Your GOLD chain is most likely plated..here's why... 

This is an issue for people that haven't ever really owned a pure solid gold chain. I get why people start freaking out and its because of misconceptions. But it's basically like buying a new car. When you buy a car it may have been waxed or sealed by the manufacturer. The month after you bought it it'll never look as good as the day you took it home. It's still the same car that you bought but it's just not as sparkly clean as the day you bought it. This is normal for gold chains. When it's been around your neck for a decade the wow factor that it had the first few years just won't be the same. The thing is still gold and always has been nothing has changed just how ultra shiny clean it looks out the gate. People need to chill just focus and make sure it's SOLID PURE 10K,14K,18K 22K 24K.

Back to the educational videos. Love it when you put these types of videos out.

You’re the boss for doing this, considering that it may create some calamity, you still choose to inform us. Thank you bro 🙌🏼

Thank you for explaining this. I had heard references to plating chains and was very confused so I really appreciate you breaking it down and explaining it in an easy to understand way.

The purer coating is just a selling point, super faster then black hands and fingers polishing every chain by hand. Their shiney and gorgeous. Sold. Then it wears and it looks even more amazing, love the dull gold worn look. Must be the Irish in me. Just as the fresh wax on a brand new car, they never look as good as in the store or case, to some. But gold is gold and that's why it sells, dull, shiney, scratched, old, new as long as it's real it's for me. Good video Braden

Finally someone with a real explanatnion of why this is done. it was baffling me why any manufacturer would plate 18k over solid 14k. Especially when nowadays that darker looks is considered fake looking. But when you gave the lobster clasp which they outsource as an example as to why, to make the color uniformed on the chain, it makes perfect sense.

For anyone cleaning their GOLD just use Dawn, a toothbrush, and warm water I used it on 13 thousand dollars in gold and it comes out SHINY and CLEAN You don’t need a machine or fancy chemicals Pour on Dawn, a lil water and brush it. Then rinse well and your chain is brand new again👍🏾

Braden back at it educating us ! Amazing video, didn’t know about this

I started buying gold back in the 90s when it was a little over $300 an ounce. I love your videos! I think you're right on! I love the Honda Civic analogy. You have me cracking up once again 🤣🤣🤣👊👊👊

Classic Jacoje video. Enjoyed this!

Thanks for the info. Did not know any of this! Great stuff!

Respect. Just watch the video again because I was real close to email him because I just purchased a 7 mm 14 karat solid gold chain and thought that it had a plated finish but he clearly says that he sells natural color which what I like.

This is why you are my personal jeweler,honest and facts keeps costumers coming back

Thank you for clearing up alot of confusion on this very topic in the Jacoje community..

Awesome great video thanks for sharing. That chain and pendant on your neck really stands out. It is beautiful.

Love the educational vids. Jacoje fine jewelry 😎

I have spent years spreading the word of Jacoje, THE BEST JEWELRY possible! I recommended Jacoje to my barber and he bought a huge heavy setup. There is absolutely no problem with any of this fine jewelery and I really hope I win, the chain might help give me confidence and make me happy. Joseph K. Beverly Hills, CA

I personally think as long as it’s plated with the same purity of gold that the solid gold chains made out of it is perfectly fine and just adds an extra layer of protection against scratches idk how I feel about a chain that is 14kt gold and plated 22kt gold and someone claiming it to be a true 22kt gold chain I like to stay as natural and true as possible when it comes to my gold chains you guys are the best and the only jeweller that tells it how it is and that’s what make you guys the best at what you do keep making these informative videos (SMASH) Daniel H London Ontario Canada

Thanks bro! You the best! No other yeweler will have the braveness to break out this news and that gives you more credibility and we all jacoje comunity know that we are in good hands. Im Adrian the guy who was getting cancel by high fraud alert jeje but now my chain is on the way 🎉

A very important must-watch video!

thank you for the information and honesty!!

i had no idea. thanks for the video. I don't think it's a big deal one way or the other. i kind of want my chains to match if i wear them together, so i like the more natural look. White Gold is plated with Rhodium, so it makes sense that you would coat yellow gold too.

This is very interesting info. I never knew any solid gold chain could also be gold plated 🤯

I remember I emailed you about this a couple years ago the subject was “gold plated Gold?” And proceeded to ask if solid gold gets plated aswell 😂 glad you made a video on it🔥

I love my 22kt franco bracelet I bought from you a while back! Makes me feel like I have an investment around my wrist. Appreciate the info!

