Hi, I’m TK. I’m an entrepreneur, business builder, life and business strategist, and founder behind the SaaS Go-To-Market Program. I believe that you can achieve anything through belief, discipline, and an unstoppable strategy.
At my last startup as a solo founder (ToutApp), I raised over $20m in capital from two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.
Through my decades-long journey of building startups, I've learned how to start, build, scale, and exit SaaS businesses. This is why I took everything I've learned and distilled it down into actionable strategies that I teach on this RU-vid channel.
To learn more about the framework I teach, join our community of Founders and let's go build incredible SaaS businesses!
00:00 Overly complicated landing pages lead to low conversion rates. 01:30 Landing pages with high conversion rates 02:58 Key elements for effective SaaS landing pages 04:19 Highlight unique results and build trust 05:37 Importance of trust and communication in increasing conversion rates 07:05 Creating a quality lead magnet is crucial for converting leads to revenue 08:26 Embed manifesto in landing page for immediate consumption 09:44 Key principles for high converting landing pages 11:11 Instant helps create high converting landing pages quickly. 12:38 Consistent actionable strategies and tactics for growing your business. Crafted by Merlin AI.
Do I still need validation if I am essentially rebuilding a product that exists? I used to work on a company that has a really awful product on a really great niche and it kill me seeing what they do to their clients
00:00 Launch your SaaS business the right way 03:23 Don't do a linear launch. 06:54 Don't follow a linear launch model 10:08 Build go-to market early to have a better product. 13:24 Multi-threaded launches for better user engagement and product testing 16:12 Launch your product iteratively to improve and understand your customers. 18:56 Multi-threaded launch is a key strategy for building in public and community-first businesses 21:34 A multi-threaded launch is more effective than a linear launch. Crafted by Merlin AI.
Great content. I'm developing a startup and about to begin the phase with MVP testers, as you mentioned. It will start free. Is there any methodology for managing the tester phase? When and how should I transition to a paid model? Is it advisable to do this with the MVP?
Fantastic thanks for this! Key highlights for building a landing page that convert: 1. Focus on the Ideal Customer Profile (ICP) 2. How do the ICP benefit 3. Include your credibility (number of signups / knowledge acquired over number of years / companies sold) - apply whatever works in your context! Bonus: Colours, prettiness, being on brand do not matter! They will click back if they don’t connect with your content. Content is key!
Also for someone starting out, you might let then run a small amount of free ones and then when you actually have some sales you can pay for it. Maybe its not for startups, but for mature companies willing to take a risk on if it works.
the instant landing page looks pretty cool but I can't actually see it run or understand what I am buying because of the pay wall. The 3 step set up screens look nice but without the ability to actually see it run, how can I be sure it even works?
Wait what, i just can believe I saw such an epic Content which only has 26 f**king likes, and not even 1k views. This video is like Sooooooooo...F**KING...GREAT!!! You are damn Underrated.
AI is not a 10x differentiator. So many products are AI enabled, more than benefit from it, it’s a tired trope in most instances and there is very little actual innovation happening.
@@TheEsotericProgrammer the probably the biggest problem right now. Complete lack of nuance, and application without understanding. I’ve done ML work for data analysis, never once did I call it AI because the term means nothing now.
