Sell It Now Store was founded in 2006 in Waukesha, Wisconsin. Our strength comes from over 18 years of experience selling through the worldwide auction and brokerage market using many different sales venues. We appraise, broker and sell everything from antique jukeboxes to classic cars, gold and silver, and fine art, but also successfully auction business assets such as trucks, Bobcats, forklifts, diggers, commercial property and more. We are a Wisconsin licensed auction company and understand the items we sell, the global market and how to sell your item for top dollar.

The Sell It Now Store has an "A+" Better Business Bureau rating, we are a member of the National Auctioneers Association and Wisconsin Auctioneers Association and are a BBB Accredited business. We are also fully insured and bonded. Whether it is an estate, collection or a single item, we auction, buy, consign, sell, broker, and appraise your collectibles and valuables.