The New Channel Groups in GA4 and How to Use Them 

#googleanalytics4
There are 9 new channel groupings in GA4 and in this video we are going to cover how to use the default channels and make sure that your website traffic is showing up in the correct channel.
Channels in Google Analytics are groupings of traffic based on specific rules. For example, traffic that comes to your site via a social media site would be considered to be in the Organic Social channel, unless you indicate that it was via an ad, then it would end up in the Paid Social channel. Universal Analytics (UA) had channels, but there were limits - for example, we didn’t have a Paid Social channel (although we do now in GA4) so we had to do some extra work to separate out that traffic from organic social traffic, which was just called “Social”.
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➡️ Read the full transcript: kpplaybook.com/v6t/
*** TIMESTAMPS ***
0:00 - Intro
0:36 - GA4’s Default Channel Groupings
1:26 - Custom Channel Groupings
2:58 - How Does GA4 Sort Traffic into Channels?
4:16 - UTM Parameters
5:32 - UTM Best Practices
6:05 - What is Direct Traffic in GA4?
7:28 - What are Tracking URLs?
7:46 - What is the Unassigned Channel Grouping in GA4?
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