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You're wrong about Tag Heuer. Tag is great 

This Watch, That Watch
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We need to stop knocking Tag Heuer for past missteps. I've come to the conclusion that they're good and simply BACK. Let's dive in.
If you enjoy my vids, do yourself a favour and subscribe so you can stay up to date with my videos. It's hugely appreciated too.
Cheers!
Mike
For inquiries and collabs: twtw.mike@gmail.com

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27 окт 2023

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Комментарии : 175   
@edteach3r
@edteach3r 8 месяцев назад
I am unashamedly a Heuer / TAG fan, and have been since my dad took me to my first F1 GP at Kyalami in 1968. I had to wait until 2021 to own that Autavia that was worn by my heroes back in the day… my wife of 40 years bought it for me on my sixtieth birthday. Nothing has changed for me… the Heuer is amazing. Watches are so personal, as you have said.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Lucky you - Your wife has good taste 😃😃
@edteach3r
@edteach3r 8 месяцев назад
@@Mike.thiswatchthatwatch I know, I know!😆
@benjaminjung94
@benjaminjung94 8 месяцев назад
I feel like the watch journey mostly start out by judging brands and movements, to reaching nirvana and being like, no one cares, wear whatever you like. Tag is not my cup of tea, but they look good and I see them on many wrists so they must be doing a good job selling them. Glad that they exist to offer something different
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Excellent point. Agree completely 😃
@JoeBananas3
@JoeBananas3 6 месяцев назад
Such an excellent point!
@b.santos8804
@b.santos8804 4 месяца назад
Perhaps this is off-base, but I feel like Tag Heuer is today what Rolex used to be in the 1960s. I wasn't around in the 1960s, but adjusting prices for inflation - typical Rolexes were similar to the entry-level Tags of today. That is to say - they were watches that were *expensive* from the standpoint of your average, Joe Q. Public, but they weren't outrageously priced such that they cost more than a decent used car (or even more) for just their regular and common offerings. Plus - Tag Heuer makes nice-looking, eye-xatching watches that appear to be high-quality and durable. Like I said, I believe the Tags of today (at least their tool-ish watches) occupy the same niche that Rolex sport watches did in our grandfathers' generation.
@redbertiethechampion1863
@redbertiethechampion1863 17 дней назад
Listen, listen…👏👏👏
@normang663
@normang663 12 дней назад
The first paragraph is spot on
@woozertoo
@woozertoo 8 месяцев назад
Never thought of the Batman-TAG analogy, but it's quite apt. "And we ignore Nico Leonard" 😂
@HydrogenAlpha
@HydrogenAlpha 8 месяцев назад
Nico Leonard is in danger of becoming a parody of himself. I saw an interview where someone expressed their take on him - that Nico Leonard is good at saying very conservative things to conservative people in a way that makes them feel progressive and radical. I think that sums him up perfectly.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Who can really ignore Nico? 😂
@MrERLoner
@MrERLoner 3 месяца назад
Always ignore Nico.Leonard
@dr.kevinmoore8889
@dr.kevinmoore8889 3 месяца назад
This is the best analysis of Tag Heuer I've seen on YT. Outstanding!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 2 месяца назад
Thank you 😀😀
@Gumby56
@Gumby56 8 месяцев назад
My Tag Heuer carrera calibre 5 replaced my Rolex submariner with the Cyclops and I'm still satisfied that I sold the Rolex.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
There you have it. Tag has something 😃😃
@MaartenAnna
@MaartenAnna 8 месяцев назад
I saw a Tag Heuer Carrera cal. 1887 the other day (with the movement that was based on the Seiko movement). He paid €2.750 for it new. I think it’s one of the most beautiful watches I have ever seen, even with the 41mm case, 16mm thickness and 49mm lug to lug.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
My point exactly 😃
@michaelgunney1183
@michaelgunney1183 8 месяцев назад
I bought a TAG Carrera DayDate and the watch is beautiful. I enjoy wearing it and and it is stylish and comfortable. The watch snob in me thinks I should have something better. But to wear a 3K watch and be ashamed is stupid. It is a 3K watch FFS. We need to keep a grip on what is value and what is out of reach for a large number of people. Love my TAG. I also love my Tudors and Rolex. They have a place
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Well said 😃
@daniell2217
@daniell2217 8 месяцев назад
If TAG has the balls to keep leaning into productions like their most recent ones, then I think you’re right…TAG’s back. Even a TAG hater can’t dislike the glassbox. It’s fire!!
