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KP Playbook - Analytics, SEO & Marketing Training
KP Playbook - Analytics, SEO & Marketing Training
KP Playbook - Analytics, SEO & Marketing Training
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Kick Point Playbook offers online training courses for people at all stages of their marketing career. Learn core principles, systems, practical techniques, and best practices, that you can apply to your unique situation. Transform your analytics, reporting, and SEO skills with help from our courses.
Where Did My GA4 Traffic Go?
1:19
5 месяцев назад
How to Export UA Annotations to Google Sheets
1:39
8 месяцев назад
Комментарии
@kp_playbook
@kp_playbook 4 дня назад
Let us know in the comment which elements you started tracking in GA4! 👇
@TGK-uk6op
@TGK-uk6op 4 дня назад
qwertyuioplkjhgfdsazxcvbnm1234567890👾
@TGK-uk6op
@TGK-uk6op 4 дня назад
👾
@JackHodgins-q3b
@JackHodgins-q3b 23 дня назад
Super, helpful!
@kp_playbook
@kp_playbook 16 дней назад
Glad it was helpful!
@tombugeja7252
@tombugeja7252 29 дней назад
Great video. Thank you so much for posting this. So i have a question: I've successfully followed the steps and everything works - except pulling UA data from google sheets as they're about to cut off acess to UA data ! - and am now trying to present my data by say Year Month but it won't aggregate the session data. Is this something to do with the session formula? Would love to get your help on this 🙏
@kp_playbook
@kp_playbook 28 дней назад
Are you blending with Google Sheets instead of with UA? We'll be making a new video showing how to do that since we're almost at the UA sunset date.
@merkur7598
@merkur7598 Месяц назад
This is perfect!!! Thank you!!!
@kp_playbook
@kp_playbook Месяц назад
You're so welcome!
@JanetWeinstock
@JanetWeinstock Месяц назад
Such a great tool, thanks Dana! The Looker studio dashboard worked like a charm :)
@kp_playbook
@kp_playbook Месяц назад
Amazing, thanks for the feedback!
@biobytesic9820
@biobytesic9820 Месяц назад
Thanks so much Dana, this GDS/Looker Studio dashboard was so awesome and easy to use, you're the best!
@kp_playbook
@kp_playbook Месяц назад
Glad it was helpful!
@Mind15Reader
@Mind15Reader Месяц назад
Hey Dana - I gain a lot of knowledge watching your webinars, talks and blogs. I wanted to ask a question if we have our GA4 properly setup do we still opt to make GA4 reports in looker studio? My second question is that I saw a blog video of yours on Moz's website and you talked about using BigQuery along with GA4. Can you please make a details video on that how to we export and use the data and how do we use BigQuery?
@kp_playbook
@kp_playbook Месяц назад
First question: that's up to you! We often still make our dashboards in Looker Studio because we want to combine more data sources or visualize the data in a way that isn't available to us in GA4. Second question: Sure, we can add that to our list of content to publish! But in the meantime if you do want to learn about BigQuery and GA4, Johan has an excellent resource at www.ga4bigquery.com/
@mzaidaliraja
@mzaidaliraja Месяц назад
thank you, good info.
@kp_playbook
@kp_playbook Месяц назад
Glad it was helpful!
@karenbensdon4643
@karenbensdon4643 Месяц назад
Good advice.
@kp_playbook
@kp_playbook Месяц назад
Thanks for watching!
@mehwishqurayshi
@mehwishqurayshi Месяц назад
This is really helpful.
@kp_playbook
@kp_playbook Месяц назад
Awesome, glad to help!
@designbyjus
@designbyjus Месяц назад
You are AMAZING. Thank you a million times over!
@kp_playbook
@kp_playbook Месяц назад
You are so welcome! Happy to help.
@RichieProth
@RichieProth Месяц назад
I'm looking at doing a Time Series chart for Transactions. It will show the last 30 days on GA4 and then the previous period last year on UA. Are you able to do different time frames? Data just shows as nothing
@kp_playbook
@kp_playbook Месяц назад
A comparison to the previous year should absolutely be working. Are you using the built-in compare function on the chart, or are you showing the two time periods in separate charts?
@RichieProth
@RichieProth Месяц назад
@@kp_playbook is there a way I can send you a screen recording via email. It would save my life!
@RichieProth
@RichieProth Месяц назад
@@kp_playbook is there a way I can screen record and email you? It would save my life!
@kp_playbook
@kp_playbook Месяц назад
Yes, email us at playbook@kickpoint.ca!
@kp_playbook
@kp_playbook Месяц назад
Let us know what events have you set up in GA4 beyond the default options. Have you run into problems with your event names?👇
@kp_playbook
@kp_playbook 2 месяца назад
Let us know which of Andy's AI methods you used and how it helped you gain new insights in the comments below.
