Jon Sine is a German DJ, Producer and Live Act. His melodic approach to House & Techno is aimed straight at the dance floor, combining club music with his broad musical influences, to create a distinctive style which ranges from deep and melancholic to thrilling and euphoric.
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Well done Jon, great to see you again, Congratulations 😊😊😊 will be great to see you build a fantastic studio at the bottom of your garden… I would expect! Good luck to you all, Rob, East Devon, UK
It will be a combination of both human touch and ai for now - and soon after mainly ai. For now ppl will hate it, than they’ll start accepting it and soon after they will not think about it. Best example is gas cars and now ev. Most ppl require time to get accustomed to evolution. I’ve been producing for a while and I always had analog gurus tell me how music on a computer will never go anywhere As the quality will never surpass analog. Well here we are.
People don't really care about real DJs because there are guys out there that just have a laptop computer playing one song to the next like Spotify. As a mobile DJ they are getting big dollars for this. Now you do have to have a understanding of different styles of music and know how to read that crowd. If you understand that you will be successful in this business. I started in 1983 and have seen it changed dramatically. Next up is AI
AI will not destroy music industry but will cleans up itself from people that never should be in it. Because of AI production will cost zero and earning will be zero, but there will be the GOLD ERA for all performing artist, people who was push from a Industry by that uneducated „producers” that can’t even play keyboard or guitar. So now money will go to performers. That is a life SINE ;) World is constantly in sine wave - from good to bad, from heat to cold and so on and so on.
Plenty of great records were made b4 digital emerged, personally I’m on the flip side coming from analogue and trying desperately to adapt to computers, which I’ve been avoiding. Still not selling my hardware 😂
You are missing the biggest part. AI will never really INVENT something new. It can only produce something similar to what's already been there. So if you're sticking to Deep House - and the same Deep House Style all your life - then yes - AI will take over. But AI can't take over the invention of something new. - Before Skrillex - NO AI could have made Bangarang. - Before Benny Benassi - NO AI could have made Satisfaction - Before AVICII - NO AI could have made Levelz. ... and so on. There will be a limit. And this is where music producers will always shine.
A lot of people in the comments fail to see the forest through the trees. Exponential improvement is hard to wrap your head around. Many see the shortcomings of where it’s at now and assume that it will continue like that.
Hi. I love your videos. Don't you think companies and any other kind of entities that use the term AI are taking advantage of the term for selling purposes? Marketing campaigns could well be edging false advertisement. There is nothing AI in this world in 2024 yet. Software of course evolves to an advanced version every time, and they (developers) make it so incredible that sometimes creates the illusion that a machine or a thing have its own intelligence to produce or tell something amazing, out of this world. A machine or a piece of code cannot think by itself, it is human driven. There will be a time that it could happen that a machine doesn't have to search a database to look for the answer that a developer already programmed to be the output based on the question raised. Suddenly everything is AI. Of course it sells, but mate, not AI. Apple call it Apple Intelligence, and Samsung call it Advanced Intelligence. They dont call it Artificial Intelligence because they know there is not such a thing yet, and they want to avoid legal things preparing themselves for the fututre, and future lawsuits. Incredible software that change your voice for someone else is amazing!!!, but not AI, it is jsut a good piece of code. Remember that! Companies could be prosecuted for false advertisement as AI for Artificial Intelligence doesnt exist yet.
You used Midjourney for all your recent album covers to save money and now they come for you. That is not at all helpful to trigger empathy for your situation. 😅 With the very same logic people now skip to hire you. 🫣
The people at the bottom will be enabled, the struggling professionals in the middle will be further squeezed, the top dogs will be untouched as far as A.I goes, but they're already struggling to chart when they're competing with tiktok stars and tens of thousands of releases a day. The main problem is music is struggling to get popular enough, because the next thing is already there.
I'm not too scared. AI can replicate but not innovate. And so far the fidelity is really not too great and I have feeling AI will have tough time to ever nail it. Ofc I will implement AI in my workflow if I consider it useful but only as a tool. :)
.I don't think so, if spotify plays only their Ai music there will be soon another platform that will play artists only...people want to have their idols, wanna go to the concerts buy tickets...not just listen to some AI robot...Ai will help a lot of producers to make maybe better music, but there will be artists for sure to play and perform...but you are right, marketing is everything now..so sad..there are so many talented kids that can't make it because they don't have a lot of followers...!!.regards
I think we could be seeing the last days on the skilled music/lyrics songwriter and the ability getting rich by being a pop songwriter producer. The days of hit teams like Stock Aitken Waterman are probably over as the whole pop-music-related industry that used to exist in the 80's has been replaced with social media and RU-vid. Gone are the Teen Pop Magazines, Teen Pop TV shows and radio isn't what it used to be.. most people under 25 don't even listen to it... Do we have to become property developers or Stock Market Speculators and risk losing our shirts off our backs.. It's even worse if you were in the magazine publishing business, news agencies, record shops, electronic shops, manufacturing of goods... So many of these have gone by the wayside... High Street retail is largly dead and rampant shoplifting and crooks are ruining it for everyone else that more and more retailers will close their doors for good. It's the world we live in.. makes the 70's 80's 90's look like utopia..
I think this is the era of creativity. This pushes you to be more creative and unique like never before. Everything definitely will change and we have to be prepare. It is like you say, it is exciting but will be super tough.
You know what, I follow you and I watch your videos because I'm passionate about music production and I value the knowledge you share, and I don't give a f**** about extrovert communicators with mass following on other social channels. Just keep sharing your opinion and being in front of the state of the art, your videos are great !