@LouisMorales-zx3jm
@LouisMorales-zx3jm 8 месяцев назад
Glassbox indeed a very good looking watch, size and good movement.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Fire indeed 😃
@keefw361
@keefw361 7 месяцев назад
Stunning piece! Had heart set on a speedmaster but think I might get a glassbox instead..
@silvestrocrino3256
@silvestrocrino3256 6 месяцев назад
It is fire indeed. The one Tag since I started collecting watches 15 years ago that I just kept going back to and thinking about until I couldn’t resist buying it. Finally a modern Tag Heuer worth lusting over! Hope the French Billionaire’s kid keeps it up. So far he is knocking it out.
@silvestrocrino3256
@silvestrocrino3256 6 месяцев назад
Black and silver Glassbox is fantastic…found a new for $4950 and could not resist. When wearing it I can’t help glancing constantly at my wrist.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
Good choice. Good price 😃😃
@Chiller11
@Chiller11 5 месяцев назад
I have a soft spot for Tag Heuer. When my business was reasonably certain of success I bought a Tag as an acknowledgment of that achievement. I knew nothing of watches, quartz, mechanical whatever. I knew I didn’t want a Rolex because that was an old man’s flex symbol so I bought a Tag Heuer Professional because it was reasonably priced and had a shimmering blue dial. I wore it rock climbing, kayaking mountaineering with no regard for its or my own safety. I still enjoy wearing it but the poor rotating bezel is functional but beat to hell.
@Thomas_Burnett
@Thomas_Burnett 8 месяцев назад
TAG Heuer was a ‘gateway’ brand into the Watch ‘hobby’ when I got into Watches. I used to love the 2000 series that a friend of my Brothers had when I was a teenager. It really turned me onto the brand. I’ve dabbled with TAG a little. I bought a used MicroTimer (their 1000th of a second digital Chronograph) which I later sold and a time only Monza which I loved and ended up giving to my Dad as I got deeper into the hobby. He loves it and it still looks great. The boss of LVMH put one of his sons in charge of TAG and they do seem to be gaining more traction making great Watches from their back catalogue like the Autavia and the Skipper. Unfortunately TAG seems to have elevated their prices from Tudor territory to Omega territory now. Not totally justified I don’t think. If they don’t raise their prices for a good few years they may balance out again. I really like TAG and want them to stay accessible, even with their really desirable Watches. Another great video here MIke. Your analysis knocks it out of the park my friend. Great to see your channel growing by the week and deservedly so! Keep it real mate, I know you will! ✊
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
I will do my best and thanks for sticking around 😃😃😃👊
@BobMarley-pm1xb
@BobMarley-pm1xb 5 месяцев назад
The blue dial, date at 6:00 is strongly on my radar. I still have my bi-compax Baylor….Zales Jewlers store brand for Heuer. This was in 1969. I have enjoyed Heuer for decades so a New Carrera just sounds right and the Glass model at 39 mm……awesome. Great vid! Thanks!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 5 месяцев назад
Thanks a ton 😀😀
@BobMarley-pm1xb
@BobMarley-pm1xb Месяц назад
My Wife took me to the AD on my 70th………got my 2nd Heuer in , uh…55 years…😭😭😭, lol! I did get the blue Carrera with date at 06:00. It is awesome, runs inside COSC a tad fast (perfect) and the rest of my collection is lonely, 😑 You have the most intellectually honest channel on the tube. I enjoy your take immensely Mike! Keep up the great work!
@agg8355
@agg8355 3 месяца назад
I recently started wearing my F1 I got when I graduated high school in 2007. Got it serviced and it runs great. I’m a big fan of the new Aquaracer 300. Great video, per usual!