@alexhamilton3958
@alexhamilton3958 3 месяца назад
My head was hurting, and now it no longer hurts. Thank you very much for the guide and useful page outlining the steps - much appreciated!
@kp_playbook
@kp_playbook 3 месяца назад
We're so glad this was helpful!
@user-uy2od9ff1d
@user-uy2od9ff1d 3 месяца назад
Hi Dana, Does this new change mean that someone who completes a website contact form after an organic search and lands on a thank you page won't register if we have set up a conversion event for ty-page? Will our existing events ONLY show if they were triggered by a Google Ad?
@kp_playbook
@kp_playbook 3 месяца назад
You'll still see the events no matter how people got there, and key events will be recorded no matter how people got there. You'll only see a conversion if it's via Google Ads (display, search, RU-vid, etc).
@alinaepopa
@alinaepopa 3 месяца назад
Thank you🙏!!!! Gave me so many ideas on how I can help my clients answering their business questions 💯🫶
@kp_playbook
@kp_playbook 3 месяца назад
Amazing, glad it was helpful!
@daniellaidler4059
@daniellaidler4059 3 месяца назад
I am wondering if annotations is still available in UA... I can't see it on my view to do this export
@kp_playbook
@kp_playbook 3 месяца назад
Wow! I think they removed annotations! I'm going to ask some colleagues and see if anyone knows what's up. I'll make sure to update you.
@kp_playbook
@kp_playbook 3 месяца назад
They're listed here in the early feature kill list for March: support.google.com/analytics/answer/11583528?hl=en So unfortunately it looks like they are gone!
@ChadSolomon
@ChadSolomon 3 месяца назад
This is a super helpful video. Thank you. Could you display the line graph with the dimension month and drill down the dimension year so you can see each year visually from January to December? Or do I need to modify the formula? The following isn't working. Dimension Date Type: Month Display Format: Month Formula: COALESCE(GA3 Date,GA4 Date) Breakdown Dimension: Date Type: Year Display Format: Year Formula: COALESCE(GA3 Date,GA4 Date)
@kp_playbook
@kp_playbook 3 месяца назад
Try "Year Month" for the first dimension instead of just "Month". I just tried that myself and was able to get both Date Types/Display Formats to return data.
@ChadSolomon
@ChadSolomon 3 месяца назад
@@kp_playbookThank you; that is great. However, it creates a continuous line by "Month Year", so the x-axis has Jan-22 through Mar-24. I'm looking to create multiple lines by Year. So, the x-axis is fixed to Jan-Dec, and each line on the y-axis is the Year (2022, 2023, 2024).
@kp_playbook
@kp_playbook 3 месяца назад
@@ChadSolomon Ah I see! I was able to reproduce this now. The issue seems to be with the UA data only -- if I use the date as a breakdown for GA4 data only, it works, but when I change it to UA it doesn't. This could have something to do with how dates are set in UA data vs GA4. What I would recommend is export your UA data -- which you should be doing anyway, sooner rather than later -- and then try this blend again with your exported UA data and see if that fixes it. We'll be releasing a follow up video showing how to update this blend for exported data sources as we get closer to the UA deletion date. Do you have a plan for exporting your UA data yet?
@ChadSolomon
@ChadSolomon 3 месяца назад
@@kp_playbook@kp_playbook, that's a great shout; no, I have no plan to export the UA data. Do you have a video on that, or is it coming?
@kp_playbook
@kp_playbook 3 месяца назад
@@ChadSolomon We will definitely have a video coming on that. Right now we're trying out the export service by Analytics Canvas.
@user-lv1nq4ov9l
@user-lv1nq4ov9l 4 месяца назад
WoW! Amazing! How can I view these URLs in GA4? Exploration? What will be the steps?
@kp_playbook
@kp_playbook 4 месяца назад
You should be able to view these revised URLs in any report, but yes an Exploration would work as well. They'd populate the page location dimension which is also used to populate the page path dimension.
@frankberrocal
@frankberrocal 4 месяца назад
Question. Following the same procedure, the blended table always indicates no data, though I have data in both GA4 and UA tables. In your example it only happens, but I did also pageviews and get the same result always: an empty table. Any suggestions please? Thank you .
@kp_playbook
@kp_playbook 4 месяца назад
Double-check the join for the blend to make sure it's set up the same as the video, and check that the date is matching in both. Otherwise, if you'd like us to take a look, share the dashboard (edit access please) with playbook@kickpoint.ca and we can check it out!
@frankberrocal
@frankberrocal 4 месяца назад
Answer: I was missing the date control field! Amazing video. Thank you.
@kp_playbook
@kp_playbook 4 месяца назад
@@frankberrocal Oh good, I'm glad it was an easy fix! You're very welcome!
