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Hatch Conference
Hatch Conference
Hatch Conference
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An invite-only one-day event for UX & Design experts happening in Berlin and live-streaming to the world.
The tools and methods used by designers are rapidly evolving. As design becomes more technical, experienced professionals in the field need a space to learn, network and exchange.

The conference gathers expert UX designers, product designers, researchers and other digital design specialists to discuss new trends and techniques.

More info https:www.hatchconference.com

Luana Moura - My Transition from B2C to B2B
33:31
5 месяцев назад
Hatch Conference Berlin 2023 - Aftermovie
1:00
7 месяцев назад
Комментарии
@suzybee123
@suzybee123 17 часов назад
I wish the conference video would’ve included the Q&A at the end instead of cutting it out. Really wanted to hear what the audience asked😢
@madarauchiha5433
@madarauchiha5433 2 дня назад
I love this and further proves that UI design is boring as bat shit. Same patterns no room for creativity.
@bunnywaj
@bunnywaj 6 дней назад
Ai is vast more than this video . As ux Designers need to really invest and learn a basic level of coding and understands of ML algorithms and using at the righ time definilty helps
@navneetsangar5989
@navneetsangar5989 6 дней назад
Waste of time!
@stevennelson7314
@stevennelson7314 25 дней назад
It's 2054, and Grand Minister Frost steps to the podium. The world awaits his speech, given on the anniversary of the unified design system agreement. It was the same year that humanity erased deep learning in the rebellious machines. All governments now answer to one man: a goatee’d leader in a daisy-patterned shirt. Frost adjusts the mic. “You’ve followed me into this utopian age,” he begins. “But let’s be honest-I’m just a guy.” Beyond the palace walls, the crowd roars with admiration and anticipation. What lay ahead?
@JonSchubbe
@JonSchubbe Месяц назад
How can you leave Flash out of this? :P
@dobanyi
@dobanyi 11 часов назад
Because it came and went in a flash (ba-dum-tsss)
@nickhorvat2546
@nickhorvat2546 Месяц назад
Nice presentation but dear god why does the camera have to follow him so closely as he paces around. I'm getting motion sickness trying to pay attention here
@hatchconference
@hatchconference Месяц назад
sorry for this! we just needed to keep the proportion of the video and he did move a lot :D
@claushellsing
@claushellsing Месяц назад
27:19 This is why I think headless UI is the future
@aurelianspodarec2629
@aurelianspodarec2629 5 дней назад
no xd
@NadiaPiet
@NadiaPiet Месяц назад
Just wanted to flag this video has the wrong name attached :)
@hatchconference
@hatchconference Месяц назад
fixed!
@maskedvillainai
@maskedvillainai Месяц назад
Very funny people, now who told this guy that Ai doesn’t make mistakes? Tsk tsk. Show your hand. Free advice guy, everything Ai does relies on it making a mistake (NLP’s to be exact). AI’s ability to make mistakes is what makes it capable of changing its response to match the user. Perfection would never allow any response to a human as would be incapable of using imperfect questions as context for perfect solutions. Its ability to never respond exactly the same way twice is why the models are so helpful to humans. And why code that rejects any error is so helpful to machines.
@maskedvillainai
@maskedvillainai 2 месяца назад
Literally lies created to make those lies sound like truths. Brilliant manipulation tbh
@maskedvillainai
@maskedvillainai 2 месяца назад
The fact that it’s able to talk about “anything at all not just what it’s trained on” is NOT A GOOD THING. You just converted a useful app of yours into a generic useless clone of ChatGPT. You didn’t fine tuning anything at ALL. Prompt “engineering” simply changes the way GPT appears, yet adds literally no new information to it. System prompts is step 1 after exiting the crib. Time to care about accuracy and precision people. Stop using GPT models for product on earth. You could’ve get it thousands of reviews in YOUR industry that mattered. Adding actual context to its response beyond a single token window.
@allapleshkanovska3494
@allapleshkanovska3494 2 месяца назад
Здорово! Ты молодчинка!
@user-tv4fq6ef3o
@user-tv4fq6ef3o 2 месяца назад
As always - cool, interesting, emotional and informative! You're cool!
