

I don't know about people, but I love this channel a lot,Daniel and rex ..lots of love from INDIA.

I like this format but having a guest once in a while would be nice

You are now the mr. Rodgers of whisk[e]y... and so far I am not mad about it

I wish these were podcasts. Not that I don't love staring at you Daniel, but honestly, I listen to these whilst I work on something else and don't watch. But I do love the info and talk!

What a beautifully motivating message Daniel and do I ever love this Laphroaig! It's spectacular on my palette!! A dance on my palette!! I agree this is slightly thin and my preference is a Cairdeas with gorgeous sherry! But I do love this expression! Lagavulin is my #1 and Ardbeg tops Laphroaig but I do have a massive appreciation for Laphroaig!! Have a wonderful day!! 🙂

I loved what you did with Rex. I'm ready to see where you go from here.

That bottle is my absolute favorite Laphroaig daily ….❤❤❤

Drinking a bottle as we speak. So good

Nailed it!

The change in the format of Whiskey Vault reminds me of how you described the effect of aging on a whiskey. It's not better or worse, just different. I'm enjoying the new format while also missing the old. Cheers, Daniel.

Crazy colour. My 1st Laphroaig is still waiting for its moment on a shelf 😊

Loving the subjects and thoughts on them. (also..am a huuuuge fan of Islay and appreciate the review on Laphroaig!)

The only difference between a wine sommelier and a whiskey sommelier is how many people accept that moniker. I fully support you in this endeavor.

Definity my favorite. Not always available here so I usually pick up 2 when I see it.

Spot on, Daniel! Marketing is not telling everyone how great your product or service is. Marketing is about deciding who your ideal customer is and crafting a strategy that preferentially attracts that customer while rejecting Everyone Else. Marketing is not selling. Marketing is attracting.

Big fan of Laphroaig although never had any but the 10 year. I like the new format and the framework you're using. Enjoy the shift in style and really enjoy the presentation. Well done!

200 Years of Laphroaig!!!

I have a different experience with the standard Laphroaig 10 . It was my first Scotch. I was also eating cheesecake and the Laphroaig 10 hit like I shoulda been eating BBQ from that place close to me. I expected otherwise but it was amazing.

Daniel, I was pissed when you changed the vault and the tribe. I watched from the very beginning of both channels. I couldn't wait for the next episode to come out. I watched whiskey biscuits and I watched you sit by yourself for reviews at the beginning of the vault before Rex joined in. It was my favorite time on the Saturday morning to watch you guys and the tribe. And every Monday, Wednesday and Friday watch the vault. Now that you're doing a different format and I've given it a chance… keep it up! Change isn't always a bad thing. But for a lot of people change is a hard thing. I'm still watching…

Love this new format, it's like if the bear in the big blue house knew about Whiskey this would be the vibe. Sitting here with a glass of Knappouge 12 year listening to sage advice, what more could you ask for.

If you are welcoming opinions; love the new format, miss the old one. Laphroaig is amazing and opened up a whole new world of Whisky to me

This is so true of the music industry. You have tech companies running the show through streaming platforms, the Grammies claiming to “support” the arts. It was hilarious when Taylor Swift got ticked off cause Apple wasn’t going to pay artist for stream through their platform trying to get them to pay the artist when someone streams their song(s). Like she knows what a starving artist is.

Hell yeah brother

I disliked whiskey for such a long time, but with the urge to learn loving it. Then a friend introduced me to Laphroaig 10yr, and I fell in love with scotch. But also, peated scotch is what I always ever needed. I even stopped buying beer. Now my engine goes on two bottles of scotch per month; Ardbeg 10yo and Lagavulin 16yo.

Super cool episode. I was wondering what happened to that marketing campaign from Laphroaig, because it's the only one I actually remember from them, and the coolest marketing I've seen in whiskey. Well, at least I'm not the only one who misses it :)

when i tried Laphroaig 10 I fell in love with it. how it was different that dry spirit with forward peat and a little hint of vanilla, now i thinking about it again wanna good pour of it

So far the only Laphroaig I've had is the basic 10 year, and I love it. I find it changes more in the bottle than anything else I've ever drank. Every glass is different - still recognizably Laphroaig 10, but different from the glass before and the glass after.

It's like you filtered gasoline through a fish cooking fire gone wrong. Simply amazing.

The Cairdeas PX was the first one I've had that made me realize I could actually like some Laphroaig.

Daniel, you forced me to turn on my RU-vid notifications so I don’t miss your new vids.

Yes change is hard. But good too. I was kind in a strange way in my life these days. I remember that the MBs and the vault and Tribe channels helped me A LOT during a hard time in my life. But then, I totally stoped watching the videos. Not that I wasn’t interested anymore. Not that I didn’t like it anymore. No! But I’m kind of a bit hypersensitive. The loss of Emma and fancy Dan, even if it’s better for them was hard, and, I had a lot of changes in my life (a baby girl for example!) So I naturally stopped watching the video cause I didn’t have the time (or didn’t take it). But when I heard the news of you alone here and not anymore in the Tribe videos, it was kind of a difficult news. But, it made me watch again the videos. I love the old format, but I love the new one too. So thanks for the change; cause it made me be back to be a part of the MBs !! Cheers! 🥃

Stay true to what you think and for some it will resonate and others it may not, but that's fine.

"Laphroig: If you don't like us, the feeling's mutual."

I remember seeing a couple articles written by angry wine sommeliers because you guys were using their word for whiskey.

When I was just getting into Scotch I got a Laphroiag from the bar after trying it, took it to my friend and said try this it's great. He tried it, said, "God this tastes like a brush fire", with a bad look on his face. I just said, "I know is't it great!!!!

Clear personal favorite. Politics aside. As a smokey campfire in a glass, it does things that no other whiskey has done for me (never had the cherry cask admittedly. Guessing the pair of 10yr batches aren't too far apart)..

Laphroaig 15yo was my second Single Malt Scotch after Glenlivet 12yo and I fell hard for Islay. This 10yo SOF seems like the QC with an additional swap, it's very good but maybe not well integrated. Where Laphroaig shines is 25-30yo but these days that's prohibitive. So I just stick with the 10yo C/S.

I am your people!

Daniel, I've enjoyed your insight and knowledge for years, but in my opinion, you really need a sidekick for your videos. The "less knowledgeable, but highly likeable" Rex was a great team effort. I'll keep watching, but I wanted to give you my thoughts.

Liked the old, like the new! Guess I'm your people.