Just got my 2.5mm rope and mini boss cross setup from FedEx and I absolutely love it!!! 😍😍😍

Noooooo he went after the jdm boyssss😂, best part of the video for me lol. But very educational Braden! Always appreciate keeping us in the loop on information only jewelers would know. P.s I caught that trax jab 😉 nothing left to be said

I learned something new from my personal jeweler Braden! I never knew a majority of gold jewelry is plated with higher purity gold to have consistent coloring 🤯

Thanks for your educational videos 👍🏼

I was suspecting this, was at the store and saw the 10k looked exactly the same as the 14k and both of them looked very “gold” and I was suspicious, had to have been plated in 18k. (Macy’s, insane Black Friday deal though)

I heard some jewlers sell plated chains to rip people off because if you scratch test the chain it will read 18k when it's 10 or 14k ... I love that you are honest with explaining why you do this and benefits of having plated gold

Hey Braden, hope all is well!! would love to see a video about pendant & chain weights : how heavy a pendant should be on a chain.. e.g : if i have a 10gram chain, whats the heaviest pendant i can put on it without damaging the chain.. and does it apply to both Karats 14 and 18.. thanks

Thank you that was super informative

my 18k rope bracelet has certainly changed color over the last year, the orangey color of the gold is slowly coming out more. can’t wait for for my rope to change to a deeper gold color as well.

Jacoje is my choice for chains. My flat curb always gets attention reflects from a block away. Glad I bought when they where cheaper.

Love Jacoje ❤️

Thanks for learning us bro

Big UPS to my boy Braden for Keeping it real and informing everybody on something the majority of us didn't know. I look forward to getting my 5 mm yacht link one day keep up the great work boss.

Nothing beats Handmade ; solid gold🤷🏾‍♂️ and from Peru 🇵🇪 Mark of The Beast, (3) 6MM Tri gold chains and (3) 6MM Tri gold bracelets is my setup 👀 Love the history of knowing a person had to hand make it and alternate Golds too. #JacojeRopes👍🏾

Thanks for bringing this to our attention I had no idea that this was an industry-standard or that plating is done on top of gold... look forward to more videos homie... received jacoje curb 8.8 bracelet 8.5in... and it is so dope...

Brought my first Jacoje yesterday 🤝. Can’t wait for it to get here. 1.5 mm Franco diamonds cut

I bought my girl a chain at our local jeweler and noticed vs my jacoje chain it was more yellow and they are both 14k thought it was because mine is dirty but now I know thank you !

Great 👍🏻 information

This is an outage!!!!! Just kidding. Will always support jacoje!

I like this video it was informative

A lot of people on here complaining when they can’t even afford a 10k chain Ive worn my franco/lion for 2 years 24/7 and it still looks brand new.

I have a 14k gold ring from South Korea that's a dark shade like 22k. In asian countries they like higher karat gold and I think they plated it to look darker. Ring still looks great just looks higher purity than 14k.

Great info ...smash smash

Never knew about this!!

Jacoje the best jeweler period!

I BOUGHT THE 10MM ROPE FROM JACOJE WITH THE TEN PERCENT OFF! UFFFFF! I LOVE IT! IM WAITING FOR THE 10MM BRACELET TO COME BACK IN STOCK!!!!!! BRANDON PLEASE MAKE THAT HAPPEN ASAP!

Man I love the Jesus face and chain set up you are wearing!! Perfect setup I've seen you have worn

If you aren’t sure about your chain, you’ll likely find out the hard way once you get your chain buffed. All that flashing/plating will be gone and you’ll chain will look white or pink. Like he says, the flashing or plating helps hide solder points and it does make the chain more brilliant and consistent after polishing.

Braden can you please stock singapore chains? I love the quality of your chains and I would really like to see (small, 1mm or less) singapore chains on your site and buy them from you.

Yo braden! There this link thats called a dollar link chain, you think you'll be able to get those in the near future?

What’s your thoughts on replating a gold chain after wear and tear to get that new look again ???

🗣️Man this is the raw hard truth I never would wear gold plated but all my shit fade over the years I’m talking ive had over 50k in jewelry in my lifetime until I meet a jewelry who told me the exact same thang u said which didn’t shock me because the truth is in your face if u wear jewelry all that shit loses it color they fade in that’s the reason why unless u buying pure gold having it melt in fashion in then they put certain metals in some of it for a certain shine the coloring as u explained earlier….. Good information for those wit a war to hear 🔥👏🏿🔥

Very interesting

Why are people freaking out?? It's just Gold on top of Gold🤷🏾‍♂️🤣💯 I don't care about something like that at all,in my opinion with that,you're getting more than what you paid for because to me that's just putting in extra detail to make sure everything looks how it's supposed to💯💯💯💯 It's still real solid gold so what's the issue🤦🏾‍♂️🤷🏾‍♂️🤣💯 If it was plated over stainless steel,I could understand why people would have an issue,but this,this just gave me a feeling of relief knowing my chains & pendants are always gonna be 100% uniform🥂💯

I love this video . I have a mooncut chain and I noticed it's rich yellow color . I can't match with many of these chains or later them . I either have to get 18 kt but it's all good . I need a new pendent asap tho !