@jalajilgerinhod3383
@jalajilgerinhod3383 4 месяца назад
Thanks Dana, really appreciate it
@kp_playbook
@kp_playbook 4 месяца назад
Thanks for watching!
@jalajilgerinhod3383
@jalajilgerinhod3383 4 месяца назад
So informative, thank you
@kp_playbook
@kp_playbook 4 месяца назад
Glad it was helpful!
@cindythomason
@cindythomason 4 месяца назад
Thanks for the timely information!
@kp_playbook
@kp_playbook 4 месяца назад
You're very welcome!
@kp_playbook
@kp_playbook 4 месяца назад
How do you measure content success?
@benstewart6707
@benstewart6707 4 месяца назад
This is honestly one of the best tutorials ever! The only issue i'm personally experiencing is that the user numbers and comparison percentages are wrong? For example, in February, there was 5,500 visitors, but the blended scorecard shows it as 5,200. Why would this be?
@kp_playbook
@kp_playbook 4 месяца назад
I wonder if the leap day would cause any problems? Do the numbers work for January?
@thomasmann7457
@thomasmann7457 5 месяцев назад
Thanks a lot Dana! Really helpful :)
@kp_playbook
@kp_playbook 5 месяцев назад
So glad we could help!
@cambridgehealthalliance3141
@cambridgehealthalliance3141 5 месяцев назад
Thank you KP Playbook, this was very very helpful! We are curious how this inclusion of the new variable in GTM can then connect with reports on GA4. We have pages on our site where a script passes along a variable, in this case, it begins with a question mark in the URL, and thereby the default GA4 doesn't see the various pages that run off of that check mark. We have the Document Location URL now captured (verified in Omnibug on Chrome), but now we don't know how to pull that data in a GA4 report. Can't thank you enough for posting this type of information. Take care.
@kp_playbook
@kp_playbook 4 месяца назад
The Page Location dimension is what you're looking for -- that will include the entire URL that you have captured.
@user-ep2ps6ug9k
@user-ep2ps6ug9k 5 месяцев назад
Unbelievably helpful. THANK YOU!
@kp_playbook
@kp_playbook 5 месяцев назад
You're very welcome!
@kp_playbook
@kp_playbook 5 месяцев назад
If you go back to any time before September 2023 in any attribution reports where you have a channel dimension -- traffic acquisition, user acquisition, etc, you'll likely be "missing the data" and need to change your Primary Dimension to "Default Channel Group"
@user-zy4ef3cw9b
@user-zy4ef3cw9b 5 месяцев назад
Amazing video thank you so much! Is it possible to create the date cutoff point in a table if it doesn't contain the date column? For example I'm trying to blend UA and GA4 data to show a list of page titles with sessions, new users etc., but there's an overlap in UA and GA4 gathering data so coalesce is adding them together. When I add a date filter to the blended data table it's only pulling from one of the sources rather than both.
@kp_playbook
@kp_playbook 5 месяцев назад
Make sure that your date filter is using a calculated coalesced date field instead of the individual field from one of the data sources in your blend. That will fix it!
@user-zy4ef3cw9b
@user-zy4ef3cw9b 5 месяцев назад
thank you!@@kp_playbook
@user-nl4ud6id9q
@user-nl4ud6id9q 5 месяцев назад
Hey there, i just tried this method and added Pinterest as pr your guidance. However, Pinterest is still not reflecting in session source/medium. I see FB, Insta, Tiktok all visible, but not Pinterest. Can you suggest what to do?
@kp_playbook
@kp_playbook 5 месяцев назад
Can you share exactly how you added Pinterest so we can test it out?
@susannap.8621
@susannap.8621 5 месяцев назад
This tutorial is saving me, thanks so so much!!
@susannap.8621
@susannap.8621 5 месяцев назад
Question: Is there a way to rename the new SUM Metric? I have it set as "Blended Sessions" like you but what if we'd like to change that so it shows up differently in the chart and legend?
@kp_playbook
@kp_playbook 5 месяцев назад
If you mouse over the metric name, you should see a little pencil icon -- click that and then you can rename it!
@YesterdaysTomorrow
@YesterdaysTomorrow 6 месяцев назад
Awesome video, very to the point and easy to digest the information, I am currently pursung my Bachelor's in Digital Marketing. This video was extremly helpful and I will be chacking out the rest of your content!
@kp_playbook
@kp_playbook 5 месяцев назад
Glad it was helpful!
@YesterdaysTomorrow
@YesterdaysTomorrow 5 месяцев назад
How long have you been involved in marketing? Love picking others brains on topics about marketing to see odifferent perspectives to help fuel the learning process.@@kp_playbook
@kp_playbook
@kp_playbook 5 месяцев назад
Dana has been working in digital marketing since 2000!
