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We’re talking about building a low-risk and automated online business that gives you the freedom and flexibility to live a life you want. The kind that lets you serve customers you care about while taking control of your days.
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I wrote ‘Know your audience’ and then deleted it. I want to be specific in the ending. Preparation is key, learn about your audience before you write your copy. Share a personal story that will resonate with them, and explain how does your product provide value to them? Which specific problem does it resolve? By being prepared and asking the audience for advice will show you care. (I just erased ‘and you’re not there to preach to them).
Ending - As you can see, you can understand the requirements without understanding the actual goal of your clients. You gotta go deeper if you don't want to end up amiss.
My ending: If you can't connect with the people you are in the room with, then don't expect them to be interested in what you do. You can be the biggest shot, but humanity is BUILT on relationships - and without one with the audience you have, there's almost no point in you being there.
... So the next time you find yourself crafting a message that a group of people will hear or watch, think through what it'll be like for THEM listening to you, watching you. And dont stop! Continue to have them in mind from beginning to end.
I love the way you explain and confident about yourself and doing great research. I have a business idea that I want to validate and execute I am developer my self and done good work to get basic MVP but need help to get advice on how I can achieve my goal and create successful startup with my idea. Thank you again for spreading positivity around the world.
The problem with MOST advice from gurus about writing emails is that they are always writing about themselves. I have yet to see any worthwhile lessons about writing emails when you have to write for someone else--which is the most likely scenario for copywriters.
Love the video. Thanks so much for taking time to do this. P.S. I’m a random white person, and I need no class on how to enjoy the unique flavor and massive kick of habanero peppers. I eat that shit for breakfast.
I've been doing email marketing for about 7 years now. Invested tens of thousands of dollars on copywriting courses and this just might be the most valuable video I've ever seen. It helps to hear your thought process, watch you get stuck, and think through it. And then of course the magic of editing. Thanks Ramit!
"Close your computer. Go outside. Make some friends." Why are you telling me these things that are way too hard... 😭 Anyway, this was such a fascinating video. I remember watching it in the past and I just watched it again! I'm a copywriter and I definitely agree that the editing is the most important part. So it was fun to see your editing process! 😊 And the story was funny! That said, in my opinion, the email was longer than it needed to be. There were some words and sentences here and there that could have been cut. I've had to do this a lot with my own copy because I tend to write long copy too. 😂
I really enjoyed this video. As a professional copywriter myself, it was nice to see that my process dovetails nicely with yours. I write whiteboard video scripts for a production company client in California. My process involves interviewing independent financial professionals by phone or Zoom (I have no previous contact with them beforehand) and then craft the scripts based on what I learn from each interview. This helps me understand the marketing needs of each practice, so I can write CTA"s that are more likely to be on brand and generate a positive response. BTW, I'm a big fan Remit! Kudos on the Netflix show too.
Don't know how someone can work hard 9,5 a day non stop. I would loose my concentration. I need a small break like every 2 hours and a large break after 6 hours of work - actually I am mentally done after 6 hours and could really go home. After that it is a torture and I can't really keep up the concentration on details. And I can't work without food. And I need small talk with colllegues. I don't know how he does it. I'd be dead soon living like this.
Ramit, you're a genius. Thank you for this. There's so much value here. I often struggle with writing good copy and you've touched on all the points I struggle with. I've learned so much from this one video than I have skimming through the entire web. Super helpful.