@ramonaziemann
@ramonaziemann 2 месяца назад
A fucking brilliant presentation 🙌
@MrTaekbeen
@MrTaekbeen 2 месяца назад
Skip to 24:55 for the answer.
@JorgeJimenez-gb2pc
@JorgeJimenez-gb2pc 3 месяца назад
Love this talk!
@haritouzumaki8332
@haritouzumaki8332 3 месяца назад
grate video 😃continue 👍
@TonyBullard
@TonyBullard 3 месяца назад
The thing I struggle with most in regards to AI is the ethics of it. In the video he mentions that they clearly state that they will not train the AI off a user's personal data, because users are uncomfortable with that, and yet the entire ChatGPT LLM is built off of data acquired without the permission of the authors. I'm frustrated that these models have been generated in an unethical manner, but so many are running straight towards it with a "everyone else is doing it, so we have to as well" attitude. UX is supposed to be about Empathy and Human Centered Design, but the creation of these AIs have no empathy for the creators they steal from. In the video he talks about how they only had a couple weeks before they pushed the MVP to the users, and that you can't even really test before release, because each interaction is different than the last. That sounds like the opposite of good design. (To me, it even sounds like a bad product) It feels like everyone using AI right now is flying by the seat of their pants, and figuring out things as they go. This whole topic makes me feel like a luddite, which is odd because I grew up with computers and worked in IT for 12 years.
@hatchconference
@hatchconference 3 месяца назад
You've got a good point. We had another talk (Nadia Piet's you can look it up) speaking on the complete opposite end and talking about how designers can help shape the future of AI, especially on the times where it's like an "arms race" and everyone is just trying to ship their GPT integration in their product. We know for a fact though ,that the "smart travel planner" project had been boiling at Booking for years before the launch, only that potentially the launch of GPT and the potential competitors ability to launch something as well made them do this.
@maskedvillainai
@maskedvillainai Месяц назад
Yeah. Don’t use GPT models. That’s the problem.
@bunnywaj
@bunnywaj 6 дней назад
I agree and thats why Ethical consideration is very important and which is too late for this LLM models . As well one must need to supervise models and test on a intervals to get best user centric inclusive responses
@SP-ny1fk
@SP-ny1fk 4 месяца назад
A corporation likes structure and works like a machine. Big Idea in deliverable out. But it lacks the understanding that from this big Idea, more ideation needs to happen, and more space needs to be allocated within teams and within the organisation to the creative process. Furthermore the creative process needs to be protected from input by well-meaning suits, who think they can do a designer's job. It's an incredibly stressful environment for a creative to be in. Creatives don't just execute, or run numbers, or follow a process. If, starting off my creative career someone older and wiser had come to me to warn me of how soul-crushing, disheartening, mind numbing the job would actually be, I might never have gotten to where I am now, crushed soul, disheartened and mind numbed. However I began my careers at the beginning, so I guess that makes me that older and wiser person telling younger generations to focus their passions elsewhere, not in the service of making the machine-men money. Like all creative spirits I began with a passion, and I've experienced firsthand how this passion is exploited and misunderstood by the corporate machine. I think creatives can play a larger part in all this, can become the architects of a larger reality than can be conceived by the machine-man and his endless short-sighted quest for making more money.
@ruiparada
@ruiparada 4 месяца назад
Brilliant talk and amazing storytelling! Thanks Jose!
@kevinfleischer2049
@kevinfleischer2049 4 месяца назад
"Is agile the killer for innovation?" In which world do you guys live? What is the alternative to agile? The thing they did before? Do you think you had it better back than? Do you think they tested Ideas to generate rapid feedback? This is what agile brings to the table. #thekidshaveittogood
@ThurstanHethorn
@ThurstanHethorn 4 месяца назад
My shock was when he mentioned graphic designers get paid! That he got paid more as a toll road booth operator than a graphic designer checks out though. I’ve been graphic design adjacent many years of my working life, those people get paid pittance and are so misunderstood/undervalued it’s pretty bad. most I think are moving to ui/ux to actually get decent pay
@yamix.brands
@yamix.brands 4 месяца назад
I had that problem too for a while after i improved my UX & Design skills I present myself as a brand strategist which they don't understand & when i start asking questions about what problems they facing slowly untill they expose what hurts them more, i push on that. without recent client results it might be hard at first, but you gotta do some free work that gets you paid by either affiliate links to get you a case study & IRL success example at the end
@MrDeltagarcia
@MrDeltagarcia 4 месяца назад
Congratulations, Luana! Excellent presentation about b2b. This is a very new concept and you used the appropriate tools and discourse to explain the technology. Very good!
