Nothing like a smile to attract the eye. For a job interview, a romantic date or just to feel good, the whiter than white smile is an indispensable asset. And for those who have not been endowed at birth with impeccable enamel, there is a solution: the smile bars. Launched a decade ago in the United States, the institutes that make whiten teeth popping up everywhere in France. The concept won for its speed of execution, just twenty minutes and especially with its price around 70 euros. But then, this success did not unanimous. Dentists who previously held teeth whitening monopoly begin to protest. Who are those who go without medical study, in the business of smile? How do they prepare dentists response?
Directed by Bertrand Bolzinger
Mounting Amandine Stelletta
Capital, M6
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15 сен 2024