@simonstewart872
@simonstewart872 6 месяцев назад
Definately back - I have enquired about a Skipper and there are non available from Tag boutiques!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
For good reason - They're great 😃😃
@maelstrom66
@maelstrom66 8 месяцев назад
I do appreciate your more enlightened perspective as regards timepiece brands. It's too easy sometimes to fall into the "group think" traps and limit not only proper objectivity, but also the very subjective view of a watch, which is my own personal impression - how a watch speaks to me alone. Thank you for your content.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Thanks - And thanks for sticking around. I'm happy that there are those out there that enjoy my approach. I don't profess to be right but I try to be balanced and straight forward. cheers 😃😃
@handlehbt
@handlehbt 8 месяцев назад
Very nice talk as always ! You touch on some very very interesting and thought provoking points. I remember as a teen thru the 90’s, music bands selling out was a massive turn off and seeing idols in adverts too. Slowly, it became perfectly ok across all fields (including watch brands). Tag Heuer is like this chilled out confident guy partying out alone in a crowded room, having a great time with himself, literally not giving a damn about what anyone thinks - he will go home happy, get a goods nights sleep and be happily back to work the next morning !
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Good analogy at the end there. Thanks for taking the time to contribute 😃
@jazzman5598
@jazzman5598 5 часов назад
I have the 39 mm Tag Glass Box in blue. Awesome watch.
@oo7kamikaze
@oo7kamikaze 8 месяцев назад
My Tag Heuer Formula 1 from 2008 got me into watches. Now I own a broad spectrum from an Islander watch to Hamilton to Cartier. I recently met a young gentleman in Scotland sporting a Tag Heuer F1 chronograph. He was quite proud of the watch and appreciated my compliment on the watch. He is not going to buy a Rolex tomorrow but give him ten years and he might. I think we need to give them credit for getting more people into non-smart watches.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
My first grown up watch was a Seiko Kinetic. My second? Tag Heuer Link bracelet quartz chrono. Loved that watch 😃
@elijahwalling4894
@elijahwalling4894 11 дней назад
My Aquaracer calibre 5 is my nicest watch and elevated my taste and standards for watches. I didn't pay retail as I bought pre-owned at a significant savings but I sold all my Seiko based watches for a marathon soon after. Now i think Hamilton and Tissot are as affordable as I'll go and Omega is my halo.
@redbertiethechampion1863
@redbertiethechampion1863 7 месяцев назад
Takk for enda en interessant video om klokker. Jeg lærer noe nytt hver gang du legger ut ny video!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
Tak. Glad for at høre det 😀
@andyholton7959
@andyholton7959 8 месяцев назад
I quit like Tag, I always stop and have a look at them when I go past a boutique or B&M, and the skipper is a good looking watch 👌🏻
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Exactly 😃😃
@antonylimbouris1992
@antonylimbouris1992 8 месяцев назад
I went from watching us lift the cup to mike chatting about watches. The life of a dad 😂 Nice video. Still won’t buy a tag 🏷️
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
To each his own - but glad you watched the video 👊
@mybrainlikesthings
@mybrainlikesthings 8 месяцев назад
What I want to see from Tag Heuer are the lacquer glossy dials. That helps their appliqués, like the green & red logo pop and take on some dimension. They used to do them, but not lately. In particular, a Formula 1 with a wet surface akin to a rained on racetrack would be evocative and add a touch of style to the sportiness.
@creato938
@creato938 Месяц назад
I'll be honest with you, i recently bought a Tag Heuer Formula 1 Quartz and i have to say i'm impressed with what they delivered, it's well built, looks good, has a very good fit and finish, i understand that at over 1000 dollar point people would prefer an automatic movement but hear me out, we need higher end Quartz watches as well, they are actually using higher quality Quartz movements that are serviceable for a change, it isn't an in-house movement, it's a Ronda quartz but it's higher quality pme, so i can only respect Tag Heuer a bit more for that.
