I think BMW doe snot want more customers to buy this that's why put put a absurd amount as price to maintain themselves as a high exclusive Two wheeler company for brand image, If they had priced this at a lower more number of customers would have been willing to buy this .They just want to show that we cant buy their product and this technique has worked before but more people are seeing this dirty tactic and refusing to buy them instead they are going for their competitors, That's what I think