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Tracking phone numbers using Google Tag Manager (GTM) typically involves setting up tags to register when users click on or interact with phone numbers on your website. This can be useful for understanding user engagement and tracking conversions from calls. Here’s how you can set this up:
1. Ensure Clickable Phone Numbers: Make sure phone numbers on your website are clickable using the tel: protocol
2. Set Up a Trigger:
Go to Triggers in GTM and create a new trigger.
Choose "Just Links" and configure it to fire on clicks where the URL contains tel:.
3. Create a Tag:
Navigate to Tags and set up a new tag with the appropriate Google Analytics type (Universal Analytics or GA4).
Configure the tag to track the event (e.g., Category: "Phone Clicks", Action: "Click").
Assign the trigger you created.
4. Test and Publish:
Use GTM's preview mode to test the setup.
Once verified, publish the changes in GTM.
By following these steps, you can effectively track how often users are interacting with phone numbers on your site, which can help you understand the effectiveness of your contact options and contribute to conversion tracking.
Everything is free. Just watch and enjoy.
5 сен 2024
