My name is Aaron Young and I am a self confessed Google Ads Nerd! I have been creating and managing Google Ads campaigns since 2010 to build my own successful business and countless campaigns to build businesses for my clients.
My channel is focussed on 1 thing .... Google Ads. While I am a big believer in businesses using all possible marketing channels my skillset and expertise is on Google Ads, so this will be my focus as my goal is to teach you everything I know (& love) about Google Ads not just to grow a YT channel.
So, welcome to my channel and I look forward to teaching you how you can use Google Ads to build your business and turn the dreams for you business into a reality 🤑
I’ve had someone contact me telling me I can make £300 a month via google ads, I just have to create a ltd company, and they’ll manage the account for me, seems too good to be true but could it be legit?
Instead of staying on “Maximize Clicks” for 3-6 months, can I boost my budget 3X upfront for just 1 month on “Maximize Clicks” and that way get the amount of data I would get in 3 months, so that I can move faster?
Useful video! Quick question: if I use an upload list of my offline converters, would it help to transition to a maximize conversion bid model? I have a situation where Google Ads reports only about 20% of conversions. So my plan is to download a list of people (on my web ticket platform) who bought from me and then upload it to Google Ads. Would that help and give Google enough data to work on? Thank you for your time!
I've spent about $7,000 over the last 6 months on an agency, (plus ads cost). They have me in performance max, even though there are only about 2 conversions a month. It's a high value product. Sounds like this is the wrong type of campaign for me?
Hi Aaron. What would you recommend to do if i have been turning these on by recommendations from the Google marketing calls. Should i start again with new campaigns or try recover current campaigns? Thanks in advance
Thanks Aaron, I was called by one princess from Google :-) and I've had almost everything turned on in recommendations for six months now. I mainly use PMAX and Brand ads in search. 4 days ago I turned off all Google recommendations, at that time ROAS actual was about 1200% and I had 1250% set. Now in the PMAX ad after these few days it shows me a conversion value of -20.41% but a cost as high as -44.32% and the ROAS went up to 1590%. Today I lowered the base ROAS to 1073% and we'll see what happens because the number of clicks dropped a bit :-) PS. This number of clicks could also have dropped because I removed all the headlines and descriptions with the status low and then the ad received an average result instead of good. Is it better to have more headlines and descriptions even with the status low but thanks to that have the quality of the ad good? I have made dozens of headlines and this evaluation algorithm must be wrong. I also had cases that after removing the headline with the quality low, Google automatically restored it as an automatic component.
I'm currently using a custom audience segment with my display campaign, and in addition to associating an audience segment to the ad group (in the ad group targeting section), I can also define keywords in the targeting section of the ad group. This sounds redundant and like a "not good strategy". Curious about your thoughts on this.
Hi Aaron, lets say I have a working campaign using max conversions. I create another campaign for a different location, can i start with max conversion? Does it take into the account overall conversions or is it all based on per campaign?
Hey Aaron, can you cover the push via repeated emails of Google to enable "enhanced conversions". Not sure if this is just a move to suck even more data in that just benefits Google. When I see them pushing hard in multiple email notification I get that feeling that this is just the goal here.
Hi, so on a maximise conversion campaign i should untick “bid more efficiently with maximise conversions”? This will then increase the conversions and reduce the cost?
@@nawazhmd Depends; 1. If u have30 sale last 30 days set a TCPA or TROAS 2. if u dont - untick and let it run on Max.conv og Max. convalue Max.conv: u are selling "1 product"/style Max.convalue: Selling alot of different products