@underachievingwatchcollect1878
@underachievingwatchcollect1878 8 месяцев назад
Heuer is the beautiful princess who married the Ogre 👹 Tag!😎
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
lol 😂😂
@michaelwalters2390
@michaelwalters2390 8 месяцев назад
Interesting and insightful as always… love my own Silverstone and Monaco. 👍
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
You have a silverstone? Very cool 😃
@jameshoward9700
@jameshoward9700 8 месяцев назад
Absolutely! The watch community can be incredibly closed-minded about brands: people will accept their favourite (JLC, Rolex, GS, Omega!) can do no wrong and their despised (Hublot, Rolex, RM, TAG) can do no right. A shame, as it stops people seeing watches for what they are. TAG has made a lot of crap, but in the past they made some bonafide legends and now they've figured out how to deliver again, both in re-editions (Carrera) and new models (Glassbox). But beyond this, TAG suffers particularly because they are so broad in offer and the community can't easily define what they stand for - and by extension, what they themselves might be perceived as if they wore one. But people now 'get' expensive Seikos, they'll 'get' good TAGs if TAG stay on the boil. My suspicion is they will - it was not that long ago that buyers in the luxury space would consider Rolex and TAG (and before that, Heuer) side by side, ahead of Omega.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Things have changed for sure. We're just generally more open to more brands, I think 😃😃
@dannysimenauer5745
@dannysimenauer5745 8 месяцев назад
I only have one Tag Heuer-- the Formula 1 in quartz. I bought it 15 years ago. I absolutely love it because it is easy to read and very sporty looking. But there is something about the brand that prevents me from buying another one, and yet I cannot tell you why exactly. I was tempted to buy their GMT watches, but the aluminum bezel (as opposed to a ceramic bezel) turned me off. The Carrera looks nice but the dial is "meh". After listening to the excellent points in this video, I remember when Steve Jobs returned to Apple after he was pushed out, his first act as CEO was to significantly cut the number of Mac models. Maybe Tag Heuer should do the same and make "wow" models like the Skipper.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
To each his own - I have faith that there will be more of those good tags 😀
@LouisMorales-zx3jm
@LouisMorales-zx3jm 8 месяцев назад
I truly think they are going in the right direction. They have Carole Forestier-Kasapi, Movements Director and rumor is Julien Tornare, the head of Zenith, will move to the larger sister brand TAG Heuer and take over the reins. In any case, i like several of tag heuers pieces
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Interesting insights. Makes sense for LVMH to move some talents around to cross polinate among brands 😃
@AaronMusicAI
@AaronMusicAI 3 месяца назад
I got a tag when I was in 10 grade from my grandmother around 1989 1990. It was a divers watch with stainless steel and gold band. It had a pice that could make it open up the band so it fit over a dive suit. The face was gold with glow markers and hands plus a moveable dial. I loved it then still do today. I knew the jeweler who sold it to me for a few hundred off still making profit but not much got it around $700 to $800. I had the most expensive watch in high school and college. Everyone who saw it on me ask me if I dive. I did not. I still wear it and I like it a lot. Still get compliments.
@michaelfierman3256
@michaelfierman3256 8 месяцев назад
And I will admit that Max and RBR has made me consider them. That Skipper has been calling my name
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
It is quite the watch 😃😃
@minamccauley2248
@minamccauley2248 22 дня назад
I have slim pickings with a 5.25" wrist and not spending an arm and a leg 😂😮‍💨 I love the hot pink dial and the 36mm Carrera lug to lug is the biggest I can get away with on my wrist. Nomos 36mm hot pink dial looks way too big. I've been eyeing the Carrera for a few weeks and I think I'm going to pull the trigger this weekend 😃
@craigroeser181
@craigroeser181 29 дней назад
I agree with you whole heartedly! The watch industry like any other has their purist’s that adhere to certain pathway and or rules, but to be honest those pathways are often wildly expensive. I must admit watches selling for 5000 dollars is a lot of money to me, and nothing to the collectors and or purist’s. I can’t afford to worry about what those people think!
@DoodleHats
@DoodleHats 4 месяца назад
Wow the best watch channel on RU-vid is really this guy monologuing on his couch
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 4 месяца назад
Thanks.... I think 😂😂
@Greg_de_Toulouse
@Greg_de_Toulouse 5 месяцев назад
Good summary of the situation indeed. I never despised Tag Heuer but at best they were OK to me... (apart from The Monaco... way too large for me). I went to an AD in December to try on a Carrera Glassbox. I loved it. Very nice indeed. Elegant, well made and 39 mm only. It's now on the top of my wish list!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 5 месяцев назад
For good reason. Great watch 😊
@gtracer6629
@gtracer6629 8 месяцев назад
I only have one Tag Heuer, a F1. Why? I'm reminded of the brand's history when a F1 (Jo Siffert)driver would walk around the pits at F1 races selling Heuer watches. And you can still see the logo on the steering wheel of a modern F1 car. Mine is a F1 Senna.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
Cool reference. 😀😀
@markdickerson3486
@markdickerson3486 2 месяца назад
The Batman metaphor was spot on... I am toying with the green Glass Box....maybe it's the Dark Knight of the brand. Thanks!