@YesterdaysTomorrow
@YesterdaysTomorrow 5 месяцев назад
@@kp_playbook so tons of experience, what would you say would be the biggest things to focus on as a new digital marketer when it comes to building tested experience?
@kp_playbook
@kp_playbook 5 месяцев назад
@@YesterdaysTomorrow Dana says, "Don't be afraid to implement changes and observe the results, even if you aren't 100% sure if those changes will help or not. Many marketers get caught in a trap of worrying about potential negative impacts from their changes and end up not actually putting good ideas into practice."
@LennyYT
@LennyYT 6 месяцев назад
Awesome content! Do you have an specific report to understand how paid ads impact direct traffic and other organic channels?
@kp_playbook
@kp_playbook 6 месяцев назад
We don't have anything specific right now, but great question! We'll add it to our queue of ideas for future videos.
@collegecommunicationsandma6981
@collegecommunicationsandma6981 6 месяцев назад
You did a great job explaining this! Saved me hours of research...
@kp_playbook
@kp_playbook 6 месяцев назад
Glad it helped!
@user-xd3ds8dx8g
@user-xd3ds8dx8g 6 месяцев назад
hi! i'm having issues with the initial right click > blend stage... after doing that i get only one row of data!
@kp_playbook
@kp_playbook 6 месяцев назад
Yes, the initial blend is incorrect -- follow the instructions (or better yet, the video, you can see we have that happen too!) on how to fix it.
@user-xd3ds8dx8g
@user-xd3ds8dx8g 6 месяцев назад
yes it all worked out in the end... thank you!@@kp_playbook
@kp_playbook
@kp_playbook 6 месяцев назад
Glad to hear it!
@lovemydress
@lovemydress 6 месяцев назад
Thank you SO much!
@kp_playbook
@kp_playbook 6 месяцев назад
Glad it helped!
@kyleburns1752
@kyleburns1752 6 месяцев назад
Amazing Tutorial, thank you very much!
@kp_playbook
@kp_playbook 6 месяцев назад
Glad it was helpful!
@SouthHouseDesigns
@SouthHouseDesigns 6 месяцев назад
I am now trying to apply this to my G4. I am stuck at 1:50, my screen does not have the Admin tab at this point. I'm not sure where it iss hiding and how I can force it up. Guidance please. You just skimmed a bit fast there because of the screen change regarding thhee channel group. I do not have the settings wheel on the lower left either.
@kp_playbook
@kp_playbook 6 месяцев назад
Do you have admin-level access to the property you're working with?
@user-xd3he3zv9k
@user-xd3he3zv9k 6 месяцев назад
I'm not sure why, but this didn't capture anything after the hashtag in preview?
@kp_playbook
@kp_playbook 6 месяцев назад
For further troubleshooting help, email some screenshots to playbook@kickpoint.ca and we can take a look!
@robson-laidler-accountants
@robson-laidler-accountants 6 месяцев назад
What combination of Match and condition lettering would be needed to capture / include RU-vid please?
@kp_playbook
@kp_playbook 6 месяцев назад
You could use youtube.com or youtube as the source -- if you're using custom UTM parameters make sure to take those into consideration.
@shaunms328
@shaunms328 6 месяцев назад
Such a great tutorial - What will you be doing when the UA data is no longer available?
@kp_playbook
@kp_playbook 6 месяцев назад
Great question! We'll update this tutorial as people move their data into other places, but you can do this blend with exported UA data in Google Sheets or BigQuery as well, same process.
@ericmurtha7744
@ericmurtha7744 6 месяцев назад
super useful! Thanks much.
@kp_playbook
@kp_playbook 6 месяцев назад
Glad it was helpful!
@kensleylewis
@kensleylewis 6 месяцев назад
I don't have page_location as a parameter name. But I do have page_URL. Will that still work for the JSV-location.href?
@kp_playbook
@kp_playbook 6 месяцев назад
Are you talking about GA4 or GTM for the parameter?
@dangriffiths3862
@dangriffiths3862 6 месяцев назад
just what i needed, thank you
@kp_playbook
@kp_playbook 6 месяцев назад
You're welcome!
@gregfetisov936
@gregfetisov936 7 месяцев назад
@kp_playbook, thanks for this great video - one of the best, intuitive simple and easy to follow tutorial on this subject! it was a big suprise to me to know that by default GA4 does not track hashmarks on the site=)
@kp_playbook
@kp_playbook 6 месяцев назад
Thank you so much, we're glad it was helpful!
@gregfetisov936
@gregfetisov936 7 месяцев назад
Amazing tutorial with such attention to detail and experience sharing! Easy to follow as well 😀
@kp_playbook
@kp_playbook 6 месяцев назад
Thanks so much! 😊