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Tracking lead forms using Google Tag Manager (GTM) in conjunction with Google Analytics 4 (GA4) and Google Ads involves setting up event tracking to capture form submissions and tying them back to your advertising efforts. Here's a step-by-step guide to implement lead form tracking:
1. Google Tag Manager (GTM):
Set up a GA4 Event Tag to track form submissions.
Create a Form Submission Trigger to fire the tag when a form is submitted.
2. Google Analytics 4 & Google Ads:
Ensure GA4 is linked to Google Ads.
Set up a conversion action in Google Ads for lead form submissions.
3. Testing & Optimization:
Test the setup to ensure proper tracking.
Analyze data in GA4 and Google Ads to optimize campaigns.
By following these steps, you'll be able to effectively track lead form submissions using Google Tag Manager, Google Analytics 4, and Google Ads, allowing you to measure the effectiveness of your advertising campaigns and optimize them for better results.
Everything is free. Just watch and enjoy.
14 окт 2024