Thanks I was wondering what was the difference

I bought the14k 4mm plain box chain from you, it looks more like 18k can you please confirm if this chain is 18k plated... I'm looking to buy a pendant and want it to match up close as possible!! will it Eventually look more like 14k over time if it is 18k plated

Thanks for the info Braden. I was wondering why my 14k Franco doesn’t match my 14k Cuban. It’s important to know what I’m buying and what it will look like. If I buy a beige shirt I don’t want it to come in yellow. This helps to explain it but I would rather have the plate be the same color as the natural karat color.

Its honestly funny people think your selling fake shit when they dont know this is industry standard been that way for decades now dont see why people are getting mad its still solid 14kt no matter if its plated or not

I put my 18k 37g Cuban bracelet on while watching 🔥

This video got me feeling a certain way lol So I guess my jacoje chain and pendant are plated 18k over solid 18k gold to match clasp but Now I wonder what the real colors look like. Didn’t even know they were plated at all. It makes sense I just wish this was advertised more. But I guess it’s an industry standard. This makes me just want crafted 24k jewelry now lol. Still happy with my chain & pendant but damn I want that natural.

You should make a round pendent for a picture to go inside

The heavy link I just got is 18K platted which is nice.

I may be wrong here, but doesn't the choice of mixture of other alloy's that are used also effect the end result of gold tone?

Thank you for the video. I had wondered. Any future giveaways on the horizon?

He got this idea from me lol. My guy!!! Just hire me please!!

Bless you all amen

Can u do a flat curb with different pendants video

I have to take this class over. I failed it the first time.🤣

Personally, I prefer non-plated, even if not as brilliant, but I think it’s fine if it’s stamped with the base-metal. The problem is unscrupulous dealers, even selling gold-fill. Damn near have to go to the jeweler with a spectral analyzer. 😂

Is that Franco 20 or 22 inches? It’s looks good man!

I know its personal preference, but I really think a longer chain length with that Jesus pendant would suit you better. The chain your wearing seems to short compared to your large pendant. Interesting video also. Im trying to build my own jewellery collection.... slow going though...😉

I watched this *before* I decided to order my chain from Jacoje. TBH, I couldn't care less if there is gold plating on top of my 14k solid gold chain. I mean, if I ever wanted to, I could simply polish the chain a little and remove the plating. But, I'd rather just wear it and let it naturally age to that point.

I just figured it was a different percentage of the filler alloys used. Like a higher percentage of copper or silver or something.

Got ‘em 🚗

Peace and love

When will 5mm diamond cut necklace and bracelets be back in stock?

Thank you for the information Braden. I only like pure what I pay for if it’s 14 then let it look like 14 nothing more nothing less.

It should be listed as plated in description especially for the amount of money.

I just found a 18k cuban link at the park, fairly decent sized. Just wondering if i can figure out if its plated or not.

Thanks clears up why my 14k chain looks like 22k color

Yes, even Gucci.👍💯♥️

Thanks and smash!!

Keep up the good work Braden.. my hats off to you.. My personal jeweler.. lol but sadly guys a big heads up.. be very cautious if you are buying a Franco chain to pair it with rope.. Im actually a big rope chain fan but watching bradens video I got sold to buying a Franco.. Last month… beautiful chain and felt the weight of it instantly.. I bought it to pair with a rope chain eventually.. and last week I ordered one.. sadly the color difference is drastic.. I had to return it because when you pair them.. the rope is just too strong in the yellow making the Franco look like a 10k.. lol I even had someone tell me was it looked silver when I wore it paired… stay tuned.. I’ll post a review video so you guys can see before buying..

What link an mm is the chain ur wearing in the video wana know so I can buy it if your website ??

What do you think shines the best? What’s the best choice for someone really tryna have the loudest gold chain possible?

I personally like the lobster clasp. The box lock be pulling my neck hair. I don't have a hairy neck and it looks and feels like I don't have any hair at all, but I can feel it pulling the real small neck hair. Hard to explain.

Need a tiger eye link bracelet asap!

Well since I got my chain from one of the nicest stores in the diamond district think I’m good.

Is there a way to take off the higher plating? I have a 14k chain that has an old 24k plate coming off.

I bought a 4.5mm yacht link a couple weeks ago. It’s a beautiful chain. Is it plated ???

When will the website be restocked...

I have one 24k pendant that was given to me but it matches none of my chains because they are drastically different in color. Would it look dumb if I put it on a different purity chain/ different color like white?

I just watched your old video on plated jewelry

Soo let’s say one day I’ll buy a 3mm Franco chain from you guys but i want the 22kt gold. Will it actually be 22kt or 14kt gold instead of the 22kt gold? I’m confused here.