Yet another heartbreak... | IU 'Love wins all' MV REACTION 

IU's comebaks are always differents , Out of the Box :) Not mentioning that she wrote the lyrics and produces the song and this project was her idea. And having V in this MV is the best thing ever.

This entire micro kdrama is just unreal. IU produced it, Kim Um Tae (?) Directed it. He directed the movie Concrete Utopia, with Park Seo Joon. IU said she asked him thinking he wouldn't because hes so busy. Anyway, i have watched this MV probably 60 times now. And countless reaction videos, and i end up sobbing everytime. I may start crying at different moments but by the end im a mess. V IS his usual gorgeous, cute, amazing self. Her voice is beautiful, the hope and tension in her singing.... One little detail besides V grasping her hand, that kills me, her tapping him 3 times, to say I Love You, and covering his eye. Ugh! 😢 Its just a phenomenal MV and song. Glad i stumbled upon your reaction. New sub too. 💜

Thanks for your IU reaction 😊

THE WAY SHE COVERED HIS GOOD EYE SO HE WOULDN’T HAVE TO SEE THEIR LAST MOMENTS😭

I love your sweet heart. My heart broke when your voice cracked talking about IU covering V's good eye.

Thank you for your reaction, it was beautifully sung, acted, directed, and produced

Such a beautiful and emotional video featuring amazing acting and vocals that makes the experience so personal. I really do hope that Tae & IU do other projects together both film and music as they have great chemistry and when he was on her show their voices also blended so well. Also at the end it was pointed out by someone that he can hear what is coming but she can't, while she can see what is coming but she covers his good eye so he can't. Both cry at the same moment though and from the same left eye. Also the right side of his face seems to have burn scars so maybe he had encountered a cube before but got away at the last minute. This cube was relentless in its pursuit and even seemed to change size so it could come into the building. Earlier when it was flying overhead you could tell no way it could fit inside those hallways. I also noticed the cube waits for them to stop fighting and accept their fate. If you notice there are no other people so obviously no person is able to meet the criteria this cube holds that would allow someone to survive. The camcorder that kept showing a better reality, was giving us the viewer a happier version of the events. They both rise in the air together, their bodies still solid, while the reality is that they have been turned to ash. At the top of the camcorder right before it turns off you see ash particles in the air. I also loved how the clothes landed together on the pile. Again all of this symbolizing that even though they seemingly lost to the cube, it couldn't destroy their love for each other. They stayed together in life and death, so indeed their love did win. I can't get enough of this MV, the acting is Oscar level and combined with the award worthy vocals and lyrics it's both heartbreaking but also heartwarming that at least they went together.

Loved ur reaction...not sure if she produced the actual mv but it was her concept & she never wrote the song... apparently the piano player member in her ""IU Palette" (her tv show band) wrote this beautiful song...shud watch her behind the scenes making if the mv...very gud👍

React to IU Killing Voice.

Watch her behind the scene, there is many metaphors to this MV. Award winning director of course told an amazing story within 5 minutes and 22 seconds.

The way I was SOBBING by the end Ms IU what have you done to me😭

A movie director that hasn't been working. So he came back just for IU and this video. She recorded the song with the flu and a bad cough. There is a video of the recording of the song

IU produced the MV and wrote the lyrics...

IU is someone definitely you want to put on your playlist. She has 15 years worth of amazing songs. And many of the videos are very very interesting

IU herself came up with the concept for the video (as well as writing the lyrics to the song) and then brought in a top movie director who had recently directed the post-apocalyptic movie Concrete Utopia, which South Korea submitted for consideration for best foreign language film in this year's Oscars.

This isn't the most weepy IU scene, either. I can think of four separate scenes in two of her TV dramas that are just plain devastating. Two involve an invalid grandma.