@antevrankovic4539
@antevrankovic4539 3 месяца назад
good audio essay
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 3 месяца назад
thanks 😃
@ciaranhealy7069
@ciaranhealy7069 4 месяца назад
Tag are an anomaly. Knowing what I know now, they would never have been my first four figure € purchase, but there remains something about the brand and their offerings that is hard to define. That many entering the watch world (or more appropriately put, black hole) know about tag and see tag as something an echelon above the “non watch” is remarkable from a branding perspective and should not be underestimated. Yes, after 10 years in the hobby, they have dropped from my radar but before I knew the holy trinity existed, tag were luring me over here. I fully agree with your take and for the first time since I parted with my aqua racer a decade ago, I’ve looked at a tag with a half notion that I could own one again. Probably not, but respect for being the gateway for many of us and respect that they are able to get back on the edge of my radar, knowing what I know now.
@nikolaikrustev1159
@nikolaikrustev1159 5 месяцев назад
My design suggestion to Tag Heuer for this model would be - a titanium case, same grey for the dial and sub registers and black hands and markers. On leather.
@GabrielPlcs
@GabrielPlcs 2 месяца назад
Entre más veo tus videos más me doy cuenta que eres el youtuber de relojes más objetivo que existe
@romanmichaelhamilton8729
@romanmichaelhamilton8729 8 месяцев назад
I absolutely LOVE TAG, however, there is an issue with serious "price creep" as they are getting shall I say a bit greedy. The prices for the Monaco are just far too high and keeps me from getting one. If you want an Aquaracer, order from Japan as the prices are more reasonable than in the UK/USA/EU. Addendum: Some of the Connected series are now made in China, so that's a turn off. I have two Connected watches and they are made at the TAG home base.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
"a bit greedy" is likely an understatement - Totally agree with you 😃
@structurescience
@structurescience 8 месяцев назад
Excellent!
@rocketpunch12210
@rocketpunch12210 4 месяца назад
I just realized why the zulu time looks so familiar, cause it looks just like the autavia gmt. On the topic of TAG regarding have a broad spectrum on their lineup. My coworker (not a big watch guy) was given a TAG from the F1 collection as an anniversary gift, and he was happy as a clam. One had to understand for a high school teacher, in this case his wife, than knows nothing about watches (probably only knew about the brand from watching F1 races with him) to be able to justify and can afford something from their lineup had to count for something.
@scott7841
@scott7841 8 месяцев назад
I've only ever had one watch from this brand (an Aquaracer) that I traded for another watch. And this was before I really became a watch enthusiast. I do think Tag Heuer has suffered from some poor marketing in their history. Also, they appeared to be the brand that some people loved to hate with some perceived quality issues, but I never experienced that. I don't currently own a Tag, but I will say they have some great looking watches.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Tag really have been a starting point for many peoples watch journey. We have to give them that 😃
@robertotorres6391
@robertotorres6391 6 месяцев назад
I always have Tag ! Heuer!! it’s just a silly, bad reputation I don’t go by peoples reputation. I’m a grown man I make my own decisions I like my Watches tag Heuer feeling the crow about leading the crow in an adult you buy what is feasible for you you buy what you like thank you so much for all the information
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
That's the spirit - Do your own thing and don't be a slave to others opinions. Cheers 😃😃
@akinigiri
@akinigiri 4 месяца назад
I do like the skipper and autavia, I wish the monaco where slimmer, but those are a cool chrono trio. I wonder if they (LVMH) have ever thought of splitting Tag and Heuer, and I would love to know the thought process. The reason I wonder is because Heuer has a much greater perception in the eyes of enthusiasts for the history. But then all the past marketing spend on "Tag Heuer" would make it a hard choice to split them. Plus Tag being the "anti-enthusiast" products and Heuer being the enthusiast product would be a challenge to manage
@ssdc2
@ssdc2 8 месяцев назад
Tried this yesterday and was very impressed. Their straps and buckles are very poor. Obviously saving money because a lot of buyers can't tell the difference between good and bad leather straps.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Leather straps are often an afterthought many places unfortunately. For me - IWC straps are typically fire 😃
@williambireley2529
@williambireley2529 8 месяцев назад
It’s unfortunate that Tag Heuer gets hate. I think the haters probably haven’t experienced the great ones that Tag Heuer makes, like the ones you pointed out. I have new Aquaracer, and it is a fantastic, high quality diver. The new glass box Carrera is exceptional! At the top of my wish list.