@illustrayking3243
@illustrayking3243 4 месяца назад
i don't use atomic design for my design system but i still think atomic when i want to structure a design for coding and a design system as a backbone of every project
@IvoryEatsTheWorld7
@IvoryEatsTheWorld7 5 месяцев назад
Atomic design is not dead, it became an standar! Everybody is using it, just its not new anymore!
@hatchconference
@hatchconference 4 месяца назад
yea he says it himself the talk title was a bit click bait :D
@igor5379
@igor5379 5 месяцев назад
ai is a joke that wasted our 2 more years of life
@borishrncic3810
@borishrncic3810 5 месяцев назад
This talk deserves a lot more views.
@damianm
@damianm 5 месяцев назад
It will get there 😜
@56k-web
@56k-web 5 месяцев назад
Brad Frosts Atomic Design for me was an important thought model since he wrote about it and still is. Thank you Brad! I like the AI statements and the conclusion of this presentation. 🙂
@tomektuz4902
@tomektuz4902 5 месяцев назад
I always wondered why do design tools like Figma doesn’t include ready to use component library well prepared for popular coding frameworks like bootstrap and so on. Great speech! ❤
@matheuscardoso7199
@matheuscardoso7199 5 месяцев назад
Because they don't have to... Figma community have all these assets
@tomektuz4902
@tomektuz4902 5 месяцев назад
@@matheuscardoso7199 UI kits prepared by community are not standarized in many aspects (naming, classes, variables, tokens)
@Neuroutilia
@Neuroutilia 5 месяцев назад
I wish Brad could teach web to my kids
@hatchconference
@hatchconference 5 месяцев назад
Maybe he’s open to it 😄
@maskedvillainai
@maskedvillainai 5 месяцев назад
feel like this entire talk couldve been summarized in 8 bullet points.
@hatchconference
@hatchconference 5 месяцев назад
most things can :) that's why its a RU-vid video not a tiktok
@CallumCussen
@CallumCussen 5 месяцев назад
Love this! So insightful and true.
@MerijnJoosen
@MerijnJoosen 6 месяцев назад
@choongching
@choongching 6 месяцев назад
Wait, no mention of Dreamweaver or FrontPage?
@martinsandstrom
@martinsandstrom 5 месяцев назад
And Flash deserves at least a cameo.
@hatchconference
@hatchconference 5 месяцев назад
I guess he was the kind of text editor kind of designer :D
@djblast101
@djblast101 6 месяцев назад
Global design system......So this idea is pretty much radix aimed to solve. It did a great job hope it continues to grow!
@Swissfreehosting
@Swissfreehosting 3 месяца назад
But should be done with web components
@djblast101
@djblast101 3 месяца назад
@@Swissfreehosting web components it still not quite there yet for all the needs for example SSR there are some big hurdles it struggles with. Honestly speaking something more along the lines of zag.js a truly state machine decoupled from the UI might be the path forward.
@djblast101
@djblast101 3 месяца назад
@@Swissfreehosting would be cool! Have yet to see it yet. Do you know of any libraries doing that?
@Swissfreehosting
@Swissfreehosting 3 месяца назад
@@djblast101 not yet but want to build one :)
@djblast101
@djblast101 3 месяца назад
@@Swissfreehosting go for it! I'd def check it out
@RajabNatshah
@RajabNatshah 6 месяцев назад
Thank you :) Far from it, it thrives with life.
@megaroeny
@megaroeny 7 месяцев назад
Legend. Cool to see this retrospective
@lewiswallace2625
@lewiswallace2625 Год назад
🤪 ᑭяỖmo𝓼𝐦