We believe in making product design strategies accessible to all. Our videos are about making the complex simple, the slow faster and the product better.
We are Relab Studios, a digital design agency specialising in design thinking and design sprints, bringing apps, website, and software to life in half the time it usually takes.
Here’s a bit more about us: * Leading UX & digital design consultancy in ecommerce, retail & shopping experiences. * 10+ years of working with top Australian brands. * Multiple awards won since 2015 (Australian Web Awards, Melbourne Design Awards) * Principal Alvin Hermanto has been practising and speaking about design sprints since 2018.
Check our our website: www.relab.com.au Learn from our academy: academy.relab.com.au
But like WHAT are you making. I don't get it... i cannot find anywhere an explanation of the material that's on the paper. Then people are to pick what they like? What am i even looking at lol. Please explain. Example, on the first one we see you do is for an ecommerce site and is its product page. That first minute idea, what is piece by piece the image block, lines and so on stand for? Otherwise this seems like you're vomiting lines and shapes with no coherency. If that's the case how are people to pick what they like without understanding what each element is to stand for?
Good day I have a footwear line and i want to be able to design my ideas because I have witness a large gap of what is in my head and the end point no matter how I illustrate it to my footwear makers. Having to learn product design would help bridge the gap. please can you help with a pathway or what kind of design pathway should I look into? I would appreciate your feedback alot
Hello Alvin! Thanks for the video. I am dissatisfied that globally product designer equates to UI/ UX designer these days, when product designer can be also a physical product designer. Design processes like storyboarding, wire framing, prototyping, N10 sample etc could be different for each.
It's a bad practice to redefine an artifact that is already defined in the design industry. What you're calling a storyboard is actually a user flow. A storyboard is an Experience Design deliverable and is designed to tell the story of the experience. It's bigger than just digital.
Might be a silly question but doesn't following good UX/UI practice (ie. all the areas you covered) result in and increased user adoption, conversion, retention rate and inevitably growth of the overall product?
Your content quite packed with structured information and I really like the way you make things understandable and precise. Wanted to thank you for one of your vlog about product managers, it was really helpful & informative. Would like to know more about your work and Relab. Good luck !🤞🏻
Hi Alvin! This is a great video that I shared with my work friends who are unsure of how they fit into an agile/scrum framework. What’s your opinion in scenarios where the UX team is a separate org from the Product/Tech teams, especially in a Scrum framework where designs are a dependency for the Tech build? At my company, designers can be considered a borrowed resource and Product would simply ask and expects designs to be turned around in a very short timeframe, without really paying attention to their capacity and workload. I find this to be a consequence of Product and the Tech Scrum Master feel that it is not their responsibility to manage the designer from a Scrum perspective. Could you also do a video on Design Ops and Design Program Management (DPM)? I’m not sure of the UX community is aware of these roles and their responsibilities. Thanks!
The video has left me quite confused. The tasks attributed to Product Designers are typically handled by Product Managers, who also take on some UX responsibilities.
Awesome and accurate content! Thanks a lot, this video really helped me understand what a product designer does on a daily basis. Keep up the great work! 🙌
Who do you think would be better suited to become a digital product designer (perhaps after doing a digital product design masters/specialization in either case): a business & marketing background/skillset, or a computer science/systems related background?
just be sure when you were filling robaca details and you add details like using 13inches MacBook is it means that most of our user's will be MacBook user's right?
Sorry to disagree, but this really is not correct. I feel this is a far better representation of the differences. Product Design = Physical products. Product designers are responsible for designing and developing the majority of the consumer products that people use in their everyday lives. All industries that manufacture consumer products employ product designers. For example, product designers work in electronics, furniture design, general manufacturing, automotive manufacturing, and many other fields. More specialized fields include medical technology and telecommunications device manufacturing. While many product designers work to meet consumer needs with completely new products, many of the product designers' job responsibilities involve improving existing designs. Design improvement may be needed for a variety of reasons, such as improvement of functionality, improvement of appearance, and manufacturing cost reductions. Often, product designers work as members of multidisciplinary teams that include engineers, prototype fabricators, executive sales staff members, marketing and advertising team members, and others. As part of the design process, product designers employ a variety of technologies, including computer assisted design (CAD), drawings and blueprints, and 3D modelling. Product designers must have working knowledge of these technologies, as well as manufacturing methods, available materials, and budgetary and time considerations. Product designers usually work full time in an office environment. They may be freelance workers who contract with companies or full-time employees. In addition to working in offices, product designers make frequent use of workshops, studios, and even factory space to aid the design process. Additional responsibilities include meeting with customers or co-workers to discuss designs and commercial needs, working as part of the design team, learning about new manufacturing technologies and materials, researching products and how to improve them, producing models or drawings, and working with engineers to produce prototypes. Most employers require their product designers to hold a bachelor’s degree in a related field, and relevant work experience is generally preferred. UX/UI = Software. User interface designers are members of a software development team. They are responsible for creating and arranging the elements of a software’s user interface (the part of the program that the end-user will see and interact with). A user interface designer is sometimes hired under other names as well, such as user experience (or UX for short) designer and user interaction designer. Regardless of what they may be called by a given organization, the duties and requirements remain largely the same, though specific competencies (such as programming languages and knowledge of certain software packages) may vary by company. Like most employees in the software industry, their work is almost entirely mental and usually takes place in an office environment. They are generally employed on a full-time basis, though significant overtime may be required on occasion, especially when due dates are approaching. User interface designers are expected to understand the entire software development life cycle and be excellent programmers. As such, they are generally expected to hold bachelor’s degrees in a relevant field such as human-computer interaction, though graphic design or information technology-related degrees are also sometimes acceptable. Other required proficiencies, such as the ability to code in CSS, Java, or C#, will be determined by the hiring company. For example, an user interface designer working for a large web-based operation would likely be expected to be fluent in various web-based programming languages, while a designer working for a small video game start-up might need to be familiar with various physics engines and flash-based programming.
Great info provided but this could have just taken half the time to explain had it been edited correctly and if it didn't have us see you write out everything on your iPad