@bobhob35
@bobhob35 8 месяцев назад
you have to understand that some of us remember the 90's and it was not kind to Tag and many other brands. Does anyone else remember Amstrad?
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
It's easy to just ignore a brand because of a popular perception. A shame really 😃
@bobhob35
@bobhob35 8 месяцев назад
@@Mike.thiswatchthatwatch In the case of Tag Heuer it was a business in an industry going through an upheaval in 70s to 80s (quartz crisis) that bankrupted many prestigious companies. These bankrupt companies had their intellectual assets sold off at a cut price to investors who moved production overseas and used the heritage, image and historic goodwill to sell fashionable watches made at a price with a lower level of quality. This practice often occurs in other industries such as automotive and clothing. The simple fact was that Tag Heuer had lost its allure of exclusivity and become more well-known for producing affordable entry-level Swiss watches with quartz movements. However; credit must be given to the fact that production for Tag Heuer was never moved overseas to Asia even though quality standards did slip overall with increased production to make the brand more accessible to a wider audience. This is important to remember because if you cannot sell enough watches at a decent profit you will not have a watch company for very long. Most watch collectors could not even conceive what it takes to run and manage a business in this industry. As consumers, we demand exclusive handmade watches with in-house movements, and great design language all for the lowest possible cost. In a post Covid 19 world with all the current pressure that isn't going to happen. In conclusion; in 2023 you should be grateful that Tag Heuer still exists in its current form like most of the Swiss and European watch industry at large and that so many still manufacture watches in the West.
@michaelriera6277
@michaelriera6277 8 месяцев назад
Very observant
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Thanks 😃
@threethrushes
@threethrushes 8 месяцев назад
Whilst I respectfully disagree with you on some points, I agree with you on some others. Good video. I don't think that all social transactions in society should be mediated through money, however to those who do I have nothing against you.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Thanks for your feedback - Glad you found the video worth a watch (no pun intended) 😃
@ts6640
@ts6640 3 месяца назад
Would you mind providing the link to the Morgan Stanley Swiss Watch research report you mention?
@blipjockey3100
@blipjockey3100 8 месяцев назад
I have a F1 "Batman" GMT which I really like. Except for the bracelet, which feels flimsy and sharp. The bracelet on my Invicta Pro Diver 9937 is more substantial and has a better finish!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
That’s the thing - some models just have “problems” 😀
@RabbitWatchShop
@RabbitWatchShop 8 месяцев назад
I am highly disappointed with their new diver style watch, which features a bezel absent of a luminous pip. They seem to be doing better. Their recent Heuer reissue chronograph is bad ass. Beyond that, they offer nothing that interests me.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Fair enough - For me it's the new chrono's like the skipper. They are fire in my view 😃
@johngarbutt
@johngarbutt 6 месяцев назад
I recently bought a Carrera 36mm Date. It's a super watch. Very well made and I can't fault the quality. Probably overpriced but if your buying because you love it and intend to wear it every day then cost is not such a big consideration for me anyway.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
Exactly. Buy what you like! 😃😃
@lamentate07
@lamentate07 23 дня назад
Overpriced compared to what? The one with the blue dial and rose gold looks superb. Never seen a watch look that good for under 3k.
@mrbud8524
@mrbud8524 2 месяца назад
Love My Calbrie 11 Heuer Steve McQueen blue dail ❤
@user-yi7ev7hf2d
@user-yi7ev7hf2d 3 месяца назад
I love TAGHEUER❤
@theaj1nkya
@theaj1nkya 8 месяцев назад
Very cool take Mike! One question, how reliable are these watches? I have heard they need frequent expensive servicing but have never worn, bought or experienced a Tag myself. Any experienced people in the comments?
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Good question! I think you'll find some people complain about their customer service, but my own experience is no different from so many other brands. 😃
@theaj1nkya
@theaj1nkya 8 месяцев назад
@@Mike.thiswatchthatwatch Noted! Thanks!
@MountieHoo1105
@MountieHoo1105 8 дней назад
The Tag Heuer logo looks like 1990s Tommy Hilfiger and I can’t bring myself to pay that sort of money for that design aesthetic. Maybe if I grew up around a bunch of F1 fans my view on the brand would be different.
