Your first steps to Industry 4.0 - Bosch Rexroth @ SPS IPC Drives 2015 

Firstly - thank you for the presentation. However I must insist that the discussion was mainly about the technology in I4.0. However IMHO, the first step should be to align I4.0 with business objectives. Not all elements of I4.0 need be implemented in a factory. Jumping into fitting intelligent components without a clear understanding how it helps the business could become very expensive

Great idea, poor salesman!