@jespervver4181
@jespervver4181 8 месяцев назад
In the mid 90’s i Bought a TAG S/EL link 37 mm over a 16200 😂 still got it
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
That's the spirit 😃
@stuartbrand5617
@stuartbrand5617 8 месяцев назад
Autavia reminds me of longines zule.....not a bad look. I used to like the link watch but colour was not for me.
@elibobber7325
@elibobber7325 6 месяцев назад
I've been looking at a tag formula 1 calibre 5
@przemyslawskoczylas5183
@przemyslawskoczylas5183 6 месяцев назад
Id like to see the stats of watch owners and what car do they drive.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
you and me both 😃😃
@edhernz1583
@edhernz1583 5 месяцев назад
What about a new Link calibre 17 blue dial for $2200 dollars I pulled the trigger without knowing anything about the watch?
@jeanlefranc3817
@jeanlefranc3817 8 месяцев назад
If crowds are keen to buy the not cheap quartz models from TAG and stuff LVMH coffers with wheelbarrow loads of cash, as a shareholder, I’m happy.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
😂
@xchazz86
@xchazz86 5 месяцев назад
Its amazing it took Tag Heuer so long after so many mistakes to start getting their act together, let’s see if they can continue or immediately revert back into lazy cash grab attempts.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 5 месяцев назад
Fingers crossed 😀😀
@borassictime918
@borassictime918 8 месяцев назад
To paraphrase Oscar Wilde; watch enthusiasts begin by loving TAG, after a while they judge TAG, rarely, if ever, do they forgive TAG. 😉
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Lol 😂 Never new O.W. was a Tag lover 😂😂😂
@borassictime918
@borassictime918 8 месяцев назад
@@Mike.thiswatchthatwatch I’m sure I read somewhere he had a Heuer pocket watch 🤔😂
@vladpiranha
@vladpiranha 2 месяца назад
The conclusion I've come to is that Rolex is all about vertical integration, Tag Heuer is about horizontal integration. Whereas Rolex is trying to do one or two things their own way very well, TH is casting a wide net and relying upon brand recognition to back that up. A better brand to compare them to would be Gucci, and I think that's what drives watch snobs up the wall.
@kentwong3818
@kentwong3818 3 месяца назад
Tag heuer watches are great because you can get em drastically below MSRP and new on the grey market. Pretty sure this is the last thing a LVMH exec wants to hear but if you like the carrera, you can get a deal
@sea-watches
@sea-watches 7 месяцев назад
i like
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
Me too... 😃😃
@WestCoastAce27
@WestCoastAce27 6 месяцев назад
Great, thorough review of the brand. You mentioned Quartz - I think that’s where the hate really started. And let’s be honest - in our watch world, probably due to the above avg affluence of the majority of the participants, snobbery exists and always will. No matter how beautiful the Glass Box is, many will never give TH another chance.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
Thank for the feedback 😃😃
@peterstorey9000
@peterstorey9000 6 месяцев назад
Heuer has the greatest heritage of any sports watch brand out there. And let’s be honest back in 85 who didn’t fall in love with the Tag F1. Come on now be honest.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 6 месяцев назад
Tag Heuer Link was my jam for a long time 😃😃
@thegorn
@thegorn 8 месяцев назад
The Batman analogy 👌 - spot on. I always ignore that loud fat slob who bags Hublot. No not ArchieLuxury - the other one. I wish TAG would drop their formula 1, links and smart watch lines and have a more luxury focus. Before they do that though, they need to up their steel bracelet game. That's what people want. All their premium watches seem to come on leather or sailcloth and that limits their appeal. They need more models in the upper echelons of TAG that come on steel bracelets like Rolex GMT masters, explorers, skydweller, daydate etc. I know it's not really in their DNA but they have to adapt.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Lol "not Archie - the other one" 😂
@mindfulawareness1
@mindfulawareness1 8 месяцев назад
With all that money behind them, they ought to be.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
Good point 😂😂😂
@JohnSmith-oe5kx
@JohnSmith-oe5kx 5 месяцев назад
Here is my problem. I actually remember when TAG bought Heuer. Heuer was a Swiss watch company founded in 1860. TAG is the holding company of a Saudi arms dealer which owned the company for only 14 of the last 163 years, during which time it produced the cheapest and gaudiest watches in its entire history. But almost twenty-five years after TAG mercifully sold out, supposed watch “experts” still refer to TAG Heuer brand watches (owned by LVMH) as “TAGs” rather than “Heuers”. TAG has only ever been a disgrace to the Heuer name
@TheAwesomePawan
@TheAwesomePawan 8 месяцев назад
Only issue with Tag is the LVMH group, they are doing the luxury tier approach, which I hate
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
It has it's strengths and weaknesses for sure. Agree - Their style is quite different from swatch and richemont 😃😃😃
@craciunu
@craciunu 8 месяцев назад
👍
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
Ditto 👍😀
@c.w6877
@c.w6877 5 месяцев назад
breitling top time deus vs tag skipper
@TimRobertsen
@TimRobertsen 8 месяцев назад
What! Only 13 minutes! I was hoping for an hour of watchtalk!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Can't do magnum opuses every weekend - They're really hard work putting together (and I like mixing things up a little - RU-vid algorithm be damned) 😃😃
@TimRobertsen
@TimRobertsen 8 месяцев назад
@@Mike.thiswatchthatwatch I'll be waiting:) I will pay tribute to the algo-gods by commenting and Liking;)
@BenNS1971
@BenNS1971 8 месяцев назад
This is starting to become tiresome… I can’t find anything to really disagree with 😂 Another great video!
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Just lucky I guess😃
@BenNS1971
@BenNS1971 8 месяцев назад
@@Mike.thiswatchthatwatch yeah… luck implies a lot of hard work
@dociebiemowie915
@dociebiemowie915 Месяц назад
Are they still using the plastic movement holders? Such a great luxury watch. Lmao! Tag is laughable.
@monkeypawism
@monkeypawism 7 месяцев назад
Not a single model I love. Tough one to get me to commit multi-thousands.
@g.o.a.t4393
@g.o.a.t4393 5 месяцев назад
Tag sells
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 5 месяцев назад
True
@bryce380
@bryce380 7 месяцев назад
have both the aquaracer and skipper- and oh boy, they're absolutely amazing. im sure TAG's got some niggles to wiggle out of, but most of the hate on some forums seem quite unfounded (e.g., people jumping on the hate wagon)... regardless, TAG's still a great brand in their own right, and it's great to see them on a roll as of late... excited to see where this success will take them next ! 🔥
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 7 месяцев назад
I think the hate had it’s basis at some point but these days my guess most people just hate on principle 😂😂
@almeladze
@almeladze 8 месяцев назад
Mastercard? LOL
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Western union wire transfer for you, I suppose 😂
@almeladze
@almeladze 8 месяцев назад
@@Mike.thiswatchthatwatch AMEX, always AMEX!
@estrangable
@estrangable 8 месяцев назад
try sending your tag for service and you know nothing has changed. Absolute sh*t. Never buy a trashy brand like tag.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
It's been a while since I last had a new Tag in my own collection but I've never had that experience myself. If your experience is generalisable, then it's a problem for sure 😃
@KillJediScum90
@KillJediScum90 8 месяцев назад
No thanks.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Fair enough 😃
@ottomondo1368
@ottomondo1368 8 месяцев назад
They need to just use the Heuer logo for premium watches. TAG is for cheap watches.
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Would actually be an interesting way to differentiate the types of watches with types of customers .😃😃
@johanvandersandt8904
@johanvandersandt8904 8 месяцев назад
You are quite right. Tag is here to stay with the good and the bad and I am glad it is. I would gladly buy another one. On another note! GO BOKKE!!!!!! 🟩🟨🟩🟨
@edo7052
@edo7052 8 месяцев назад
🇿🇦🙌💪
@johanvandersandt8904
@johanvandersandt8904 8 месяцев назад
@@edo7052 💪💪
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch 8 месяцев назад
Yebo yes! Kant do much better than saturday night ❤️❤️❤️❤️
@johanvandersandt8904
@johanvandersandt8904 8 месяцев назад
Yes sir! They had me going for a while. 😅 Have a great week Mike!
@zplapplap
@zplapplap Месяц назад
Fantastic. Chef’s Kith. 🤌🏽
@Mike.thiswatchthatwatch
@Mike.thiswatchthatwatch Месяц назад
Iron Mike, is that you? 😃
@zplapplap
@zplapplap Месяц назад
@@Mike.thiswatchthatwatch 😂🤣😆
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